PROMART
Promart Homecenter is a Peruvian nationwide home improvement retail chain operating physical stores across all 24 Peruvian regions and the e-commerce platform promart.pe, selling tools, appliances, furniture, construction materials, and electronics to individual consumers and B2B contractors, with loyalty and credit-card ecosystem.
- Company typePrivate
- Founded2011
- HeadquartersLima, Peru
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What PROMART does
Homecenters Peruanos S.A., operating commercially as Promart Homecenter, is a Peruvian home improvement retail chain headquartered at Av. Aviación 2405 Piso 5, San Borja, Lima. The company sells a broad assortment of tools, power tools, hand tools, home appliances, kitchen equipment, electronics (TVs, laptops, smartphones), furniture (living, bedroom, office, gaming), construction materials (cement, drywall, ceramics, lumber), outdoor and patio goods, sports equipment, and automotive supplies across physical stores in all 24 administrative regions of Peru and an e-commerce storefront at promart.pe. Promart distributes leading global brands such as Bosch, Makita, DeWalt, Stanley, Black & Decker, Samsung, LG, Xiaomi, Kärcher, Philips, Truper, Sika, Mabe, Oster, Indurama, Celima, and Bticino, supplemented by third-party marketplace sellers.
The business is structured around a sales-led go-to-market serving two horizontal customer segments: individual consumers (B2C, primary) and enterprise/contractor buyers (B2B, secondary) through the dedicated ventaempresa.promart.pe portal. Revenue is generated primarily through transactional retail sales of physical goods, priced per unit with periodic promotional discounts during recurring seasonal campaigns (Cyber Wow, Black Friday, Cyber Monday, Cyber Days). Adjacent monetization layers include the Club Pro loyalty program, the Tarjeta Sip private-label credit card, the Extra Garantía extended warranty service (1–2 additional years of coverage), and warranty-driven attach revenue. Promart is affiliated by reference with sister retail brands including Plaza Vea, Real Plaza, Oechsle, Vivanda, Inkafarma, and Mifarma, suggesting operation within a larger Peruvian retail group, though no formal parent-subsidiary relationship is disclosed in the source material. Marketing channels span the company website and blog, email newsletter, and social media, with customer support reachable at 0800-0-0149 / 615-5712.
No revenue, headcount, founding date, patent portfolio, certification status, or executive roster is publicly disclosed in the source data, and the company is privately held with no evidence of public listing, venture capital funding, or active M&A activity.
PROMART firmographics
Firmographics- Name
- PROMART
- Legal name
- Homecenters Peruanos S.A.
- Website
- https://promart.pe
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Promart Homecenter is a Peruvian nationwide home improvement retail chain operating physical stores across all 24 Peruvian regions and the e-commerce platform promart.pe, selling tools, appliances, furniture, construction materials, and electronics to individual consumers and B2B contractors, with loyalty and credit-card ecosystem.
- Ownership category
- akta.pro rank
Where PROMART is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
PROMART business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Promart generates revenue through retail sales of home improvement products including tools, appliances, furniture, construction materials, and electronics both in physical stores and through its e-commerce platform promart.pe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
PROMART product offering
Product offeringCore offering
Promart Homecenter is a Peruvian home improvement retail chain operating physical stores across 24 regions of Peru and an e-commerce platform (promart.pe). It sells tools, home appliances, furniture, construction materials, electronics, and outdoor/sports/automotive supplies under both own and third-party brands. The company also runs a B2B sales portal (Venta Empresa), a loyalty program (Club Pro), a proprietary credit card (Tarjeta Sip), and an extended warranty service (Extra Garantía).
Product overview
PROMART is a Peruvian home improvement retail chain offering a unified platform combining physical store locations and an e-commerce website (promart.pe). The product portfolio encompasses multiple categories including technology (smartphones, laptops, tablets, Smart TVs), home appliances (refrigerators, washing machines, air conditioners, kitchen appliances), power tools and hand tools (drills, saws, generators), furniture (beds, sofas, office desks, chairs), construction materials (cement, bricks, drywall, wood), outdoor/patio items (grills, pools, terrace furniture), and more. The ecosystem includes loyalty program Club Pro, proprietary payment card Tarjeta Sip, extended warranty service Extra Garantía, and B2B channel Venta Empresa. The platform operates across all 25 regions of Peru through store locations and nationwide e-commerce delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Promart Homecenter (promart.pe)
Companies that use PROMART
Customer profileSegments2 records
Ideal customer profiles2 records
PROMART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PROMART partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Club Pro Loyalty ProgramcoreLoyalty program offering points and exclusive benefits to frequent customers. Members can accumulate points on purchases and redeem for rewards.
