Greene Family Camp

What Greene Family Camp does

Greene Family Camp (legally URJ Greene Family Camp) is a private, non-profit Reform Jewish overnight summer camp and year-round programming facility located in Bruceville, Texas, approximately 80 miles north of Austin. Founded in 1976 as a project of the Union for Reform Judaism (then UAHC), the camp serves Jewish children and teens primarily from Texas and Oklahoma, with summer overnight programming structured across age-graded units (Machar for K-1 first-time campers, Bonim for grades 1-3, Niviim through Kibbutz for grades 3-10, Garin Greene Israel travel for 10th graders, and Avodah staff-in-training for 11th graders). Programs combine traditional camp activities (swimming, ropes course, archery, performing arts, athletics) with Jewish cultural and spiritual programming, Hebrew-named cohort structures, and year-round programming (Fall Camp, Spring Camp, Teen Weekends, Family Camp, Mitzvah Weekend for adults 21+).

The business operates through four revenue streams: summer camp tuition ranging from $470 for the 3-night Machar intro program to $6,045 for the 23-night Kibbutz program with trip; year-round program fees (e.g., $72 per person for Mitzvah Weekend); facility rentals to corporate, congregational, and family retreat groups through a centralized Texas location accessible from Austin, Dallas, San Antonio, and Houston; and donations/camperships channeled through Foundation for Jewish Camp, One Happy Camper ($1,000 first-time camper grants), and RootOne ($3,000 teen Israel vouchers). Go-to-market is hybrid: direct-to-consumer online registration via the CampInTouch platform, community-led growth through URJ congregations and a lay-leader Ambassador Program, and event-driven virtual info sessions.

The underlying technology stack is intentionally thin — CampInTouch is the operational backbone for registration, family communication, and staff applications, with no proprietary platform, no in-house AI/ML capabilities, and no public API. Distribution leverage comes from institutional affiliation rather than technology: GFC is one of 16 URJ summer camps, with NFTY-TOR (Texas-Oklahoma) serving as the regional youth pipeline and cross-camp partnerships (Coleman, GUCI, OSRUI) supporting the Garin Greene Israel travel program. The facility itself — including the 2019 Goldberg Performing Arts Center (600+ seats), Challenge Course and climbing towers, lake, and cabin accommodations — is a hard asset that supports both programming and year-round rental monetization. Headcount is structurally seasonal: roughly 1-10 full-time year-round staff (Camp Director, Associate Director, Development Manager, Business Manager, multiple Assistant Directors) expanding to 150+ seasonal summer staff serving 285 campers in Summer 2026 Session 1.

Name

Greene Family Camp

Legal name

URJ Greene Family Camp

Website

https://greene.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Greene Family Camp is a private non-profit Reform Jewish overnight summer and year-round camp in Bruceville, Texas, serving Jewish children, teens, and families across age-graded programs under the Union for Reform Judaism network.

Ownership category

akta.pro rank

Product category

Jewish Summer Camp / Youth Development

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Leadership, Debate & Model UN Camps (EDAMALAK), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Jewish summer camp
• Overnight youth camp
• Year-round youth programs
• Facility rental retreats
• Teen travel programs

Headquarters

HQ city

Bruceville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Summer Camp Tuition: Session-based tuition fees ranging from $470 for Machar (3-night intro program) to $6,045 for Kibbutz (23-night session with trip). Multi-child discounts ($125 off additional child) and multi-session discounts ($250 off) available. Security fees additional ($70-$175 depending on session length).
2. Year-Round Program Fees: Family camps, teen weekends, fall camp, spring camp, and mitzvah weekends with individual pricing. Mitzvah Weekend priced at $72 per person.
3. Facility Rentals: Corporate, congregational, and family retreat rentals. Central location to Austin, Dallas, San Antonio and Houston with indoor/outdoor spaces and hiking trails.
4. Donations and Camperships: Financial support from former campers, parents, partner organizations, and friends. Need-based camperships and partial scholarships for families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Greene Family Camp delivers overnight Jewish summer camp sessions and year-round programming for children and teens (K through 11th grade) in Texas and Oklahoma, alongside facility rentals. Summer sessions are organized into age-appropriate Hebrew-named units (Machar, Bonim, Niviim, Kohanim, Shoftim, Melachim, S'ganim, Kibbutz, Avodah) ranging from 3-night intros to 23-night full sessions, and are augmented by teen Israel/Europe travel, Eco-Village living, and performing-arts programming. Year-round offerings include Fall Camp, Spring Camp, Teen Weekends, Family Camp, and adult Mitzvah Weekends.

Product overview

Greene Family Camp is a Reform Jewish summer camp operated by the Union for Reform Judaism (URJ), offering overnight camp experiences for children and teens in Texas and Oklahoma. The camp provides summer programs structured by age group: Machar (K-1st grade, first-time campers with 3-night sessions), Bonim (1st-3rd grade with 7-9 night sessions), Niviim through Kibbutz (3rd-9th grade with full 23-night sessions), Avodah (11th grade staff-in-training), and Israel travel programs for 10th graders. Year-round programming includes Fall Camp, Spring Camp, Teen Weekends, Family Camp, and Mitzvah Weekend. The camp also offers rental facilities for corporate retreats and family gatherings. Camp activities include challenge courses, performing arts, athletics, aquatics, Jewish life programming, and STEM education. The facility features the Goldberg Performing Arts Center (opened 2019), multiple activity centers, cabin accommodations, and outdoor spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Avodah: GFC's staff-in-training program for campers entering 11th grade, preparing them for future camp staff positions.
• Machar: Campers of Tomorrow
• NFTY-TOR

Products and services

• Summer Programs Overnight Jewish summer camp programs for children and teens (ages 5–18) in Texas and Oklahoma, with session lengths ranging from 3 nights (Machar) to 23 nights (Kibbutz). Includes over 50 activities, cabin-based community living, family-style Shabbat, and age-appropriate Hebrew-named unit progression.
• Machar: Campers of Tomorrow

Quantifiable outcome

• First-time camper program Machar provides low barrier entry for youngest campers (K-1 grade) with 3-night session
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, support and minor.

