Publicis Consultants
Publicis Consultants is a Paris-based strategic communications and engagement agency, part of Publicis Groupe and MSLGROUP, serving French and international enterprises and institutions with PR, influence marketing, crisis management, and public affairs services across four expertise poles.
- Company typePrivate
- Founded1986
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Publicis Consultants does
Publicis Consultants is a Paris-based strategic communications and engagement agency operating as a wholly-owned subsidiary of Publicis Groupe and part of the MSLGROUP network (approximately 3,000 collaborators globally). Founded in 1986 and headquartered at 133 Avenue des Champs-Élysées, the agency employs roughly 150 consultants organized across four expertise poles: Stratégies & Développement, Brand Culture & Content, Réputation, and Affaires Publiques. Its service portfolio spans corporate communications, press relations, crisis and issue management, influencer marketing, public affairs, social media management (including a Social Room offering), employer branding, and leader/employee advocacy. The agency is labeled '3 étoiles RSE Agences Actives' for sustainability and positions itself as 'L'agence des nouvelles influences' following a June 2025 repositioning.
Publicis Consultants firmographics
Firmographics- Name
- Publicis Consultants
- Legal name
- Publicis Consultants France
- Website
- https://publicis-consultants.fr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Publicis Consultants is a Paris-based strategic communications and engagement agency, part of Publicis Groupe and MSLGROUP, serving French and international enterprises and institutions with PR, influence marketing, crisis management, and public affairs services across four expertise poles.
- Ownership category
- akta.pro rank
Publicis Consultants industry classification
Industry- Product category
- Strategic Communications Consulting
- NAICS
- Public Relations Agencies (54182), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Thought Leadership & Executive Visibility (BPAFADAG)
- akta.pro secondary industries
- Public Affairs & Government Relations (MPAAADAE), Strategy & Corporate Development Consulting (BPAHACAA)
Keywords
Where Publicis Consultants is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Publicis Consultants business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communications Consulting: Professional services revenue from integrated expertise spanning strategies & development, reputation management, brand culture & content, and public affairs. Engagements include campaign execution, media relations, crisis management, and influence marketing for corporate and institutional clients.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Publicis Consultants product offering
Product offeringCore offering
Publicis Consultants is a strategic communications and influence agency operating with approximately 150 consultants organized across four expertise poles: Stratégies & Développement, Brand Culture & Content, Réputation, and Affaires Publiques. The agency helps brands, enterprises, and their leaders navigate evolving opinion dynamics by combining traditional influence channels (press relations, public affairs) with new digital ecosystems (social listening, influencer activation, advocacy programs). It is positioned as 'L'agence des nouvelles influences' (the agency of new influences) within the Publicis Groupe network.
Product overview
Publicis Consultants is a communications and influence agency structured as a single integrated service offering across four core expertise areas: Stratégies & Développement, Réputation, Brand Culture & Content, and Affaires Publiques. The agency delivers comprehensive influence campaigns including social media management (Social Room), influence marketing, crisis management, press relations, and public affairs services. With approximately 150 consultants organized into these four poles, the agency helps clients navigate evolving opinion dynamics by combining traditional influence channels with new digital ecosystems. Notable client work spans campaigns for Netflix (Squid Game activation), Notre-Dame de Paris reopening, AXA, FDJ, BNP Paribas, and Viva Technology, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratégies & Développement Strategic planning services for corporate and institutional clients, covering social listening, audience planning, brand platform development, risk and trends analysis, prospective studies, and new business support.
- Réputation Reputation management services including press relations, media training, social networks management, executive coaching, crisis and issue management, transformation planning, employer branding, and leader/employee advocacy.
- Brand Culture & Content Creative content and brand culture services including storytelling, creative and digital activations, copywriting and editorial design, creative studio production, and influence marketing.
- Affaires Publiques Public affairs services covering institutional relations, political training, lobbying, meeting planning, regulatory monitoring, and influence campaigns for institutional and corporate clients.
- Social Room Integrated social media management service combining community management, social listening, influencer strategy, paid social, and leader advocacy across multiple managed accounts.
- Influence Marketing Influencer activation service providing macro and micro-influencer campaigns, ambassador programs, real-time influence strategies, earned media through seeding, and creator content partnerships.
- Crisis & Issue Management Crisis communication service providing rapid alerting, ongoing monitoring, risk analysis, spokesperson preparation, and issue resolution for clients facing reputational threats.
Quantifiable outcome
- Notre-Dame reopening: 500 journalists accredited, +9,000 online publications, +1.3M social mentions
- +4 more outcomes
Companies that use Publicis Consultants
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Publicis Consultants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Publicis Consultants partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- JCDecauxminorJCDecaux partnered with Publicis Consultants to create a communication campaign centered on the concept of measuring what cannot be seen in outdoor advertising. The campaign supported the international rollout of JCDecaux's 360 Footprint tool, a holistic impact measurement solution covering carbon, water, social, and economic footprints of advertising campaigns.
