Target Point

What Target Point does

Target Point (legal entity: Target Point New S.r.l.) is a privately held Italian furniture manufacturer founded in 1995 in Tezze sul Brenta, Vicenza, in the Veneto region. The company designs, produces, and markets home furnishings centered on four product categories: modern dining tables (both fixed and extendable), dining chairs/stools/armchairs, modern sideboards, and home furnishing complements (coffee tables, consoles, mirrors, shelves). Its core technical differentiation is proprietary opening systems for extendable tables, including central butterfly, symmetric side extensions, sliding extensions, and a patented semi-automatic rotating top system (featured on the Tay, Calice, Crystal, and Tornado models). Materials span porcelain stoneware, tempered glass, laminate, wood, metal, and proprietary coverings such as Eco-Tex (100% recycled PET fabric) and the Dunes Glass collection.

The company operates a B2B2C distribution model, selling exclusively through an authorized network of furniture retailers and dealers across Italy and internationally, supported by an 'Area riservata agenti' (agents reserved area) sales portal. It does not sell directly to end consumers. Revenue is generated via wholesale unit pricing set by authorized dealers, with periodic manufacturer-run promotions (Boxing Days, category-specific promos). The customer is individual retail home-furnishing buyers; the segment is horizontal rather than vertical, and Target Point explicitly segments across living room, open space, kitchen, and night area use cases. Marketing is delivered through an SEO-optimized multi-language website (Italian, English, French, Spanish), a real-time 3D product configurator with AR viewing, a content/Magazine hub, a Mailchimp-managed newsletter, and recurring presence at major trade shows including Salone del Mobile in Milan and Feria Hábitat València.

Operationally, Target Point has 11-50 employees, a registered share capital of €100,000 i.v., and no disclosed external funding, parent company, or M&A activity. Its 30-year milestone at Salone del Mobile 2025 coincided with the company's largest recent product cycle, including the Galeone, Ciclone, Orfeo, Dione Wood, and Sagittario tables, a renewed seating collection, and an entirely new sideboard range. While there is no disclosed revenue, the combination of established dealer footprint, ongoing trade show investment, and aggressive product refresh cadence is consistent with a stable, mid-sized Italian furniture OEM rather than a high-growth or distressed operator.

Name

Target Point

Legal name

Target Point New S.r.l.

Website

https://targetpoint.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Target Point is an Italian furniture manufacturer founded in 1995, designing and producing tables, chairs, sideboards, and home furnishing complements sold exclusively through authorized dealers in Italy and internationally. The company differentiates via proprietary extendable table opening systems, a 3D product configurator, and 30 years of Italian design heritage.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Furniture Stores (5712), Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

Keywords

• Modern dining tables
• Extendable tables
• Dining chairs seating
• Contemporary sideboards
• Home furnishing complements

Headquarters

HQ city

Tezze Sul Brenta

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: Target Point generates revenue through the sale of manufactured furniture including tables, chairs, sideboards, and home furnishing accessories. Products are sold through a network of authorized dealers and retailers across Italy and international markets. The company offers a product configurator for customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Target Point is an Italian furniture manufacturer that designs, produces, and markets metal and wooden furnishing accessories, with a core focus on modern dining tables (extendable and fixed), dining chairs/stools/armchairs, sideboards, and home furnishing complements such as coffee tables, console tables, mirrors, and shelves. Products are sold through an authorized network of furniture retailers and dealers across Italy and internationally.

