Butterick's
Butterick's is a Swedish specialty retailer founded in 1903 selling party supplies, masquerade costumes, and prank/joke articles through a Shopify e-commerce store and five physical locations across Sweden.
- Company typePrivate
- Founded1903
- HeadquartersSimlångsdalen, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Butterick's does
Butterick's is a Swedish specialty retailer of party supplies, costumes, and prank/joke articles, founded in 1903 and headquartered in Simlångsdalen, Sweden. The company operates a dual-channel model consisting of a Shopify-powered e-commerce storefront (buttericks.se) and five physical retail stores located in Stockholm, Göteborg, Halmstad, Malmö, and Lund. Its catalog spans approximately 6,020 SKUs organized into core categories including skämtartiklar (prank/joke articles such as pruttkuddar/fart cushions and trick candy), maskeraddräkter (masquerade costumes for adults and children), ballonger (balloons), dukning (table settings), masker (face masks), peruker (wigs), smink & SFX (makeup and special effects including Kryolan products), and themed accessories (hats, contact lenses, props). Products are additionally organized by occasion (Halloween, Christmas, Midsummer, Pride, Cowboy Fest, Hawaii Fest, Disco Fest, Pirate Fest) and decade themes (20s, 50s, 80s, 90s).
The business model is direct-to-consumer retail: individual products are unit-priced between 35 and 500 SEK with a 599 SEK free-shipping threshold, and transactions are one-time purchases settled via Klarna, Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, Union Pay, or Maestro. The primary customer segment is individual Swedish consumers purchasing for birthdays, Halloween, Christmas, midsummer celebrations, costume events, bachelor/bachelorette parties, and children's parties; a secondary segment comprises event planners and organizations hosting themed corporate events. International shipping is enabled to a broad list of countries including Norway, Denmark, Finland, USA, UK, and Germany.
The technology stack is conventional e-commerce: Shopify as the storefront platform, CookieYes for cookie consent management, Google Analytics for traffic and conversion tracking, and YouTube for embedded video content. The company does not disclose any proprietary technology, mobile app, API, or AI/ML capability. Marketing is conducted through organic social channels (Facebook, Instagram, YouTube, LinkedIn), an email newsletter, and an inspiration blog covering party planning content. Ownership is private and independent with no disclosed parent company, institutional investors, or venture capital backing. Revenue is not publicly disclosed.
Butterick's firmographics
Firmographics- Name
- Butterick's
- Legal name
- Butterick's
- Website
- https://buttericks.se
- Company type
- Private
- Founded year
- 1903
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Butterick's is a Swedish specialty retailer founded in 1903 selling party supplies, masquerade costumes, and prank/joke articles through a Shopify e-commerce store and five physical locations across Sweden.
- Ownership category
- akta.pro rank
Butterick's industry classification
Industry- Product category
- Party Supplies and Costume Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
Keywords
Where Butterick's is headquartered
LocationHeadquarters
- HQ city
- Simlångsdalen
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Butterick's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-commerce retail sales: Direct online sales through buttericks.se Shopify store, selling party supplies, costumes, prank items, balloons, and accessories to consumers in Sweden with home delivery.
- Physical retail store sales: Sales through 5 physical retail locations in Sweden (Stockholm, Göteborg, Halmstad, Malmö, Lund) for walk-in customers purchasing party supplies and costumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Butterick's product offering
Product offeringCore offering
Butterick's is a Swedish specialty retailer that sells party supplies, costumes, prank/novelty items, balloons, decorations, and makeup to individual consumers. The company distributes through 5 physical retail stores across Sweden (Stockholm, Göteborg, Halmstad, Malmö, Lund) and an e-commerce website (buttericks.se), offering 6,020+ products with nationwide shipping.
