What Citizen Press does

Citizen Press (legal entity: L'Agence Citizen Press SAS) is an independent French editorial communication agency founded in 2008 and headquartered at 30 rue Notre-Dame-des-Victoires in the 2nd arrondissement of Paris. The agency specializes in producing editorial content for French public institutions, including ministries, national agencies, regional governments, and municipalities. Its service portfolio spans print magazine production, digital webzines, video reportages, motion design, animated infographics, and social media content management, with notable clients including ANRU, ADEME, Ordre des Médecins, DGAC, CNES, IGN, Ministère de la Culture, and Ville de Paris.

The agency's core capability is the integration of editorial strategy with multimedia production across print and digital channels, often producing high-circulation institutional publications (e.g., 1.7 million copies for Région Auvergne-Rhône-Alpes, 1.5 million for Ville de Paris). The company has expanded its video and motion design capabilities since 2016 and has won industry recognition including the Top Com d'Or (2018) and Cap'Com (2018) awards. The agency also operates a nonprofit subsidiary, the Swane association, founded in 2017 to support hospitalized children through magazine projects.

Citizen Press operates a professional services revenue model based on project-based and recurring contracts with public sector clients, secured through competitive tenders (appels d'offres) and long-term renewals. The company maintains its independence as a privately-held SAS with registered capital of €41,000, and primarily serves a single domestic market (France). Its go-to-market relies on portfolio case studies, industry awards, and public procurement participation rather than outbound sales or marketing campaigns.

Name

Citizen Press

Legal name

L'Agence Citizen Press SAS

Website

https://citizen-press.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Citizen Press is an independent French editorial communication agency founded in 2008 that produces magazines, digital webzines, video, and motion design content for French government ministries, national agencies, and regional/local authorities. It serves high-profile public institutions including ANRU, ADEME, CNES, and Ordre des Médecins through project-based contracts and competitive tenders.

Ownership category

akta.pro rank

Product category

Public Sector Editorial Communications

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Editorial communication services
• Magazine production
• Motion design services
• Public sector communication
• Digital content creation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Editorial and Communication Contracts: Citizen Press generates revenue through service contracts with public institutions, producing magazines, reports, videos, and digital content. Revenue is project-based and recurring through long-term client relationships and contract renewals.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Citizen Press is an independent French editorial communication agency that produces magazines, digital webzines, video reportages, motion design animations, and animated infographics for government ministries, national agencies, regions, and municipalities. The agency delivers end-to-end editorial strategy and multimedia content across print, web, and social channels, with deep specialization in French public sector communication.

Product overview

Citizen Press is an editorial communication agency offering a comprehensive portfolio of content creation services centered around print and digital publications. The core offering includes magazine production for government and public institutions (En Villes, Cultures, regional magazines), digital webzines with video integration, motion design and animated infographics, video reportages, annual reports, and social media content management. The agency operates as a service-based consultancy rather than a software product platform, delivering customized editorial solutions across institutional, governmental, and public sector clients.

Differentiator

Problem solved

Functional benefit

Products and services

• En Villes Magazine The flagship editorial communication magazine produced for the ANRU (Agence Nationale pour la Rénovation Urbaine) covering urban renewal topics for the agency's stakeholders and citizens.
• Magazine Production Services End-to-end magazine design, editorial content creation, and publication services for government ministries, regions, and public institutions.
• Webzines and Digital Publications Digital publication platform with video integration and motion design, including bi-annual webzine releases for clients such as the Ordre des Médecins.
• Video and Motion Design Production Video reportages, interviews, motion design animations, datavisualizations, and animated infographics for institutional and public sector clients.
• Annual Reports Activity report design and editorial production for public institutions and organizations including Fédération nationale du transport de voyageurs, Ordre des Médecins, DGAC, and others.
• Animated Infographics Animated infographic content explaining complex subjects such as energy savings certificates and functional economy, produced in HTML format for clients like ADEME.
• Social Media Content Management Social media animation and content creation services for institutions including the Agence de l'Innovation pour les Transports and ANRU, featuring weekly series and hashtag campaigns.

