What Xpedition Archery does

Xpedition Archery is a privately held designer and manufacturer of archery equipment founded in 2014 and headquartered in Decorah, Iowa. The company produces vertical compound bows (NexLite, XLite, Reflexion, APX, MX32, Xperience), crossbows (XPEDITE 420, XTRACTION 400, RutHunter 400X, Trophy 410X, Scrapeline390X), and an XLOK accessory line that includes quivers, a patent-pending bow stand, stabilizers, and side mounts. The company's central technical differentiator is Magnite™, a proprietary aluminum-magnesium alloy integrated with ceramic nanoparticles and rare earth elements and used in bow risers; the company claims Magnite risers are 30% lighter than 6061 aluminum, stronger than carbon, and provide substantially higher vibration dampening. Product pricing spans a $399 youth entry point (Xperience) to a $1,599 premium flagship (NexLite 33), with crossbows priced up to $1,099.

The business operates a multi-channel go-to-market: an authorized dealer network serves as the primary channel for bow sales, supported by direct-to-consumer e-commerce through xpeditionarchery.com and Amazon marketplace listings. A Custom Bow Builder 3D configurator enables online customization that funnels transactions back to dealers. Revenue is generated through one-time product sales across vertical bows, crossbows, accessories, and apparel, with a Limited Lifetime Warranty supporting the original-owner purchase. The company serves hunters, target shooters, competitive archers, and youth/beginner archers in the United States, and reports an employee headcount in the 11-50 range.

Name

Xpedition Archery

Legal name

Xpedition Archery

Website

https://xpeditionarchery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Xpedition Archery, founded in 2014 in Decorah, Iowa, designs and manufactures compound bows, crossbows, and accessories centered on its proprietary Magnite™ aluminum-magnesium alloy riser technology. The company distributes through an authorized dealer network, DTC e-commerce, and Amazon, serving hunters, competitive archers, and entry-level youth archers across the United States.

Ownership category

akta.pro rank

Product category

Archery Equipment

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Compound bows
• Crossbows
• Archery equipment
• Hunting bows
• Bow accessories

Headquarters

HQ city

Decorah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Archery Equipment Sales: Xpedition Archery generates revenue primarily through the direct sale of archery equipment including compound bows, crossbows, accessories, and apparel. Products are sold through their e-commerce website, dealer network, and Amazon marketplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Xpedition Archery designs, manufactures, and sells premium compound bows, crossbows, and related accessories for hunting, target shooting, and competitive archery. The company produces a portfolio of vertical bow series (NexLite, XLITE, Reflexion, APX, Xperience, MX32) and crossbow series (XPEDITE, XTRACTION, RutHunter, Trophy, Scrapeline), differentiated by their proprietary Magnite aluminum-magnesium alloy riser technology.

Product overview

Xpedition Archery is a manufacturer of premium archery equipment headquartered in Decorah, Iowa. The company produces a comprehensive portfolio of vertical compound bows (including NexLite, XLITE, Reflexion, APX, Xperience, and MX32 models), crossbows (XPEDITE, XTRACTION, RutHunter, and Scrapeline series), and a dedicated XLOK accessory line. The product lineup emphasizes proprietary Magnite riser technology—an aluminum-magnesium alloy with ceramic nanoparticles that is 30% lighter than 6061 aluminum while being stronger than carbon. The company offers products across multiple price points from youth/beginner bows ($399) to high-performance hunting models ($1,099-$1,599), with closeout pricing available on select models. Xpedition also provides apparel including hoodies, t-shirts, and caps, and accessories such as quivers, stabilizers, bow stands, and crossbow-specific gear.

