What Beverage Solutions Group does

Beverage Solutions Group, which operates in the market as Ronnoco Coffee (and Ronnoco Beverage Solutions), is a privately held custom beverage solutions provider headquartered in Tennessee and founded in 1997. The company sources, roasts, and supplies coffee and adjacent non-coffee beverages under multiple brands, including flagship Ronnoco Coffee, Ronnoco Cappuccino, and the Henderson Coffee sub-brand. Beyond traditional coffee, the company produces custom-blended sweet and flavored iced teas, lemonade, and hot chocolate, and offers more than 35 private blends and 300 coffee SKUs.

Ronnoco sells exclusively through B2B channels rather than direct-to-consumer retail at scale: convenience stores, foodservice operators (from fine dining to quick service), office coffee service providers, and private-label partners. Distribution is hybrid, combining a direct sales force with national third-party distributors to achieve U.S.-wide coverage, supplemented by a Shopify-powered e-commerce storefront (ronnoco.com) and a Shop Local program that places Ronnoco SKUs in regional grocery partners Dierbergs, Schnucks, and Midtowne Market. A private-label program allows retailers and other organizations to source custom-branded coffee from Ronnoco's blend library.

The revenue model is product-based (physical goods sales) supplemented by ancillary services including brewing-equipment service calls (per a 'Need to Place a Service Call?' interface) and B2B online bill-pay through Billtrust. Pricing is relationship-based and not publicly disclosed, consistent with a wholesale and contract-manufacturing posture. The company's e-commerce site is PCI DSS compliant via Shopify infrastructure. No public financials, headcount, funding rounds, M&A activity, or executive roster were disclosed in the available sources.

Name

Beverage Solutions Group

Legal name

Ronnoco Coffee

Website

https://buybsg.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Beverage Solutions Group (Ronnoco Coffee) is a Tennessee-based private beverage roaster and supplier founded in 1997 that creates custom coffee and non-coffee beverage solutions (coffee, iced tea, lemonade, cappuccino, hot chocolate) for convenience stores, food service, office coffee, and private-label customers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Tennessee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee and Beverage Product Sales: Ronnoco generates revenue through the sale of roasted coffee products and complete beverage solutions including cappuccino, hot chocolate, iced tea, and lemonade. Products are sold directly to businesses (convenience stores, food service, office coffee) and consumers through their e-commerce platform, as well as through third-party distributors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Beverage Solutions Group (operating as Ronnoco Coffee) is a U.S. coffee roaster and custom beverage solutions provider that produces and distributes roasted coffee, cappuccino, sweet and flavored iced teas, lemonade, and hot chocolate. The company serves business customers across convenience store, food service, office coffee, and private label channels, offering over 35 private blends and 300+ coffee offerings, and also sells directly to consumers through its e-commerce storefront and regional grocery retail partners.

Product overview

Ronnoco operates as a custom beverage solutions provider offering over 35 private blends and over 300 coffee offerings. Their product portfolio centers on their flagship Ronnoco Coffee and Ronnoco Cappuccino brands, complemented by the Henderson Coffee sub-brand. Beyond traditional coffee, they provide a complete range of non-coffee beverages including custom blended sweet and flavored iced teas, lemonade, and hot chocolate. The company also offers private label coffee programs for businesses wanting branded products. All offerings are customizable solutions designed for various business channels including convenience stores, food service, and office coffee service.

Differentiator

Problem solved

Functional benefit

Brands

• Henderson Coffee: Private blend coffee offering under the Henderson brand.

