Vidmar

What Vidmar does

Vidmar is an industrial storage hardware brand operating as a division within Stanley Black & Decker's storage solutions portfolio (sitting alongside sister brands LISTA and CribMaster). The company designs and sells modular drawer-based storage cabinets, toolboxes, workstations, adjustable racking (STAK), vertical storage systems, specialty storage for static-sensitive environments (StaticGard™), and an inventory/access-control software add-on (CribMaster Access+). Its core technology is a platform of customizable, modular steel storage cabinets and racking engineered to replace open shelving in factory-floor and distribution-warehouse environments. Products are configured online via 2D and 3D configurators and sold through a sales-led, consultative GTM motion staffed by territory-based sales representatives; pricing is quote-based with customization driving final cost, and the company also offers Quick Ship expedited fulfillment and preconfigured solution bundles.

The business model is centered on one-time hardware purchases (cabinets, workstations, toolboxes, accessories) with add-on modules for organization (bins, dividers, label holders) and bundled solutions for common use cases. Primary customer segments are industrial manufacturers and distribution operators whose buying triggers are floor-space optimization, inventory accessibility, and workspace organization. Vidmar has a decades-long operating history (firmographic data places it in continuous operation since 1940), generates revenue primarily within the United States through its single-country distribution footprint, and holds no publicly disclosed financial figures because its results are consolidated within parent Stanley Black & Decker's reporting.

Vidmar is privately held as a brand unit and is not separately traded; capital, distribution, and operational infrastructure flow from its parent. Headcount is reported in the 501-1000 band. No management team, funding rounds, M&A events, regulatory actions, or restructuring moves are publicly associated with the Vidmar brand in the available data, which limits visibility into capital allocation and leadership changes specific to the unit versus the broader SWK storage division.

Name

Vidmar

Legal name

Vidmar

Website

https://vidmar.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vidmar is a Stanley Black & Decker industrial storage brand that designs and sells customizable modular drawer cabinets, workstations, toolboxes, adjustable racking, and specialty storage systems to manufacturers and distributors seeking to optimize factory-floor and warehouse space.

Ownership category

akta.pro rank

Product category

Industrial Storage Solutions

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)

akta.pro secondary industries

Shelving & Racking Retail (Wall, Freestanding, Garage/Utility) (CRAIAJAB), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Industrial storage cabinets
• Modular drawer cabinets
• Adjustable racking systems
• Vertical storage solutions
• Industrial workstations benches

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Storage Hardware Sales: Revenue generated from the sale of physical storage products including industrial cabinets, workstations, toolboxes, and accessories. Products are sold as one-time purchases with customization options.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Vidmar designs, manufactures, and sells heavy-duty modular industrial storage systems, including customizable drawer cabinets, workstations and workbenches, STAK adjustable racking, vertical storage solutions, toolboxes, and specialty storage products such as StaticGard static-sensitive cabinets and safety cabinets. Products are sold primarily to manufacturers and distributors via direct sales representatives, with online 2D and 3D product configurators supporting the consultative sales process.

Product overview

Vidmar is a brand under Stanley Black & Decker specializing in heavy-duty industrial storage solutions and workstations. The product portfolio centers on modular drawer cabinets (Industrial Storage Cabinets) as the core offering, complemented by Storage Accessories (bins, dividers, label holders, drawer liners). The company offers Specialty Solutions including StaticGard storage and safety cabinets, alongside Industrial Workstations & Workbenches for factory floor applications. Additional product lines include STAK Adjustable Racking and Vertical Storage Solutions for space optimization. Toolboxes serve field and mobile storage needs. The ecosystem includes CribMaster Access+ for inventory access control, plus Preconfigured Solutions and Quick Ship services for rapid deployment. The offering operates as a unified platform of customizable storage systems designed to replace open shelving with modular, space-efficient solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Storage Cabinets Modular drawer cabinets designed for efficient storage, customizable to create productive work environments with industry-leading capacity, intended for manufacturers and industrial facilities replacing open shelving.
• Specialty Solutions Specialized storage solutions including StaticGard static-sensitive storage, safety cabinets, and Service Bays designed to address unique industrial workspace requirements such as ESD-sensitive or hazardous environments.
• Industrial Workstations and Workbenches Workstations and workbenches designed for factory floors and industrial environments to boost productivity, sold as part of Vidmar's industrial storage and workspace offering.
• STAK Adjustable Racking Adjustable racking system for flexible vertical storage in industrial settings, designed to allow reconfiguration as storage needs change.
• Vertical Storage Solutions Space-saving vertical storage systems designed to maximize floor space utilization in industrial facilities.
• Toolboxes Heavy-duty tool storage solutions for field, office, and factory floor applications, sold under the Vidmar brand.
• Quick Ship Expedited shipping service for time-sensitive industrial storage product orders, allowing customers to receive Vidmar products faster than standard lead times.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Strong Hold Products: Strong Hold manufactures modular industrial storage cabinets, drawer systems, and workstations for factory and shop environments, competing head-to-head with Vidmar in similar price points and use cases for manufacturers and distributors.
• Justrite: Justrite manufactures specialty safety cabinets, storage, and environmental products for industrial and hazardous-materials applications. It is comparable as a specialty industrial storage peer overlapping with Vidmar's safety-cabinet and StaticGard-style specialty solutions.
• Durham Manufacturing: Durham Manufacturing produces industrial storage cabinets, shelving, and workstation products serving plant and warehouse environments. It overlaps with Vidmar's core cabinet and workstation offerings for similar industrial customers.
• Lyon LLC: Lyon manufactures industrial shelving, lockers, cabinets, and workbenches for warehouse and factory customers. Its product mix and target buyers overlap directly with Vidmar's shelving, racking, and workstation lines.
• Penco Products: Penco Products makes lockers, shelving, and storage products for industrial, commercial, and institutional customers. It is comparable to Vidmar in shelving and storage fixtures, with overlapping channels and buyer profiles.
• LISTA: LISTA is Vidmar's sister brand under Stanley Black & Decker's storage portfolio, offering modular drawer cabinets, workstations, and high-density storage for industrial customers. It directly competes with Vidmar across nearly identical product categories and customer segments, making it the most directly comparable peer.
• Lista International AG: Lista International AG is a Switzerland-based manufacturer of modular drawer cabinets, workstations, and industrial storage systems with very similar product DNA to Vidmar. It serves the same manufacturing and distribution customer base with comparable configurability and customization strengths.
• Hallowell: Hallowell manufactures lockers, shelving, and storage solutions for industrial, educational, and commercial settings. It overlaps with Vidmar in shelving and storage fixtures for similar institutional and industrial end users.
• Tennsco: Tennsco produces shelving, cabinets, lockers, and workbenches for industrial and commercial customers. It is a direct competitor in shelving and storage categories with comparable offerings to Vidmar's adjustable racking and cabinet lines.

Broad incumbents

• Global Industrial Company: Global Industrial is a broad distributor of industrial equipment including shelving, cabinets, and material-handling products. While it overlaps with Vidmar's product categories, it operates as a multi-category reseller rather than a specialist manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stanley_vidmar
• Facebookfacebook.com/stanleyvidmar
• LinkedInlinkedin.com/company/stanley-vidmar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidmar