Silver Keys, Incorporated

Name

Silver Keys, Incorporated

Legal name

Silver Keys, Incorporated (operating as Silver Key Senior Services)

Website

https://silverkey.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Door-to-Door Senior Ride Services (Non-Medical) (HSABAOAB)

akta.pro secondary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior transportation services
• Congregate meal programs
• Home delivered meals
• Affordable senior housing
• Senior activity programs

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Individual Donations: One-time and recurring contributions from individuals, including $50/$250/$500/$1,000 impact tiers; online, mail, phone, and cryptocurrency donation channels; donor-advised funds; IRA rollover; and state income tax refund contributions.
2. Planned Giving / Legacy Gifts: Bequests, planned wills, estate planning, securities/stock transfers, and the Mikki Legacy Fund earmarked for the Weber Apartments development.
3. Thrift Store Sales (Social Enterprise): Retail revenue from two thrift stores (Colorado Springs at 1605 S. Murray Blvd and Monument at 586 W Hwy 105). Senior Wednesdays offer extra savings; revenue funds senior programs.
4. Private-Pay Program Fees (Meals on Wheels): $9.75 per meal private-pay rate for home-delivered meals; flexible payment plans; up-front multi-month prepayment accepted.
5. Activity Center Class Fees: $8 drop-in, $50 monthly unlimited, or $60 for a 10-class punch card; some classes require small materials fees. Scholarships available.
6. Transportation Suggested Donations: Suggested $5 donation per Reserve & Ride trip; actual cost-to-provide ~$25 per ride; no one denied service for inability to pay.
7. Corporate Sponsorships: Tiered sponsorship program (Inspire, Hope, Wellness, Companion, Safety, Media, In-kind, Non-profit). Sponsors receive brand visibility on website and at events.
8. Enterprise Zone (EZ) Tax-Credit Donations: Colorado Enterprise Zone Contribution Project that gives donors a 25% Colorado State Income Tax Credit (currently supporting the Monument Community Center).
9. Grab-n-Go Frozen Meal Sales: $6 per individual frozen meal (no limit on quantity) for those who don't qualify for the no-cost 5-meal pack; chef-prepared, dietician-approved.
10. Affordable Housing Rental Income: Recurring rental revenue from 50-unit Murray Apartments (13 units for veterans) and Hancock Apartments (since 1980s); Future Site on Weber adds 50 units. All utilities included at Murray.
11. Grants from Foundations: Foundation grants (e.g., from grantor ecosystem including Myron Stratton Home, El Pomar Foundation, Empty Stocking Fund, Pikes Peak United Way, Colorado Gives, Colorado Center for Aging).

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels10 records

Core offering

Silver Keys, Incorporated (operating as Silver Key Senior Services) is a 501(c)(3) nonprofit that delivers an integrated portfolio of senior services across the Pikes Peak region of Colorado, including door-to-door transportation (Reserve & Ride), nutrition programs (Meals on Wheels, Connections Café community dining, food pantry, Grab-n-Go frozen meals), affordable senior housing (Murray and Hancock Apartments), activity center programming, health and wellness services (behavioral health, companionship, case management, resource navigation, Five Wishes advance directives), and two thrift stores whose proceeds fund senior programs.

Product overview

Silver Keys, Incorporated (operating as "Silver Key Senior Services") is a single integrated 501(c)(3) nonprofit rather than a packaged platform-plus-modules product. Its offering is structured as a portfolio of coordinated senior-services programs delivered from its Colorado Springs campus and broader Pikes Peak service area. Core daily-life services include Reserve & Ride (transportation), the Food Pantry, Connections Café (congregate dining), Meals on Wheels / Home Delivered Meals, and Grab-n-Go Meals. Enrichment is delivered through two Activity Centers (Activity Center South and Tri-Lakes). Health & Wellness Services bundle Behavioral Health, Companionship, Case Management, Resource Navigation, and Five Wishes planning. Affordable senior housing is operated through Silver Key Apartments (Murray Apartments and Hancock Apartments), with a third community (Weber Street) in development. Cross-organization care coordination is provided via Silver Key Nexus, and the social-enterprise side is sustained by Silver Key Thrift Stores. A V.I.P. volunteer program underpins service delivery, supported by a Volgistics volunteer portal, and the organization's fundraising program (Ways to Give) accepts donations via Blackbaud forms and an Amazon Registry for food donations.

