Madison Area Technical College
Madison Area Technical College is a public technical college operating seven campuses in the Madison, Wisconsin region, offering affordable associate degrees, technical diplomas, apprenticeships, and transfer pathways to the University of Wisconsin system for traditional students, adult learners, healthcare career seekers, and employer partners.
- Company typePrivate
- Founded1912
- HeadquartersMadison, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Madison Area Technical College does
Madison Area Technical College (d/b/a Madison College) is a public technical college established in 1912 and governed by an elected District Board of Trustees under Wisconsin state law, operating seven campuses across the Madison region including Truax, Commercial Avenue, Goodman South, Fort Atkinson, Portage, Reedsburg, and Watertown. The institution serves a heterogeneous student population including traditional college students, adult learners seeking GED/HSED credentials, healthcare career seekers, working adults and career changers, high school dual-enrollment students, and incarcerated learners, with a workforce of 101-250 listed core personnel plus broader faculty/staff. Its product portfolio spans associate degrees, technical diplomas, certificate programs, apprenticeships (notably the nation's first Registered Nurse and Respiratory Therapist apprenticeships with UW Health), and customized workforce training for employers, underpinned by an estimated $4,977 per academic year cost structure that is positioned as Wisconsin's lowest community college tuition.
The college's revenue mechanics combine tuition and fees, federal and state grants (including a $49M federal grant, $7.5M state funding, and a $7.5M NSF grant tied to the Wisconsin Biohealth Tech Hub), employer sponsorship tiers through the Pack Partner program (Gold $5,000 / Silver $2,500 / Bronze $1,000), federal work-study co-funding (50-75% federal), and customized workforce training contracts. Its core technology stack centers on a Health Simulation Center for nursing and allied health training, a Digital Credentials Institute partnered with Meeting Professionals International for digital badge issuance, and the Handshake platform for student recruitment and employer engagement. Madison College is the #1 source of transfers to the University of Wisconsin system with 140+ transfer pathways and reports a 91% graduate employment rate within six months, reinforcing its position as a workforce-pipeline institution rather than a traditional four-year college.
Madison Area Technical College firmographics
Firmographics- Name
- Madison Area Technical College
- Legal name
- Madison Area Technical College
- Website
- https://madisoncollege.edu
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Madison Area Technical College is a public technical college operating seven campuses in the Madison, Wisconsin region, offering affordable associate degrees, technical diplomas, apprenticeships, and transfer pathways to the University of Wisconsin system for traditional students, adult learners, healthcare career seekers, and employer partners.
- Ownership category
- akta.pro rank
Madison Area Technical College industry classification
Industry- Product category
- Community and Technical Higher Education
- NAICS
- Junior Colleges (61121), Technical and Trade Schools (6115), Colleges, Universities, and Professional Schools (6113)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)
- akta.pro secondary industries
- Junior Colleges (Associate-Degree Granting) (EDAHADAC), Transfer/University-Parallel Community Colleges (EDAHADAF), Technical Universities with Strong Industry Partnerships (EDAHAEAG)
Keywords
Where Madison Area Technical College is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Madison Area Technical College business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Madison College generates revenue primarily through student tuition and fees. The college is noted as having the lowest tuition compared to area colleges, with estimated annual expenses of $4,977 per academic year according to College Navigator 2024-2025 data.
- Grants and Government Funding: The college receives significant federal and state funding including a $49 million federal grant and $7.5 million state funding for the Wisconsin Biohealth Tech Hub initiative. Additional grants include $7.5 million NSF grant and $180,000 from UW School of Medicine and Public Health's Wisconsin Partnership Program for clinical trials program.
- Pack Partner Sponsorships: The college offers employer partnership sponsorship levels (Gold $5,000, Silver $2,500, Bronze $1,000 annually) that provide enhanced recruiting access and marketing benefits for businesses.
- Federal Work Study Program: Partnership with federal work study program where 50-75% of student wages are covered by federal funds, with employers covering the remaining portion for eligible organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual academic year tuition and expenses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Madison Area Technical College product offering
Product offeringCore offering
Madison Area Technical College is a public community and technical college delivering associate degrees, technical diplomas, certificates, apprenticeships, customized workforce training, and GED/HSED programs across 11 areas of study, plus transfer pathways to four-year universities. It serves individual students seeking affordable higher education and career-focused training, and provides employer partners with customized corporate training and apprenticeship pipelines.
Product overview
Madison Area Technical College (Madison College) is a community college offering a diverse portfolio of educational programs and workforce development services. The institution provides adult education through GED/HSED programs, healthcare career training including nursing and respiratory therapy programs with innovative apprenticeship models, workforce training services for employers, and transfer pathways to four-year universities. Key programs include the Clinical Trials Certificate Program (launching 2027), Registered Nurse and Respiratory Therapist apprenticeships in partnership with UW Health, the ABC Pathways biohealth workforce initiative, Pack Partner employer sponsorship tiers, Customized Workforce Training for businesses, Early College STEM Academy for high school students, Re-Entry Programs for incarcerated learners, and technology access through laptop loans. The college operates seven campuses and utilizes Handshake as its primary student recruitment platform.
Differentiator
Problem solved
Functional benefit
Products and services
- GED/HSED Programs
Quantifiable outcome
- 91% of graduates employed within six months
- +4 more outcomes
Companies that use Madison Area Technical College
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Madison Area Technical College technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Madison Area Technical College partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- University of Wisconsin School of Medicine and Public HealthcoreCollaboration to help graduates prepare for healthcare and biotechnical careers through a Clinical Trials Certificate Program with paid, hands-on experience starting in 2027. Students will gain experience at UW Clinical Trials Institute, Fortrea, and Exact Sciences. Funded by $180,000 grant from UW School of Medicine and Public Health's Wisconsin Partnership Program. Wisconsin projects need for 400+ new clinical trial coordinators annually.
