Easton Salt Lake Archery Center

Name

Easton Salt Lake Archery Center

Legal name

Easton Sports Development Foundation

Website

https://eastonsaltlakearcherycenter.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Archery Facility Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Archery training programs
• Archery facility services
• Youth archery classes
• Archery tournament hosting
• Indoor outdoor archery ranges

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hourly Shooting & Lane Rentals: Open shooting sessions charged at hourly rates ($6-$12/hour depending on time of day and day of week). Reservations required by phone in advance.
2. Shooting Passes: Monthly passes ($75), quarterly passes ($205), and annual passes ($675) offering unlimited indoor and outdoor range access during specific hours. Family add-ons available at $210 per additional family member.
3. Equipment Rentals: Complete bow, arrows, quiver, and arm guard rental package at $10 in addition to hourly rates.
4. Archery Programs: Monthly recurring classes including Explore Archery ($75/month), Youth Basic ($75/month), Youth Intermediate ($85-$100/month), Adult Basic ($75/month), Adult Intermediate ($100/month), and Homeschool programs ($80-$100/month).
5. Summer Camps: Half-day camps running Tuesday through Thursday with early registration at $175 for three-day sessions.
6. Try Archery: One-hour introductory sessions at $25 per person for first-time archers ages 8 and up.
7. Coaching Certification: USA Archery Level 1 ($60) and Level 2 ($150) instructor certification practical courses.
8. Corporate Sponsorships: Corporate sponsorship tiers: Platinum ($30,000), Gold ($15,000), Silver ($5,000), Bronze ($2,000) per year with recognition, signage, and event space discounts.
9. Event/Meeting Hosting: Facility rentals for non-archery events including full facility ($5,000/day), indoor range ($400/hour or $2,500/day), outdoor range ($400/hour or $2,500/day), mezzanine ($250-$400/day), conference room ($250-$400/day), and classroom ($175-$250/day).
10. Tournament Entry Fees: Various tournament entry fees ranging from $20 (Rec Division) to $85 (National Indoor Championships) depending on event type and registration timing.
11. Retail Sales: Target faces for sale: 122cm ($7.50), 80cm ($3.75), 60cm ($2.00), 40cm ($1.00), Vertical ($2.00), 3Spot ($1.50).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Easton Salt Lake Archery Center operates a 45,000 sq ft archery facility in Salt Lake City, Utah, providing indoor (70m, 50m, 9m) and outdoor ranges along with structured instruction programs, leagues, tournaments, coaching certification, summer camps, and corporate/private event hosting. The center serves archers from first-time beginners through Olympic-level competitors and offers shooting passes, equipment rentals, target retail, and facility rentals for non-archery events.

Product overview

Easton Salt Lake Archery Center is a premier archery facility offering a comprehensive suite of archery programs and services. The center operates as a unified service platform centered on its 45,000 square foot facility with both indoor (70m, 50m, 9m lanes) and outdoor ranges. Core offerings include structured instruction programs (Youth and Adult Archery Programs, Try Archery, Homeschool Program, Discover Archery Camp, Coaching Courses) and competitive opportunities (Tournament Hosting, Indoor/Outdoor Leagues, Shooter of the Year Series, Competitive Travel Grants). The center also provides facility access through Shooting Passes and hourly rates, event hosting services, and retail target faces. Elite athlete recognition is provided through the Champion Members Program, while Corporate Sponsorships offer business partnership opportunities. Major events include the Salt Lake Summit USAT qualifier and factory tours of Easton Technical Products and Hoyt Archery.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Archery Programs Structured monthly archery instruction for youth ages 8-17, including Explore Archery, Youth Basic, and Youth Intermediate classes covering fundamentals through tournament preparation.
• Adult Archery Programs Monthly archery instruction for adults 18+ at Basic and Intermediate levels taught by USA Archery certified instructors.
• Homeschool Archery Program Multi-level archery classes for homeschool families with mid-day scheduling, including Homeschool I and Homeschool II classes for ages 8-17, with equipment rental included.
• Try Archery One-hour introductory session at $25 per person covering basic range rules, procedures, and shooting form for first-time archers ages 8 and up.
• Discover Archery Camp Half-day summer camps for archers ages 8-17 teaching safety, range rules, and shooting basics through games and team activities, with early registration at $175 for three-day sessions.
• Coaching Course USA Archery Level 1 ($60, 4-hour) and Level 2 ($150, 8-hour) Instructor Certification practical courses with online and practical components for aspiring archery coaches.
• Hourly Range Access Open shooting access at $6/hour (off-peak) to $12/hour (peak), with prorated half-hour billing and optional equipment rental package at $10.
• Shooting Passes Unlimited range access passes including Monthly ($75), Quarterly ($205), and Annual ($675) options with a Family Add-On at $210 per additional family member.
• Tournament Hosting Hosting of sanctioned and fun archery tournaments including State Championships, US Indoor Nationals, Salt Lake Summit, and various local events with entry fees ranging from $20 to $85.
• ESLAC Indoor League 10-week indoor league with rotating formats (Vegas 300, 5-spot, USA vertical 300) held on Wednesday evenings from December through February at $90 pre-pay or $12 nightly.
• ESLAC 3D Outdoor League 10-week 3D outdoor league with 20 targets per week and two arrows per target at distances from sub 5 yards to 75 yards following IBO scoring, Wednesday evenings April through July at $120 pre-pay or $15 nightly.
• ESLAC Shooter of the Year Series Four-tournament series (two indoor, two outdoor) tracking archers' rankings throughout the year for the Shooter of the Year title.
• Event/Meeting Hosting Venue rental for archery and non-archery events including conferences, banquets, and meetings, with spaces ranging from conference rooms to full 45,000 sq ft facility buyouts ($5,000/day), indoor range ($400/hour or $2,500/day), and outdoor range rentals.
• Corporate Sponsorships Corporate sponsorship program at four tiers (Platinum $30,000, Gold $15,000, Silver $5,000, Bronze $2,000 per year) with benefits including signage, recognition, promotional opportunities, and event space discounts.
• Competitive Travel Grants

