Pecheur
Pecheur.com is a French direct-to-consumer e-commerce retailer selling 800+ brands of fishing and nautical equipment across 15+ European countries via localized storefronts, mobile apps, and a YouTube content channel, serving individual recreational anglers and boating enthusiasts.
- Company typePrivate
- Founded2004
- HeadquartersGannat, France
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pecheur does
Pecheur.com (operating entity FUGAM / PECHEUR.COM) is a privately held French e-commerce retailer specializing in fishing and nautical equipment, headquartered in Gannat, France, and operating across 15+ European country-specific storefronts with multi-language support (French, Dutch, German, Spanish, English, Italian, Polish, Portuguese, Romanian, Finnish). The company was founded around 2004 (per site copyright) and has been self-describing as a specialist online fishing retailer for approximately 15 years. It distributes 800+ brands including major names such as Daiwa, Rapala, Sakura, Savage Gear, Fox Rage, Megabass, Shimano, Fox, Sensas, and Jmc, spanning nine product categories: predator, carp, sea, trout, fly, match/feeder, catfish, clothing, and boating/navigation equipment.
The core technology is a conventional multi-country e-commerce platform augmented by native iOS and Android mobile applications, a connected fishing diary feature, a points-based loyalty program, a Pecheur-TV YouTube channel for tutorials and live shopping, and a community forum. Additional adjacencies include a mystery-box product line, an Occasion second-hand equipment marketplace, gift cards (€10–€200), and a fishing guide marketplace connecting anglers with local guides and international trips. The company operates Chasseur.com as a wholly-owned sister site for hunting equipment, and is a member of FEVAD (the French e-commerce federation).
The business model is direct-to-consumer hardware retail with promotional pricing (up to 70% off during sales events), unit-priced transactions, installment payments via Alma (3x/4x/10x for €50–€5,000 baskets), free returns with a 48-hour refund guarantee, and fast 24-hour shipping. Revenue streams include e-commerce retail, gift cards, mystery boxes, and a recurring-style loyalty points program. The company is bootstrapped with no disclosed funding rounds and 51–100 employees, serving a long tail of individual recreational anglers and boating enthusiasts across Europe with no named B2B or enterprise accounts.
Pecheur firmographics
Firmographics- Name
- Pecheur
- Legal name
- FUGAM / PECHEUR.COM
- Website
- https://pecheur.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pecheur.com is a French direct-to-consumer e-commerce retailer selling 800+ brands of fishing and nautical equipment across 15+ European countries via localized storefronts, mobile apps, and a YouTube content channel, serving individual recreational anglers and boating enthusiasts.
- Ownership category
- akta.pro rank
Pecheur industry classification
Industry- Product category
- Fishing Equipment E-commerce
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Fishing Tackle & Bait Retail (CRAMALAA)
- akta.pro secondary industries
- Freshwater Fishing Specialty Retail (CRAMALAB), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Kayak & Paddle Fishing Specialty Retail (CRAMALAF)
Keywords
Where Pecheur is headquartered
LocationHeadquarters
- HQ city
- Gannat
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Pecheur business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct sales of fishing and nautical equipment through the pecheur.com online store, selling rods, reels, lures, clothing, and navigation equipment to end consumers across Europe
- Gift Cards: Sale of gift cards valued between 10€ and 200€, valid for 1 year on the website
- Loyalty Program: Fidelity program where purchases accumulate points convertible to discounts, experiences, and services
- Mystery Box Sales: Sale of mystery boxes containing fishing equipment surprises
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with discounts |
| Other | Multi-year contract | Installment payment option |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Pecheur product offering
Product offeringCore offering
Pecheur.com is a French online specialty retailer that sells fishing equipment (rods, reels, lures, electronics, apparel) and nautical equipment to individual consumers, operating across 15+ European country-specific storefronts. Sales are made directly through its owned e-commerce site and mobile applications, with payment plans, gift cards, loyalty rewards, mystery boxes, and content features (Connected Fishing Diary, video content) layered on top of the core catalog.
Product overview
Pecheur.com is a comprehensive online fishing and boating equipment retailer operating as a multi-category e-commerce platform. The offering encompasses nine core product categories spanning all fishing disciplines (predator/bass, carp, saltwater, trout, fly, match/feeder, catfish), apparel, and boating/navigation equipment. The platform operates across 15 European country-specific domains. Beyond core retail, the offering includes branded mystery boxes (surprise gift boxes), a used equipment marketplace (Occasion), gift cards (€10-€200), a loyalty program, fishing guide services connecting anglers with local guides and international fishing trips, and mobile applications for iOS and Android. The business also extends to a sister hunting equipment site (Chasseur.com) and maintains a YouTube channel (Pecheur-TV) for tutorials and live shopping content.
Differentiator
Problem solved
Functional benefit
Products and services
- Pecheur.com online fishing & nautical equipment store Multi-country, multi-language e-commerce storefront offering rods, reels, lures, electronics, apparel, and nautical equipment from third-party brands, with direct sales, promotional pricing, and installment payment options for individual consumers.
