Crivella Química Industrial

What Crivella Química Industrial does

Crivella Química Industrial is a Brazilian chemical manufacturer founded in 1928 in Porto Alegre as Perfumaria Cine, and the company that first commercially produced bar soap in Brazil. Today headquartered in Cachoeirinha, Rio Grande do Sul, Crivella formulates and manufactures a broad portfolio of professional and consumer cleaning, hygiene, and disinfection products under lines including Saneantes, Cosméticos, Lavanderia, Pet Care (OXIPET), and Tratamento de Piso. Key branded products include RAMBO MAX (concentrated degreaser), TWISTER (stainless steel polish), PER LÚMINE (aluminum cleaner), GEL PINE (multi-purpose cleaner combining VCI corrosion-inhibitor technology with citrus-derived D'Limoneno), the Peróxi line (hydrogen-peroxide-based cleaners for food, dairy, and brewery applications), and CRISOL (nanotechnology stone crystallizer).

The company's product engineering relies on several proprietary technical platforms: an exclusive-in-Brazil VCI (Volatile Corrosion Inhibitor) formulation, Lean Six Sigma manufacturing methodology targeting variability reduction to 3.4 ppm, D'Limoneno-based bio-renewable solvents, hydrogen-peroxide chemistries stabilized at neutral pH, and nanotechnology surface treatments. Crivella also provides toll/contract manufacturing (Terceirização) across four service levels — from labeling only to full formulation and packaging — and runs a private-label program (Marcas Próprias) for retail and wholesale partners.

Crivella monetizes through three primary channels: an institutional distributor network selling professional cleaning products across Brazil for hospitality, healthcare, education, food service, industrial, and laundry end-markets; direct B2C sales of the OXIPET pet care line exclusively through pet shops; and private-label/contract manufacturing for retailers, wholesalers, and distributors. The company operates a manufacturing plant in Cachoeirinha and sales offices in São Paulo, Guarulhos, Ribeirão Preto, and Curitiba. Distribution is regional/Brazil-domestic, though the company has signaled some international export activity. The company is family-owned across three generations, with Iberê Costa serving as CEO, and initiated a formal ESG program in 2021.

Name

Crivella Química Industrial

Legal name

CRIVELLA QUÍMICA INDUSTRIAL LTDA

Website

https://crivela.com.br

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Crivella Química Industrial is a Brazilian family-owned chemical manufacturer, founded in 1928, producing professional and consumer cleaning, disinfection, and hygiene products under multiple lines (Saneantes, Pet Care/OXIPET, Lavanderia, Cosméticos) for institutional, food service, healthcare, and private-label clients across Brazil.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Surface Active Agent Manufacturing (325613)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Industrial Organic Chemicals (2860)

akta.pro primary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

akta.pro secondary industry

Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)

Keywords

• Industrial cleaning chemicals
• Institutional cleaning products
• Private label manufacturing
• Pet care cleaning products
• Professional sanitation chemicals

Headquarters

HQ city

Cachoeirinha

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional Cleaning Products: Manufacturing and sale of professional cleaning products including detergents, degreasers, disinfectants and liquid soaps for hotel, laundry, professional kitchens and industrial applications through distributor network.
2. Private Label Manufacturing: Custom formulation and manufacturing of private label products for retail partners, wholesalers and distributors including household cleaning products, odor eliminators, automotive beautification, insecticides, larvicides, insect repellents and cosmetic lines.
3. Pet Care Products (OXIPET): B2C sales of pet care products including odor elimination, blade cooling and lubrication, oils, additives, hemostatics through pet shops.
4. Outsourcing/Toll Manufacturing: Contract manufacturing services offering partial (labeling, filling+labeling, manufacturing+filling+labeling) or complete (formulation+manufacturing+filling+labeling) production capabilities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Crivella manufactures and sells a portfolio of professional cleaning chemicals — degreasers, disinfectants, sanitizers, laundry stain removers, hand soaps, floor treatment products and stone crystallization products — for institutional customers in hospitality, healthcare, food service, education, laundry, and industrial sectors. The company also offers private-label manufacturing and contract/toll manufacturing services (formulation, manufacturing, filling and labeling) for retail and wholesale partners, and operates a B2C OXIPET pet care line sold exclusively through pet shops.