Product overview
Butterick's is a Swedish party supplies e-commerce platform founded in 1903, operating as a single unified online store with approximately 6,020 products. The core offering consists of prank/joke articles (skämtartiklar), masquerade costumes (maskeraddräkter), and party supplies organized into distinct product categories. The main product lines include: (1) Skämtartiklar - classic prank items like fart cushions, trick candy, and practical jokes; (2) Maskeraddräkter & Dräkter - costumes for adults, children, and themed events; (3) Ballonger & Festballonger - extensive balloon selection including helium, latex, and foil balloons; (4) Dukning - table setting supplies; (5) Masker - face masks including paper, latex, and LED masks; (6) Peruker - wigs in various styles; (7) Smink & SFX - makeup and special effects; and (8) various accessories including hats, lenses, and costume components. Products are organized by theme (Halloween, Christmas, Pride, Cowboy Fest, etc.) and occasion, with all items available through their Shopify-powered e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Party supplies and costumes Butterick's core retail offering, comprising 6,020+ products across party supplies, costumes, prank/novelty items, balloons, decorations, and makeup, sold to individual consumers through 5 Swedish stores and the buttericks.se e-commerce site.
Companies that use Butterick's
Customer profileSegments2 records
Ideal customer profiles1 record
Butterick's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Butterick's partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Butterick's competitors and assessment
Company assessmentDirect peers
- Flying Tiger Copenhagen: Danish variety/novelty retailer with a deep assortment of party supplies, decorations, costumes, and gag gifts across hundreds of European storefronts; comparable category breadth and pricing tier to Butterick's.
- Partybox: Swedish e-commerce party supplies retailer carrying costumes, balloons, and decorations; competes head-to-head with Butterick's on price, assortment, and delivery within Sweden.
- Smygga: Swedish specialty retailer focused on celebrations, party supplies, costumes, and themed events; overlapping assortment and consumer target with Butterick's party and costume categories.
- Dress Up: Swedish costume and masquerade retailer focused on themed outfits and dress-up; directly comparable to Butterick's costume and masquerade collections within the same Swedish consumer market.
- Panduro: Nordic hobby, craft, and party supplies retailer; overlaps with Butterick's on party decorations, themed event products, and DIY celebration items across the Scandinavian market.
- Partykungen: Swedish online party supplies retailer offering costumes, balloons, decorations, and themed party products; directly competes with Butterick's in the Swedish D2C party-supplies market with overlapping assortment and target customer.
Broad incumbents
- Party City: Historically the largest US specialty party supplies retailer with broad assortment and strong seasonal play; a much larger-scale incumbent that defines the global party-retail category in which Butterick's operates.
- Dollar Tree: US discount variety retailer carrying party supplies, decorations, balloons, and costumes as part of a much broader general-merchandise assortment; competes on price with Butterick's category offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Butterick's social profiles
Digital presenceButterick's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butterick's leadership team
Management profileNumber of profiles
Butterick's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butterick's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butterick's
What does Butterick's do?
Butterick's is a Swedish specialty retailer that sells party supplies, costumes, prank/novelty items, balloons, decorations, and makeup to individual consumers. The company distributes through 5 physical retail stores across Sweden (Stockholm, Göteborg, Halmstad, Malmö, Lund) and an e-commerce website (buttericks.se), offering 6,020+ products with nationwide shipping.
Is Butterick's a public or private company?
Butterick's is a private company. It is classified as unknown and is currently operating.
When was Butterick's founded?
Butterick's was founded in 1903. It employs 11 to 50 people.
Where is Butterick's based?
Butterick's is headquartered in Simlångsdalen, Sweden, in the Europe region.
How does Butterick's make money?
Two revenue lines are on record. E-commerce retail sales are the primary driver. The others are physical retail store sales.
Who are Butterick's's main competitors?
Direct peers on record are Flying Tiger Copenhagen, Partybox, Smygga, Dress Up, Panduro and Partykungen. Broad incumbents are Party City and Dollar Tree.
Does Butterick's have an API?
No public API is recorded for Butterick's.
What industry is Butterick's in?
Butterick's's product category is Party Supplies and Costume Retail. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 459420 and its SIC code is 5945.