Bier Brewery and Taproom

What Bier Brewery and Taproom does

Bier Brewery and Taproom is a privately held, family-owned craft brewery founded in 2010 by Darren and Jerry Connor in Indianapolis, Indiana, and operated today alongside co-owners Leah and Ryan Connor. The company produces hand-crafted small-batch beers — including German, Belgian, and American styles across IPAs, Porters, lagers, and specialty offerings — at a 20-barrel brewhouse with 40-barrel fermenters and brite tanks, evolving from an original 55-gallon homebrew system. Distribution is exclusively direct-to-consumer through three owned taprooms in the Indianapolis metro: 65th Street (opened 2010, adult-only), Carmel (opened 2018, family-friendly), and Noblesville (opened 2024, featuring a 2-acre biergarten with fire pits, playground, bocce, and dog park). Revenue is generated from on-premise beer sales, limited food service (kitchen and food truck partnerships), online ordering and carry-out at Noblesville, and a Mug Club subscription membership ($90 initiation, $50 annual renewal) that provides pour discounts, exclusive parties, and stored-mug service. The business is bootstrapped with no external capital, has earned over 100 competition awards including a 2025 GABF Best in Show, and markets primarily through events programming, social media, and community engagement.

Name

Bier Brewery and Taproom

Legal name

Bier Brewery and Taproom

Website

https://bierbrewery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bier Brewery and Taproom is a family-owned craft brewery operating three direct-to-consumer taprooms in the Indianapolis metro (65th Street, Carmel, Noblesville), producing hand-crafted small-batch beers, a Mug Club subscription, and on-site food and events including a 2-acre biergarten.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Taproom beverage service
• Small batch brewing
• Brewery food service
• Craft beer events

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Beer Sales: Direct sales of hand-crafted beers at taproom locations. Wide variety including German styles, American styles, IPAs, Porters, fruit beers, and specialty offerings.
2. Food Sales: On-site food service with menu including Bavarian pretzels, with kitchen closing 1 hour prior to taproom close. Food waitlist system at Noblesville location.
3. Mug Club Membership: $90 initial membership, $50 annual renewal. Benefits include 10% off merchandise, exclusive parties, 20oz pours for 16oz price, complimentary first pour and birthday pour, mug storage and cleaning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bier Brewery and Taproom is a family-owned craft brewery that produces hand-crafted small-batch beers on a 20-barrel brewhouse system and sells them directly to consumers through three company-owned taprooms in the Indianapolis metro area (65th Street, Carmel, Noblesville). Its offering spans award-winning beer (German styles, IPAs, Porters, fruit beers, and specialty brews), on-site food service (Bavarian pretzels and food trucks), a Mug Club membership program with pour discounts and exclusive perks, and a 2-acre biergarten amenity with fire pits, a playground, bocce, cornhole, and a dog park.

