Newby Leisure

What Newby Leisure does

Newby Leisure Limited is a UK-based, family-owned playground design, manufacturing, and installation company headquartered in Humberston, Grimsby. Founded by Neil Newby in 1999 and later joined by his brother Alastair Newby, the company designs, builds and distributes timber playground equipment for primary schools, nurseries, early-years settings, children's centres, community groups, local authorities and major building companies across the UK and selected European, Middle Eastern and Asian markets. The company supplies both individual schools and a network of trade customers and retailers with a 25+ year heritage and a stated 'thousands' of playground schemes installed.

Name

Newby Leisure

Legal name

Newby Leisure Limited

Website

https://newbyleisure.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Newby Leisure Limited is a UK-based family-owned designer, manufacturer and installer of sustainable timber playground equipment, serving schools, nurseries and early-years settings across the UK, Europe, Dubai and China through direct sales, bespoke design services and a trade-customer channel.

Ownership category

akta.pro rank

Product category

Playground Equipment

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Custom Architectural Woodwork and Millwork Manufacturing (337212), All Other Miscellaneous Wood Product Manufacturing (321999), Wood Preservation (321114)

SIC

Lumber & Wood Products (No Furniture) (2400), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Building Materials, Hardware, Garden Supply (5200), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industries

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Outdoor & Ride-On Toys Retail (CRALAFAC)

Keywords

• Playground design services
• Timber playground equipment
• Outdoor learning resources
• Early years play equipment
• School playground design

Headquarters

HQ city

Humberston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Playground Equipment Sales: One-time product sales of playground equipment and timber resources through online shop. Products range from £215 to £1,625+VAT. Both off-the-shelf and bespoke customisable options available.
2. Design and Installation Services: Complete playground design and installation services including free site visits, custom design plans, and professional installation. Provides single point of contact for full project management.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Newby Leisure designs, manufactures, and installs timber playground equipment and outdoor learning resources for schools, nurseries, children's centres, and community groups. The company offers both off-the-shelf products (70+ individual play items) through its online shop and bespoke playground design-and-build services including free site visits, custom hand-drawn designs, and professional installation across the UK and Europe. All products are built in-house at the company's UK workshop from sustainable pressure treated Scandinavian Redwood Timber with a 10-year guarantee against wood rot and insect damage.

Product overview

Newby Leisure is a UK-based manufacturer and supplier of timber playground equipment and educational resources for schools, nurseries, and early years settings. The product portfolio is a unified catalog of approximately 70+ individual play products organized across eight collections: Construction & Messy Play (Real Mini Bricks, Builders Yard, Workbenches, Mud Kitchens), Imaginative & Role Play (Teepees, Playhouses, Play Lodge, Storytelling Throne/Chairs, Reading Hide/Pod, Creativity Cube), Natural & Sensory (Bug Hotels, Growing Boxes, Nature Tables, Planters, Sensory Panels), Water Play (Water Tunnel, Water Play Chutes, H Shaped Water Wall, Jumbo Water Channelling Chute, Water Fun Units, Sand and Water Tables), Physical Play (Climbing Prisms in 3 sizes, Grass Topped Physical Activity Blocks, Balancing Blocks and Beams, Adventure Trails, Portable Trim Trail, Bowling Alley, Grass Tunnel Mound, Clamber Hill, Apex Hill Step, Outdoor Slides), Outdoor Resources (Drawing Tables, Painting Windows, Chalkboards, Abacus, Mirrors), Storage/Shelter/Seating (Three-Tier Storage Units, Park and Ride Storage, Wheelie Storage Boxes, Welly Stores, Picnic Benches, Tables and Benches, Thrones, Storyteller furniture, Hide and Shade shelters), and Brand New Products. All products are manufactured from Sustainable Pressure Treated Scandinavian Redwood Timber with a 10-year guarantee against wood rot and insect damage. The company offers products both as standard catalog items (available for online purchase with 4-6 week delivery) and as bespoke design-and-install services for complete playground transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Playground Design and Installation Service A complete playground design and build service for schools, nurseries, children's centres, community groups, local authorities, and building companies. Includes free site visits, free hand-drawn design plans, no-obligation quotations, professional installation, and full project management under a single point of contact.
• Children's Creativity Cube

