Lokalguiden

What Lokalguiden does

Lokalguiden Sverige AB operates Sweden's largest commercial real estate marketplace, headquartered in Gothenburg. Founded in 1994 as a printed flyer and transitioning online in 1998, the company runs a two-sided digital platform (lokalguiden.se) that aggregates more than 11,000 vacant commercial properties across Sweden, serving two primary customer segments: businesses seeking office, retail, warehouse, industrial, and restaurant premises (free to search), and property owners, landlords, real estate companies, and municipalities seeking to fill vacancies (paid advertisers). The platform supports self-serve listing management through a dedicated admin portal (Uthyrningssystem), complemented by premium add-ons including Extra synlighet (visibility upgrades), Prospekttjänst (prospecting services), and banner advertising, alongside a Lokalmatchning matchmaking service that pairs search profiles with both published and unpublished listings.

The business monetizes primarily through recurring monthly subscription fees from property owners and landlords, with over 500 active advertisers and a roster that includes major Swedish CRE operators such as Vasakronan, Wallenstam, Heimstaden, Mileway, and NEXTOR. Beyond the core marketplace, Lokalguiden extends its surface area through Magasinet Lokalguiden (a web magazine with editorial and educational content), a newsletter with 10,000+ subscribers, and an annual Fastighetsgalan real estate gala complemented by Nylokal exhibitions in Stockholm, Gothenburg, and Malmö. The company has been recognized multiple times as a Dagens Industri Gasell company, earning Master Gasell status, holds an AAA credit rating from Bisnode (Dun & Bradstreet), and is privately held with 11-50 employees and no external funding disclosed.

Lokalguiden's commercial moat rests on three decades of brand recognition, a content-and-event distribution stack (magazine, newsletter, web TV launched 2009, gala, exhibitions), and the liquidity benefits of a long-established two-sided marketplace with 100,000+ monthly visitors and 2,000+ monthly interest registrations. The company has no disclosed AI/ML capabilities, no published revenue, and operates exclusively within Sweden.

Name

Lokalguiden

Legal name

Lokalguiden Sverige AB

Website

https://lokalguiden.se

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lokalguiden operates Sweden's largest commercial real estate marketplace, connecting over 500 property owners and landlords (including Vasakronan, Heimstaden, and Wallenstam) with businesses searching for offices, retail, warehouse, and industrial premises across the country via a subscription-based listing platform.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Marketplace

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Industrial & Logistics Tenant Representation (BPAJALAC)

akta.pro secondary industry

Warehousing & Logistics Facilities Brokerage (BPAJACAA)

Keywords

• Commercial real estate marketplace
• Commercial property listings
• Office space search
• Retail space leasing
• Commercial rental platform

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising/Listing Services for Property Owners: Property owners and landlords pay to advertise their vacant spaces on Lokalguidens platform. Services include basic listing placement, extra visibility packages, and media packages. The platform also offers rental management systems (uthyrningssystem) for property owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lokalguiden operates a Swedish digital marketplace (lokalguiden.se) where commercial property owners, landlords, and brokers list vacant commercial premises — offices, retail, warehouse, and industrial space — for businesses searching for locations to rent or buy. Landlords pay monthly subscription fees to advertise through a dedicated admin portal (annonsera.lokalguiden.se), and the company layers on paid matchmaking, prospecting, and visibility services to connect supply with qualified demand.

Product overview

Lokalguiden operates a multi-sided commercial real estate marketplace platform connecting businesses seeking premises with property owners. The core offering consists of the searchable marketplace (Lediga lokaler) with over 11,000 available premises, complemented by the Lokalmatchning matchmaking service that pairs businesses with both published and unpublished listings. For property owners, Lokalguiden provides listing tools including the Uthyrningssystem admin platform, Extra synlighet premium advertising, and Prospekttjänst prospecting services. The platform also publishes editorial content through Magasinet Lokalguiden (web magazine with news and guides) and organizes the annual Fastighetsgalan industry event. Additional services include banner advertising, municipality systems, and property sales listings. The platform serves both large property companies and individual landlords, facilitating office, retail, warehouse, industrial, and land leasing across Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Lediga lokaler (Vacant Commercial Premises Marketplace) The flagship online marketplace where commercial property owners, landlords, and brokers advertise offices, retail spaces, warehouses, and industrial premises available for rent. It is aimed at businesses and organizations searching for commercial locations in Sweden.
• Lokalmatchning (Commercial Property Matchmaking Service) A matchmaking service that pairs businesses searching for commercial premises with suitable available listings and property owners. It is offered to companies and organizations looking for office, retail, warehouse, or industrial space.

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Nombung Primary SchoolminorOthersLokalguiden has been supporting Nombung Primary School in northern India since 2017, helping ensure children receive education and meals. This is part of their corporate social responsibility initiatives.
• Barncancerfonden (Childhood Cancer Fund)minorOthersLokalguiden annually donates funds to research and development in childhood cancer research.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hemnet: Hemnet is Sweden's dominant online residential real estate marketplace with the same two-sided marketplace mechanics as Lokalguiden — large advertiser base, freemium seeker side, and editorial content layer — though focused on residential rather than commercial.
• Catella: Catella is a Nordic-headquartered specialist in CRE investment, advisory, and property services spanning the Nordics and Europe. Overlap with Lokalguiden in serving Swedish commercial property owners with marketing and tenant-representation services.
• Newsec: Newsec is the largest full-service Nordic commercial property advisor with operations across the Nordics and Baltics. Overlap with Lokalguiden in providing property owners with leasing, marketing, and tenant-matching services across Sweden.

Broad incumbents

• Colliers: Colliers is a global professional services and investment management company specialized in CRE. Its Swedish subsidiary competes with Lokalguiden at the enterprise landlord level and overlaps on tenant-rep mandates.
• Knight Frank: Knight Frank is a global CRE consultancy with Nordic operations. Competes with Lokalguiden at the high end of Swedish commercial property services, particularly in prime office and retail leasing.
• Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with Nordic operations. Competes with Lokalguiden in commercial property advisory and tenant representation for many of the same Swedish property-owner accounts.
• CBRE: CBRE is the world's largest commercial real estate services and investment firm. Its Swedish brokerage competes for major property-owner relationships in the same landlords that Lokalguiden relies on for advertising inventory.
• JLL (Jones Lang LaSalle): JLL is a global commercial real estate services firm offering brokerage, advisory, and property management. Operates in Sweden and competes with Lokalguiden for property-owner mind-share and tenant relationships on the enterprise side.
• Fastighetsvarlden: Fastighetsvarlden is Sweden's leading CRE news and analysis outlet, with related industry events and commercial property news comparable to Lokalguiden's Magasinet and Fastighetsgalan content/event assets, making it an adjacent media competitor.

Regional players

• Booli: Booli is a Swedish residential real estate search and data platform. While residential-focused and primarily operating in Sweden, its marketplace mechanics make it a structural regional analog to Lokalguiden's CRE listing platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lokalguiden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lokalguiden