Overmantels
Overmantels is a London-based handmade mirror manufacturer serving luxury residential homeowners, interior designers, and antique collectors with handcrafted overmantel, wall, TV-integrated, antique, and contemporary mirrors sold direct-to-consumer.
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Overmantels does
Overmantels (legal entity: Overmantels London Ltd) is a London-based, privately held manufacturer of handmade mirrors, founded in 1985 and operating with 1–10 employees. The company designs and produces handcrafted overmantel mirrors, wall mirrors, TV mirrors with concealed television screens, restored antique mirrors, and a contemporary collection covering Art Deco, Modern, and Eglomise styles. Core craft capabilities include traditional hand-gilding using Dutch Gold and 23KT gold leaf, Verre Eglomise hand-painting, hand-slumped convex glasswork, and antique restoration. Its TV mirror line integrates Samsung televisions (sourced via AV partner G.S.L. Installations) into mirror frames across the entire product range, with screen capacities up to 100 inches and standard sizes typically fitting 43–55 inch TVs.
The company's go-to-market is direct-to-consumer: customers order through the website with quote requests, visit the Battersea showroom for in-person consultation, or use a complimentary Free Design Service. Pricing is bespoke and high-ASP, with standard decorative mirrors from approximately £900 to £3,299, TV mirrors from £3,999 to £4,995, and restored antique mirrors from £900 to £6,480. Orders require a 50% deposit with a 10–12 week lead time. Distribution combines UK-wide white-glove delivery and M25-area TV installation with international freight shipping.
Overmantels serves luxury residential homeowners (primary), interior designers and architects specifying for residential and hotel projects, and antique collectors seeking restored Victorian, Georgian, and Regency pieces. The company has been featured in the Evening Standard, Sunday Times, and Channel 4, supporting brand credibility in the UK luxury interiors market. There are no disclosed funding rounds, no parent company, and no revenue disclosures.
Overmantels firmographics
Firmographics- Name
- Overmantels
- Legal name
- Overmantels London Ltd
- Website
- https://overmantels.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Overmantels is a London-based handmade mirror manufacturer serving luxury residential homeowners, interior designers, and antique collectors with handcrafted overmantel, wall, TV-integrated, antique, and contemporary mirrors sold direct-to-consumer.
- Ownership category
- akta.pro rank
Overmantels industry classification
Industry- Product category
- Decorative Mirrors
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Overmantels is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Overmantels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Mirror Sales: One-time purchase revenue from handmade decorative mirrors, overmantel mirrors, wall mirrors, and specialty mirrors. Products available as standard sizes or bespoke custom orders.
- TV Mirror Systems: Sale of mirrors with integrated TV screens. TVs are sourced through partners (Samsung) and integrated into mirror frames. Television sold separately or as packages.
- Antique Mirror Restoration: Restoration services for antique mirrors, with restoration included in the purchase price of antique pieces.
- Design Services: Free design service included with mirror purchases to assist customers in selecting appropriate mirror styles and sizes for their spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Mirrors - Entry level products with standard sizing and finishes |
| One time/ perpetual license | Pay-as-you-go | TV Mirrors - Mirrors with integrated television concealment |
| One time/ perpetual license | Pay-as-you-go | Antique Mirrors - Restored period pieces with full restoration included |
| Unit Pricing | Multi-year contract | Bespoke/Custom Orders - Custom sizing, finishes, and special configurations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Overmantels product offering
Product offeringCore offering
Overmantels designs, handcrafts, and sells made-to-order decorative mirrors in London, spanning Overmantel, Wall, TV Mirror, Antique, and Contemporary styles (Art Deco, Modern, Eglomise). All mirrors can be integrated with TV concealment technology (sizes 22 to 100 inches) and are offered as standard sizes or bespoke custom orders with hand-gilded finishes. The company also restores antique mirrors and provides a complimentary design consultation service.
Product overview
Overmantels is a handmade mirror manufacturer based in London offering an extensive portfolio of mirrors across several product lines. The core offerings include Overmantel Mirrors (designed for above fireplaces in Archtop, English, and French styles), Wall Mirrors (Round, Oval, and Picture Frame designs), TV Mirrors (with concealed television technology), Antique Mirrors (restored period pieces), and the Contemporary Collection (Art Deco, Modern, and Eglomise styles). The entire standard mirror range can be integrated with TV hiding technology. Special Projects offer bespoke solutions including TV Mirror Walls, Bathroom Mirrors, Glazed Walls, Antique TV Conversions, Eglomise Panels, and Garden Mirrors. The company also provides a Free Design Service and Stock Sale items. All mirrors are handmade with lead times of 10-12 weeks, blending traditional craftsmanship with modern technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Overmantel Mirrors Handmade mirrors designed to hang above fireplaces and mantels, offered in Archtop, English, and French styles. The entire range can be integrated with TV hiding technology for residential and interior design customers.
- Wall Mirrors Decorative wall-mounted mirrors in round, oval, and picture frame styles for living rooms, bedrooms, bathrooms, and entrance halls. Available with optional TV integration.
- TV Mirrors Mirrors that conceal television screens, allowing TVs to disappear when not in use. Sizes accommodate screens from 22 to 100 inches. TVs are sold separately or as packaged solutions; Samsung TVs are recommended and sourced via the AV partner G.S.L. Installations.
- Antique Mirrors Restored period mirrors including Victorian, Georgian, Regency, and Edwardian styles. Full professional restoration is included in the purchase price, with restoration-only services offered.
- Contemporary Collection (Art Deco, Modern, Eglomise Mirrors) Modern mirror designs across Art Deco, Modern, and Eglomise styles, including hand-painted Verre Eglomise panels with nature-inspired and geometric designs in silver and bronze tones.
- Special Projects (Custom Mirror Solutions) Bespoke mirror solutions including TV Mirror Walls, Bathroom Mirrors, Glazed Walls, Antique TV Mirror Conversions, Eglomise Panels, and Garden Mirrors for residential and commercial projects.
- Free Design Service Complimentary design consultation included with mirror purchases to assist customers in selecting appropriate mirror styles, sizes, and finishes for their spaces.
Quantifiable outcome
- 10-12 week lead time for standard mirrors
Companies that use Overmantels
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Overmantels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Overmantels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SamsungcoreSamsung TVs are recommended for integration into TV mirror products. The company sources Samsung TVs through their AV partner G.S.L. Installations, which provides TVs with a standard 5-year warranty and delivery to the workshop. G.S.L. also handles cable management and sound requirements.
- G.S.L. InstallationscoreAV partner providing Audio Visual supply, installation services including cable chasing, sound system setup, and TV sourcing. Supplies Samsung TVs with 5-year warranty and includes workshop delivery in pricing. Handles clients' cable management and audio requirements for TV mirror installations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Overmantels competitors and assessment
Company assessmentDirect peers
- Timothy Oulton: UK-based luxury furniture and home accessories brand offering handmade decorative mirrors alongside lighting and furniture. Targets the same luxury residential customer with bespoke craftsmanship at premium price points and operates its own showroom network.
- Cox & Cox: UK home décor retailer specializing in stylish, premium-quality decorative accessories for the home. Comparable mid-to-premium positioning with strong online presence and a broad mirror offering that overlaps with Overmantels' contemporary lines.
- Sweetpea & Willow: UK luxury home furnishings retailer offering decorative mirrors, lighting, and furniture with a strong DTC online presence. Targets style-conscious residential customers with premium aesthetic positioning similar to Overmantels' design-led approach.
- Ad Notam: German manufacturer of mirror TV and integrated mirror-display technology. Competes directly in the TV mirror category with customizable solutions serving luxury residential and hospitality segments similar to Overmantels' TV mirror line.
- Séura: US-based specialist in TV mirror technology and integrated display solutions for residential and commercial spaces. The most direct competitor specifically in the TV mirror category, with customizable products for both residential and hospitality customers.
- Neptune: UK-based luxury home furnishings brand with own showrooms offering handcrafted furniture and decorative accessories. Direct competitor in the UK premium home market with a showroom-led retail model comparable to Overmantels' Battersea location.
- Graham & Green: UK luxury home décor retailer with a curated selection of premium decorative items including mirrors, lighting, and furnishings. Targets overlapping luxury residential and interior design customer segments with comparable design-led positioning.
Broad incumbents
- Restoration Hardware (RH): US luxury home furnishings brand offering high-end decorative mirrors, furniture, and lighting. Operates at much larger scale with a broad product portfolio, including a significant mirror category that competes for the same premium residential customers as Overmantels.
- West Elm: US-based modern home furnishings retailer with a substantial mirror category. Operates at much larger scale across multiple countries and competes for design-conscious premium residential customers with contemporary mirror offerings similar to Overmantels' Modern Collection.
- John Lewis & Partners: Major UK department store with a broad home furnishings offering including decorative mirrors across price points. While not specializing in handmade mirrors, it serves overlapping customer segments and represents a brand-name alternative for premium residential buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Overmantels social profiles
Digital presenceOvermantels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overmantels leadership team
Management profileNumber of profiles
Overmantels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overmantels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overmantels
What does Overmantels do?
Overmantels designs, handcrafts, and sells made-to-order decorative mirrors in London, spanning Overmantel, Wall, TV Mirror, Antique, and Contemporary styles (Art Deco, Modern, Eglomise). All mirrors can be integrated with TV concealment technology (sizes 22 to 100 inches) and are offered as standard sizes or bespoke custom orders with hand-gilded finishes. The company also restores antique mirrors and provides a complimentary design consultation service.
Is Overmantels a public or private company?
Overmantels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Overmantels founded?
Overmantels was founded in 1985. It employs 1 to 10 people.
Where is Overmantels based?
Overmantels is headquartered in London, United Kingdom, in the Europe region.
How does Overmantels make money?
Four revenue lines are on record. Mirror Sales are the primary driver. The others are TV Mirror Systems, antique Mirror Restoration and design Services.
Who are Overmantels's main competitors?
Direct peers on record are Timothy Oulton, Cox & Cox, Sweetpea & Willow, Ad Notam, Séura, Neptune and Graham & Green. Broad incumbents are Restoration Hardware (RH), West Elm and John Lewis & Partners.
Does Overmantels have an API?
No public API is recorded for Overmantels.
What industry is Overmantels in?
Overmantels's product category is Decorative Mirrors. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its SIC code is 3231.