Chema

What Chema does

Chema (operating through Chem Masters del Perú as the manufacturing entity and Importadora Técnica Industrial y Comercial S.A. / ITICSA as the national commercial distributor) is a Peruvian specialty construction chemicals company founded in 1968 by Fernando Maggi Vega. It manufactures and distributes a portfolio of more than 100 construction chemical formulations spanning four application segments: Construcción (construction), Acabados (finishes), Reparación (repair), and Limpieza (cleaning). The technical product range covers waterproofing additives (Chema 1 Polvo/Líquido, Chemita, Chema Seal), tile adhesives under the Chemayolic family (Blanco Flexible, Extrafuerte, Súper Formatos, Interiores, Rapid Blanco) with formulations tailored to Peruvian coastal humidity and highland climate conditions, concrete admixtures (accelerators, retarders, plasticizers, curing agents, corrosion inhibitors), epoxy repair systems (Polyepox line), mold release agents, paints and sealers, and a Chema Clean line of surface cleaners. Several formulations meet international specifications including ISO 13007-1 C2TES1 (large-format tile adhesive) and ASTM 309 Class A (concrete curing membrane).

Chema produces from five plants located in Lima, Huachipa, Chiclayo, Arequipa and Huancayo, holding ISO 9001:2015 certification covering design, development, manufacturing, sales and distribution of waterproofing additives, anti-efflorescence sealants, plasticizers, wood release agents, grouts, ceramic adhesives and latex paints. Revenue is generated almost entirely through physical product sales via a hybrid distribution model: independent hardware stores (ferreterías) nationwide plus large retail chains (Maestro, Sodimac, Promart, Plaza Vea, Vivanda), direct sales force through ITICSA for enterprise and major construction projects, the proprietary Tienda Chema e-commerce platform (tiendachema.com.pe), and export distributors reaching 35+ countries across Latin America, the Caribbean, Mexico, the United States and Canada.

Go-to-market combines transactional retail distribution with a community-led training ecosystem: the Charlas Chema and Mega Charlas technical talks, the "Sé un Especialista Chema" certified specialist network, and WhatsApp Business technical advisory support are designed to lock in specification behavior among construction professionals (tilers, painters, finishers) and drive pull-through demand at the job site. The company is privately held by the founding Maggi Vega family with no venture capital, private equity or institutional shareholders disclosed; ownership has remained continuous since founding and the business is self-funded across its 50+ year operating history.

Name

Chema

Legal name

Importadora Técnica Industrial y Comercial S.A. (ITICSA)

Website

https://chema.com.pe

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Chema is a Peruvian specialty construction chemicals manufacturer founded in 1968, producing waterproofing additives, tile adhesives, concrete admixtures, epoxy repair systems, sealants, and paints from five domestic plants. It sells to contractors, finishers, hardware retailers and major chains across Peru and 35+ export countries.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Chemical Manufacturing (325), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)

Keywords

• Construction chemicals
• Waterproofing additives
• Tile adhesives
• Concrete admixtures
• Construction sealants

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Construction Chemical Products: Manufacturing and distribution of additives, waterproofing products, tile adhesives, sealants, paints, and cleaning products for construction, industry, and mining sectors. Products are sold through hardware stores, retail chains, and direct sales.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Chema manufactures and distributes a comprehensive portfolio of construction chemical products including waterproofing additives, tile adhesives, concrete curing agents, accelerators, retarders, epoxy adhesives, mold release agents, surface cleaners, sealants, paints, and joint sealants. The company operates five manufacturing plants across Peru and distributes through a hybrid channel model combining hardware stores, major retail chains, its own e-commerce platform, direct enterprise sales, and international distributors serving 35+ countries.