Product overview

Crivella Química Industrial is a Brazilian chemical manufacturer established in 1928, producing a comprehensive portfolio of cleaning, hygiene, and chemical products. The company offers multiple product lines including: Saneantes (professional cleaning chemicals), Cosméticos (hand care soaps and antiseptic products), Pet Care (OXIPET line for pet shops), Lavanderia (laundry stain removers and degreasers), and private label manufacturing services. Key branded products include RAMBO MAX (heavy-duty degreaser), TWISTER (stainless steel polish), PER LÚMINE (aluminum cleaner), GEL PINE (citrus-based multi-purpose cleaner with VCI technology), the Peróxi line (hydrogen peroxide-based sustainable cleaners for food, dairy, brewery industries), and CRISOL/ACRYLASER (floor treatment products). The company also provides outsourcing/manufacturing services with options from partial to complete formulation and packaging. The product portfolio serves hospitality, education, food service, industrial, laundry, automotive, and pet care sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• RAMBO MAX Concentrated odorless degreaser with controlled foam developed for heavy-duty cleaning and maintenance in professional kitchens, facilities, and industrial environments. Effective at dilutions up to 1:100 in hot or cold water.
• TWISTER Stainless steel polish with dry shine that cleans and shines in a single operation. Also usable on plastic, enameled, and ceramic surfaces. Does not leave grease film or finger marks.
• PER LÚMINE Biodegradable aluminum cleaner for industrial kitchens that quickly cleans aluminum surfaces and pans, restores shine and protects against future encrustations.
• GEL PINE Super-concentrated, eco-efficient, phosphate-free multi-purpose cleaner formulated with D'Limoneno citrus extract and VCI anti-corrosion technology. Biodegradable.
• RAMBO DR High-foaming concentrated detergent for cleaning and hygiene in meatpackers, dairies, butcher shops, supermarkets, food industries, and professional kitchens. Excellent performance on carbonized fats.
• PERÓXI BREW Hydrogen peroxide-based CIP cleaner for brewery tanks, pipes, carbonators, heat exchangers, and fillers. Marketed as the most innovative cleaning product for the Brazilian brewery market.
• PERÓXI MILK Hydrogen peroxide-based detergent and disinfectant with controlled foam for Clean-Out-Place (COP) cleaning in chocolate and food industries.
• PERÓXI FOOD Hydrogen peroxide-based cleaning product for the food sector, with slightly acidic pH suited to high starch incidence areas such as rice and fish fats. Targeted at sushi and oriental cuisine restaurants.
• PERÓXI LAVANDA Powerful hydrogen peroxide-based disinfectant cleaner for general environment disinfection in sanitariums, bathrooms, corridors, warehouses, and changing rooms.
• HIPPOVERD Vegetable and fruit disinfectant with chlorine active, dosed at 2g per liter of water with a 24-month shelf life.
• CRISOL Nanotechnology-based crystallization product for countertops, tables and floors of marble, granite, travertine, limestone, quartzite, serpentine, cement, and gneiss.
• ACRYLASER High-performance waterproofing acrylic for floors, providing shine and resistance; can be restored with HS and UHS polishing.
• PUROVID Glass cleaning product for eliminating water stains on glass and cleaning encrusted surfaces, restoring shine and creating a protective layer.
• URINE OFF O² Additive for urine odors that decomposes proteins and cellular structure of microorganisms, eliminating both short and long-term odor sources.
• C-MAQ Semi-alkaline foam-free concentrated degreaser made with bio-renewable raw materials for general cleaning on floors, tiles, marble, granite, and formica.
• BIO-MAQ Eco-friendly degreaser with D'Limoneno and natural actives, delivering high-performance cleaning for all surface types in manual and machine cleaning.
• Orange Aerosol Multi-purpose citrus-based D'Limoneno aerosol cleaner for heavy dirt, adhesive removal, degreasing, and surface hygiene without rinsing.
• AC 200 Powerful descaling additive for dishwashers, also suitable for CIP cleaning in food industries. Removes limescale stains and residue.
• Private Label Manufacturing (Marcas Próprias) Custom formulation and manufacturing of private-label household cleaning, odor elimination, automotive beautification, insecticide, larvicide, insect repellent, and cosmetic product lines for retail partners, wholesalers, and distributors.
• Contract Manufacturing / Toll Manufacturing (Terceirização) Contract manufacturing services offered at four levels — labeling only, filling+labeling, manufacturing+filling+labeling, and complete formulation+manufacturing+filling+labeling — for partners needing partial or full production outsourcing.
• OXIPET Pet Care Line B2C pet care line including odor elimination, blade cooling and lubrication, oils, additives, hemostatic products, and environmental cleaning products sold exclusively through pet shops in Brazil.
• Cosméticos (Hand Care) — Sabofloc, Spumfloc and Solugel lines Professional hand care soap and antiseptic product line including Saboflox pearlized, antiseptic and crystal hand soaps; Spumfloc perfumed, premium and antiseptic foaming soaps; and Solugel antiseptic spray and gel.
• Lavanderia (Professional Laundry) — RESOLVE and FURIA lines Professional laundry stain removal and pre-spotting product line including collar-and-cuff stain remover (RESOLVE GOLAS E PUNHOS), wine/coffee stain remover (RESOLVE COLORS), grease remover (RESOLVE GORDURAS) and terpene-based degreaser (FURIA ECO LAV).
• Saneantes (Professional Sanitizing & Cleaning Line) Professional cleaning and sanitizing chemical line of degreasers, disinfectants and multi-purpose cleaners commercialized across Brazil through an extensive distributor network serving hospitality, education, food service, and industrial applications.