Product overview

Bier Brewery and Taproom is a family-owned craft brewery established in 2010, operating three taproom locations in the Indianapolis, Indiana metro area (65th Street, Carmel, and Noblesville). The core offering is hand-crafted beers brewed on-site, with the Noblesville location featuring a notable 2-acre biergarten amenity. Additional offerings include a Mug Club membership program, food service with kitchen and food truck options, and taproom events. The brewery has won over 100 awards across international, national, and state competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-crafted Craft Beer A portfolio of small-batch, hand-crafted beers brewed on Bier Brewery's 20-barrel brewhouse, spanning German styles, American styles, IPAs, Porters, fruit beers, and specialty offerings. Award-winning lineup with 100+ medals across state, national, and international competitions. Sold on draft and for carry-out at all three taproom locations.
• Mug Club Membership Annual paid loyalty program with a $90 joining fee and $50 annual renewal. Benefits include 10% off merchandise and apparel, mug club t-shirt, exclusive Mug Club parties, 20oz pours for the 16oz price, complimentary first pour and birthday pour, and annual mug cleaning and storage.
• Taproom Food Service On-site kitchen and food-truck food offering served at all three taprooms, including Bavarian pretzels and offerings from partner trucks such as Solo Pizza Food Truck (Wed & Fri evenings at 65th Street) plus ClusterTruck delivery availability. Kitchen closes one hour before taproom close; a food waitlist is operated at the Noblesville location.
• 65th Street Taproom Original Bier Brewery taproom at 5133 E 65th St, Indianapolis, IN 46220, opened 2010. 21+ only venue with indoor and outdoor dog-friendly areas, hot Bavarian pretzels, popcorn, Solo Pizza Food Truck on Wed & Fri, ClusterTruck delivery, and Sunday $13 growler + pint special. Happy hour Monday-Friday 3-5pm at $4.50 pints with 25% off Bavarian pretzels.
• Carmel Taproom Second Bier Brewery taproom at 13720 N Meridian St, Carmel, IN 46032, opened 2018. Family-friendly taproom with dog-friendly patio, Happy Hour Monday-Friday 3-5pm ($4.50 pints, 25% off select apps), and broader weekday/weekend hours including Sunday service.
• Noblesville Taproom with Biergarten Third Bier Brewery taproom at 1618 S 10th St, Noblesville, IN 46060, opened 2024. Features Central Indiana's biggest 2-acre biergarten with mature trees, fire pits, kids playground, bocce courts, cornhole, and a fenced-in dog park. Includes online ordering for carry-out food, a food waitlist, Happy Hour Tue-Fri 3-5pm, and expanded lunchtime hours.
• Events and Event Programming Recurring events programming across all three taprooms including Plants, Pots & Pints events, Sip & Stretch Yoga, live music, music bingo, and seasonal celebrations. Private event space is available at each location.

Quantifiable outcome

• Over 100 awards from beer competitions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Three Floyds Brewing: Indiana craft brewery with taproom in Munster, IN; well-known independent craft operator that competes for state-wide tap accounts and shelf space against Bier Brewery.
• Flat12 Bierwerks: Indianapolis craft brewery operating taproom locations in Central Indiana; comparable scale, brewpub format, and focus on lagers and ales brewed on-site.
• Taxman Brewing Company: Indiana-based craft brewery with taproom presence in the Indianapolis/Carmel area; directly competing for the same craft enthusiast and on-premise customer base as Bier Brewery.
• HopCat: Multi-location craft beer bar and brewpub chain; competes for the same 'craft beer destination' occasion in regional markets with a wide tap list and food offering.
• Sun King Brewing Company: Largest Indianapolis-based craft brewery operating multiple taproom locations with on-site food and events; same city and overlapping customer base, with similar family/independent origin story and broad year-round lineup.
• Fountain Square Brewing Co. Indianapolis craft brewery operating a neighborhood taproom; comparable brewpub/taproom model targeting similar craft beer consumers in the Indianapolis metro.
• Quaff On! Brewing Company: Indiana-based multi-location craft brewer with taprooms across Central Indiana; directly overlaps with Bier Brewery on taproom format, regional distribution, and German-style offerings.

Broad incumbents

• Sierra Nevada Brewing Co. Nationally distributed craft brewery with taproom destinations; comparable on craft beer production and taproom experience, though at significantly larger scale and geographic footprint.
• Goose Island Beer Company: Major craft-brewing incumbent owned by AB InBev; operates brewpub taprooms and broad distribution — comparable on product and taproom format but operates at materially greater scale nationwide.
• New Belgium Brewing: Large independent craft brewery with an award-winning portfolio and taproom/climbs programs; comparable on quality-led craft positioning and award pedigree at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebierbrewery
• Facebookfacebook.com/BierBreweryNorth
• Instagraminstagram.com/thebierbrewery
• LinkedInlinkedin.com/company/bier-brewery-and-tap-room

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bier Brewery and Taproom