Product overview

Chema is a Peruvian construction chemical products company offering a comprehensive portfolio of specialized formulations for construction, industry and mining applications. The product line includes waterproofing additives (Chema 1 Polvo, Chema 1 Líquido, Chemita En Polvo, Chemaplast Impermeabilizante), tile adhesives (Chemayolic family including Blanco Flexible, Extrafuerte, Súper Formatos, Interiores, Rapid Blanco, En Pasta, Block De Vidrio, Pepelma), grouts and mortars (Porcelana Especial Para Porcelanatos, Súper Porcelana Chema, Fragua Sansón), concrete curing agents (Membranil Vista, Membranil A/B/C-9, Súper Curador Chema), concrete accelerators and retarders (Chema 3, Chema 5, Chema Estruct, Chema Túnel CA/LA, Chema Fume, Chematard 400), epoxy adhesives and repair products (Polyepox Anclaje 31, Polyepox Endur Gel, Polyepox Primer Adhesivo 32, Chema Grout Epóxico NF), mold release agents (Chemalac, Chemalac 2, Chemalac Extra, Chema Desmold Metal, Chema Desmold Eco), surface cleaners (Chema Clean Multi Uso, Chema Clean Limpiador Porcelanatos, Chema Remove), sealers and protectors (Chema Seal, Chema Techo, Chema Techo Elastic, Cera Selladora, Bella Fragua, Bella Laja), paints (Chems Latex, Chems Plus, Chems Color, Chems Playa, Chems Esmalte Epóxico), and additional specialty products for joint sealing, rust treatment, floor hardening, crack repair, and demolition. The company operates in four segments: Construcción (Construction), Acabados (Finishes), Reparación (Repair), and Limpieza (Cleaning), serving both professional contractors and home users through national distribution networks.

Differentiator

Problem solved

Functional benefit

Brands

• Chemayolic: Product line of ceramic and porcelain tile adhesives; includes Blanco Flexible, Extrafuerte, Interiores, Rapid Blanco, Súper Formatos, and specialized variants for various substrates and applications.
• Chemita
• Sansón
• Pegatón
• Chema Clean