- Gift cards Pecheur-branded gift cards that customers can purchase and redeem for fishing and nautical equipment in the online store.
- Loyalty rewards program Customer loyalty program that rewards repeat purchases of fishing and nautical equipment on the Pecheur.com platform.
- Mystery boxes Curated surprise assortments of fishing gear sold as a single box to individual angling consumers.
- Installment payment plans Pay-in-installments option (described as 3x payments) on qualifying purchases of fishing and nautical equipment, available to individual consumers in the online store.
Quantifiable outcome
- 15 years of operation as online specialist
- +2 more outcomes
Companies that use Pecheur
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Pecheur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Pecheur partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- DaiwacoreOfficial distributor of Daiwa brand products including spinning reels, casting reels, and fishing rods
- RapalacoreOfficial distributor of Rapala fishing lures and equipment
- SakuracoreOfficial distributor of Sakura fishing equipment and accessories
- Savage GearcoreOfficial distributor of Savage Gear predator fishing equipment and lures
- Fox RagecoreOfficial distributor of Fox Rage fishing tackle and equipment
- MegabasscoreOfficial distributor of Megabass premium fishing lures and equipment including the Rhodium series reels
- ShimanocoreMentioned as major brand distributed on the platform
- FoxcoreMentioned as major brand distributed on the platform
- SensascoreMentioned as major brand distributed on the platform
- JmccoreMentioned as major brand distributed on the platform
- TrustpilotminorCustomer review platform integration for displaying verified customer reviews and building trust
- FEVADminorMember of FEVAD (Fédération du e-commerce et de la vente à distance), adhering to their Quality Charter for e-commerce standards
- Chasseur.comminorSister site dedicated to hunting equipment, expanding services for outdoor enthusiasts related to the fishing audience
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Pecheur competitors and assessment
Company assessmentBroad incumbents
- Amazon: Generic e-commerce marketplace that lists fishing tackle from thousands of sellers; competes primarily on price, range, and Prime delivery across Pecheur's 15+ European geographies.
- INTERSPORT: Largest sporting goods retailer network in Europe with fishing categories; competes broadly for the same omnichannel angler wallet.
- Decathlon: Global sporting goods retailer with a dedicated fishing assortment and proprietary brands; competes with Pecheur on price and assortment breadth across all the same European geographies.
- Bass Pro Shops / Cabela's: North American outdoor and fishing giant operating specialist e-commerce — analogous business model at significantly larger scale and a reference point for category specialization and proprietary product.
- Sport 2000: French sporting goods cooperative retail network carrying fishing tackle; a direct France-based broad-line competitor.
Direct peers
- Tackle Direct: US-based specialist fishing tackle pure-play e-commerce retailer; comparable category-specialist digital model to Pecheur's, illustrating the segment's structural economics.
- Fishing Republic: UK specialist fishing tackle retailer with both e-commerce and physical stores; comparable business model and target customer to Pecheur in the British market.
- Angling Direct: UK-listed specialist fishing tackle omnichannel retailer (e-commerce + stores) — the closest direct analog to Pecheur's specialist fishing e-commerce model in Europe.
Others
- Shimano: Largest fishing tackle OEM and a Pecheur distribution partner; Shimano's direct sales channels and selectivity with retailers directly influence Pecheur's catalog and margins.
- Rapala: Major lure and tackle manufacturer and Pecheur distribution partner; brand-level direct-to-consumer initiatives would directly threaten Pecheur's reseller position.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pecheur social profiles
Digital presencePecheur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pecheur leadership team
Management profileNumber of profiles
Pecheur subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pecheur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pecheur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pecheur
What does Pecheur do?
Pecheur.com is a French online specialty retailer that sells fishing equipment (rods, reels, lures, electronics, apparel) and nautical equipment to individual consumers, operating across 15+ European country-specific storefronts. Sales are made directly through its owned e-commerce site and mobile applications, with payment plans, gift cards, loyalty rewards, mystery boxes, and content features (Connected Fishing Diary, video content) layered on top of the core catalog.
Is Pecheur a public or private company?
Pecheur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pecheur founded?
Pecheur was founded in 2004. It employs 51 to 100 people.
Where is Pecheur based?
Pecheur is headquartered in Gannat, France, in the Europe region.
How does Pecheur make money?
Four revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are gift Cards, loyalty Program and mystery Box Sales.
Who are Pecheur's main competitors?
Broad incumbents on record are Amazon, INTERSPORT, Decathlon, Bass Pro Shops / Cabela's and Sport 2000. Direct peers are Tackle Direct, Fishing Republic and Angling Direct. Others are Shimano and Rapala.
Does Pecheur have an API?
No public API is recorded for Pecheur.
What industry is Pecheur in?
Pecheur's product category is Fishing Equipment E-commerce. Its primary akta.pro industry code is CRAMALAA, General Fishing Tackle & Bait Retail, with a secondary code of CRAMALAB, Freshwater Fishing Specialty Retail. Its NAICS code is 459 and its SIC code is 5945.