- LictercoreStrategic partnership with Licter, a consulting firm specializing in social media data exploitation. The collaboration aims to accelerate and strengthen services in monitoring, data analysis, and study production through AI integration and data analytics capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Publicis Consultants competitors and assessment
Company assessmentBroad incumbents
- Publicis Live: Publicis Live is a sister Publicis Groupe agency specializing in live events and experiential communications, collaborating with Publicis Consultants on projects like the Notre-Dame reopening. Sibling entity within the same parent competing for adjacent event-driven communications budgets.
- MSLGROUP (Publicis): MSLGROUP is the parent global public relations network within Publicis Groupe that Publicis Consultants belongs to, with 3,000+ collaborators worldwide. Provides coordinated global PR capabilities and is both a network parent and an internal resource/competitor for international mandates.
Direct peers
- Havas Paris: Havas Paris is the strategic communications and PR arm of Havas Group operating in France. Like Publicis Consultants, it serves enterprise and institutional clients with integrated communications, brand strategy, and influence campaigns - making it a direct French-market competitor.
- Edelman France: Edelman's Paris office is one of the largest global PR networks operating in France, providing corporate communications, brand marketing, and public affairs services. Comparable service offering and similar enterprise client base as Publicis Consultants.
- FleishmanHillard Paris: FleishmanHillard's Paris office is a global public relations and communications consultancy with strong French enterprise and institutional client base. Directly competes with Publicis Consultants for corporate communications, public affairs, and reputation mandates in France.
- Burson (formerly BCW) Paris: Burson, formed from BCW's merger with Hill & Knowlton, operates globally including Paris with corporate communications, public affairs, and reputation services. Directly comparable strategic communications competitor to Publicis Consultants in the French market.
- Weber Shandwick Paris: Weber Shandwick is a global public relations firm with a Paris office serving French and multinational clients with strategic communications, brand strategy, and influence campaigns. Competes directly with Publicis Consultants for similar mandates.
- TBWA\Corporate (Omnicom): TBWA\Corporate is the communications consultancy arm of TBWA\France and the Omnicom network, offering corporate communications, public affairs, and influence strategy in France. Similar positioning and service mix to Publicis Consultants' four-pole structure.
Regional players
- Augusta (Publicis): Augusta is a French boutique public affairs and corporate communications consultancy. Smaller-scale specialist operating in the same French public affairs and institutional communications space as Publicis Consultants' Affaires Publiques pole.
Emerging players
- Teneo Paris: Teneo is a global CEO advisory and strategic communications firm that has expanded into Paris. It focuses on senior executive communications, reputation management, and crisis - the same high-stakes enterprise niche where Publicis Consultants competes for mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Publicis Consultants social profiles
Digital presencePublicis Consultants compliance and trust
Trust signalCompliance1 record
Publicis Consultants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicis Consultants leadership team
Management profileNumber of profiles
Profiles9 records
Publicis Consultants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicis Consultants M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicis Consultants
What does Publicis Consultants do?
Publicis Consultants is a strategic communications and influence agency operating with approximately 150 consultants organized across four expertise poles: Stratégies & Développement, Brand Culture & Content, Réputation, and Affaires Publiques. The agency helps brands, enterprises, and their leaders navigate evolving opinion dynamics by combining traditional influence channels (press relations, public affairs) with new digital ecosystems (social listening, influencer activation, advocacy programs). It is positioned as 'L'agence des nouvelles influences' (the agency of new influences) within the Publicis Groupe network.
Is Publicis Consultants a public or private company?
Publicis Consultants is a private company. It is classified as corporate owned and is currently operating.
When was Publicis Consultants founded?
Publicis Consultants was founded in 1986. It employs 251 to 500 people.
Where is Publicis Consultants based?
Publicis Consultants is headquartered in Paris, France, in the Europe region.
How does Publicis Consultants make money?
One revenue line is on record: strategic Communications Consulting.
Who are Publicis Consultants's main competitors?
Broad incumbents on record are Publicis Live and MSLGROUP (Publicis). Direct peers are Havas Paris, Edelman France, FleishmanHillard Paris, Burson (formerly BCW) Paris, Weber Shandwick Paris and TBWA\Corporate (Omnicom). Augusta (Publicis) is listed as a regional player. Teneo Paris is listed as an emerging player.
Does Publicis Consultants have an API?
No public API is recorded for Publicis Consultants.
What industry is Publicis Consultants in?
Publicis Consultants's product category is Strategic Communications Consulting. Its primary akta.pro industry code is BPAFADAG, Thought Leadership & Executive Visibility, with a secondary code of MPAAADAE, Public Affairs & Government Relations. Its NAICS code is 54182 and its SIC code is 8742.