What FutebolCard does

FutebolCard operates a B2B2C ticketing and fan engagement platform serving Brazilian football clubs, stadiums, federations, and live event organizers, as well as their end consumers. Founded in 2006 and headquartered in São Paulo with regional offices in Rio de Janeiro and Florianópolis, the company describes itself as the largest football ticket sales portal in Brazil and operates ticketing services in both Brazil and the United States. Its customer base spans more than 30 football clubs (Flamengo, Fluminense, Red Bull Bragantino, Coritiba, Avaí FC, Sampaio Corrêa, Sergipe, and others), four major stadiums (Maracanã, Mineirão, Arena MRV, Allianz Parque), national federation CBF, and state federations FPF and FAF. The firm is privately held, founder-operated by Robson Carlo Mello de Oliveira, and has 51–100 employees with no disclosed external funding.

The platform is anchored on three core products — Ingressos FC (omnichannel ticket sales), Sócio Torcedor FC (fan membership program management with subscription billing, partner discounts, and gamification), and FutebolCard Shop (e-commerce for licensed merchandise) — supported by proprietary technology including dynamic QR Code tickets, facial biometrics for stadium access (claimed to reduce entry time by approximately 60%), Passfirst (card-as-ticket), a PCI-DSS-certified proprietary payment gateway, and a fraud prevention system reporting a 0% chargeback rate. The biometric feature is mandated by Brazil's Lei Geral do Esporte (Law 14.597/2023), and the platform complies with LGPD data protection requirements. Cloud infrastructure runs on AWS.

FutebolCard monetizes through three primary streams: (1) per-ticket transaction commissions and non-refundable convenience fees on individual ticket sales; (2) recurring subscription fees for managing Sócio Torcedor fan membership programs (plans priced R$19.90–R$200 per month depending on club and tier); and (3) software licensing for clients preferring to operate ticketing on FutebolCard's technology stack with customization and support. Distribution is omnichannel across the website, iOS/Android apps, stadium box offices, and authorized PDVs nationwide.

Name

FutebolCard

Legal name

FutebolCard Sistemas Ltda

Website

https://futebolcard.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

FutebolCard is a Brazilian B2B2C ticketing and fan engagement platform serving 30+ football clubs, major stadiums, and federations in Brazil and the USA, with proprietary biometric and QR Code access technology, subscription fan membership management, and omnichannel ticket distribution.

Ownership category

akta.pro rank

Product category

Sports Ticketing Software

NAICS

Spectator Sports (71121), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Ticketing (HSACALAB)

akta.pro secondary industries

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Sports ticketing platform
• Fan membership software
• Stadium access control
• Event ticketing technology
• Digital ticket sales

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venda de Ingressos (Ticket Sales Commission): FutebolCard charges clubs a commission on each ticket sold through its platform. The company handles the full ticket distribution chain including online sales, physical box offices, and authorized PDVs. A convenience fee is retained on each transaction, and refund of the ticket price (but not the convenience fee) is offered for cancellations.
2. Gestão de Sócio Torcedor (Fan Membership Management): FutebolCard manages subscription-based fan membership programs for clubs, collecting monthly fees from fans and remitting to clubs after deducting platform fees. Plans range from R$30 to R$200/month depending on club and tier. The company provides the complete technology stack and operational support.
3. Licenciamento de Software (Software Licensing): In addition to full management, FutebolCard offers software licensing for clubs that prefer to operate their own ticketing with FutebolCard's technology platform, providing customization and support.
4. Taxa de Conveniência (Convenience Fee): A service fee applied to each ticket transaction, retained when the service is properly rendered. This fee is not refunded in cancellation cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

FutebolCard sells a sports ticketing and fan membership management platform to football clubs, stadiums, and event organizers, providing ticket sales, socio-torcedor (fan club) program management, and stadium access control through QR code and facial biometric validation. The company complements its B2B offering with direct-to-consumer ticket sales through FutebolCard Shop and consumer-facing apps.

