Greenfield Rehabilitation Agency

What Greenfield Rehabilitation Agency does

Greenfield Rehabilitation Agency, Inc. is a privately held, therapist-owned rehabilitation agency founded in 1966 and headquartered in Brookfield, Wisconsin. The company delivers physical, occupational, and speech therapy services through two primary go-to-market models: (1) an "Outpatient at Home" model providing therapy directly to Wisconsin residents in their homes, and (2) a Contract Therapy model in which the firm embeds on-site therapy teams, dedicated rehab directors, and RAC-CT certified regional directors within partner facilities. Contract customers span Skilled Nursing Facilities, Senior Living Communities (assisted living, independent living, community-based residential facilities), and Home Health Agencies, with the firm offering both full-service outsourcing and management-services arrangements.

The company also operates a walk-in outpatient clinic in Green Bay and runs a Certified Dementia Practitioner (CDP) training program through one-day seminars. Service delivery relies on conventional clinical practices and standardized documentation and communication systems rather than proprietary technology or AI/ML tooling; the firm emphasizes its "Be the Duck" philosophy and consistent systems/processes as differentiators rather than technical IP. Greenfield has no mobile app, no public API, and no disclosed patents.

Revenue mechanics are structured around multi-year contractual agreements with healthcare facilities and direct patient payments for in-home and outpatient services, supplemented by training-program fees. The firm reports 500+ team members (therapists, assistants, and support staff), 400,000+ annual therapy hours delivered, 8,500+ patients served, and 40+ partner facilities across Wisconsin. Leadership is held by President and Owner Kate Brewer, PT, MBA (joined 2004) and Executive Vice President and co-owner Michelle Poole, OTR (joined 1991). The company is confirmed as operating, private, therapist-owned, and exclusively Wisconsin-focused with no parent company, no external institutional or PE ownership, and no funding rounds disclosed in the source data.

Name

Greenfield Rehabilitation Agency

Legal name

Greenfield Rehabilitation Agency, Inc.

Website

https://grawi.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Greenfield Rehabilitation Agency is a therapist-owned Wisconsin rehabilitation agency founded in 1966 that delivers in-home and contract physical, occupational, and speech therapy to SNFs, senior living communities, home health agencies, and individual patients.

Ownership category

akta.pro rank

Product category

Rehabilitation Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Physical Therapy (PT) In-Home (HSABADAA), Occupational Therapy (OT) In-Home (HSABADAB), Home Health Physical Therapy & Mobile PT (HSADAIAO), Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Cognitive-Communication & Memory Rehab Therapy In-Home (HSABADAL), Outpatient Occupational Therapy (OT) Clinics (HLADAJAE)

Keywords

• Contract therapy services
• Rehabilitation therapy services
• Physical therapy services
• Occupational therapy services
• Speech therapy services

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Contract Therapy Services: Outsourced therapy services contracted to Skilled Nursing Facilities, Senior Living Communities, and Home Health Agencies. Services include on-site therapy teams, rehab directors, and regional directors. Revenue generated through contractual agreements with healthcare facilities, typically based on service delivery and patient care metrics.
2. Outpatient Therapy Services: Direct patient therapy services delivered in outpatient clinic settings and in-home therapy services across Wisconsin. Provides physical, occupational, and speech therapy to individual patients and families.
3. Dementia Training and Certification: One-day seminars qualifying staff to become Certified Dementia Practitioners (CDP). Revenue generated through training program fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Greenfield Rehabilitation Agency is a therapist-owned rehabilitation agency that delivers physical, occupational, and speech therapy services in two primary models: Outpatient at Home (direct in-home therapy to individual patients across Wisconsin) and Contract Therapy (outsourced therapy staffing and management for Skilled Nursing Facilities, Senior Living Communities, and Home Health Agencies). The company also operates an outpatient clinic in Green Bay and offers Certified Dementia Practitioner training seminars.