Products and services

• Waterproofing Additives Integral waterproofing additives (Chema 1 Polvo, Chema 1 Líquido, Chemita En Polvo, Chemaplast Impermeabilizante) for mortars and concrete that prevent capillary moisture penetration and efflorescence. Used in hydraulic structures, water tanks, pools, gardens, and general construction waterproofing applications.
• Chemayolic Tile Adhesives Complete line of cement-based tile adhesives including Chemayolic Blanco Flexible (white adhesive for fine tiles and light-colored finishes), Extrafuerte (high-performance grey adhesive for tile-over-tile), Súper Formatos (ISO 13007-1 C2TES1 compliant for large-format ceramic, porcelain, marble, and stone tiles), Interiores (interior tiling), Rapid Blanco (ultra-fast drying), En Pasta (for drywall and flexible surfaces), Block De Vidrio (glass block), and Pepelma (pebble mosaic).
• Tile Grouts and Porcelanas Grouting products for ceramic, porcelain, and natural stone tile joints including Súper Porcelana Chema (high-quality waterproof grout in 50+ colors), Porcelana Especial Para Porcelanatos (for porcelain tile joints up to 3mm), Fragua Sansón (economical ceramic tile grout), Porcelana Especial Para Piscinas Y Baños (waterproof grout for pools and showers), and Súper Porcelana Epóxica Antiácida (durable epoxy grout resistant to fungi and chemicals).
• Concrete Curing Agents Membrane-type and liquid acrylic curing agents for fresh concrete including Membranil Vista (transparent membrane meeting ASTM 309 Class A, retaining 95% of concrete water for 7 days), Membranil A (temperate climates), Membranil B (cold climates), Membranil C-9 (warm climates), Membranil Reforzado (universal all-climate), and Súper Curador Chema (liquid acrylic membrane).
• Concrete Accelerators and Admixtures Concrete setting accelerators including Chema 3 (chloride-free, ~20% setting time reduction), Chema 5 (chloride-based for cyclopean concrete), Chema Estruct (chloride-free for reinforced concrete with high early strength), Chema Túnel CA (shotcrete accelerant, dry/wet process), Chema Túnel LA (non-alkaline shotcrete accelerant), Chema Fume (undensified microsilica mineral additive), and Chema Plug (ultra-fast setting accelerator).
• Concrete Plasticizers and Special Admixtures Water-reducing and specialty admixtures including Chema Plast (water-reducing admixture for workability), Chema Mega (hyperplasticizing admixture), Chemament 290G (multifunctional additive), Chemament 400 (superplasticizing additive), Chema Retardador (setting retarder and slump maintainer), Chematard 400 (controlled retardation), Chema Entrampaire (air-entraining admixture), and Chema Entramplast (waterproofing, plasticizing, air-entraining).
• Epoxy Adhesives and Structural Repair Epoxy systems for structural repair, anchoring, and crack injection including Polyepox Anclaje 31 (epoxy paste for anchoring and crack filling), Polyepox Endur Gel (100% solid thixotropic epoxy adhesive for uneven surfaces), Polyepox Húmedo (adheres to wet concrete), Polyepox Endur B.V. (fine crack injection repair), and Chema Grout Epóxico NF (three-component 100% solid epoxy for machine anchoring).
• Mold Release Agents Mold release agents for formwork including Chemalac (42% solids, for wood formwork), Chemalac 2 (34% solids, for plywood), Chemalac Extra (32% solids, for plywood), Chema Desmold Metal (for metal formwork), Chema Desmold TB (for metal and plywood), and Chema Desmold Eco (ecological formulation).
• Anti-Efflorescence and Surface Repair Products Products for repairing moisture and efflorescence (salitre) damage including Chema Top (grey finish surface repair), Chema Top Antisalitre Tipo Pintura (paint-like finish anti-efflorescence coating), Chema Patch (ready-to-use repair mortar for slabs, walls, and cracks), and Chemarep (concrete structure repair mortar).
• Surface Cleaners Surface cleaning products for construction and home use including Chema Clean Multi Uso (multi-purpose cleaner for tile joints, ceramics, and porous surfaces), Chema Clean Limpiador Porcelanatos (porcelain tile and granite cleaner), Chema Remove (cement and grout residue remover), and Chema Brillo (laminated floor polisher).
• Surface Waterproofing Coatings Surface waterproofing coatings for roofs, tanks, pools, and structural surfaces including Chema Seal (surface waterproofing for concrete, mortar, brick, and tiles), Chema Techo (paste coating for concrete, hollow core blocks, and wood), Chema Techo Elastic (elastic waterproofing for wood and cement roofs), Chema Bitumen (bituminous waterproofing for buried structures), Chema Alquitrán (liquid asphalt for wood, brick, and concrete), and Chema Flex (waterproofing sealer for concrete).
• Latex and Enamel Paints Construction and industrial paint products including Chems Latex (extra-efficient interior paint), Chems Plus (extra-washable durable paint), Chems Color (durable performance paint), Chems Playa (humidity and sea breeze resistant), Chems Esmalte Epóxico (industrial and marine finish), Chems Anticorrosivo Epóxico (industrial and marine anticorrosive primer), Chems Óleo Mate (matte washable finish), Sansón Esmalte Sintético (high-gloss synthetic enamel), Chems Tráfico (road and sidewalk marking), and Chema Zincromato (anticorrosive base).
• Joint Sealants and Waterstops Products for sealing expansion and dilatation joints including Chema Junta Flex 100 FC (polyurethane elastomeric sealant), Chema Junta Flexible Epóxica (epoxy sealant for mobile dilatation joints), CHEMA ROD (polyurethane cord for joint sealing), Water Stop PVC (PVC waterstop for dilatation joints), and Water Stop Neopreno (neoprene waterstop for expansion joints).
• Asphalt Membranes and Surface Sealers Asphalt membranes and surface sealers including Membrana Asfáltica Geotrans (walkable asphalt membrane with geotextile), Membrana Asfáltica Meganor (non-exposed surface membrane), Membrana Asfáltica Autoadhesiva (self-adhesive membrane for cracks and leaks), Cera Selladora (wax sealer for wood and parquet), Bella Fragua Chema (transparent grout protector), Bella Laja Mate (matte sealer for stone), and Bella Laja Exteriores (glossy waterproofing sealer for stone and concrete).
• Ready-Mix Mortars and Floor Hardeners Ready-mix mortars and floor treatment products including Chema Listo Piso Autonivelante (self-leveling floor mortar), Chema Listo Tarrajeo (high-strength plastering mortar), Chema Listo Tarrajeo Impermeable (waterproof plastering mortar), Chema Grout (expansive non-shrink grout), Decormix (decorative polished cement for walls), Decormix Piso (decorative polished cement for floors), Decormix Base Niveladora (leveling base for Decormix), Chemadur SP 100 (concrete floor surface hardener), and Chemadur XF (extra-strong non-metallic floor hardener).
• Rust Treatment and Specialty Products Specialty construction products including Transformador de Óxido (rust converter that neutralizes and forms protective layer), Removedor de Óxido (rust remover for metallic elements), Chema Inhibidor de Corrosión (organic liquid corrosion inhibitor for reinforcement steel in concrete), Chema Crack (non-detonation demolition agent for concrete and stone), Chema Exp (cement mixture expander), Chema Fibra Ultrafina (ultra-fine fiber reducing micro-cracks), Chemaweld (resin adherence improver between new and old mortars), and Chema Primer (tile adherence primer).