Product overview

FutebolCard operates as a multi-product platform providing integrated and modular solutions for sports ticketing, fan membership management, and live entertainment events across Brazil and the United States. The core product portfolio consists of three main offerings: Ingressos FC (ticket sales platform with real-time omnichannel capabilities), Socio Torcedor FC (fan membership program management with subscription plans, gamification, and partner networks), and FutebolCard Shop (e-commerce for official merchandise). These are underpinned by proprietary technology features including Passfirst (card-as-ticket), dynamic QR code e-tickets, facial biometrics for stadium access, a proprietary payment gateway, a fraud prevention system with 0% chargeback, online queue management, rating and gamification modules, and a real-time operations control center (CCO). FutebolCard serves clients through two business models: full-service management (outsourced operations) and software licensing (self-operated with support).

Differentiator

Problem solved

Functional benefit

Brands

• FutebolCard Shop: Loja online para produtos licenciado
• Ingressos FC
• Sócio Torcedor FC

Products and services

• Ingressos FC

Quantifiable outcome

• 60% reduction in stadium access time
• +3 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core infrastructure and minor.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationAWS is used as the cloud infrastructure provider for data storage, disaster recovery, and backup services. Mentioned in privacy policy as a contracted service provider bound by contractual security obligations. Critical infrastructure partner enabling the platform's scalability.
• Rede de Parceiros - Sergipe (40+ brands)minorGTM or Marketing PartnerOver 40 retail and service brands providing exclusive discounts to Sergipe's Sócio Gipão fan members, including Sergipe Mania, Renner, Riachuelo, Centauro, O Boticário, Netshoes, Zattini, Hering, Magazine Luiza, Dafiti, and others across categories including shopping, restaurants, travel, entertainment, and healthcare.
• Rede de Parceiros - Sampaio Corrêa (40+ brands)minorGTM or Marketing PartnerOver 40 retail and service brands providing exclusive discounts to Sampaio Corrêa's Universo Tricolor fan members, including Cartão de Todos, AliExpress, Americanas, Buser, Carapreta, Casa das Cuecas, Centauro, CNA Go, and others. Brands span shopping, education, entertainment, travel, and lifestyle categories.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AXS: AEG-owned digital ticketing platform serving sports teams, venues, and concerts globally. Comparable to FutebolCard in stadium access-control technology and enterprise club/league sales, particularly for biometrics-enabled venues.
• Ticketmaster: Global live-event ticketing leader owned by Live Nation. Comparable as a sports/entertainment ticketing platform; differs in scale, geographic breadth, and capital base, making it the primary global incumbent against which FutebolCard competes for marquee Brazilian club contracts.
• Eventim: European-headquartered ticketing and live entertainment platform. Comparable in serving large venues, sports leagues, and federations with proprietary access-control technology — a potential expansion competitor if it pushes deeper into Latin America.
• Live Nation Entertainment: Parent of Ticketmaster and the world's largest live entertainment company. Comparable as a strategic counterparty competing for exclusive league, federation, and stadium ticketing contracts across geographies including Brazil.

Emerging players

• SeatGeek: Technology-forward ticketing marketplace with growing enterprise and primary ticketing business. Comparable to FutebolCard in serving teams and venues via APIs and modern digital infrastructure, though focused on North America and Europe today.
• Tixr: Vertical-specific ticketing platform focused on sports, festivals, and venues with white-label B2B offerings. Comparable to FutebolCard's enterprise full-management / licensing model for sports organizations.

Direct peers

• Sympla: Brazilian self-service ticketing platform focused on events, festivals, and sports. Directly comparable to FutebolCard's B2B2C ticketing technology stack for event organizers in the Brazilian market.
• Bilheteria Digital: Brazilian ticketing platform focused on sports and live events with omnichannel distribution. Directly comparable to FutebolCard in serving Brazilian clubs and offering B2B white-label ticketing infrastructure.
• Ingresso.com: Brazilian live-event ticketing platform serving concerts, theater, and sports. Directly comparable as a domestic competitor in Brazilian sports ticketing, with a similarly broad-event mix but a less football-centric focus.

Others

• Fanatics (Sports Tech / Fanatics Live): Vertically integrated sports platform spanning merchandise, ticketing, and fan engagement. Comparable as an adjacent ecosystem player whose expansion into stadium ticketing and fan engagement overlaps with FutebolCard's Sócio Torcedor and merchandising value propositions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/futebolcard
• LinkedInlinkedin.com/company/futebolcard
• Instagraminstagram.com/futebolcard_oficial
• Facebookfacebook.com/futebolcard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FutebolCard