- Tarjeta SipminorCredit/financing card accepted for purchases, enabling flexible payment options for customers.
- Black & DeckerminorTool brand distributed through Promart retail locations and e-commerce platform.
- BoschminorPower tools and home appliances brand distributed through Promart.
- MakitaminorPower tools brand distributed through Promart stores and online.
- DeWaltminorProfessional power tools brand distributed through Promart.
- StanleyminorTools and storage brand distributed through Promart.
- SamsungminorElectronics and appliances brand including TVs, refrigerators, and smartphones sold through Promart.
- LGminorHome appliances and electronics brand distributed through Promart.
- KärcherminorCleaning equipment brand including pressure washers sold through Promart.
- PhilipsminorHome appliances and personal care products sold through Promart.
- XiaomiminorSmartphones and electronics brand sold through Promart.
- TruperminorTools brand with extensive product range distributed through Promart.
- SikaminorConstruction chemical products brand distributed through Promart.
- MabeminorHome appliances brand including stoves and refrigerators sold through Promart.
- OsterminorKitchen appliances brand distributed through Promart.
- InduramaminorEcuadorian home appliances brand including refrigerators sold through Promart.
- CelimaminorCeramic tiles and flooring brand distributed through Promart.
- BticinominorElectrical products and switches brand sold through Promart.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
PROMART competitors and assessment
Company assessmentDirect peers
- Cassinelli: Cassinelli is a Peruvian home improvement and construction materials retailer with a multi-store presence. It targets similar DIY and contractor customers as Promart with overlapping categories including tools, plumbing, electrical, and finishes.
- Maestro Home Center: Maestro is a long-standing Peruvian home improvement chain now consolidated under Falabella/Sodimac. It directly competes with Promart in tools, appliances, and home goods and shares a similar big-box homecenter format.
- Sodimac Peru: Sodimac Peru is the country's leading home improvement and construction retailer, operated by Falabella. It is the closest direct competitor to Promart, offering a near-identical assortment of tools, appliances, furniture, and construction materials across physical stores and e-commerce in Peru.
Broad incumbents
- Menards: Menards is a large US privately held home improvement chain combining tools, appliances, building materials, and furniture. It is comparable in scale, assortment breadth, and private-company status to Promart.
- Leroy Merlin: Leroy Merlin is a global home improvement retailer with strong Latin American operations (notably Brazil). Its DIY and pro-customer assortment and omnichannel approach mirror Promart's positioning within Peru.
- Home Depot: Home Depot is the global benchmark for big-box home improvement retail, combining tools, appliances, building materials, and services. While not operating in Peru, it sets the category template Promart's format is modeled on and is the reference point for competitive comparison.
- Lowe's: Lowe's is a US home improvement retailer with a comparable product mix spanning appliances, tools, furniture, and building supplies. It represents the broader global playbook for omnichannel homecenter retail that Promart is adapting in Peru.
Regional players
- Easy (Cencosud): Easy is Cencosud's home improvement chain in Chile, Argentina, Colombia, and Peru. It is comparable in format and assortment to Promart but operates primarily in neighboring markets with overlapping customer profiles.
- Falabella Homecenter / Sodimac Colombia: Sodimac's Colombian operation, marketed under the Falabella ecosystem, is the regional homecenter sibling of Sodimac Peru. Same brand, assortment philosophy, and omnichannel strategy, but serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PROMART social profiles
Digital presencePROMART financial estimates
Financial estimateRevenue estimate
Valuation estimate
PROMART leadership team
Management profileNumber of profiles
Profiles1 record
PROMART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PROMART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PROMART
What does PROMART do?
Promart Homecenter is a Peruvian home improvement retail chain operating physical stores across 24 regions of Peru and an e-commerce platform (promart.pe). It sells tools, home appliances, furniture, construction materials, electronics, and outdoor/sports/automotive supplies under both own and third-party brands. The company also runs a B2B sales portal (Venta Empresa), a loyalty program (Club Pro), a proprietary credit card (Tarjeta Sip), and an extended warranty service (Extra Garantía).
Is PROMART a public or private company?
PROMART is a private company. It is classified as corporate owned and is currently operating.
When was PROMART founded?
PROMART was founded in 2011. It employs 1,001 to 5,000 people.
Where is PROMART based?
PROMART is headquartered in Lima, Peru, in the Latin America region.
How does PROMART make money?
One revenue line is on record: retail Product Sales.
Who are PROMART's main competitors?
Direct peers on record are Cassinelli, Maestro Home Center and Sodimac Peru. Broad incumbents are Menards, Leroy Merlin, Home Depot and Lowe's. Regional players are Easy (Cencosud) and Falabella Homecenter / Sodimac Colombia.
Does PROMART have an API?
No public API is recorded for PROMART.