Quantifiable outcome

• Projects for reduction of variability up to 3.4 ppm using Lean Seis Sigma methodology
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Polo Integrado da Química RScoreStrategic or Co-development Partner · 1 September 2019Crivella's CEO participated with the Secretary of Economic Development of Rio Grande do Sul in the launch of the 1st Integrated Chemistry Hub of RS, representing the company's role in regional chemical industry development.
• Knight LLC (IDEX Corporation)coreTechnology or Integration · 1 April 2018Knight LLC, a unit of IDEX Corporation, is a world leader in dilution equipment and transfer pumps. Their dilution systems are part of Crivella's customer service differentiation, provided alongside personalized Cleaning Plans and FISPQ documentation for each client.
• Universities and Technology PolescoreStrategic or Co-development PartnerCrivella maintains constant contact with Universities and Technology Development Poles through their exclusive R&D laboratory. Researchers are engaged in ongoing collaboration for product innovation and development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zep: North American specialty manufacturer of professional cleaning and maintenance chemicals serving industrial, institutional, and vehicle care customers via distribution. Mirrors Crivella's contract manufacturing plus branded product offering and B2B2C distribution pattern.
• Quimidrol: Brazilian specialty chemical manufacturer producing industrial and institutional cleaning products (degreasers, sanitizers, detergents). Closest direct comparable to Crivella's core saneantes/lavanderia product portfolio and Brazilian institutional distribution model.
• Spartan Chemical: US-headquartered manufacturer of institutional and industrial cleaning化学品 with analogous B2B distributor-dependent GTM and broad product line (degreasers, disinfectants, sanitizers). Highly comparable on product mix, customer type, and channel structure.
• Buzil: European family-owned manufacturer of cleaning and hygiene products for institutional markets (hospitality, healthcare, food service). Strong comparator to Crivella on family ownership, multi-generational history, sustainability-focused formulations, and specialty VCI/eco positioning.

Broad incumbents

• Solenis (formerly Diversey): Global specialty chemicals and hygiene solutions provider with deep presence in food & beverage, healthcare, and industrial cleaning. Overlaps directly with Crivella's Peróxi food/brewery CIP cleaning line and broader institutional hygiene portfolio.
• S.C. Johnson Professional: B2B arm of S.C. Johnson producing commercial cleaning, sanitizing, and hygiene products. Comparable on institutional channel focus and broad SKU portfolio, including degreasers and sanitizers similar to Crivella's RAMBO and HIPPOVERD lines.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving hospitality, food service, and healthcare at scale. Anchors the broad incumbent benchmark for institutional cleaning chemistry, illustrating both the opportunity ceiling and competitive threat Crivella faces.

Others

• Kärcher: Global manufacturer of professional cleaning equipment and compatible detergents. Adjacent rather than directly competitive — Crivella complements Knight dilution equipment from a partner; Kärcher represents the ecosystem of cleaning solutions where Crivella's chemistry is applied.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crivella Química Industrial