The Wooden Wick

What The Wooden Wick does

Makesy (legally operating under The Wooden Wick parent / Makesy legal name) is a privately held, Irvine, California-based e-commerce platform founded in 2015 that supplies crafting ingredients, tools, vessels, and packaging to hobbyist makers, side-hustlers, small businesses, and fragrance professionals. Its catalog spans approximately 1,377 active SKUs across five categories — fragrance oils and perfume supplies (417 SKUs), candle making supplies (495 SKUs), soap making supplies (333 SKUs), beauty and body care (108 SKUs), and diffusers and incense (24 SKUs) — plus signature sub-brands including Aura® glass vessels, Virgin Coconut Soy™ wax, and crackling natural wood wicks. The technical stack is a Shopify-based storefront with an embedded AI assistant ("Mak") for product discovery and customer Q&A, supplemented by digital tools including pricing/costing calculators, a Wick Selection Guide, masterclass content, and the Made Better™ free sustainability certification badge.

Name

The Wooden Wick

Legal name

Makesy

Website

https://woodenwick.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Wooden Wick (Makesy) is a private, Irvine-based e-commerce retailer that supplies fragrance oils, candle, soap, beauty, and diffuser ingredients and tools to hobbyist makers, side-hustlers, small businesses, and fragrance professionals across roughly 1,377 SKUs.

Ownership category

akta.pro rank

Product category

Candle & Soap Making Supplies

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Candle making supplies
• Fragrance oils
• Soap making supplies
• Beauty care ingredients
• Craft making materials

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct product sales across multiple categories including fragrance oils (417+), candle supplies (495+), soap supplies (333+), beauty & body (108+), and diffusers & incense (24+). One-time purchases with tiered pricing based on quantity.
2. Fragrance Club Subscription: Recurring subscription for fragrance enthusiasts providing regular access to new fragrances and exclusive products.
3. MakerPro Membership: Annual membership program offering exclusive benefits, discounts, and resources for serious makers and small business owners.
4. Wholesale & Bulk Sales: Volume pricing for business customers purchasing supplies in bulk for commercial production.
5. Private Label Services: Custom branding and private label solutions for businesses wanting to create proprietary product lines.
6. One-on-One Consulting: Consultation services for makers looking to start or grow their handmade business.
7. Affiliate Program: Referral-based revenue sharing with affiliates who promote Makesy products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Wooden Wick, operating under the Makesy brand, sells premium candle making supplies, fragrance oils, soap making supplies, beauty and body care ingredients, and diffuser/incense materials through a direct-to-consumer e-commerce platform. The company also offers subscriptions (Fragrance Club, MakerPro membership) and business services including private label, contract manufacturing, wholesale, and consulting for makers and small businesses.

Product overview

Makesy is a comprehensive crafting supplies e-commerce platform offering an integrated portfolio of premium ingredients, tools, and services for handmade product creators. The core offering spans five product categories: fragrance oils and perfume supplies (417 varieties), candle making supplies (495 items), soap making supplies (333 items), beauty and body care (108 items), and diffusers and incense (24 items). Signature sub-brands include the Aura Glass vessel collection and Virgin Coconut Soy candle wax. The platform operates on a platform-plus-services model, combining physical product sales with digital offerings including the MakerPro annual membership, Makesy Fragrance Club subscription, educational resources through guides and masterclasses, and business services (contract manufacturing, private label, wholesale, and one-on-one consulting). The company also offers sustainability certification through its Made Better badge program and supports makers through community building via Facebook groups.

Differentiator

Problem solved

Functional benefit

Brands

• The Wooden Wick: A sub-brand under Makesy specializing in wooden wick products and candle making supplies, evidenced by wooden-wick-gift-cards page.

Products and services

• Fragrance Oils & Perfume Supplies Comprehensive fragrance offering including 417 fragrance oils, perfume making supplies, custom scent options, and fragrance duplication services. Used by hobbyist makers and small businesses creating candles, soaps, perfumes, and home fragrance products.
• Candle Making Supplies Full range of 495 candle making supplies including wax, wooden wicks, fragrance oils, vessels and lids, dyes and enhancers, packaging, labels, tools and accessories. Supports container candles, pillar candles, and melts/tarts.
• Soap Making Supplies 333 soap making supplies including soap bases, fragrance, molds, dyes and enhancers, packaging, and tools. Supports melt & pour, cold process, and liquid soap methods.
• Beauty & Body Care Supplies 108 beauty and body care supplies including bases and ingredients, fragrance, flavors, colorants and additives, bottles and packaging, and tools. Used for lip gloss, lotion and body butter, face and body oil, and face and body wash production.
• Diffusers & Incense Supplies 24 diffusers and incense supplies including fragrance, bases and ingredients, reeds and sola flowers, vessels, ceramic beads, dyes and enhancers, packaging, tools, diffusers, incense, and scentables.
• Makesy Fragrance Club Subscription club offering curated fragrance selections for ongoing discovery and creative projects.
• MakerPro Annual Membership Annual membership program for makers providing exclusive benefits, resources, and perks for professional candle and body care creators.
• Business Services Comprehensive business support including contract manufacturing, private label ready products, bulk and wholesale pricing, customization services, and one-on-one consulting for businesses and commercial makers.
• Candle & Body Care Kits All-in-one starter and professional kits for candle making and body care, designed for side hustlers and small businesses to create, sell, and turn passion into profit.
• Gift Cards Digital gift cards available for purchase to give the gift of crafting supplies.

