Pure Global Logistics

What Pure Global Logistics does

Pure Global Logistics (trading name of Pac Ware Pty Ltd) is an Australian privately held freight forwarding and contract logistics provider founded in 2016 and headquartered in Melbourne, with additional offices in Sydney and Brisbane. The company delivers end-to-end supply-chain services for retailers and wholesalers, spanning international air and sea freight forwarding, domestic interstate trucking, customs brokerage, and 3PL warehousing with last-mile fulfilment coordination. Its primary customer segments are multi-location retailers, e-commerce retailers, and importers/wholesalers, with secondary exposure to aerospace, automotive, fashion, healthcare, and electronics verticals.

The company's central technology asset is the Pure View platform, a supply-chain visibility and management system that enables customers to upload purchase orders, plan production runs, track invoices, and view complete order history alongside their logistics activity. Pure View is positioned as an integrated software layer over the underlying freight, customs, and warehousing services rather than a standalone SaaS product; no APIs, SDKs, or AI/ML capabilities are disclosed.

Pure Global Logistics generates revenue through transaction fees on freight movements and managed services for warehousing/3PL engagements, with quote-based pricing tailored per purchase order and multi-year contracts. Go-to-market is sales-led B2B targeting enterprise retailers, supplemented by a global channel network of 150+ agency offices, 3,000+ partner-managed warehouses, 1,200+ supply engineers, and last-mile delivery partners spanning 600+ countries and 6,000+ companies served through the network.

Name

Pure Global Logistics

Legal name

Pac Ware Pty Ltd

Website

https://puregloballogistics.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Global Logistics is an Australian privately held freight forwarder and 3PL provider offering international and domestic freight, customs brokerage, warehousing, and its Pure View supply-chain visibility platform, primarily serving multi-location retailers, e-commerce retailers, and wholesalers in Australia and globally.

Ownership category

akta.pro rank

Product category

Logistics Services

NAICS

Freight Transportation Arrangement (488510), General Freight Trucking, Long-Distance (48412)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Cross-Border Transportation Management (Customs-Integrated) (TLAIAEAI)

akta.pro secondary industries

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), Returns Processing & Refund-Oriented Returns (Inspection/Restock) (TLAIADAE), Cross-Border E-commerce Fulfillment (DDP/DDU, International Parcel Inject) (TLAIADAG)

Keywords

• Freight forwarding services
• Contract logistics 3PL
• Customs brokerage services
• Warehousing distribution solutions
• Supply chain visibility

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. International Freight Forwarding: Air and sea freight forwarding services for international shipments, providing reliability and flexibility for delivery needs at competitive pricing.
2. Domestic Freight: Interstate transport (trucking) services within Australia, from air and seaports to final destinations.
3. Customs Brokerage: Expert knowledge and streamlined processes to support import of goods across Australian and international borders, ensuring compliance with all regulations.
4. Warehousing / 3PL Solutions: Contract logistics (3PL) and warehousing solutions including temporary overflow storage through long-term solutions and last mile order fulfilment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Pure Global Logistics provides end-to-end supply chain and logistics solutions for retailers, wholesalers, and e-commerce businesses. The core offering includes international freight forwarding (air and sea), domestic interstate freight (trucking), customs brokerage, warehousing and 3PL contract logistics, complemented by the proprietary Pure View platform for supply chain visibility and order management.

Product overview

Pure Global Logistics (PGL) operates as a logistics services provider with a portfolio of four core service offerings complemented by the Pure View technology platform. The Pure View platform serves as the central software component, providing supply chain visibility and management capabilities that integrate with the company's logistics services. The service portfolio includes International Freight (air and sea freight forwarding), Domestic Freight (interstate trucking with last mile delivery coordination), Warehousing Solutions (3PL/contract logistics with inventory visibility), and Custom Brokerage (customs clearance services). Services are delivered through a network of 150+ agency offices worldwide with a team of 1,200+ supply engineers. The company specializes in serving retail clients including multi-location retailers, e-commerce retailers, and wholesalers, alongside serving diverse industry sectors such as aerospace, automotive, healthcare, electronics, and manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Pure View: Supply chain tracking and management platform that allows customers to upload purchase orders, plan production runs, track invoices, and view complete order history.

Products and services

• International Freight Services Air and sea freight forwarding services for international shipments, providing reliability and flexibility for delivery needs at competitive pricing, designed for retailers and wholesalers structuring their supply chains.
• Domestic Freight Services Interstate trucking transport services within Australia from air and seaports to final destinations, with coordination with last mile delivery partners for end-to-end service.
• Warehousing Solutions 3PL contract logistics solutions offering permanent or temporary overflow storage, store distribution, last mile delivery, and full stock visibility via the Pure View platform.
• Custom Brokerage Services Customs clearance services supporting import of goods across Australian and international borders, ensuring compliance with all regulations and requirements.
• Pure View Platform Supply chain visibility and management platform that enables automatic upload of purchase orders, production planning tools, invoice tracking for customs clearance, and complete order history tracking for logistics customers.

Quantifiable outcome

• 3000+ warehouses managed through network partnerships
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Linfox: Major Australian privately held logistics company providing transport, warehousing, and supply chain solutions to retail, FMCG, and industrial customers. Closely aligned with PGL on geographic focus, vertical mix, and integrated 3PL positioning.
• Toll Holdings: Australian-headquartered 3PL and freight forwarder offering domestic transport, international freight forwarding, and warehousing across the Asia-Pacific. Most directly comparable peer given shared Australian base, multi-modal service mix, and retailer customer base.
• CEVA Logistics: Global 3PL and freight management provider offering contract logistics, freight forwarding, and supply chain solutions for retail and consumer goods customers. Comparable to PGL in service scope and target verticals including retail/e-commerce.

Broad incumbents

• DB Schenker: Global freight forwarder and 3PL provider with integrated land, air, and ocean transport plus warehousing and customs services. Overlaps with PGL across international freight forwarding and contract logistics at much larger scale.
• DHL Global Forwarding: World's largest air and ocean freight forwarder with customs brokerage and end-to-end supply chain services. Competes against PGL in international freight forwarding and customs clearance, but operates at vastly greater scale and as part of a much broader portfolio.
• Agility Logistics: Global freight forwarder and contract logistics provider with strong Asia-Pacific and Middle East presence. Competes against PGL in international freight forwarding, customs, and integrated supply chain services for retail customers.
• Kuehne+Nagel: Global top-3 freight forwarder offering sea logistics, air logistics, road logistics, and contract logistics with strong retailer and e-commerce verticals. Operates as a broad incumbent competitor to PGL in cross-border freight forwarding and 3PL.
• Expeditors International: Asset-light global freight forwarder specializing in air and ocean freight with customs brokerage. Comparable to PGL in service mix and asset-light operating philosophy, but operates at multinational scale.

Emerging players

• Seko Logistics: Mid-size global freight forwarder and 3PL known for e-commerce fulfillment, cross-border parcel, and technology-driven logistics. Directly comparable to PGL on cross-border e-commerce fulfillment positioning and tech-enabled service model.
• Flexport: Tech-forward digital freight forwarder offering air, ocean, and trucking with integrated visibility software. Highly comparable to PGL in combining freight forwarding with proprietary visibility technology, but focuses more on ocean/air and has greater software investment scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Global Logistics