Quantifiable outcome

• 950,000 views for UICN video presentation
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• DGSE (Direction Générale de la Sécurité Extérieure)minorStrategic or Co-development Partner · 1 January 2021Citizen Press designed the exhibition stand for DGSE at VivaTech 2021, creating visual identity and motion design videos under the concept 'Innover Secrètement' (Innovate Secretly) to attract potential recruits.
• ANRU (Agence Nationale pour la Rénovation Urbaine)coreStrategic or Co-development PartnerComprehensive editorial communication partnership including magazine 'En Villes', video series 'En Immersion', newsletter, and innovation publications. Managing communication for €8 billion+ urban renewal program across 329 projects.
• Ordre des MédecinscoreStrategic or Co-development PartnerLong-term partnership (10+ years) producing quarterly magazine, webzine, website redesign, and multimedia content for 260,000 French physicians.
• Département des Hauts-de-SeinecoreStrategic or Co-development PartnerOngoing collaboration for 'L'Abeille' magazine targeting middle school students, renewed through competitive tender process.
• Comité de Gestion des Œuvres Sociales Hospitalières (CGOS)minorStrategic or Co-development PartnerProduction of CGOS Magazine for 900,000 hospital staff members, renewed through competitive tender.
• FRM (Fondation pour la Recherche Médicale)coreStrategic or Co-development PartnerPartnership for video content featuring researchers, 70th anniversary website, and promotional campaigns with celebrity ambassadors.
• Anah (Agence Nationale de l'Habitat)coreStrategic or Co-development PartnerEditorial communication including magazine 'Les Cahiers de l'Anah', newsletters, videos, and diaporamas about housing renovation and rehabilitation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hopscotch: One of France's largest independent PR agencies serving public institutions, corporate, and nonprofit clients. Directly competes with Citizen Press on institutional and public-sector communication mandates including campaigns, publications, and events.
• Wellcom: French PR and communications agency with strong corporate and institutional client base. Competes with Citizen Press for the same type of French public-sector and corporate communication tenders, offering comparable integrated editorial and digital services.
• Spintank: French PR and influence agency focused on corporate reputation, public affairs, and crisis communication. Comparable in scale and clientele mix to Citizen Press, frequently competing for the same institutional and regulated-industry communication briefs.

Broad incumbents

• Edelman France: Paris office of global communications firm Edelman, with strong public-sector and corporate reputation practices. Competes for the same institutional communication tenders as Citizen Press but operates at significantly greater scale and geographic reach.
• TBWA\France: Major French creative agency within the TBWA network, active in public-sector and corporate campaigns. Adjacent competitor to Citizen Press on integrated communication briefs, especially where creative campaign execution intersects with editorial production.
• Havas Paris: Paris headquarters of global Havas network with significant public-sector and corporate communications practice. Competes for the same French institutional tenders as Citizen Press but offers a much broader portfolio across advertising, PR, and digital.
• Publicis Consultants: Public relations and influence arm of Publicis Groupe in France, active in public affairs and institutional communication. Competes for the same French government and corporate reputation mandates as Citizen Press, with deeper international network reach.
• FleishmanHillard France: Paris office of global PR network with established public-sector and corporate affairs practices. Competes with Citizen Press for institutional communication and reputation mandates, offering broader geographic reach and integrated PR services.
• Burson Cohn & Wolfe France: Global communications agency with a Paris presence serving corporate, government, and public affairs clients. Overlaps with Citizen Press in public-sector and institutional communication mandates but with international network support and broader service portfolio.
• BETC Paris: Flagship Paris creative agency of Havas network known for integrated campaigns. Competes for parts of the same French institutional and corporate communications work as Citizen Press but with a much broader creative and media portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgenceCitizen
• YouTubevimeo.com/citizenpress
• Facebookfacebook.com/AgenceCitizenPress
• LinkedInlinkedin.com/company/citizen-press
• Instagraminstagram.com/citizen.press/?hl=fr
• Pinterestpinterest.fr/citizenpress

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizen Press