Decot Hy-Wyd Sport Glasses

What Decot Hy-Wyd Sport Glasses does

Decot Hy-Wyd Sport Glasses is a privately held, USA-based manufacturer of handmade prescription and non-prescription sport eyewear, founded in 1949 and headquartered in Scottsdale, Arizona. The company specializes in shooting sports applications, with a product portfolio built around four core frame models (Classic Hy-Wyd, Classic Hy-Wyd with Hy-Lo Bridge, Revel, and Golf Sportglasses), all featuring interchangeable lenses available in Plano, Rx Single Vision, Rx Bifocal, Rx Trifocal, and Rx Progressive formats and 40+ color tints, manufactured in polycarbonate, CR-39, Hi-Index, and Trivex materials. Proprietary engineering includes the Hy-Lo self-adjustable bridge (allowing lens positioning for shooting, general wear, or golf/fishing), shatterproof polycarbonate safety lenses meeting FDA 21 CFR 801.410 impact-resistant standards, and prescription lens designs engineered specifically for front-sight focus accommodation in scoped and open-sight shooting.

The business operates a pure direct-to-consumer model with no disclosed wholesale, marketplace, or international distribution: customers purchase through decot.com e-commerce, by phone, or via walk-in consultation at the Scottsdale office. Revenue is generated entirely through one-time hardware sales (frames at $150-$200, lenses at $55 plus material upgrades, accessory items at $2-$70) and use-case-driven package bundles (Clays, Hunting, Action, ColorMag, Ultimate). The target customer base consists of individual shooting sports enthusiasts, hunters, rifle and shotgun competitors, archers, golfers, and outdoor hobbyists served through a 1-10 person team with no external funding, no social media presence, and no institutional ownership signals.

Name

Decot Hy-Wyd Sport Glasses

Legal name

Decot Hy-Wyd Sportglasses, Inc.

Website

https://decot.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Decot Hy-Wyd Sport Glasses is a privately held Scottsdale, Arizona manufacturer, founded in 1949, of handmade prescription and non-prescription shooting and sport eyewear sold direct-to-consumer through its e-commerce site, phone, and showroom.

Ownership category

akta.pro rank

Product category

Sport Eyewear / Shooting Glasses

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Ophthalmic Goods (3851)

akta.pro primary industry

Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Shooting glasses
• Sport eyewear
• Prescription eyewear
• Interchangeable lenses
• Handmade eyewear

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Eyewear Product Sales: One-time sale of sport glasses, frames, and lenses. Complete glasses include frame, one pair of lenses, protective case, side shields, microfiber lens cleaning cloth and spray cleaner. Frames sold separately range from $150-$200, with packages including frames and multiple lenses.
2. Replacement Parts and Accessories: Sales of accessories including replacement temples ($70), nose cushions ($3), side shields ($2), ear huggers ($7), lens cases, cleaning products, and caps. These provide ongoing revenue from existing customers.
3. Prescription Lens Services: Custom prescription lenses including Rx Single Vision, Rx Bifocal, Rx Trifocal, and Rx Progressive lenses with various material options (Polycarbonate, Trivex, Hi-Index, CR-39).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Decot Hy-Wyd Sportglasses, Inc. manufactures and sells handmade prescription and non-prescription shooting and sport glasses in the USA, including four core frame models (Classic Hy-Wyd, Classic Hy-Wyd with Hy-Lo Bridge, Revel, and Golf) with interchangeable lenses in 40+ colors and multiple prescription formats. The company also offers bundled activity-specific packages, replacement parts (bridges, temples, cushions, side shields), protective cases, cleaning supplies, and branded apparel to individual shooters, hunters, archers, golfers, fishers, and billiards players.

Product overview

Decot Hy-Wyd Sport Glasses is a manufacturer of handmade prescription and non-prescription shooting glasses and sport eyewear made in the USA since 1949. The product portfolio consists of four core frame products: Classic Hy-Wyd, Classic Hy-Wyd with Hy-Lo Bridge, Revel, and Golf glasses—all featuring interchangeable lenses. The company offers lens products in Plano (non-Rx), prescription single vision, bifocal, trifocal, and progressive formats with over 40 color options and materials including polycarbonate, CR-39, Hi-Index, and Trivex. Package bundles combine frames with multiple lens sets for specific shooting activities. A comprehensive accessories line includes frame components (bridges, temples, cushions), protective cases, cleaning supplies, and branded apparel. All products are designed for shooting sports (shotgun, rifle, pistol, archery) as well as fishing, billiards, and golf activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Hy-Wyd Shooting Glasses

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rudy Project: Rudy Project is an Italian sport eyewear brand offering prescription-ready performance sunglasses across cycling, triathlon, golf, and shooting. Comparable to Decot in custom Rx sport eyewear offering and interchangeable lens systems, though broader in sport coverage.
• Smith Optics: Smith is a major sport/outdoor eyewear brand (owned by Safilo) producing high-performance sunglasses and goggles for skiing, fishing, biking, and shooting. Comparable to Decot in performance lens technology and outdoor enthusiast target customer.
• Oakley (EssilorLuxottica): Oakley is a global sport-performance eyewear leader (now under EssilorLuxottica) whose Prizm lens technology and shooting-specific SKUs compete with Decot across multiple sports. Sells shooting-oriented models but as part of a much broader sport/lifestyle portfolio.
• Bollé Safety / Bollé Brands: Bollé produces safety-rated sport and tactical eyewear including shooting models with interchangeable lenses. Comparable to Decot in impact-rated prescription and plano sport eyewear for shooting and outdoor activities.
• Uvex by Honeywell: Uvex (Honeywell) is a global safety and sport eyewear brand producing ANSI-rated shooting glasses and tactical eyewear with prescription options. Comparable to Decot in certified safety eyewear for shooters, though broader in occupational safety.

Direct peers

• Edge Eyewear: Edge Eyewear produces safety-rated sport sunglasses widely used by shooters and outdoor sportsmen, including interchangeable lens models. Comparable to Decot in serving shooters with safety-compliant, multi-activity eyewear.
• Wiley X: Wiley X is a leading manufacturer of protective and ballistic-rated sport/tactical sunglasses and prescription eyewear, with a strong foothold in shooting, hunting, and military markets. Directly comparable to Decot Hy-Wyd in target customer (shooters), prescription lens offering, and emphasis on impact/safety standards.
• Pilla Sport Eyewear: Pilla specializes in premium sport shooting glasses with interchangeable lenses and custom lens tints optimized for clay-target, rifle, and pistol shooting. Closest direct competitor to Decot in terms of shooting-specific lens color science and customizable frame/lens systems.

Emerging players

• SunGod (Vallen Group): SunGod is a direct-to-consumer sport eyewear brand with interchangeable lens systems and lifestyle/sport positioning. Comparable to Decot's DTC, customizable-lens model though not shooting-specialized.

Others

• Hilco Vision (Leader Sportsmens / Champion): Hilco Vision supplies shooting and hunting eyewear (Leader, Champion, Randolph) through optical wholesale channels. Comparable to Decot in shooting eyewear category but reaches shooters via optometrists/ECPs rather than DTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/decothywyd
• LinkedInlinkedin.com/company/decot-hy-wyd-sportglasses-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decot Hy-Wyd Sport Glasses