- UW HealthflagshipMadison College partnered with UW Health and Wisconsin Department of Workforce Development to create the nation's first Registered Nurse Apprenticeship (2023) and first Respiratory Therapist Apprenticeship (2024). The programs provide full financial support for tuition, books, supplies, and salaries while combining academic instruction with clinical training at UW Health facilities. This partnership was recognized with the WTCS Futuremaker Award in 2025.
- WorkSmart Network / Workforce Development Board of South-Central WisconsincoreThe WorkSmart Network team supports income-eligible adults, dislocated workers, and veterans throughout their training at Madison College and provides career and employment services. Supported by Workforce Development Board of South-Central Wisconsin and includes programming through Madison College and area non-profits.
- UW-Madison School of NursingcoreTransfer agreement facilitating Madison College nursing graduates to transfer into UW-Madison School of Nursing's BSN@Home program. Creates seamless pathway from associate degree in nursing to bachelor's degree for working registered nurses.
- UW-PlattevillecoreThree new transfer agreements between Madison College and UW-Platteville involving business management, construction management, and criminal justice programs. Allows Madison College students to transfer associate degree credits directly to UW-Platteville bachelor's degree programs.
- UW-WhitewaterminorPartnership boosting opportunities for students in fitness, recreation and wellness programs with transfer pathways.
- UW-StoutminorAgreements to fast-track bachelor's degree path for Madison College transfer students.
- Sauk Prairie HealthcareminorClinical partner for Madison College nursing students and sponsor of the annual Celebrate a Nurse 5K Run/Walk, which has raised over $60,000 since 2001 for nursing student scholarships.
- Madison Metropolitan School District (MMSD)corePartnership for Early College STEM Academy designed to expand access to college courses in science, technology, engineering and math and increase opportunities for students to earn college credit in high school at no cost.
- Federal Work Study PartnerscoreOrganizations including Big Brothers Big Sisters of Dane County, Goodwill of South-Central Wisconsin, MMSD, Madison Museum of Contemporary Art, Overture Center, State of Wisconsin DOA, Urban League of Greater Madison, and Wisconsin Historical Society partner for Federal Work Study employment.
- Milwaukee Area Technical CollegecorePartnership in Actualizing Biohealth Career (ABC Pathways) initiative as part of Wisconsin Biohealth Tech Hub, aiming to train 2,000 workers in 5 years with 30% diversity target.
- Universities of Wisconsin SystemcorePartner in ABC Pathways initiative with Madison College and Milwaukee Area Technical College to develop biohealth workforce training.
- Employ Milwaukee, Inc.minorPartner in ABC Pathways initiative supporting workforce development for Wisconsin Biohealth Tech Hub.
- UW-Madison Center for German and European StudiesminorCo-sponsored partnership program that trained German apprenticeship students and staff from Hessen, Germany at Madison College Truax campus, sharing best practices in teaching and job skills.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Madison Area Technical College competitors and assessment
Company assessmentDirect peers
- Milwaukee Area Technical College: Fellow Wisconsin Technical College System institution and explicit partner in the ABC Pathways biohealth initiative; offers similar associate degrees, technical diplomas, apprenticeships, and transfer pathways, making it the closest direct peer.
- Gateway Technical College: WTCS peer in southeastern Wisconsin offering comparable associate degrees, technical diplomas, workforce training, and university-transfer programs to similar student populations.
- Waukesha County Technical College: WTCS institution adjacent to the Madison College district offering overlapping career and technical education, apprenticeships, and transfer pathways to UW system schools.
- Fox Valley Technical College: Large WTCS peer operating multiple campuses with similar associate degree, apprenticeship, and customized workforce training programs serving regional employers.
- Blackhawk Technical College: WTCS peer in south-central Wisconsin offering similar technical diplomas, associate degrees, healthcare and trades programs, and employer-sponsored training.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Madison Area Technical College social profiles
Digital presenceMadison Area Technical College financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Area Technical College leadership team
Management profileNumber of profiles
Profiles5 records
Madison Area Technical College funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Area Technical College M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Area Technical College
What does Madison Area Technical College do?
Madison Area Technical College is a public community and technical college delivering associate degrees, technical diplomas, certificates, apprenticeships, customized workforce training, and GED/HSED programs across 11 areas of study, plus transfer pathways to four-year universities. It serves individual students seeking affordable higher education and career-focused training, and provides employer partners with customized corporate training and apprenticeship pipelines.
Is Madison Area Technical College a public or private company?
Madison Area Technical College is a private company. It is classified as state government owned and is currently operating.
When was Madison Area Technical College founded?
Madison Area Technical College was founded in 1912. It employs 101 to 250 people.
Where is Madison Area Technical College based?
Madison Area Technical College is headquartered in Madison, United States, in the North America region.
How does Madison Area Technical College make money?
Four revenue lines are on record. Tuition and Fees are the primary driver. The others are grants and Government Funding, pack Partner Sponsorships and federal Work Study Program.
Who are Madison Area Technical College's main competitors?
Direct peers on record are Milwaukee Area Technical College, Gateway Technical College, Waukesha County Technical College, Fox Valley Technical College and Blackhawk Technical College.
Does Madison Area Technical College have an API?
No public API is recorded for Madison Area Technical College.
What industry is Madison Area Technical College in?
Madison Area Technical College's product category is Community and Technical Higher Education. Its primary akta.pro industry code is EDAHADAD, Technical Community Colleges (Applied/CTE-Focused), with a secondary code of EDAHADAC, Junior Colleges (Associate-Degree Granting). Its NAICS code is 61121 and its SIC code is 8200.