Products and services

• Ronnoco Coffee The company's flagship coffee brand offering premium roasted 100% Arabica coffee products, available as part of custom beverage solutions programs for business customers and direct consumer purchase through the e-commerce store.
• Ronnoco Cappuccino Cappuccino beverage offering sold under the Ronnoco brand as part of the complete beverage solutions portfolio for business channels and direct consumer purchase.
• Henderson Coffee Private blend coffee brand offering available through Ronnoco's product lineup under the Henderson Coffee name, providing an additional branded option for business customers.
• Private Label Coffee Program Custom private label coffee programs for businesses and retailers, allowing them to offer branded coffee products. Includes over 35 private blends and 300+ coffee offerings as a custom-branded solution for organizational partners.
• Custom Sweet and Flavored Iced Tea Custom blended sweet and flavored iced teas offered as part of Ronnoco's complete non-coffee beverage solutions portfolio for business customers.
• Lemonade Lemonade beverage offering included in Ronnoco's non-coffee beverage solutions for business channels.
• Hot Chocolate Hot chocolate beverage offering provided as part of Ronnoco's complete beverage solutions for business customers in convenience store, food service, and office coffee channels.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DierbergsminorChannel Partner/ Reseller/ DistributorDierbergs is a regional grocery retailer partnership through Ronnoco's Shop Local program, allowing customers to purchase Ronnoco coffee products at Dierbergs store locations.
• SchnucksminorChannel Partner/ Reseller/ DistributorSchnucks is a regional grocery retailer partnership through Ronnoco's Shop Local program, enabling customers to purchase Ronnoco coffee products at Schnucks store locations.
• Midtowne MarketminorChannel Partner/ Reseller/ DistributorMidtowne Market is a local market partnership through Ronnoco's Shop Local program, allowing customers to purchase Ronnoco coffee products at this local retail location.
• Third-Party Distributors (U.S.)coreChannel Partner/ Reseller/ DistributorRonnoco works with third-party distributors throughout the United States to extend their national service coverage and reach customers beyond their direct sales capabilities.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Royal Cup Coffee: Family-owned U.S. coffee roaster and beverage solutions provider serving offices, foodservice, and specialty retail with coffee, tea, and related beverages. Highly comparable to Ronnoco in product breadth, private label, and DSD-style distribution.
• Lavazza Professional (Luigi Lavazza): Global coffee company's OCS and foodservice arm offering espresso, coffee, and beverage solutions to offices and hospitality. Competes with Ronnoco in the office coffee and foodservice channels.
• Mother Parkers Tea & Coffee: Canada-based coffee and tea roaster with a large U.S. private-label and foodservice business. Directly comparable in private label coffee, custom blending, and foodservice distribution.
• S&D Coffee & Tea: Specialty coffee roaster and direct-store-delivery beverage distributor serving convenience stores, foodservice, and private label customers across the U.S. Closely comparable to Ronnoco across channels, product mix, and business model.
• Farmer Bros. U.S. coffee roaster serving foodservice, convenience stores, and office coffee customers with branded and private label coffees. Competes head-to-head with Ronnoco in foodservice and c-store channels.
• Massimo Zanetti Beverage USA: Major U.S. coffee roaster (Chock full o'Nuts, Hills Bros., Cain's) and private label supplier for foodservice and retail. Comparable to Ronnoco in roasting scale, private label, and multi-channel foodservice play.

Emerging players

• Café du Monde / Custom Foods of America-style regional roaster (e.g., Eight O'Clock Coffee): U.S. coffee roaster (Eight O'Clock, owned by Tata Consumer Products) selling branded and foodservice coffee. Comparable as a mid-scale domestic roaster operating in retail and foodservice channels where Ronnoco also competes.

Broad incumbents

• Nestlé Professional (Nestlé USA): Out-of-home beverage arm of Nestlé covering coffee (Nescafé, Starbucks at-home license in some channels), tea, and creamers for foodservice and OCS. Competes with Ronnoco across foodservice and office coffee.
• The J.M. Smucker Company: Large packaged food and coffee company owning Folgers, Café Bustelo, and Dunkin' at-home brands; competes with Ronnoco in retail grocery coffee and in foodservice/office coffee via K-cup partnerships and licensed brands.
• Keurig Dr Pepper: Large North American beverage conglomerate with Keurig single-serve systems, owned brands, and foodservice coffee via Green Mountain. Overlaps with Ronnoco in c-store, office, and foodservice beverage categories but with far greater scale and proprietary pod ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xtwitter.com/ronnococoffee
• Facebookfacebook.com/ronnocobeveragesolutions
• Instagraminstagram.com/ronnocobeveragesolutions
• LinkedInlinkedin.com/company/beverage-solutions-group-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beverage Solutions Group