SWEET.TV

What SWEET.TV does

SWEET.TV is a subscription-based IPTV and video-on-demand streaming service operated by VAN GROUP s.r.o., a privately held Slovak limited liability company registered in Bratislava (entity ID 47 865 997). The platform delivers over 400 live TV channels alongside a library of more than 10,000 films, including direct studio-licensed premieres from Disney, Paramount, Sony, and Universal. Its core product surface spans a web platform (sweet.tv), dedicated Smart TV applications (Samsung Smart TV App Store, Huawei AppGallery), and mobile applications (Google Play, Apple App Store), with HD and 4K streaming support, 7-day catch-up TV recording, live broadcast pause/rewind, offline mobile downloads, and simultaneous streaming on up to four devices under a single subscription.

The service is built on a cloud-based streaming architecture with adaptive bitrate delivery, requiring only a 3 Mbps internet connection and operating independently of any specific internet service provider. Its primary customer base comprises individual consumers and households in Ukraine and the broader Ukrainian-speaking diaspora, with a publicly disclosed International tariff priced at 83 UAH per month. Distribution is entirely digital and product-led: users register in under one minute via a 7-day free trial that requires no credit card, then self-serve through app stores or the web.

The business model is a prepaid recurring SVOD subscription. The 16M+ cumulative trial users figure implies substantial top-of-funnel reach, though paying-subscriber conversion is not disclosed. Marketing relies primarily on the sweet.tv website, SEO-optimized channel pages, app store discovery, promotional codes, and email support, with no enterprise or B2B channels. Strategic positioning combines a low-ARPU price point with integrated live-TV-plus-VOD content and major studio film premieres, targeting price-sensitive consumers in markets underserved by global OTT incumbents.

Name

SWEET.TV

Legal name

VAN GROUP s.r.o.

Website

http://sweet.tv/

Company type

Private

Operating status

Operating

Short description

SWEET.TV is a Bratislava-headquartered, Slovak-operated IPTV and video-on-demand streaming service delivering 400+ live TV channels and 10,000+ films, including Disney, Paramount, and Sony premieres, to Ukrainian consumers and the Ukrainian-speaking diaspora via a prepaid subscription.

Ownership category

akta.pro rank

Product category

OTT Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

Keywords

• Live TV streaming
• Video on demand
• IPTV service
• Smart TV app
• Movie streaming

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Subscription (International Tariff): SWEET.TV operates as a prepaid subscription video-on-demand (SVOD) and live TV streaming service. Users select a tariff plan and prepay for a subscription period. The primary disclosed tariff is the International plan at 83₴ per billing period. The service includes live TV channels, on-demand movies from major studios (Disney, Paramount, Sony), catch-up TV, offline downloads, and HD/4K quality on up to 4 devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SWEET.TV is a subscription-based online television and video-on-demand streaming service that delivers over 400 live TV channels (national, regional, premium, sports, kids) and a library of 10,000+ on-demand films and series, including premieres from Disney, Paramount, Sony, and Universal. The service is offered under a prepaid subscription (International tariff at 83 UAH) accessible on Smart TV, mobile, tablet, and web, with HD and 4K quality, 7-day catch-up replay, offline downloads, and support for up to 4 devices per subscription.

Product overview

SWEET.TV is a unified streaming platform combining IPTV (internet television) and video-on-demand services. The core SWEET.TV Streaming Platform delivers over 400 live TV channels and premium film content from Disney, Paramount, and Sony studios. Users access the service via multiple delivery channels: the SWEET.TV Web Platform (browser), SWEET.TV Mobile Application (iOS/Android), and SWEET.TV Smart TV Application (Samsung and other TV platforms). Key features include 7-day catch-up TV recording, offline movie downloads, HD/4K video quality, and simultaneous streaming on up to 4 devices under one subscription. The International tariff plan at 83 UAH provides access to all TV channels with Disney, Paramount, and Sony premieres.

Differentiator

Problem solved

Functional benefit

Products and services

• SWEET.TV Streaming Service A subscription-based IPTV and video-on-demand streaming service offering over 400 live TV channels and a library of 10,000+ films and series, including premieres from Disney, Paramount, Sony, and Universal. Users can watch live TV, access 7-day catch-up recordings, download content for offline viewing, and stream on up to 4 devices simultaneously on a single subscription (International plan at 83 UAH). Targeted at general consumers and Ukrainian-speaking households in Ukraine and the diaspora.

Quantifiable outcome

• 89% of users value the wide selection of content
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Disney (Studio Partner)coreTechnology or IntegrationSWEET.TV holds direct licensing agreements with Disney for the right to stream Disney film premieres and content within its subscription service. Disney content is highlighted as a key differentiator in SWEET.TV's International tariff offering.
• Paramount (Studio Partner)coreTechnology or IntegrationSWEET.TV holds direct licensing agreements with Paramount for the right to stream Paramount film premieres and content within its subscription service. Paramount content is highlighted as a key differentiator alongside Disney and Sony.
• Sony (Studio Partner)coreTechnology or IntegrationSWEET.TV holds direct licensing agreements with Sony for the right to stream Sony film premieres and content within its subscription service. Sony content is part of the premium film offering alongside Disney and Paramount.
• Samsung (Smart TV Manufacturer Partner)coreTechnology or IntegrationSWEET.TV has a dedicated application available in the Samsung Smart TV app store. The partnership includes step-by-step setup guides for Samsung Smart TV users, making Samsung TVs a primary distribution hardware platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Sweet.tv (1plus1 media group): Note: this is the subject company. Listed here only as a placeholder to acknowledge overlap with the broader 1plus1 media group ecosystem in Ukrainian broadcasting; not an independent peer.

Direct peers

• Volia: Major Ukrainian cable and IPTV operator providing pay-TV and broadband services. Overlaps with SWEET.TV as a pay-TV subscription provider targeting Ukrainian households, though primarily via cable infrastructure.
• MEGOGO: One of the largest OTT video services in Ukraine and CIS, offering live TV channels, movies, and TV series via subscription. Direct competitor to SWEET.TV in the same Ukrainian-speaking market with similar IPTV + VOD model.
• Divan.tv: Ukrainian IPTV and OTT platform providing live TV and on-demand content to Ukrainian-speaking users domestically and abroad. Directly comparable to SWEET.TV in product scope and target audience.
• Kyivstar TV (Kyivstar): Mobile and IPTV service from Ukraine's largest telecom operator Kyivstar. Bundles TV channels and on-demand content for Ukrainian subscribers, directly overlapping with SWEET.TV's core offering and customer base.
• Oll.tv: Ukrainian online TV and VOD platform providing access to TV channels and movies via subscription. Competes head-to-head with SWEET.TV in the Ukrainian-speaking market with similar live TV + on-demand film catalog positioning.

Broad incumbents

• YouTube TV: US-based vMVPD offering live TV channels, cloud DVR, and on-demand content via subscription. Comparable to SWEET.TV's core product model (live TV streaming + catch-up + multi-device), though operating at much larger scale in a different geography.
• Netflix: Global SVOD giant with deep presence in Ukraine and Eastern Europe. Competes with SWEET.TV for premium entertainment wallet share, though Netflix focuses on on-demand originals and library content rather than live linear TV channels.
• Amazon Prime Video: Global SVOD service offering movies, series, and live sports in select markets including Ukraine. Overlaps with SWEET.TV's on-demand movie offering and serves the same Ukrainian-speaking audience.
• Sling TV: US-based OTT live TV streaming service (vMVPD) offering a la carte channel packages with cloud DVR features. Operates the same live-TV-over-internet business model as SWEET.TV but serves the US market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWEET.TV