Differentiator

Problem solved

Functional benefit

Brands

• Xlite: Series of vertical compound bows featuring Magnite riser technology, known for being lightweight and durable.
• NexLite
• XLOK
• Reflexion
• XPEDITE
• XTRACTION
• RutHunter
• MX
• Xperience

Products and services

• NexLite 30
• NexLite 33 High-performance compound bow featuring Magnite riser technology with IBO speed of 330 fps, 33-inch ATA, 6.375-inch brace height, weighing 3.75 lbs with draw weights of 50-80 lb and draw lengths 24.5-31 inches, priced at $1,599.99.
• XLITE 29 Compact compound bow with IBO speed of 340 fps, 29-inch ATA, 6-inch brace height, weighing 3.65 lbs with draw weights of 50-70 lb, priced at $1,299.99.
• XLITE 31 Compound bow with 31-inch ATA, 6.5-inch brace height, 80% adjustable let-off, and XB1 cam system with draw lengths from 25.5-30.5 inches, priced at $1,299.99.
• XLITE 32 Compound bow with IBO speed of 342 fps, 32-inch ATA, 80% adjustable let-off, and draw lengths from 25-30.5 inches, priced at $1,349.99.
• XLITE 33 Compound bow with IBO speed of 338 fps, 33-inch ATA, weighing 3.85 lbs with draw weights of 50-70 lb and XB1 cam system for draw lengths 26-31 inches, priced at $1,299.99.
• XLITE 35 Extended axle-to-axle compound bow with 35-inch ATA, weighing 3.9 lbs with XB35 cam system offering draw lengths from 26-32 inches, priced at $1,349.99.
• Reflexion 32 2023 anniversary model compound bow celebrating 10 years of Xpedition, featuring XB2 dual cam system with IBO speed of 340 fps, silky-smooth draw cycle, and dead-in-hand shooting at $799.99.
• APX Vertical bow model available at $599.99 in the product lineup.
• Xperience Youth/beginner compound bow with X Cam system offering 8 inches of total draw length adjustment, available in 20-40 lb or 40-60 lb draw weights, IBO 310 fps, Right Hand configuration only, priced at $399.99.
• MX32 Hunting bow combining two best-performing bows featuring LVR 2.0 Cam with 3 rotating modules, X-Lock Pocket design, Energy Transfer System, forged 6061 aluminum riser, IBO 346-348 fps, 32.5-inch ATA, currently on closeout sale for $600.
• XPEDITE 420 High-performance crossbow shooting up to 420 fps, measuring 36 inches overall length, 8 inches cocked width, weighing 7.7 lbs with 15-inch power stroke, 190 lb pull weight, includes 4x32 illuminated scope, quiver, bolts, and rope cocking device, priced at $1,099.99.
• XTRACTION 400 Compact crossbow shooting up to 400 fps, 8 inches cocked width, 7.7 lbs, 180 lb pull weight with crisp 3 lb trigger and anti-dry fire technology, priced at $899.99.
• RutHunter 400x Hunting crossbow delivering 400 fps with 128 lbs of kinetic energy, 14-inch ATA (18-inch static), 7.4 lbs, 34-inch length, 210 lb pull weight, includes scope, carbon bolts, quiver, and cocking device, priced at $399.99.
• Trophy 410X Crossbow model in the Xpedition crossbows lineup, available through closeouts.
• Scrapeline 390X Crossbow model in the Xpedition crossbows lineup, available through closeouts.
• XIT-20 Crossbow Bolts 100% carbon arrow shafts with 380 grain weight, clip-on nocks, and shield cut fletchings. Available in 6-pack ($54.99) or 36-pack ($232.00).
• Crossbow Retention Spring Replacement spring for Viking X375/X380 and X415/X430 crossbows, installs to bottom side of rail to secure bolt in place, priced at $5.00.
• Crossbow Cranking Device Cranking device for X380 and X430 crossbows, priced at $79.00.
• XLOK One-piece Quiver Lightweight 5-arrow quiver at 8 oz featuring Lever-Lock clamping design, hexagonal Stand-Off Riser Mount, offset laser-cut foam broadhead locations, available in Black and Flat Dark Earth colors, ambidextrous, priced at $149.99.
• XLOK Two-Piece Quiver Two-piece quiver design for bowhunters featuring Lever-Lock clamping, available in Black and Flat Dark Earth colors, priced at $149.99.
• XLOK Bow Stand Tripod bow stand utilizing universal M-Lok mounting system with quarter-turn attachment/removal, collapses to 3 inches wide, made of durable Glass-Filled Nylon, Patent Pending, priced at $79.99.
• XLOK Stabilizer 8-inch stabilizer with Quick-Disconnect Mount and 3 ounces of weight, reduces felt vibration and pin float, available in Black and Flat Dark Earth, usable as forward stabilizer or rear-mounted back-bar, priced at $89.99.
• XLOK Side Mount Quick-disconnect side mount for back-bar systems offering 360-degree vertical rotation and 180-degree horizontal rotation, ambidextrous design, priced at $59.99.
• Xpedition Apparel Brand apparel including hoodies ($47.99-$49.99 regular, $35.99-$39.49 sale) and t-shirts (starting from $24.99), along with caps and other hunting lifestyle clothing.

