What Hype Farm does

Hype Farm is a Modena, Italy-based B2B digital agency (legal entity HYPE FARM Srl a socio unico) operating as the digital arm of Faenza Group SpA, a 40-plus-year printing, packaging, and publishing company. The firm was founded circa 2020 and runs a small team of 1-10 employees, delivering an integrated service portfolio organized around four pillars: Analysis & Strategy, Creativity, Digital Presence (websites, e-commerce, apps, chatbots, AR/VR), and Digital Marketing (PPC, SEO, social, email, digital PR). The agency also offers Hype Farm Live, an in-house digital events and live-streaming production service, plus a full-spectrum communication offering that bridges digital and analog (packaging, OOH, PR, events) and is co-branded with partner agency Intono.

The technology stack is built on standard digital marketing platforms (Google Ads, Meta, LinkedIn, YouTube) augmented with generative AI tools (ChatGPT, Dall-E) for content production, AR/VR frameworks for immersive experiences, chatbot systems, and proprietary event-streaming infrastructure. Go-to-market is sales-led, anchored by a free website pre-analysis lead magnet, with direct engagement through the corporate site, phone, and email; pricing is quote-based and not publicly disclosed. Revenue is not disclosed; the agency has no external funding rounds, no institutional investors, and is a wholly-owned subsidiary of Faenza Group.

The client base spans enterprise and mid-market Italian brands across healthcare, dental, retail, publishing, engineering, and horticulture (including Fastweb, Vodafone, Mondadori, GUESS, HuFriedyGroup, Scharper, Faenza Group, Cavani Boutique, Modul Print). The firm differentiates through a 360-degree communication model, multidisciplinary in-house team, and a Treedom environmental partnership under which it plants a tree for every new client. Industry association memberships (ANES, ANES DIGITAL) provide publisher-network distribution and B2B digital expertise exchange.

Name

Hype Farm

Legal name

HYPE FARM Srl a socio unico

Website

https://hypefarm.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hype Farm is a Modena, Italy-based B2B digital marketing agency (1-10 employees) and digital arm of Faenza Group, offering strategy, creative, digital presence, and performance marketing services to enterprise and mid-market Italian clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing services
• Brand identity design
• Search engine optimization
• Social media marketing
• Content strategy services

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Agency Services: Full-service digital agency offering strategy, creativity, digital presence, and digital marketing services on a project or retainer basis. Services include analysis and strategy, creative direction, website and e-commerce development, social media marketing, Google Ads management, SEO, content marketing, digital PR, and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Hype Farm is a full-service B2B digital marketing agency offering four interconnected service pillars—Analysis & Strategy, Creativity, Digital Presence, and Digital Marketing—plus specialized offerings including the Hype Farm Live digital events platform, full-spectrum communication (Comunicazione a tutto campo), and Brand Farmers brand identity services. The agency delivers strategy, creative, web/e-commerce development, social media, paid advertising, SEO, content marketing, digital PR, and events for medium-to-large Italian businesses, with services sold individually or as integrated packages on a project or retainer basis.

Product overview

Hype Farm is a digital marketing agency based in Modena, Italy, operating as part of the Faenza Group and partnered with Intono. The agency offers a comprehensive suite of interconnected digital services organized around four core pillars: Analysis & Strategy (research, competitor analysis, buyer personas, UX/UI strategy, monitoring, media strategy), Creativity (art direction, brand identity, visual design, content strategy, motion graphics, photo/video production), Digital Presence (website development, e-commerce, app development, chatbots, social media management, AR/VR experiences), and Digital Marketing (PPC, email marketing, social media advertising, SEO, content marketing, remarketing). The agency also provides specialized services including digital events via Hype Farm Live, full-spectrum communication (corporate identity, packaging, events, PR, OOH), and free website pre-analysis. All services can be contracted individually or as an integrated package, with the agency emphasizing its multidisciplinary, digitally-native team approach.

Differentiator

Problem solved

Functional benefit

Brands

• Hype Farm Live: Digital events and streaming service offering professional production, real-time interactions, and HD streaming for corporate networking and customer engagement events.

