Ameplan

What Ameplan does

Ameplan (legal name: AMEPLAN Assistência Médica Planejada LTDA) is a Brazilian private health insurance operator (operadora de planos de saúde) headquartered in São Paulo, founded in 1992. The company designs, distributes, and administers health plans across three primary segments: corporate (Empresarial), small and medium enterprises (PME), and collective membership plans (Coletivo por Adesão) sold to professional associations and unions. An optional dental plan (Plano Odontológico) is offered as an add-on to business clients. The company is regulated by Brazil's National Supplementary Health Agency (ANS) and is subject to the IDSS operator qualification program.

The company's technology layer consists of a health insurance management platform with three dedicated web portals — a beneficiary portal (Portal do Beneficiário), a corporate HR portal (Portal do RH Empresarial), and a provider credentialing and authorization portal (Portal do Credenciado/Autorizador) — supplemented by a mobile application (Aplicativo Móvel Ameplan) on iOS and Android that delivers virtual ID cards, appointment access, and authorizations. Provider-side authorization and TISS-standard guide processing is supported by a technology partnership with Moderna Sistemas Ltda, and broker distribution is enabled by an online sales platform integrated with planium.io. The company is LGPD-compliant and publicly posts its Demonstrações Financeiras on its website.

Ameplan's go-to-market relies on multi-channel distribution: direct-to-consumer via the corporate website, a broker/corretor network operating through the online sales platform, and dedicated corporate HR relationships managed through the RH portal. Revenue is generated from health insurance premiums on group contracts, with pricing varying by plan type, coverage area, and beneficiary profile; specific premium levels and per-customer revenue are not publicly disclosed. The company has no disclosed external funding, no parent company, and no documented M&A or ownership changes in the available data, and operates as a closely-held LTDA-structured entity.

Name

Ameplan

Legal name

AMEPLAN Assistência Médica Planejada LTDA

Website

https://ameplansaude.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Ameplan is a São Paulo-based, ANS-regulated Brazilian health insurance operator founded in 1992 that sells corporate, SME, and collective-membership health plans (plus a dental add-on) via brokers, direct sales, and digital portals serving employers, beneficiaries, and providers.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Self-Funded Employer Plan TPA (ASO Administration) (HLAEALAA)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ)

Keywords

• Health insurance plans
• Corporate health coverage
• Supplementary health benefits
• Medical provider network
• Health plan administration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Ameplan is a Brazilian health insurance operator (operadora de planos de saúde) regulated by ANS that sells and administers health plans to businesses, small/medium enterprises, and collective membership groups, supported by a network of accredited healthcare providers, a mobile app, and dedicated portals for beneficiaries, corporate HR, and providers. The company also offers an optional dental plan and digital self-service tools including a virtual ID card, second-invoice copies, and online authorizations.

Product overview

Ameplan is a Brazilian health insurance operator (operadora de planos de saúde) offering a portfolio of health plans including corporate plans (Empresarial), plans for small and medium enterprises (PME), and collective membership plans (Coletivo por Adesão). The offering is complemented by digital services including a mobile app (App Ameplan Saúde), virtual ID cards (Carteirinha Virtual), and web portals for beneficiaries (Portal do Beneficiário), HR administrators (Portal do RH), and healthcare providers (Portal Médico/Prestador). An optional dental plan (Plano Odontológico) is available as an add-on for business clients. The company maintains a network of affiliated healthcare providers (Rede de Atendimento) throughout Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano Empresarial
• Plano para Pequenas e Médias Empresas (PME) Health insurance plan tailored for small and medium-sized enterprises with flexible coverage options and affordable pricing for limited budgets.
• Plano Coletivo por Adesão Group health insurance for members of professional associations, unions, and affinity groups who contract collective adhesion coverage.
• Plano Odontológico Optional dental insurance add-on coverage that complements Ameplan's health plans, available to corporate clients.
• App Ameplan Saúde Mobile app for iOS and Android that allows Ameplan beneficiaries to access their virtual ID card, second-invoice copies, schedule appointments, view authorizations, and access plan information.
• Portal do Médico/Prestador Web portal for healthcare providers, professionals, and facilities to handle credentialing, authorization requests, TISS-standard guide management, and eligibility verification for Ameplan beneficiaries.
• Rede de Atendimento Network of hospitals, clinics, laboratories, and healthcare professionals accredited with Ameplan that beneficiaries can access under their health plans.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Moderna Sistemas LtdacoreTechnology or IntegrationModerna Sistemas provides the technology infrastructure for Ameplan's provider portal and authorization system (srvportal.ameplansaude.com.br). This portal handles provider credentialing, TISS standard guide processing, eligibility verification, and authorization workflows.
• ANS - Agência Nacional de Saúde SuplementarcoreOthersANS is the Brazilian National Supplementary Health Agency that regulates and supervises health insurance operators in Brazil. Ameplan operates under ANS oversight and complies with IDSS (Programa de Qualificação de Operadoras) standards.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amil: Major Brazilian health insurance operator owned by UnitedHealth Group, serving corporate, PME, individual/family and adhesion segments through branded provider networks. Comparable employer-sponsored plan products with national scale.
• Porto Seguro Saúde: Insurer-affiliated health plan operator offering corporate, PME, and family plans across Brazil. Comparable in product mix and ANS-regulated carrier structure, though differentiated by broader insurance parent distribution.
• SulAmérica Saúde: Established Brazilian health insurance carrier offering group, SME and individual health plans, dental, and occupational risk products nationwide. Comparable products (Empresarial, PME, Adesão) but far larger scale and broader geographic reach.
• Bradesco Saúde: Bank-affiliated Brazilian health insurer offering group health plans heavily distributed through the Bradesco network, with strong corporate/enterprise segment presence. Comparable in employer-sponsored plan offering and ANS-regulated operator structure.
• NotreDame Intermedica (pre-merger standalone): Pre-merger reference: historically one of the largest corporate health plans in the São Paulo region with vertically integrated hospitals and clinical networks. Useful analogue for how a regional operator with strong provider integration competes in the same employer-sponsored market.

Emerging players

• Sami Saúde: Brazilian health plan operator with a tech-enabled model focused on employer-sponsored plans and corporate clients, with vertically integrated provider networks. Comparable in target segments (empresarial and PME) and digital-first positioning, though operating at a smaller scale.
• Alice: Tech-enabled Brazilian health plan operator focused on SMEs and corporate clients, with a primary care-led model and digital experience. Comparable target segment (PME/Empresarial) and digital-first experience, though at an earlier stage and narrower footprint.

Direct peers

• Hapvida NotreDame Intermedica: Brazil's largest vertically integrated health plan operator, offering corporate, SME, individual and adhesion plans through proprietary provider networks. Direct competitor with overlapping employer and PME segments, though operating at vastly greater scale and national footprint.
• Unimed: Cooperative system of Brazilian health plan operators with multiple regional Unimed cooperatives (including Unimed São Paulo region) selling group, individual, and adhesion plans. Direct model overlap with Ameplan's multi-segment employer and adhesion portfolio.

Regional players

• Assim Saúde: São Paulo-based health plan operator focused on corporate, PME and adhesion segments in the same regional market as Ameplan. Direct competitor for SME and corporate accounts in Greater São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/AmeplanSaude
• LinkedInlinkedin.com/company/9391529/admin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameplan