OUT OF THE BOX Consulting

What OUT OF THE BOX Consulting does

OUT OF THE BOX Consulting (& Productions, Inc.) is a privately held, founder-led Salesforce consulting firm founded in 2003 and headquartered in Sunnyvale, California. The company has operated as a Salesforce.com Certified Consulting Partner since 2004, delivering system architecture, end-to-end implementation, customization, integration, and ongoing administration services across Salesforce Sales Cloud, Service Cloud, Community Cloud, Nonprofit Cloud, and Custom Cloud environments, on both Salesforce Classic and Lightning Experience platforms. Custom application development on the Salesforce platform using Visualforce, Apex, Sites, and Lightning Components is a core capability, with a productized native application for sales incentive (SPIFF) claims automation serving as a reusable IP asset.

The firm is reported at 1–10 employees and operates on a professional services revenue model, with project-based, quote-driven engagements supplemented by deployments of its Sales Incentive Automation application. Customer segments include enterprise technology companies (NetTel Partners, Nimble Storage, Niagara Networks, Virtual Instruments, CipherTechs, Quorum), nonprofit organizations (Israel Venture Network, SVJ Film Festival), and channel-sales technology firms needing SPIFF automation. Named outcomes reported include a 200% productivity increase and 30% company growth at NetTel Partners post-Oracle-to-Salesforce migration, 15x ROI from an automated feedback mechanism, and 80% administration time savings for Nimble Storage. The GTM motion is sales-led, relying on a professional website, published case studies, client referrals, and direct contact-form inquiries.

The business is run independently by founder and President Reuven Shelef, who holds engineering credentials from Tel-Aviv and Coventry Universities and prior senior experience at 3Com, Infineon, and Atrica (now Nokia-Siemens Networks). The firm maintains a technology partner ecosystem including Electroneek, Ringlead, Act-On, FormAssembly, CirrusInsight, InsideSales, CRMFusion, Gauge Labs, and Point and Timer. No external funding, M&A activity, AI capabilities, or disclosed financials are present in the source material, and the most recent dated public footprint on the company website ends in 2018, which is a relevant caveat for assessing current operating velocity.

Name

OUT OF THE BOX Consulting

Legal name

OUT OF THE BOX Consulting & Productions, Inc.

Website

https://ootb-c.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

OUT OF THE BOX Consulting is a Salesforce-certified consulting firm (founded 2003, Sunnyvale) delivering implementation, customization, integration, and custom application development across Salesforce clouds for enterprise and nonprofit clients.

Ownership category

akta.pro rank

Product category

Salesforce CRM Implementation Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

akta.pro secondary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Salesforce consulting services
• CRM implementation services
• Salesforce customization
• Enterprise system integration
• Salesforce administration services

Headquarters

HQ city

Sunnyvale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Salesforce Consulting Services: Professional consulting services including system architecture, implementation, customization, and ongoing administration of Salesforce environments. Revenue generated through billable consulting engagements.
2. Custom Application Development: Custom development services using Salesforce technologies (Apex, Visualforce, Lightning Components) to build tailored solutions for clients.
3. SPIFF/Sales Incentive Management Solutions: Custom-built Salesforce-native applications for sales incentive automation, processing hundreds of claims monthly with automated approval workflows.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OUT OF THE BOX Consulting is a Salesforce Certified Consulting Partner that delivers end-to-end Salesforce services, including system architecture and design, full implementation, custom application development (Visualforce, Apex, Lightning Components), integration with other enterprise systems, data management and migration, and ongoing administration. The firm also builds native Salesforce applications such as a Sales Incentive (SPIFF) automation tool with multi-currency and multi-language capabilities for channel sales programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Cloud Implementation Services

Quantifiable outcome

• 200% productivity increase for NetTel Partners after Oracle to Salesforce migration
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Salesforce.comcoreImplementation/ SI/ Consulting Partner · 1 January 2004SFDC Certified Consulting Partner since 2004, providing comprehensive Salesforce services including implementation, customization, and administration across all Salesforce clouds.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wipro: Large global SI with a Salesforce practice delivering implementation, customization, and integration services for enterprise customers; comparable service mix though greater geographic and delivery scale.
• Persistent Systems: Global SI with a large dedicated Salesforce practice delivering end-to-end CRM implementation, integration, and custom development; comparable to OOTB-C's core services but at materially greater scale.
• IBM Consulting: Through Bluewolf and other acquisitions IBM has built a large Salesforce practice; relevant competitor for OOTB-C in enterprise Salesforce deals, though at dramatically greater scale and breadth.
• Deloitte Digital: Deloitte's digital transformation arm operates one of the largest Salesforce Global Strategic practices; competes with OOTB-C for enterprise Salesforce implementations while offering broader services OOTB-C cannot.
• Infosys: Global SI with a substantial Salesforce practice, built further via Simplus acquisition, performing CRM implementations, customization, and managed services comparable to OOTB-C's offerings.
• Accenture: Global SI with a top-tier Salesforce practice delivering large-scale CRM transformations and managed services; relevant because OOTB-C often competes for the same enterprise Salesforce deals against Accenture's broader delivery capacity.
• Capgemini Invent: Capgemini's digital and Salesforce practice delivers CRM implementations, integrations, and custom development for global enterprises; comparable in service mix though operating at much larger scale.

Direct peers

• Silverline: Boutique Salesforce-focused consultancy providing implementation, custom app development, and managed services across Financial Services Cloud, Health Cloud, and other Salesforce verticals — overlapping directly with OOTB-C's service mix at a similar size tier.
• Atrium: Salesforce-focused consultancy delivering implementation, custom development, and integration services for enterprise customers; directly comparable in offerings, customer base, and boutique scale.
• Slalom: Large US-based consulting firm with one of the most prominent dedicated Salesforce practices; directly comparable because both deliver multi-cloud Salesforce implementation, customization, and advisory for enterprise and mid-market clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/outofthebox.salesforce.consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OUT OF THE BOX Consulting