Quantifiable outcome

• Up to 420 fps crossbow speed
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor.

• REVEALminorOthersFeatured as included gear in Project Bow Drop prize packages. REVEAL trail cameras included in $4,000+ prize packages for promotional contests.
• Carbon ExpressminorOthersArrow manufacturer featured as included gear in Project Bow Drop prize packages. Carbon Express arrows included in promotional prize packages valued at $4,000+.
• Rage BroadheadsminorOthersBroadhead manufacturer featured as included gear in Project Bow Drop prize packages. Included in promotional prize packages.
• TruFireminorOthersArchery accessory manufacturer featured as included gear in Project Bow Drop prize packages. TruFire releases included in promotional prize packages.
• MaxCamminorOthersCamera/manufacturing partner featured as included gear in Project Bow Drop prize packages. Included in promotional prize packages.
• QADminorOthersArchery equipment manufacturer (arrow rests) featured as included gear in Project Bow Drop prize packages. Included in promotional prize packages.
• HHAminorOthersArchery equipment manufacturer featured as included gear in Project Bow Drop prize packages. Included in promotional prize packages.
• Element OutdoorsminorOthersOutdoor gear manufacturer featured as included gear in Project Bow Drop prize packages. Included in promotional prize packages.
• The Given Right MarketingminorImplementation/ SI/ Consulting PartnerMarketing agency credited as the platform powering the Xpedition Archery e-commerce website (footer attribution: 'Powered by The Given Right Marketing').

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vista Outdoor: Publicly traded outdoor products conglomerate owning multiple archery and shooting-sports brands. Broad incumbent operating in the same hunting/archery category with overlapping capabilities but far greater scale and portfolio breadth.

Direct peers

• Barnett Crossbows: Crossbow manufacturer with broad hunting product line including entry-level and premium models. Comparable to Xpedition's crossbow portfolio breadth and dealer-channel distribution.
• Ravin Crossbows: Premium crossbow manufacturer known for high-speed, compact designs. Direct competitor in the crossbow category that Xpedition competes in via the XPEDITE, XTRACTION, and RutHunter lines.
• TenPoint Crossbows: Specialist crossbow manufacturer focused on hunting with premium pricing and broad dealer distribution. Closely comparable to Xpedition's crossbow positioning and target hunter demographic.
• Mathews Archery: Premium compound bow manufacturer and one of the most recognized brands in the category. Directly comparable to Xpedition in target customer (serious bowhunters), product type (compound vertical bows), and dealer-led distribution model.
• Bear Archery: Compound bow manufacturer with a strong youth and entry-level line alongside hunting bows. Comparable to Xpedition across the full beginner-to-premium ladder, particularly against the Xperience youth bow.
• PSE Archery: Manufacturer of compound bows and crossbows serving hunting and target archery. Directly comparable across both of Xpedition's core product lines (vertical bows and crossbows) with a similar multi-tier pricing strategy.
• Hoyt Archery: Premium compound bow maker with strong tournament and hunting positioning. Comparable to Xpedition in vertical bow product category, premium pricing, and reliance on pro staff and dealer network.
• Bowtech Archery: Compound bow manufacturer producing hunting and target bows. Direct competitor in vertical bow category with similar dealer distribution and performance-focused product positioning.

Others

• Easton Technical Products: Manufacturer of arrows, shafts, and archery components used by bowhunters and target archers. Adjacent participant in the archery ecosystem supplying inputs to compound bow setups; comparable as part of the broader value chain rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu_dwh_oRPK4EvGlnMJW34A
• Facebookfacebook.com/XpeditionArchery
• Instagraminstagram.com/xpeditionarchery
• Xx.com/xpeditionbows
• LinkedInlinkedin.com/company/xpedition-archery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xpedition Archery