Name

Discover Goodwill

Website

https://discovermygoodwill.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Discover Goodwill is a 147-employee organization headquartered in Colorado Springs, Colorado, operating the active web property discovermygoodwill.com under Pikes Peak regional branding and the Goodwill trade name. Its specific products, services, business model, and customer segments are not disclosed in the available source data.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Core offering

Discover Goodwill is a nonprofit social services organization that delivers workforce development, job training, and employment placement services primarily to individuals with disabilities or other barriers to employment. It sustains its mission in part through the operation of thrift retail stores that sell donated goods, with proceeds reinvested into community programs. The organization is based in Colorado Springs, Colorado, with a website (discovermygoodwill.com) branded around the "PikesPeak" platform used to surface its services.

Differentiator

Problem solved

Functional benefit

Products and services

• Workforce Development and Job Training Programs
• Supported Employment and Job Placement Services
• Thrift Retail Stores Physical retail stores selling donated clothing, household goods, furniture, and accessories to value-conscious consumers in the Colorado Springs market. Revenue generated is reinvested into workforce development mission programs.
• Donated Goods Acceptance Program Donor drop-off and pickup service for used clothing, household items, and other goods that supply the thrift retail operation and generate revenue for mission programs.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Savers / Value Village: For-profit thrift chain that purchases donated goods in bulk from nonprofit partners and operates large-format secondhand stores. Directly comparable store economics, donation supply chain, and treasure-hunt retail model.
• Society of St. Vincent de Paul: Catholic nonprofit operating thrift stores that fund home-visit and emergency-assistance programs. Same donation-funded, mission-subsidized retail model with comparable customer base and store footprint.
• Habitat for Humanity ReStore: Nonprofit home-goods and furniture resale network operating under the Habitat for Humanity brand. Same nonprofit-thrift economics, donation model, and mission-subsidy structure as Goodwill, but focused on furniture/appliances.
• Arc Thrift Stores: Nonprofit thrift chain operated by Arc chapters serving people with intellectual and developmental disabilities. Identical retail-plus-mission hybrid model and donation supply chain as Discover Goodwill, with overlapping donor demographics.
• Salvation Army: Operates thrift retail stores alongside social-service programs (addiction recovery, emergency assistance, workforce). Closest mission-aligned competitor to Discover Goodwill, with overlapping donor bases and reuse/recycling supply chains.

Emerging players

• Poshmark: P2P resale marketplace with a national secondhand apparel user base. Competitor for donated mid-tier and brand-name inventory that historically flowed to Goodwill stores, and a likely substitute for some of Discover Goodwill's online buyers.
• ThredUp: Online-first resale platform that operates a national thrift marketplace and resale-as-a-service for brands and nonprofits. Comparable inventory category (donated/used apparel) and increasingly overlapping donor relationships through its "Rescue Boxes" and clean-out programs.

Broad incumbents

• Goodwill Industries International: Goodwill's national parent/umbrella organization operating the same thrift-retail + vocational-services hybrid model across hundreds of local chapters. Direct functional overlap and shared brand system make it the most comparable peer for operating logic, although at vastly larger scale.

Regional players

• Buffalo Exchange: Buy-sell-trade thrift chain operating in select Western and Southwestern U.S. cities. Comparable vintage/casual apparel assortment and resale pricing model to a Goodwill store, though operates for-profit and on a different supply model (cash buyouts vs. donations).

Others

• Colorado Division of Vocational Rehabilitation: State agency administering federal vocational rehabilitation funding in Colorado. Direct counterparty/competitor for the employment-services half of Discover Goodwill's mission, and a key referral source and contract partner for any expansion of its training programs.

Market position

Customer concentration

• LinkedInlinkedin.com/company/discover-goodwill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Discover Goodwill