Bier Brewery and Taproom
Bier Brewery and Taproom is a family-owned craft brewery operating three direct-to-consumer taprooms in the Indianapolis metro (65th Street, Carmel, Noblesville), producing hand-crafted small-batch beers, a Mug Club subscription, and on-site food and events including a 2-acre biergarten.
- Company typePrivate
- Founded2010
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bier Brewery and Taproom does
Bier Brewery and Taproom is a privately held, family-owned craft brewery founded in 2010 by Darren and Jerry Connor in Indianapolis, Indiana, and operated today alongside co-owners Leah and Ryan Connor. The company produces hand-crafted small-batch beers — including German, Belgian, and American styles across IPAs, Porters, lagers, and specialty offerings — at a 20-barrel brewhouse with 40-barrel fermenters and brite tanks, evolving from an original 55-gallon homebrew system. Distribution is exclusively direct-to-consumer through three owned taprooms in the Indianapolis metro: 65th Street (opened 2010, adult-only), Carmel (opened 2018, family-friendly), and Noblesville (opened 2024, featuring a 2-acre biergarten with fire pits, playground, bocce, and dog park). Revenue is generated from on-premise beer sales, limited food service (kitchen and food truck partnerships), online ordering and carry-out at Noblesville, and a Mug Club subscription membership ($90 initiation, $50 annual renewal) that provides pour discounts, exclusive parties, and stored-mug service. The business is bootstrapped with no external capital, has earned over 100 competition awards including a 2025 GABF Best in Show, and markets primarily through events programming, social media, and community engagement.
Bier Brewery and Taproom firmographics
Firmographics- Name
- Bier Brewery and Taproom
- Legal name
- Bier Brewery and Taproom
- Website
- https://bierbrewery.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bier Brewery and Taproom is a family-owned craft brewery operating three direct-to-consumer taprooms in the Indianapolis metro (65th Street, Carmel, Noblesville), producing hand-crafted small-batch beers, a Mug Club subscription, and on-site food and events including a 2-acre biergarten.
- Ownership category
- akta.pro rank
Bier Brewery and Taproom industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Bier Brewery and Taproom is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bier Brewery and Taproom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Beer Sales: Direct sales of hand-crafted beers at taproom locations. Wide variety including German styles, American styles, IPAs, Porters, fruit beers, and specialty offerings.
- Food Sales: On-site food service with menu including Bavarian pretzels, with kitchen closing 1 hour prior to taproom close. Food waitlist system at Noblesville location.
- Mug Club Membership: $90 initial membership, $50 annual renewal. Benefits include 10% off merchandise, exclusive parties, 20oz pours for 16oz price, complimentary first pour and birthday pour, mug storage and cleaning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mug Club annual membership with pour discounts and exclusive perks |
| Unit Pricing | Pay-as-you-go | Happy Hour pricing - reduced pint pricing |
| Unit Pricing | Pay-as-you-go | Saturday Happy Hour at 65th Street |
| Unit Pricing | Pay-as-you-go | $13 Growler + Pint Special on Sundays |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Bier Brewery and Taproom product offering
Product offeringCore offering
Bier Brewery and Taproom is a family-owned craft brewery that produces hand-crafted small-batch beers on a 20-barrel brewhouse system and sells them directly to consumers through three company-owned taprooms in the Indianapolis metro area (65th Street, Carmel, Noblesville). Its offering spans award-winning beer (German styles, IPAs, Porters, fruit beers, and specialty brews), on-site food service (Bavarian pretzels and food trucks), a Mug Club membership program with pour discounts and exclusive perks, and a 2-acre biergarten amenity with fire pits, a playground, bocce, cornhole, and a dog park.
Product overview
Bier Brewery and Taproom is a family-owned craft brewery established in 2010, operating three taproom locations in the Indianapolis, Indiana metro area (65th Street, Carmel, and Noblesville). The core offering is hand-crafted beers brewed on-site, with the Noblesville location featuring a notable 2-acre biergarten amenity. Additional offerings include a Mug Club membership program, food service with kitchen and food truck options, and taproom events. The brewery has won over 100 awards across international, national, and state competitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-crafted Craft Beer A portfolio of small-batch, hand-crafted beers brewed on Bier Brewery's 20-barrel brewhouse, spanning German styles, American styles, IPAs, Porters, fruit beers, and specialty offerings. Award-winning lineup with 100+ medals across state, national, and international competitions. Sold on draft and for carry-out at all three taproom locations.
- Mug Club Membership Annual paid loyalty program with a $90 joining fee and $50 annual renewal. Benefits include 10% off merchandise and apparel, mug club t-shirt, exclusive Mug Club parties, 20oz pours for the 16oz price, complimentary first pour and birthday pour, and annual mug cleaning and storage.
- Taproom Food Service On-site kitchen and food-truck food offering served at all three taprooms, including Bavarian pretzels and offerings from partner trucks such as Solo Pizza Food Truck (Wed & Fri evenings at 65th Street) plus ClusterTruck delivery availability. Kitchen closes one hour before taproom close; a food waitlist is operated at the Noblesville location.