Quantifiable outcome

• Products come with 10-year guarantee against wood rot and insect damage
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FSC (Forest Stewardship Council)coreOthersFSC certified products. Products marked FSC are FSC Mix 70% certified, meaning they are made using FSC-certified and other controlled materials. Demonstrates commitment to sustainable timber sourcing.
• CHAS (Contractors Health and Safety Assessment Scheme)coreOthersCHAS accreditation demonstrates health and safety compliance for contractor work, important for playground installation projects in schools.
• API (Association of Play Industries)coreOthersAssociate member of API, the trade association for the play industry, demonstrating industry standing and commitment to play sector standards.
• TrustpilotminorOthersCustomer review platform presence for building trust and social proof with prospective customers.
• Root StudiominorOthersWebsite development partner responsible for the Newby Leisure website design and maintenance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• eibe Play: eibe is a German/UK playground equipment manufacturer offering design, manufacturing and installation of timber and steel playgrounds for schools and nurseries. Direct competitor to Newby Leisure in the UK school playground market.
• Wicksteed Leisure: Wicksteed is a long-established UK manufacturer and installer of play equipment, outdoor fitness and park furniture. Overlaps with Newby Leisure's school playground business and timber-based products, with comparable UK heritage positioning.
• Playdale Playgrounds: Playdale is a UK-based manufacturer and installer of playground equipment for schools and public play areas. It competes head-to-head with Newby Leisure on bespoke school playground design, in-house manufacturing and installation services across the UK and international markets.
• Proludic: Proludic is a French playground equipment manufacturer and installer serving schools, local authorities and public play spaces across Europe. Direct competitor to Newby Leisure on bespoke school play design and equipment manufacturing, with active UK distribution.
• HAGS (SMP Playgrounds): HAGS is a UK and Swedish playground equipment manufacturer offering play equipment, outdoor fitness and park products to schools, councils and developers. Comparable to Newby Leisure on product category, school customer base and installation-led sales model.
• Sovereign Play Equipment: Sovereign Play Equipment is a UK playground manufacturer and installer specializing in school and nursery outdoor play environments. Direct peer to Newby Leisure on design, manufacture, supply and installation of children's playground equipment.

Broad incumbents

• Kompan: Kompan is the world's largest commercial playground equipment manufacturer, offering both standard and bespoke playground designs for schools and public spaces globally. Already an existing trade customer of Newby Leisure, Kompan overlaps directly on product category and customer base but at vastly larger scale and geographic breadth.
• Lappset Group: Lappset is a Finnish outdoor play and exercise equipment group serving schools, municipalities and public parks across Europe and globally. Comparable to Newby Leisure on playground and educational outdoor play equipment, but at significantly larger scale and broader product portfolio.

Emerging players

• Timberlines Playgrounds: Timberlines Playgrounds designs and installs timber natural playgrounds for schools and nurseries. Smaller, niche peer overlapping with Newby Leisure's natural/EYFS play range and bespoke design-and-build model.

Regional players

• Natural Playgrounds: Natural Playgrounds is a US-based natural playground design and installation company focused on schools and early childhood centers. Comparable to Newby Leisure on the natural-play ethos and bespoke school playground design service, though operating across the Atlantic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights10 records

Customer concentration

• Xx.com/NewbyLeisureLtd
• YouTubeyoutube.com/channel/UCtK23hGoNJ_-G3O7tyx5qSg
• Facebookfacebook.com/newbyleisureltd
• LinkedInlinkedin.com/company/newby-leisure-ltd
• Instagraminstagram.com/newbyleisure/?hl=en
• Pinterestpinterest.co.uk/NewbyLeisureLtd
• TikToktiktok.com/@newbyleisure

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newby Leisure