• Union for Reform Judaism (URJ)coreStrategic or Co-development PartnerURJ is the parent organization overseeing all 16 URJ summer camps. GFC operates as part of the URJ family, receiving guidance, policies, funding for operational support, and staff training through the North American Camping (NAC) unit. The URJ sets policies and provides institutional framework for camp operations.
• NFTY (National Federation of Temple Youth)coreStrategic or Co-development PartnerNFTY is the URJ youth movement established in 1939 to serve youth in Reform Congregations. NFTY-TOR (Texas-Oklahoma region) serves as the regional youth organization that feeds campers to GFC and provides teen programming including leadership opportunities.
• Foundation for Jewish Camp (FJC)supportOthersFJC is a public foundation dedicated solely to the Jewish overnight camp movement. Provides training, guidance to camps, and financial assistance for campers. GFC receives support from FJC for operational guidance and camper scholarship programs.
• One Happy CampersupportOthersOne Happy Camper provides need-blind $1,000 grants for first-time campers attending full-session (23-night) programs. Administered through URJ camps to reduce barrier to entry for new families.
• RootOnesupportOthersRootOne provides $3,000 vouchers for teens attending eligible URJ Israel programs like Yallah! Israel: Garin Greene. Makes immersive teen travel experiences more accessible.
• URJ Mitzvah CorpsminorStrategic or Co-development PartnerPartnership with URJ's Mitzvah Corps program for social action and service opportunities. Enables GFC teens to participate in meaningful community service projects domestically and internationally.
• American Camp Association (ACA)supportOthersACA is a community of camp professionals working to preserve, promote, and improve the camp experience. GFC maintains ACA accreditation as part of compliance and quality standards.
• Evelyn Rubenstein Jewish Community Center of Houston (ERJCC)minorStrategic or Co-development PartnerPartnered with ERJCC to launch Hurricane Harvey Day Camp providing childcare and reprieve for hundreds of Houston families following the 2017 hurricane.
• URJ Sister Camps (Coleman, GUCI, OSRUI)minorStrategic or Co-development PartnerGarin Greene Israel trips travel with campers from sister URJ camps Coleman, GUCI, and OSRUI, creating cross-camp community experiences.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• URJ Camp Coleman: URJ sister camp in Cleveland, Georgia. Direct peer — same Union for Reform Judaism network, comparable age-tiered overnight summer camp programming, paired with GFC on cross-camp Israel travel experiences.
• URJ Camp Newman: URJ summer camp in Santa Rosa, California where current GFC Director Rabbi Erin Mason previously served. Direct peer — same URJ framework, Jewish identity + traditional camp programming.
• URJ Camp OSRUI: URJ sister camp in Oconomowoc, Wisconsin. Direct peer — same parent organization (URJ), same Reform Jewish mission, similar overnight summer programming and year-round events for Jewish youth, with whom GFC runs joint Garin Greene Israel trips.
• Camp Barney Medintz: Jewish overnight summer camp in Cleveland, Georgia operated by the Marcus Jewish Community Center of Atlanta. Direct peer — comparable overnight Jewish camp model, similar tiered programming by age, competes for the same regional Jewish family market.
• Camp Harlam: URJ summer camp in Kunkletown, Pennsylvania. Direct peer — same URJ mission and structure, overnight Jewish camp with age-tiered programming competing for the broader North American Jewish camper market.
• Camp Ramah in Texas: Conservative Jewish overnight summer camp in Wimberley, Texas. Direct geographic peer — operates in same state/region with overlapping Jewish family demographic and competing for Texas/Oklahoma Jewish camper pool.
• Camp Cho-Yeh: Non-denominational summer camp in Livingston, Texas — direct geographic peer for Texas overnight summer camp market, where current GFC Facility Manager Beau Moore previously worked.
• URJ Camp GUCI: URJ Camp Goldman Union Camp Institute in Zionsville, Indiana. Direct peer — URJ network overnight Jewish summer camp with comparable session tiers, programming model, and Israel travel offerings.

Others

• Foundation for Jewish Camp: Public foundation dedicated to the Jewish overnight camp movement that provides training, guidance, and scholarship funding to GFC. Others — ecosystem partner / funding support organization rather than a direct competitor.

Regional players

• Evelyn Rubenstein Jewish Community Center of Houston: Houston JCC that partnered with GFC on the Hurricane Harvey Day Camp. Regional player — overlapping Jewish family demographic in Texas, operates complementary youth/family programming rather than direct overnight camp competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/urjgfc
• YouTubecreators.spotify.com/pod/profile/greenefamilycamp
• Facebookfacebook.com/urjgfc
• Instagraminstagram.com/urjgfc
• LinkedInlinkedin.com/company/urjgfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greene Family Camp