Products and services

• Analysis & Strategy Strategic consulting service for businesses covering web insights, competitor research, customer sentiment analysis, share of voice measurement, buyer persona development, UX/UI strategy, monitoring, and media strategy planning.
• Creativity Creative services for businesses including art direction, copywriting, brand identity development, visual design, content strategy, UX/UI design, photo/video shooting, motion graphics, and contest marketing.
• Digital Presence Digital channel development and management for businesses including website development, e-commerce solutions, app development, chatbot creation, social media management, digital publishing, augmented reality, and immersive virtual reality experiences.
• Digital Marketing Performance marketing services for businesses including pay-per-click advertising, email marketing (DEM), social media marketing, digital PR, SEO, content marketing, and remarketing/retargeting campaigns across Google, Amazon, Facebook, Instagram, and LinkedIn.
• Hype Farm Live Digital events and live streaming service enabling virtual events with professional production including event planning, format design, engagement strategy, location setup, multi-channel promotion, platform customization, HD live streaming, real-time chat and Q&A interactions, and post-event reporting. Targeted at businesses for networking, customer retention, and brand engagement events.
• Comunicazione a tutto campo Full-spectrum communication services for businesses covering corporate identity, packaging and labelling, event management, PR, ATL/BTL advertising, and out-of-home (OOH) advertising, integrating traditional and digital formats including QR-code, augmented reality, and virtual reality.
• Pre Analisi Gratuita (Free Website Pre-Analysis) Free website pre-analysis service evaluating technologies, indexing status on search engines, traffic levels and acquisition sources, and keyword positioning for growth opportunities. Offered to businesses as a no-obligation entry point that feeds into paid engagements.
• Brand Farmers Brand identity creation and development service helping businesses build distinctive brand identities based on listening and analysis of company characteristics and objectives.

Quantifiable outcome

• 7% CTR and 200+ leads generated for Studio Tecnico Modena Google Ads campaign
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TreedomcoreStrategic or Co-development PartnerEnvironmental partnership where Hype Farm plants a tree for every new client. Treedom is a digital platform that allows planting trees remotely and following them online. Trees are geolocated and photographed, planted by local farmers, producing environmental, social, and economic benefits.
• IntonocoreStrategic or Co-development PartnerBrand partnership formed through collaboration that brings together experience, expertise, and evolution. Intono is a communication agency that combined with Hype Farm provides more comprehensive consulting and communication services at multiple levels.
• ANESminorOthersHype Farm is an associated digital agency of ANES (National Association of Publishers) and ANES DIGITAL. The association provides networking, training, business development support, and digital expertise exchange among publishing and digital companies.
• POPWAVEminorGTM or Marketing PartnerCollaboration with POPWAVE to produce 'Crescere con LinkedIn' book presented at B2B Marketing Conference 2021. Hype Farm contributed as co-publisher with FAM Publishing.
• Faenza GroupcoreOthersHype Farm is a brand of Faenza Group, a company with over 40 years of experience in printing and publishing services. Faenza Group operates in Printing, Packaging, and Publishing sectors providing innovative communication products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webranking: Italian digital agency specialized in SEO, content marketing, web analytics and performance campaigns. Direct peer in Italian SEO and digital marketing services with a similar B2B mid-market focus.
• Conversion E3: Italian performance marketing agency focused on conversion-oriented digital advertising, SEO and analytics. Comparable to Hype Farm's performance marketing (PPC, remarketing, Google Ads) pillar and Italian mid-market client base.
• Doing Srl: Italian digital agency offering integrated digital marketing, web development and social media services. Comparable boutique full-service digital agency serving Italian brands across multiple verticals.
• TSW Srl: Italian digital agency headquartered in Turin offering strategy, creativity, web/e-commerce development, content and digital marketing services to mid-market and enterprise clients. Highly comparable as a domestic full-service B2B digital agency with a similar service scope.

Others

• Intono: Italian communication agency that is Hype Farm's brand partner. Closely related offering brand strategy, creative and communication services with overlapping capabilities, but operating as a partner rather than direct competitor and listed for ecosystem context.

Broad incumbents

• Dept Agency: Large European digital agency offering end-to-end digital marketing, creative, technology and data services. Comparable in providing integrated digital marketing and creative services to enterprise brands across Europe, but at materially larger scale.
• Publicis Groupe: Global advertising and communications holding company with significant presence in Italy via agencies including Publicis Italia and Leo Burnett. Comparable as a provider of integrated advertising, digital and creative services to enterprise clients, though at vastly larger scale and as a network rather than a boutique.

Regional players

• Alkemy: Italian digital transformation company listed on Borsa Italiana, offering marketing technology, data and digital services across Italy and Southern Europe. Comparable Italian-headquartered digital services player, though larger and more tech-platform oriented.
• Different by M+C Saatchi: Italian creative and digital agency part of the M&C Saatchi network, offering brand strategy, creative and digital marketing. Comparable Italian full-service creative/digital agency serving enterprise clients, but with network backing and broader geographic reach.
• Jakala: Italian martech and data-driven marketing services company operating across Europe. Comparable in offering integrated digital marketing solutions to enterprise clients, though with significantly larger scale and a stronger data/technology tilt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HypeFarm.by.FaenzaGroup
• LinkedInlinkedin.com/company/hype-farm-by-faenza-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hype Farm