Product overview

Greenfield Rehabilitation Agency is a therapist-owned and federally approved rehabilitation agency providing a coordinated portfolio of therapy services across Wisconsin. The core offerings include three main therapy disciplines—Physical Therapy, Occupational Therapy, and Speech Therapy—delivered through two primary service models: Outpatient at Home (bringing therapy directly to patients) and Contract Therapy (partnering with facilities). Contract Therapy serves Skilled Nursing Facilities, Senior Living Communities, and Home Health Agencies through staffing and management partnerships. Additional services include Dementia Training and Certification programs and the Green Bay Outpatient Clinic. The company operates exclusively in Wisconsin with over 50 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy
• Occupational Therapy Occupational therapy services helping patients regain independence in daily activities such as dressing, bathing, kitchen safety, and medication management through personalized treatment plans.
• Speech Therapy Speech therapy services developing communication capabilities, addressing swallowing difficulties, tube feeding, and cognitive impairment compensation techniques for patients in their homes or facilities.
• Outpatient at Home In-home therapy service bringing physical, occupational, and speech therapy to patients' homes across Wisconsin, eliminating transportation barriers to care.
• Contract Therapy for Skilled Nursing Facilities Outsourced therapy services for skilled nursing facilities including on-site rehab directors, expert therapists, RAC-CT certified regional directors, and full-service or management services models.
• Contract Therapy for Senior Living Communities Therapy partnerships for senior living communities providing physical, occupational, and speech therapy with consistent staffing, transparent communication, and fall prevention programs.
• Contract Therapy for Home Health Agencies Supplemental or exclusive therapy staffing for home health agencies, with therapists trained in home health protocols and OASIS documentation requirements.
• Dementia Training and Certification One-day seminars qualifying staff to become Certified Dementia Practitioners (CDP), taught by certified instructors covering dementia care, communication strategies, and behavioral interventions.
• Green Bay Outpatient Clinic Outpatient clinic located in Green Bay, Wisconsin serving all ages with physical, occupational, and speech therapy services, including orthopedic, neurological, and musculoskeletal treatments.

Quantifiable outcome

• 400,000+ hours of therapy delivered to patients
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered foundational and core.

• Little Sisters of the PoorfoundationalStrategic or Co-development PartnerHistorical founding partnership from 1966 when the company began providing quality professional physical therapy services to Little Sisters of the Poor facilities. This partnership established the company's foundation in providing rehabilitation services to senior communities in Wisconsin.
• Skilled Nursing Facilities (Partner Network)coreStrategic or Co-development PartnerContract therapy partnerships providing on-site therapy teams, dedicated rehab directors, and RAC-CT certified Regional Directors. Services include monthly in-services to enhance SNF staff understanding of clinical programs. Partners benefit from reduced overhead costs including HR, recruiting, scheduling, payroll, benefits, compliance, and medical reviews.
• Senior Living Communities (Partner Network)coreStrategic or Co-development PartnerPreferred team of expert therapists providing clinical care across entire campuses. Consistent staffing using standardized systems and processes with transparent communication. Integration with personal care assistants, residents, and families to identify functional decline and provide needed services for fall prevention and optimizing independence.
• Home Health Agencies (Partner Network)coreStrategic or Co-development PartnerPreferred team of expert therapists providing comprehensive clinical care to residents. Can provide exclusive therapy services or supplemental staffing. Therapists trained in home health protocols and documentation requirements including OASIS. Outreach specialist integrates with partner teams through weekly clinical meetings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Functional Pathways: Therapist-owned contract rehabilitation provider serving skilled nursing and senior living facilities nationwide, sharing the therapist-operated model and facility-based delivery approach with Greenfield.
• Reliant Rehabilitation: National contract therapy provider offering physical, occupational, and speech therapy services to skilled nursing facilities and senior living communities — directly competitive with Greenfield's contract therapy model.
• Aegis Therapies: One of the largest U.S. contract rehabilitation therapy providers to SNFs, senior living, and home health agencies, overlapping directly with Greenfield's core contract therapy service line.
• Genesis Rehab Services: In-house and contract rehab services arm of a major post-acute and skilled nursing operator, offering the same PT/OT/SLP services Greenfield delivers to Wisconsin SNF and senior living partners.
• Synergy Care: Contract therapy and rehab staffing provider serving skilled nursing facilities and assisted living communities, with comparable in-house therapy models and patient populations to Greenfield.

Broad incumbents

• ATI Physical Therapy: National outpatient physical therapy provider with in-clinic and home health services, overlapping with Greenfield's outpatient clinic and in-home therapy offerings.
• Amedisys: Major home health provider delivering in-home nursing and therapy services, overlapping with Greenfield's home health therapy contracts and in-home outpatient therapy.
• LHC Group (Optum): Large home health and hospice provider offering in-home therapy services, directly competing with Greenfield's home health agency contract therapy line.
• RehabCare (Kindred/Encompass Health): Large national post-acute rehabilitation provider delivering contract and inpatient rehab services across a broad footprint; competes in adjacent segments to Greenfield's contract therapy business.
• Select Medical: Diversified post-acute and outpatient rehabilitation operator with PT/OT/SLP services across multiple settings, competing broadly in the same therapy services space as Greenfield.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenfield-rehabilitation-agency-inc-111453505560143
• LinkedInlinkedin.com/company/greenfield-rehabilitation-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenfield Rehabilitation Agency