Quantifiable outcome

• 47,064+ 5-star customer reviews
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Ocean (Shipping Partner)minorChannel Partner/ Reseller/ DistributorOcean provides enhanced shipping services for Makesy customers including free expedited shipping at partner brands for $4.95/month, shipping fee refunds up to $25, and 3 free months of Ocean Membership for Makesy customers.
• Facebook (Maker Communities)coreGTM or Marketing PartnerFacebook hosts Makesy's maker communities including candle making, soap making, fragrance & perfumery, bath & body, skincare & cosmetics, and business 101 groups. These communities are a key customer acquisition and retention channel.
• National Candle Association (NCA)coreOthersIndustry certification body that certifies Makesy's candle making supplies meet industry standards and best practices.
• AlafaveminorOthersIndustry certification body providing quality assurance certification for Makesy's products.
• ISO (International Organization for Standardization)coreOthersISO 22716 certification for cosmetics manufacturing, demonstrating Makesy's commitment to international quality standards in beauty product manufacturing.
• Private Label Manufacturers Association (PLMA)minorOthersTrade association membership supporting Makesy's private label and wholesale business services.
• Roundtable on Sustainable Palm Oil (RSPO)coreOthersRSPO certification ensures sustainable and ethical sourcing of palm oil ingredients used in Makesy's candle and soap making supplies.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nature's Garden: Nature's Garden supplies fragrance oils, candle and soap making ingredients, and cosmetic bases to hobbyists and small businesses. Comparable across product mix (fragrance oils, wax, soap bases) and wholesale/bulk positioning.
• The Flaming Candle: The Flaming Candle sells candle making supplies including wax, wicks, fragrance oils, and containers, with strong emphasis on the candle-making hobbyist community. Comparable niche focus and DTC model.
• Bramble Berry: Bramble Berry is a leading supplier of soap making and bath & body ingredients, bases, fragrances, and tools serving hobbyist and small-business makers. Directly comparable because of the shared soap/bath supply category, DTC model, and educational content strategy.
• Majestic Mountain Sage: Majestic Mountain Sage supplies soap making oils, butters, fragrances, and equipment with a strong educational content library. Comparable in soap-making supplies, hobbyist orientation, and content-led growth approach.
• Rustic Escentuals: Rustic Escentuals focuses on fragrance oils for candles, soap, and body products, serving hobbyists and small businesses. Directly comparable on the fragrance oil core offering and the indie maker customer.
• CandleScience: CandleScience is a direct competitor offering candle making supplies, fragrance oils, wax, wicks, vessels, and equipment to hobbyist and small-business candle makers in the US. Closely overlapping catalog, customer base, and DTC e-commerce model make it the most comparable peer to Makesy.
• Wholesale Supplies Plus: Wholesale Supplies Plus offers soap, candle, and cosmetic making supplies with bulk pricing for small businesses. Closely comparable B2B-leaning catalog and shared maker customer base with Makesy.
• Lonestar Candle Supply: Lonestar Candle Supply provides wax, fragrance, wicks, and containers for candle makers, including wholesale. Directly comparable in candle supply assortment and B2B/bulk options.

Emerging players

• WSP (West Street Permit) / Indigo Fragrance: Indigo Fragrance supplies fragrance oils and related DIY candle and soap making supplies, smaller-scale direct competitor focused on the indie maker. Comparable product overlap but smaller catalog and scale.

Broad incumbents

• Amazon Handmade / Etsy Supply Sellers: Amazon and Etsy host large ecosystems of candle and soap making supply sellers reaching the same hobbyist buyer. They are broad incumbents that fragment demand, attract price-sensitive makers, and shape buyer expectations around shipping, selection, and reviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoodenWickCo
• LinkedInlinkedin.com/company/the-wooden-wick-co

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wooden Wick