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Easton Foundations (ESDF)flagshipStrategic or Co-development PartnerEaston Foundations is the parent nonprofit organization operating the Easton Salt Lake Archery Center. ESDF promotes archery development and youth sports through archery centers. The center is branded as part of the Easton Foundations family.
• Easton ArcherycoreStrategic or Co-development PartnerEaston Archery is the platinum-level sponsor and a key partner in the archery ecosystem. Easton Technical Products manufactures arrows at the nearby 5040 Harold Gatty Dr facility.
• Hoyt ArcherycoreStrategic or Co-development PartnerHoyt Archery is the silver-level sponsor and manufactures bows at the nearby 593 N Wright Brothers Dr facility. Factory tours available during Salt Lake Summit events.
• DorseyminorGTM or Marketing PartnerBronze-level corporate sponsor of the Easton Salt Lake Archery Center.
• Lancaster Archery SupplycoreChannel Partner/ Reseller/ DistributorOn-site vendor at Salt Lake Summit events. Archery equipment retailer with booth presence at major tournaments.
• USA ArcheryflagshipStrategic or Co-development PartnerNational governing body for archery. Hosted National Indoor Championships and JOAD National Indoor Championships. Salt Lake Summit is a USAT qualifying event series.
• Elevated Charter SchoolminorGTM or Marketing PartnerApproved Education Partner for Homeschool Archery Program. Students from Elevated Charter can enroll in homeschool archery classes.
• American Whitetail IncminorGTM or Marketing PartnerUSA Archery National Sponsor and vendor at Salt Lake Summit events.
• Carbon ExpressminorGTM or Marketing PartnerUSA Archery National Sponsor and vendor at Salt Lake Summit events.
• Visit Salt LakeminorGTM or Marketing PartnerLocal tourism partner promoting Salt Lake City and the Salt Lake Summit events.
• Tru by Hilton Salt Lake City AirportminorOthersPreferred hotel for Salt Lake Summit with group rates for event participants (206 N Jimmy Doolittle Rd).
• DoubleTree by Hilton Salt Lake City AirportminorOthersEvent hotel partner (5151 Wiley Post Way) for Salt Lake Summit attendees.
• Garner Salt Lake City Airport by IHGminorOthersEvent hotel partner with group codes for Salt Lake Summit weekends.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Others

• Mathews Archery: Premium bow manufacturer competing with Hoyt and Easton for share of the archery equipment market; relevant as a potential sponsor, partner, or competitive ecosystem player.
• National Archery in the Schools Program (NASP): School-based archery participation program that funnels youth archers into facilities like Easton Salt Lake. Adjacent ecosystem feeder rather than direct competitor; comparable in mission of growing youth archery.
• Lancaster Archery Supply: Largest U.S. archery retailer and Core channel partner that operates an on-site vendor booth at Salt Lake Summit. Distributes archery equipment and consumables to the same participant base the Salt Lake center serves.
• PSE Archery: Bow and arrow manufacturer operating in the broader archery equipment space. Not a direct facility competitor but competes for the same sponsorship and consumer brand dollars in the U.S. archery market.
• Hoyt Archery: Bow manufacturer located minutes from the Salt Lake center; Silver-tier corporate sponsor and core ecosystem partner. Comparable archery brand but supplies equipment rather than operating facilities.
• NFAA (National Field Archery Association): U.S. archery sanctioning body whose 5-Spot format is hosted at Salt Lake; comparable governance/ecosystem role to USA Archery with overlapping tournament and member audiences.
• USA Archery: National governing body for Olympic and recreational archery in the U.S. Flagship-tier partner of Easton Salt Lake; sets certification standards, sanctions events, and qualifies athletes—adjacent rather than competitive.
• Easton Technical Products: Arrow manufacturer and Platinum sponsor of the center; co-located near the Salt Lake facility enabling factory tours during major events. Sister organization within the broader Easton ecosystem.

Direct peers

• Easton Newberry Archery Center: Sister Easton Foundations archery facility in Newberry, Florida operating the same model: indoor/outdoor ranges, youth and adult instruction, USA Archery-sanctioned tournaments, and Champion Members recognition. Most directly comparable peer.
• Lancaster Archery Academy: Archery training facility operated by Lancaster Archery Supply, offering classes, private coaching, and youth programs in a retail-and-academy format. Comparable archery instruction business model with program subscriptions and tournament participation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eastonsaltlakearcherycenter
• Instagraminstagram.com/eastonslac
• LinkedInlinkedin.com/company/easton-salt-lake-archery-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easton Salt Lake Archery Center