- 65th Street Taproom Original Bier Brewery taproom at 5133 E 65th St, Indianapolis, IN 46220, opened 2010. 21+ only venue with indoor and outdoor dog-friendly areas, hot Bavarian pretzels, popcorn, Solo Pizza Food Truck on Wed & Fri, ClusterTruck delivery, and Sunday $13 growler + pint special. Happy hour Monday-Friday 3-5pm at $4.50 pints with 25% off Bavarian pretzels.
- Carmel Taproom Second Bier Brewery taproom at 13720 N Meridian St, Carmel, IN 46032, opened 2018. Family-friendly taproom with dog-friendly patio, Happy Hour Monday-Friday 3-5pm ($4.50 pints, 25% off select apps), and broader weekday/weekend hours including Sunday service.
- Noblesville Taproom with Biergarten Third Bier Brewery taproom at 1618 S 10th St, Noblesville, IN 46060, opened 2024. Features Central Indiana's biggest 2-acre biergarten with mature trees, fire pits, kids playground, bocce courts, cornhole, and a fenced-in dog park. Includes online ordering for carry-out food, a food waitlist, Happy Hour Tue-Fri 3-5pm, and expanded lunchtime hours.
- Events and Event Programming Recurring events programming across all three taprooms including Plants, Pots & Pints events, Sip & Stretch Yoga, live music, music bingo, and seasonal celebrations. Private event space is available at each location.
Quantifiable outcome
- Over 100 awards from beer competitions
Companies that use Bier Brewery and Taproom
Customer profileSegments3 records
Ideal customer profiles3 records
Bier Brewery and Taproom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bier Brewery and Taproom partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bier Brewery and Taproom competitors and assessment
Company assessmentDirect peers
- Three Floyds Brewing: Indiana craft brewery with taproom in Munster, IN; well-known independent craft operator that competes for state-wide tap accounts and shelf space against Bier Brewery.
- Flat12 Bierwerks: Indianapolis craft brewery operating taproom locations in Central Indiana; comparable scale, brewpub format, and focus on lagers and ales brewed on-site.
- Taxman Brewing Company: Indiana-based craft brewery with taproom presence in the Indianapolis/Carmel area; directly competing for the same craft enthusiast and on-premise customer base as Bier Brewery.
- HopCat: Multi-location craft beer bar and brewpub chain; competes for the same 'craft beer destination' occasion in regional markets with a wide tap list and food offering.
- Sun King Brewing Company: Largest Indianapolis-based craft brewery operating multiple taproom locations with on-site food and events; same city and overlapping customer base, with similar family/independent origin story and broad year-round lineup.
- Fountain Square Brewing Co. Indianapolis craft brewery operating a neighborhood taproom; comparable brewpub/taproom model targeting similar craft beer consumers in the Indianapolis metro.
- Quaff On! Brewing Company: Indiana-based multi-location craft brewer with taprooms across Central Indiana; directly overlaps with Bier Brewery on taproom format, regional distribution, and German-style offerings.
Broad incumbents
- Sierra Nevada Brewing Co. Nationally distributed craft brewery with taproom destinations; comparable on craft beer production and taproom experience, though at significantly larger scale and geographic footprint.
- Goose Island Beer Company: Major craft-brewing incumbent owned by AB InBev; operates brewpub taprooms and broad distribution — comparable on product and taproom format but operates at materially greater scale nationwide.
- New Belgium Brewing: Large independent craft brewery with an award-winning portfolio and taproom/climbs programs; comparable on quality-led craft positioning and award pedigree at meaningfully larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bier Brewery and Taproom social profiles
Digital presenceBier Brewery and Taproom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bier Brewery and Taproom leadership team
Management profileNumber of profiles
Profiles5 records
Bier Brewery and Taproom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bier Brewery and Taproom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bier Brewery and Taproom
What does Bier Brewery and Taproom do?
Bier Brewery and Taproom is a family-owned craft brewery that produces hand-crafted small-batch beers on a 20-barrel brewhouse system and sells them directly to consumers through three company-owned taprooms in the Indianapolis metro area (65th Street, Carmel, Noblesville). Its offering spans award-winning beer (German styles, IPAs, Porters, fruit beers, and specialty brews), on-site food service (Bavarian pretzels and food trucks), a Mug Club membership program with pour discounts and exclusive perks, and a 2-acre biergarten amenity with fire pits, a playground, bocce, cornhole, and a dog park.
Is Bier Brewery and Taproom a public or private company?
Bier Brewery and Taproom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bier Brewery and Taproom founded?
Bier Brewery and Taproom was founded in 2010. It employs 11 to 50 people.
Where is Bier Brewery and Taproom based?
Bier Brewery and Taproom is headquartered in Indianapolis, United States, in the North America region.
How does Bier Brewery and Taproom make money?
Three revenue lines are on record. Beer Sales are the primary driver. The others are food Sales and mug Club Membership.
Who are Bier Brewery and Taproom's main competitors?
Direct peers on record are Three Floyds Brewing, Flat12 Bierwerks, Taxman Brewing Company, HopCat, Sun King Brewing Company, Fountain Square Brewing Co. and Quaff On! Brewing Company. Broad incumbents are Sierra Nevada Brewing Co., Goose Island Beer Company and New Belgium Brewing.
Does Bier Brewery and Taproom have an API?
No public API is recorded for Bier Brewery and Taproom.
What industry is Bier Brewery and Taproom in?
Bier Brewery and Taproom's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.