Differentiator

Problem solved

Functional benefit

Brands

• V.I.P. Volunteers: Silver Key's volunteer community program. V.I.P. stands for "Volunteers In Partnership," and the program offers current volunteers a portal and dedicated updates.
• Silver Key Connections Café
• Silver Key Activity Centers
• Reserve & Ride
• Silver Key Meals on Wheels
• Silver Key Nexus

Products and services

• Reserve & Ride Door-to-door transportation service for adults 60+ in Colorado Springs, Manitou Springs and surrounding communities. ADA-accessible vehicles accommodate wheelchairs, walkers, and oxygen tanks. Suggested $5 donation per ride (actual cost ~$25); no one is denied service for inability to pay. Reservation hours Mon-Fri 8am-5pm; service 8:30am-4pm.
• Food Pantry Market-style food pantry at 1605 S. Murray Blvd., Colorado Springs, offering fresh, frozen, and non-perishable items including pet food for qualifying income-verified seniors. Open Mon-Fri 9am-4pm. Free membership allows monthly visits with proxy pickups allowed.
• Connections Café Network of 16 community dining cafés across Colorado Springs, Manitou Springs, Tri-Lakes, Fountain, Calhan, and Woodland Park serving complimentary dietitian-approved meals to anyone 60+ (suggested $3.50 donation). Reservations required by 2 pm the day prior.
• Meals on Wheels / Home Delivered Meals Weekly door-to-door delivery of chef-prepared, dietitian-approved frozen meals to seniors 60+ throughout the Pikes Peak region. Private pay $9.75 per meal; income-qualified participants may receive no-cost or reduced-cost meals.
• Grab-n-Go Meals Chef-prepared 5-meal frozen packs available for pickup at 1655 S. Murray Blvd. Mon-Fri 11:30am-12:30pm. Free to those 60+ who complete an assessment; $6 per meal otherwise.
• Silver Key Apartments (Affordable Senior Housing) Income-restricted affordable senior housing with two operating communities: Murray Apartments (1575 S. Murray Blvd., 50 units, 13 designated for veterans, all utilities included) and Hancock Apartments (1410 N. Hancock Ave., single-bedroom units for older adults and individuals with disabilities). Rent determined by income qualification.
• Activity Centers Two senior activity centers offering fitness classes, hobby groups, computer lab, social clubs, and special events: Activity Center South at 1655 S. Murray Blvd., Colorado Springs, and Tri-Lakes Activity Center at 238 Third St., Monument. $8 drop-in, $50 monthly unlimited, or $60 10-class punch card. Open Mon-Fri 9am-4pm.
• Health & Wellness Services Comprehensive client-centered care program including Behavioral Health (assessments and case management for depression, anxiety, grief, memory loss), Companionship Services, Case Management (holistic independence/safety assessments), and Five Wishes advance-directive planning.
• Resource Navigation Free service helping older adults apply for housing (including Section 8), find community healthcare/food programs, get help with utility bills and benefits, and connect with transportation and other senior services. Hours: Mon-Fri 8am-5pm.
• Silver Key Thrift Stores Community thrift stores at 1605 S. Murray Blvd. (Colorado Springs) and 586 W. Hwy 105 (Monument), open Mon-Sat 9am-4pm. Sales of donated and gently used items (including Senior Wednesdays with extra savings) fund Silver Key's senior programs and services.
• Silver Key Nexus Collaborative, multidisciplinary initiative that brings partner organizations together to simplify care, reduce fragmentation, and better support older adults—particularly those with complex or cognitive needs—across the Pikes Peak region.
• Volunteer Program (V.I.P. - Volunteers In Partnership) Volunteer engagement program matching individuals, families, and groups to opportunities including rides, meal delivery, food pantry help, thrift-store support, classes, friendly visits, and events. Managed via a Volgistics volunteer portal with simple background check required.

Quantifiable outcome

• $23.5M annual community savings attributed to Silver Key services (per Next50 Initiative CSAP study)
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

35 partnerships are on record, tiered flagship / inspire-tier sponsor, wellness-tier sponsor, companion-tier sponsor, national affiliate partner, core referral partner, academic / research partner, flagship ecosystem initiative, veteran-focused partner, government partner, utility / community partner, community partner / host site, core food supply partner, advocacy / awareness partner, non-profit sponsor, hope-tier sponsor, industry partner, clinical referral partner, senior care provider partner, regional planning partner, coalition partner, direct service partner, workforce / community partner, corporate volunteer groups, strategic insurance partner, safety-tier sponsors, companion-tier media sponsors, media-tier sponsors and in-kind sponsors.

