What JandL does

JANDL is an independent, privately-held advertising agency headquartered in Bratislava, Slovakia, founded in 1993 and operating through wholly-owned subsidiaries in Prague (JANDL Praha s.r.o.) and Vienna (JANDL Wien GmbH). The agency delivers full-service marketing and communication services including brand development, multi-channel campaign creation across TV, radio, print, OOH, digital, and social, 360° visual identity design, website design and development, packaging design, and data-driven marketing built around the Bloomreach Customer Data Platform. Its client base is concentrated in large enterprises and recognized brands across Central Europe, including COOP Jednota Slovakia (a 15+ year relationship featuring the long-running 'Baťa a Honelník' creative concept), Wüstenrot, Polus City Center, ZSSK/Slovak Rail, Volkswagen Slovakia, NEHERA, and COOP Czech Republic, alongside selected nonprofit and international accounts such as Nordzucker Germany and the Beneva Foundation Romania.

The business model is professional services, with revenue generated from project-based campaigns and retainer arrangements won primarily through direct sales pitches and competitive tenders. Long-tenured client relationships are the principal commercial asset — multiple named accounts show multi-year repeat engagement with the agency. Internationally, JANDL is recognized through Cannes Lions, Epica, Effie, D&AD, Golden Drum, and CCA awards, and domestically the KRAS ranking has placed it as the most successful Slovak advertising agency for eight consecutive years on a gross income basis. The agency holds Google Partner certification (2023) and is a member of the Community International advertising network. It has no disclosed parent company, no external institutional investment, and no public listing; ownership and operator profile is consistent with founder-led independence.

Name

JandL

Legal name

JANDL marketing a reklama, s.r.o.

Website

https://jandlagency.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

JandL is an independent, full-service advertising agency headquartered in Bratislava, with offices in Prague and Vienna, serving large enterprise and brand clients across Central Europe through multi-channel campaigns, brand identity, packaging design, private label portfolio work, and data-driven marketing.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Advertising services
• Creative campaigns
• Brand development
• Marketing communication
• Digital marketing

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: JANDL generates revenue through comprehensive advertising and marketing services including creative campaigns, brand identity development, digital marketing, video production, and ongoing client partnerships. The agency works on project-based campaigns as well as retainer arrangements with long-standing clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

JANDL is a full-service independent advertising agency providing strategic marketing, communication, and creative services for enterprise clients across Central Europe. The agency develops advertising campaigns, brand identities, digital marketing programs, video productions, packaging designs, and websites. It operates from offices in Bratislava, Prague, and Vienna, and delivers campaigns across TV, radio, print, outdoor, digital, and social channels.

Product overview

JandL is an independent advertising agency based in Bratislava with additional offices in Prague and Vienna. The agency operates as a full-service marketing and communication provider, offering strategic services, creative campaigns, and digital solutions. Their core offering includes campaign development across TV, radio, print, outdoor (OOH), digital, and social media channels. The portfolio encompasses campaign creation, 360° visual identity design, website development, packaging design, and private label portfolio redesigns. Major client work includes extensive campaigns for COOP Jednota, Wüstenrot insurance, Polus shopping center, and Nehera fashion brand, as well as railway transportation branding for ZSSK. The agency also provides data-driven marketing services utilizing customer data platforms for personalization and customer journey optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Communication Services

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Community InternationalminorOthersJANDL displays Community International logo on their website footer, indicating a partnership or membership in the international advertising network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• McCann Prague (McCann Worldgroup): Czech office of McCann Worldgroup, one of the largest advertising networks, operating in the same Prague market as JANDL Praha. Directly comparable as a competing full-service creative agency serving enterprise clients in the Czech Republic.

Direct peers

• Wieden+Kennedy: Portland-based global independent creative agency recognized for award-winning work and creative-first culture. Comparable to JANDL as an independent agency with strong creative credentials, international award recognition, and long-tenure enterprise client relationships.
• Anomaly: Independent creative agency with offices globally, known for unconventional, award-winning work and operating without traditional agency network affiliation. Highly comparable to JANDL's positioning as an independent, creatively-driven shop competing for major brands.
• Serviceplan Group: Largest independent owner-managed agency group in Europe, headquartered in Munich with strong Central European presence. Directly comparable to JANDL as a multinational independent full-service creative agency serving enterprise clients across DACH/CEE markets with creative, digital, and media capabilities.
• Scholz & Friends: Berlin-based independent creative agency group serving major German and European brands. Compares to JANDL as a creative-led, independent full-service agency serving enterprise clients in the DACH/CEE region with multi-channel advertising services.
• Jung von Matt: Hamburg-based independent creative agency network with offices across Europe. Similar to JANDL in being an award-winning independent shop focused on creative excellence, serving international brands with integrated campaigns across multiple channels.

Broad incumbents

• Publicis Groupe: Global advertising holding company with extensive presence in Central Europe through agencies like Publicis, Leo Burnett, and Saatchi. Represents the type of large-scale competitor JANDL faces in pitches for major regional and international accounts.
• Saatchi & Saatchi: Global creative network operating across Central Europe. Compares to JANDL as a full-service advertising agency competing for major brand briefs, though with significantly greater geographic reach and network resourcing.
• BBDO Worldwide: One of the largest global creative agency networks with operations across CEE. Comparable as a full-service creative agency competing for major enterprise brand assignments in the same regional markets where JANDL operates.
• WPP plc: World's largest advertising holding company with multiple network agencies (Ogilvy, VMLY&R, Grey) operating across Central Europe. Provides competitive context as the dominant holding company JANDL competes against for major regional enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JandL