Quantifiable outcome

• 5 consecutive years recognized as Empresa Peruana del Año
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Maestro (Hardware Chain)coreChannel Partner/ Reseller/ DistributorMajor hardware retail chain distributing Chema products to consumers and contractors throughout Peru.
• SodimaccoreChannel Partner/ Reseller/ DistributorLeading home improvement retailer with nationwide presence in Peru, carrying Chema construction chemical products.
• PromartmajorChannel Partner/ Reseller/ DistributorHardware and home improvement retail chain distributing Chema products.
• Plaza VeamajorChannel Partner/ Reseller/ DistributorSupermarket and retail chain with hardware sections distributing Chema products.
• VivandaminorChannel Partner/ Reseller/ DistributorRetail chain distributing Chema construction products.
• ITICSA (Importadora Técnica Industrial y Comercial S.A.)coreChannel Partner/ Reseller/ DistributorParent company and commercial distributor of Chema products nationwide. Founded by Fernando Maggi Vega along with Chem Masters del Perú in 1968.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GCP Applied Technologies: Specialty construction chemicals company focused on concrete admixtures, waterproofing, and sealants — directly comparable to Chema's commercial concrete and waterproofing product lines.
• Sika AG: Global Swiss leader in construction chemicals including concrete admixtures, waterproofing, tile adhesives, and sealants — directly overlapping Chema's core product portfolio across Peru and 35+ export markets.
• Fosroc: UK-headquartered specialty construction chemicals company with strong emerging markets presence, offering admixtures, sealants, and waterproofing — direct competitor in Peru and Latin America.
• Bostik (Arkema): Global adhesives and sealants business of Arkema, with construction adhesives and tile installation systems directly comparable to Chema's Chemayolic and Sansón product lines.
• Mapei: Italian global leader in tile adhesives, grouts, and construction chemicals — competes head-to-head with Chema's Chemayolic and porcelaina lines in Peru and Latin America.
• RPM International: US holding of specialty coatings and sealants companies (Tremco, Stonhard, Carboline) — comparable in protective coatings, repair mortars, and industrial maintenance products.

Broad incumbents

• BASF (Master Builders Solutions): Largest chemicals conglomerate with Master Builders Solutions division covering concrete admixtures, waterproofing, and repair mortars — competes with Chema in mining and industrial verticals in Peru.
• Henkel: Global adhesives giant (Loctite, Pattex, Ceresit brands) — broader FMCG/industrial portfolio but competes with Chema in tile adhesives, waterproofing, and construction sealants.
• Saint-Gobain Weber: Saint-Gobain's tile adhesives, renders, and waterproofing systems division — broader building materials group with overlapping construction chemicals portfolio in Latin America.

Regional players

• CICO Group: Indian construction chemicals manufacturer with similar emerging-market positioning, product range (waterproofing, admixtures, repair products), and independent/family-owned profile — comparable as a regional specialty chemicals peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ChemaPeru
• Facebookfacebook.com/ChemaPeru/?ref=ts&fref=ts
• LinkedInlinkedin.com/company/chema

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chema