Southeast Sales

What Southeast Sales does

Southeast Sales (also operating as Southeast Sales Powersports) is a family-owned and operated powersports dealership founded in 1964 and headquartered at 6930 North 76th Street in Milwaukee, Wisconsin. The company retails new and pre-owned motorcycles, ATVs, UTVs, side-by-sides, scooters, and related equipment, with new inventory spanning nine manufacturers (Kawasaki, Honda, Suzuki, Benelli, Genuine Scooter Co., Kayo, Keeway, Ural, and Boss Snowplow) and pre-owned inventory covering brands such as Harley-Davidson, BMW, Can-Am, Ducati, Indian, Polaris, Triumph, Victory, Yamaha, and Arctic Cat. Per-unit pricing ranges from approximately $2,499 for entry-level scooters to $37,199 for premium side-by-side UTVs, with financing available through Octane Lending and promotional rates as low as 2.95% APR on select Kawasaki models.

The business operates a full-service retail model spanning vehicle sales, an in-house parts department with a Shopify-powered online storefront (southeastsales.dealerspikeparts.com), a service and repair department, winter storage, trade-in valuation, test ride scheduling, and a dedicated Farm/Fleet/Government sales program for agricultural and municipal buyers. Its technology stack is built on third-party platforms rather than proprietary systems: Dealer Spike provides the dealer management system, website, and inventory tooling; Shopify powers parts e-commerce; Octane handles credit applications and lending. Distribution is concentrated in a single brick-and-mortar location, with marketing reach spanning the Milwaukee metro and broader Midwest customer base including Chicago, Madison, Green Bay, and Minneapolis.

Revenue is generated primarily through one-time vehicle sales (new and pre-owned), supported by attached parts, service and repair, finance reserve, and ancillary streams such as winter storage. The customer base is split across individual recreational and transportation buyers (primary), farm and agricultural operations, and government and municipal fleet buyers. The company employs 11-50 people, is led by CEO John Erdmann, and remains independently owned with no disclosed outside investment, parent company, or funding events. It is a multi-award winning dealership per its own website, though specific awards and awarding bodies are not disclosed.

Name

Southeast Sales

Legal name

Southeast Sales Powersports

Website

https://southeastsales.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Southeast Sales is a family-owned powersports dealership founded in 1964 in Milwaukee, Wisconsin, retailing new and pre-owned motorcycles, ATVs, UTVs, and scooters across nine manufacturers, with full in-house parts, service, and financing for individual, agricultural, and government buyers.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Powersports vehicles
• Motorcycle dealership
• Atv utv sales
• Boss snowplow dealer
• Powersports service

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new motorcycles, ATVs, UTVs, scooters, and side-by-sides from multiple manufacturers including Kawasaki, Honda, Suzuki, Benelli, Genuine Scooter Co., Kayo, Keeway, Ural, and Boss Snowplow.
2. Pre-Owned Vehicle Sales: Sales of used powersports vehicles including Harley-Davidson, BMW, Can-Am, Ducati, Indian Motorcycles, Polaris, Triumph, Victory, Yamaha, Arctic Cat, and other brands.
3. Parts Sales: Genuine OEM parts for Honda, Kawasaki, KTM and other powersports vehicles. Online parts ordering via Shopify and in-store parts department.
4. Service and Repair: Motorcycle repair and maintenance services, winter storage, service appointments for all powersports vehicles.
5. Financing Services: Credit financing through Octane platform for vehicle purchases, offering competitive rates and easy approval process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels12 records

Core offering

Southeast Sales is a Milwaukee-based powersports dealership founded in 1964 that sells new motorcycles, ATVs, UTVs, side-by-sides, scooters, and snowplow equipment from brands including Kawasaki, Honda, Suzuki, Benelli, Genuine Scooter Co., Kayo, Keeway, Ural, and Boss Snowplow, alongside pre-owned units from Harley-Davidson, BMW, Can-Am, Ducati, Indian, Polaris, Triumph, Victory, Yamaha, and Arctic Cat. The dealership also provides parts (including a Shopify online store), in-house service, financing through Octane, trade-ins, test rides, winter storage, and a dedicated Farm/Fleet/Government sales program.

Product overview

Southeast Sales Powersports is a motorcycle, ATV, and UTV dealership offering a diversified portfolio of new and pre-owned powersports vehicles. The product lineup centers on new vehicles from multiple manufacturers including Kawasaki (motorcycles, ATVs, side-by-side UTVs, dirt bikes, watercraft), Honda (motorcycles, ATVs, UTVs, scooters, power equipment), Suzuki, Benelli, Genuine Scooter Co., Kayo, Keeway, and Ural, along with pre-owned inventory from brands such as Harley-Davidson, BMW, Ducati, Can-Am, Indian, Polaris, Triumph, Yamaha, and Arctic Cat. Supporting the vehicle sales are service modules including a parts department, full-service repair center, financing options, trade-in valuation, and test ride scheduling. The dealership also sells Boss snowplows and Honda power equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• New powersports vehicle sales (Kawasaki, Honda, Suzuki, Benelli, Genuine Scooter Co., Kayo, Keeway, Ural)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and secondary.

• ABATE of WisconsinminorOthersABATE of Wisconsin is a riding organization providing safety training and rider education. Southeast Sales links to their safe rider program under the Schools/Training section, referring customers for riding courses.
• Blackhawk Technical CollegeminorOthersTechnical college offering motorcycle training courses. Southeast Sales links to their course catalog in the Schools/Training section for customer reference.
• Madison Area Technical CollegeminorOthersTechnical college providing motorcycle and powersports training. Southeast Sales refers customers for training opportunities.
• Waukesha County Technical CollegeminorOthersLocal technical college offering powersports and motorcycle training programs. Southeast Sales provides referral link in Schools/Training section.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer offering new Kawasaki motorcycles, ATVs, side-by-sides, UTVs, personal watercraft, and golf carts. Kawasaki is the primary brand represented with extensive inventory.
• HondacoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer for motorcycles, scooters, ATVs, side-by-sides, and Honda Power equipment. Second major brand with extensive new inventory.
• SuzukisecondaryChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealer for motorcycles and ATVs. New inventory includes DR-Z4S and DR-Z4SM models.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sesmilwaukee
• YouTubeyoutube.com/channel/UCtBSviGfGWtZIK0Gvo54ZeA
• Facebookfacebook.com/southeastsalespowersports
• Instagraminstagram.com/southeastsales
• TikToktiktok.com/@southeastsalesmke
• LinkedInlinkedin.com/company/southeastern-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeast Sales