Product overview

Target Point is an Italian furniture company founded in 1995 in Tezze sul Brenta (Vicenza), specializing in home furnishings. The product portfolio centers on four core categories: modern dining tables (extendable and fixed), dining chairs/stools/armchairs, modern sideboards, and home furnishing complements. Tables and chairs form the core business. The company offers extensive customization through a 3D configurator tool allowing real-time visualization and product personalization. Notable product lines include the Velar table with V-shaped base, Tay extendable round table with rotating system, and various seating collections (Kyoto, Vovo, Osaka, Cleveland). Sideboards include contemporary designs (Dilecta, Altea, Aura, Dalia, Demetra) and complement accessories include coffee tables (Museo, Wire, Dione Plus), console tables (Pandora, Quadra, Lynx), mirrors (Horus, Atomo, Prisma), and shelving systems. Materials used include porcelain stoneware, tempered glass, laminate, wood, and metal. The company participates in major furniture fairs including Salone del Mobile in Milan.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Dining Tables Extendable and fixed dining tables for living rooms and kitchens, featuring proprietary opening systems (central butterfly, side extensions, semi-automatic rotating tops) and materials including porcelain stoneware, glass, wood, and laminate. Sold through authorized furniture dealers for end-consumer home furnishing.
• Dining Chairs, Stools and Armchairs Seating solutions including chairs, stools, and armchairs available in fabric (including Eco-Tex recycled fabric), leather-effect, polypropylene, and polycarbonate coverings. Models include Vovo, Cleveland, Kyoto, Osaka, Brasilia, Kudo, and Tulipano.
• Modern Sideboards Contemporary sideboards with 2, 3, or 4 doors, available in linear or decorative insert designs with options including glass doors, sliding doors, and wood or marble effects. Models include Dilecta, Altea, Aura, Dalia, Demetra, Modus, and Giunone.
• Home Furnishing Complements Accessory furniture including coffee tables (Museo, Kyoto, Nest, Ring, Shot, Cocktail, Lyra, Quasar), console tables (Quadra, Lynx, Pandora), mirrors (Atomo, Double Trouble, Prisma, Seth, Altea, Horus), and shelves (Twin, Nook, Modular) for completing home interiors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Città della Speranza FoundationminorOthersTarget Point provides concrete support to Città della Speranza Foundation, which has been dedicated to scientific research to defeat children's diseases for 30 years through donations, fundraising events, and volunteer support.
• Elios OnlusminorOthersElios Onlus develops medical-scientific projects by bringing together local excellence in healthcare and the industrial world through a dual social and entrepreneurial approach. Target Point supports this organization to implement local public health services.
• FAI (Fondo per l'Ambiente Italiano)minorOthersThe Italian Environment Fund (FAI) is a non-profit foundation founded in 1975 on the model of the National Trust, with the aim of protecting and enhancing Italian historical, artistic, and landscape heritage. Target Point supports FAI in protecting cultural heritage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alf Da Frè: Italian contemporary furniture maker offering modern dining/living room furniture through international dealer networks — overlapping product categories and customer base.
• Ozzio Italia: Italian contemporary furniture manufacturer specializing in transformable and space-saving tables and consoles — the closest direct competitor to Target Point's extendable/transformable table niche.
• Connubia: Calligaris Group brand focused on accessible contemporary dining tables and chairs — directly competes with Target Point in the Italian dealer channel for value-segment modern dining furniture.
• Calligaris: Italian contemporary furniture brand with strong presence in dining tables, chairs, and sideboards sold through international dealer networks — directly comparable product mix and GTM to Target Point.
• Pedrali: Italian contemporary furniture manufacturer known for tables and seating with strong design identity and international dealer presence — operates in adjacent tier of the Italian furniture market.
• Bontempi Casa: Italian manufacturer of contemporary dining tables, chairs, and living room furniture with similar material palette (glass, lacquered metal) and dealer-based distribution model.
• Tomasucci: Italian home furnishings manufacturer with dining tables, chairs, and complementary furniture — comparable scale and product overlap with Target Point.

Emerging players

• Lago: Italian design-forward furniture maker with innovative modular and transformable systems — competes in adjacent premium tier with overlapping use cases around flexible living spaces.

Broad incumbents

• IKEA: Global furniture incumbent offering accessible modern dining and living furniture — not a direct quality competitor but shapes price expectations and consumer demand patterns affecting Target Point's accessible-premium positioning.
• Scavolini: Established Italian furniture brand with broader portfolio spanning kitchens, living, and bedroom — overlaps with Target Point in living/dining furniture but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TargetTwitt
• Facebookfacebook.com/targetpointdesign
• LinkedInlinkedin.com/company/target-point-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Point