• Rocky Mountain Health Care PACEflagship / inspire-tier sponsorStrategic or Co-development PartnerInspire-level sponsor (highest tier). Rocky Mountain PACE (Program of All-Inclusive Care for the Elderly) shares population with Silver Key and is a natural care-coordination partner for high-acuity seniors in the Pikes Peak region.
• Next Chapterflagship / inspire-tier sponsorStrategic or Co-development PartnerInspire-level sponsor. Likely an end-of-life / advance-care partner organization aligned with Silver Key's Five Wishes and behavioral health offerings.
• Kaiser Permanente Coloradowellness-tier sponsorGTM or Marketing PartnerWellness-level sponsor. Large Colorado-based healthcare payer/provider whose members overlap with Silver Key's senior client base.
• Cigna Healthcarewellness-tier sponsorGTM or Marketing PartnerWellness-level sponsor. National payer; sponsorship provides brand visibility across Silver Key's properties and events.
• Pikes Peak Hospice & Palliative Care (PPHPC)wellness-tier sponsorStrategic or Co-development PartnerWellness-level sponsor. Co-development-aligned partner serving overlapping end-of-life and senior care populations.
• Diversus Healthcompanion-tier sponsorStrategic or Co-development PartnerCompanion-level sponsor. Behavioral-health partner aligned with Silver Key's mental-health and wellness services.
• Meals on Wheels Americanational affiliate partnerStrategic or Co-development PartnerSilver Key operates the local Meals on Wheels program as part of the Meals on Wheels America national network; supplies program standards, branding, and funding access.
• Peak Vista Community Health Centerscore referral partnerImplementation/ SI/ Consulting PartnerFederally qualified health center; refers low-income seniors to Silver Key services and co-supports holistic senior care.
• UCCS Center on Agingacademic / research partnerStrategic or Co-development PartnerUniversity of Colorado Colorado Springs Center on Aging; Silver Key hosts internship programs and collaborates on training future elder-care professionals.
• Silver Key Nexus (multi-organization coalition)flagship ecosystem initiativeStrategic or Co-development PartnerCoalition platform launched by Silver Key to reduce fragmentation in senior care and improve outcomes for older adults with complex or cognitive needs.
• Peak Military Care Network (PMCN)veteran-focused partnerStrategic or Co-development PartnerVeteran-focused community partner coordinating services for military-affiliated seniors; aligns with Silver Key's V.E.T.S. program and veteran-designated housing.
• City of Colorado Springsgovernment partnerOthersMunicipal partner listed among Silver Key's community partners; supports service-delivery alignment for seniors in Colorado Springs.
• El Paso County Adult Protective Servicesgovernment partnerOthersCounty-level APS partner for at-risk elder referrals and protective case coordination.
• Colorado Springs Police Department - Crimes Against Elders Unitgovernment partnerOthersLaw-enforcement partner focused on crimes against elders; Silver Key provides supportive services to victims.
• Colorado Springs Utilitiesutility / community partnerOthersLocal utility partner; aligns with Silver Key's utility-assistance programs for low-income seniors.
• Pikes Peak Library Districtcommunity partner / host siteOthersHosts Connections Café frozen-meal pickup at Calhan Library and High Prairie Falcon Library; community referral channel for seniors.
• Care & Share Food Bankcore food supply partnerChannel Partner/ Reseller/ DistributorRegional food bank partner supplying the Silver Key Food Pantry; also a non-profit sponsor.
• AARP Coloradoadvocacy / awareness partnerGTM or Marketing PartnerNational senior advocacy organization co-marketed as a community partner; supports awareness of Silver Key programs.
• NAMI Colorado Springsnon-profit sponsorStrategic or Co-development PartnerNational Alliance on Mental Illness local chapter; non-profit sponsor aligned with Silver Key's behavioral health services.
• Senior Blue Bookhope-tier sponsorGTM or Marketing PartnerHope-level sponsor and senior resource directory; co-markets Silver Key services to the regional senior audience.
• Innovations in Agingindustry partnerStrategic or Co-development PartnerLocal aging-services collaborator; shares best practices and joint programming for the Pikes Peak region.
• Peak View Behavioral Healthclinical referral partnerImplementation/ SI/ Consulting PartnerBehavioral-health provider partner for senior mental-health referrals.
• Encompass Health Rehabilitation Hospital of Colorado Springsclinical referral partnerImplementation/ SI/ Consulting PartnerPost-acute rehabilitation partner; refers discharged seniors to Silver Key for transportation, meals, and case management.
• Sunny Vista Living Centersenior care provider partnerImplementation/ SI/ Consulting PartnerLocal senior care community; coordinates transitional support with Silver Key services.
• Pikes Peak Area Council of Governments (PPACG)regional planning partnerOthersRegional planning body; coordinates Area Agency on Aging services with Silver Key.
• Senior Resource Councilcoalition partnerOthersMulti-agency senior resource council; Silver Key participates and benefits from cross-referral.
• Colorado Springs Senior Centerdirect service partnerImplementation/ SI/ Consulting PartnerHosts a Connections Café frozen-meal pickup site; collaborates on senior programming and referrals.
• Fountain Valley Senior Centerdirect service partnerImplementation/ SI/ Consulting PartnerHosts a Connections Café lunch location in Fountain; direct service partner.
• Discover Goodwillworkforce / community partnerStrategic or Co-development PartnerCommunity workforce partner; collaborates on employment and training initiatives for seniors.
• Allegion, AMR, T. Rowe Price, TCF Bank, Cheyenne Village, CSHP, Foundations for Successful Living, National Charity League, Overture, Red Energy Agency, Roundup Fellowship, Universal Kempo Karate, Weichert Realtycorporate volunteer groupsOthersRecurring corporate volunteer groups supporting Silver Key with day-of-service and group volunteer projects.
• UnitedHealthcare (Renew Active)strategic insurance partnerGTM or Marketing PartnerUnitedHealthcare Renew Active program gives eligible Medicare plan members free Silver Key Activity Center memberships; integrated GTM partnership.
• Luisa Graff Jewelers, Ntiva, iHeart Radio, Relay Colorado 711safety-tier sponsorsOthersSafety-tier sponsors providing financial and in-kind support for Silver Key programs.
• KCME 88.7 FM, Jazz 935companion-tier media sponsorsOthersCompanion-tier radio sponsors providing on-air promotion and underwriting for Silver Key programming.
• Beacon Senior News, The Gazette, Colorado Springs Business Journal, Colorado Springs Independentmedia-tier sponsorsOthersMedia-tier print/digital sponsors providing earned media coverage and promotional support.
• Documart, Scheelsin-kind sponsorsOthersIn-kind sponsors providing goods/services (printing, supplies) to support Silver Key operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Colorado Springs Senior Center: Local senior center offering congregate meals, fitness, education, and social programs in Colorado Springs; hosts a Connections Café frozen-meal pickup site for Silver Key and competes for the same 60+ demographic and donor base in the region.
• Innovations in Aging: Local aging-services nonprofit in the Pikes Peak region that shares best practices and joint programming with Silver Key; comparable target population and donor base, and competing for the same local foundation grants.
• Sunny Vista Living Center: Colorado Springs senior care community offering independent living, assisted living, and memory care; a Silver Key partner and a peer competing for residential and care-coordination revenue from the same 60+ demographic.
• Pikes Peak Hospice & Palliative Care: Regional hospice and palliative care nonprofit serving the same Colorado Springs senior population with overlapping behavioral health, advance-care (Five Wishes), and end-of-life programming; Wellness-tier sponsor and active care-coordination peer.
• Pikes Peak Area Agency on Aging (PPACG): Regional Area Agency on Aging that coordinates Older Americans Act-funded senior services across the Pikes Peak region and is named as a direct Silver Key partner; competes for similar federal, state, and foundation funding and serves overlapping 60+ clients in El Paso County.
• Care & Share Food Bank: Regional food bank that supplies Silver Key's Food Pantry and operates as a non-profit sponsor; a peer competing for food-insecurity funding across Southern Colorado and a supply-chain partner in the same nutrition-services ecosystem.
• Fountain Valley Senior Center: Southern El Paso County senior center that hosts a Connections Café lunch site for Silver Key and independently offers meals, activities, and case management; a regional peer competing for the same suburban senior population and local grants.

Broad incumbents

• Meals on Wheels America: National nonprofit network of which Silver Key is a local affiliate; sets program standards, branding, and federal funding access for home-delivered meal programs, and competes indirectly for national philanthropic and federal nutrition dollars that filter down to local affiliates.

Emerging players

• Rocky Mountain Health Care PACE: Program of All-Inclusive Care for the Elderly (PACE) provider in Colorado Springs serving a high-acuity, dual-eligible senior population; Silver Key's Inspire-tier sponsor and a natural care-coordination peer competing for similar complex senior clients and value-based-care contracts.
• Discover Goodwill of Colorado: Colorado-based nonprofit providing workforce development, senior employment programs, and community services; Silver Key's workforce/community partner and a peer addressing overlapping employment and aging-in-place needs for older adults in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/silverkeycos
• YouTubeyoutube.com/@silverkey2250
• Facebookfacebook.com/SilverKeySeniorServices
• Instagraminstagram.com/silverkeycos

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Keys, Incorporated