Mobiuz
Mobiuz is the consumer brand of Universal Mobile Systems LLC (UMS), one of three licensed nationwide mobile network operators in Uzbekistan, offering GSM/UMTS/LTE/5G voice, SMS, mobile data, eSIM, roaming, and fixed-wireless home broadband to mass-market B2C subscribers across Tashkent and all regional centers.
- Company typePrivate
- Founded2014
- HeadquartersTashkent, Uzbekistan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Mobiuz does
Mobiuz is the consumer-facing brand of Universal Mobile Systems LLC («UMS» MChJ), one of three licensed nationwide mobile network operators in Uzbekistan, headquartered in Tashkent and operating a GSM/UMTS/LTE network with a growing 5G NR footprint. The company delivers mobile voice, SMS, mobile data, roaming, fixed-wireless home broadband, eSIM and MNP services to individual subscribers across Uzbekistan, with a secondary B2B portal (corp.mobi.uz) serving corporate clients. Its distribution combines 40+ branded service-and-sales offices in Tashkent and every region of Uzbekistan, a separately published dealer network, a mobile app on Android/iOS/Huawei AppGallery, an Internet-Pomoshchnik web self-care portal with 128-bit SSL, and a USSD *111# self-service layer.
The core product is a multi-tier postpaid tariff portfolio (ORZU 90/110/150, Mazza 70, Xotirjam 80/100, Connect M/L/XL, plus annual and preferential plans) bundling large data allocations (up to 400 GB), unlimited on-net voice, zero-rated access to Telegram/Instagram/Facebook/YouTube on premium tiers, and bundled content services (MobiCinema, MobiMusic, MobiTV with Sport channels, MobiGames, MobiKids, hophop.tv, MobiBonus loyalty, MobiMoon, and third-party Kid Security). Underlying technology includes VoLTE (*180#), VoWiFi (*181#), a 5G add-on service with active base-station rollout (e.g., ~140 new 5G sites in Andijan), and integration with the state IMEI registration infrastructure.
Mobiuz's revenue model is subscription-recurring at the core (monthly postpaid tariffs in Uzbek soum, with annual prepayment options and tier-switching fees) complemented by usage-based revenue (on-demand daily/monthly/nightly data packs, tiered international voice rates, roaming packages), transaction fees (IMEI registration 41,200–103,000 UZS, number ownership transfer 25,000 UZS), and value-added content subscriptions. On 19 June 2026, the State Assets Management Agency of Uzbekistan signed a privatization agreement at TMIF-2026 to sell the state stake to a US consortium (McKim and Company + JVR Enterprises LLC) for $351 million, with an additional $500 million committed to network modernization (total $851 million), making Mobiuz one of the largest active privatizations in the post-Soviet space.
Mobiuz firmographics
Firmographics- Name
- Mobiuz
- Legal name
- Universal Mobile Systems LLC (Uzbek: «UMS» MChJ; Russian: OOO «UMS»)
- Website
- https://mobi.uz
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mobiuz is the consumer brand of Universal Mobile Systems LLC (UMS), one of three licensed nationwide mobile network operators in Uzbekistan, offering GSM/UMTS/LTE/5G voice, SMS, mobile data, eSIM, roaming, and fixed-wireless home broadband to mass-market B2C subscribers across Tashkent and all regional centers.
- Ownership category
- akta.pro rank
Mobiuz industry classification
Industry- Product category
- Mobile Telecommunications
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)
Keywords
Where Mobiuz is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices22 records
Markets served
Mobiuz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Postpaid monthly subscription tariffs: Core revenue stream. Subscribers pay a fixed monthly subscription fee (in Uzbek soum) for tariff bundles (ORZU 150/110/90, Mazza 70, Xotirjam 100/80, Connect XL/L/M, GAP yo'q, Gap Yo'q Ultra, Mobi 150 Yillik, Terminal, O'qituvchi, Fidokor, Maktab, Talaba+, etc.) that include minutes, SMS and data allowances. Daily debiting is used as fallback if balance is insufficient for the monthly fee.
- On-demand data add-on packs and overage usage: Subscribers buy additional monthly, daily, nightly, or unlimited data packs (e.g., 1,000–100,000 MB monthly packs; daily 200–10,000 MB packs; Night Drive; Daily Unlim; Unlim YouTube; Unlim MIX; 5G access add-on). Overage beyond bundle is charged per MB at tiered rates.
- International voice calls: Per-minute international voice termination billed in som, tiered by destination region (Central Asia 2,500 som/min, Russia & CIS 3,200 som/min, Europe 7,000 som/min, Asia 8,700 som/min, Americas/Africa 8,300 som/min, others 8,300 som/min). Requires activation of «Xalqaro ulanish» (International Access) service.
- Digital content services: Value-added subscription/bundled content services such as MobiCinema (video), MobiMusic (music streaming/caller ring-back tones), MobiGames (gaming portal), hophop.tv (video), MobiKids (kids portal), MobiBonus (loyalty), and MobiMoon — many bundled into premium tariffs like ORZU 150.
- Roaming services: Roaming packages and «Light Roaming» service for outbound travelers (mutually exclusive with International Access service), with operator-managed roaming agreements internationally.
- IMEI registration fees: Operator-assisted IMEI registration of devices on the Uzbek network for subscribers (paid service, 82,400 UZS within 30 days, 103,000 UZS after; free for roaming non-residents; 41,200 UZS for local manufacturers).
- Number ownership transfer fee: One-time 25,000 UZS charge when a subscriber transfers (re-formalizes) a Mobiuz number to another individual, performed in office with both parties present.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ORZU 150 — flagship premium postpaid tariff |
| Subscription | Monthly | ORZU 110 — mid-tier postpaid |
| Subscription | Monthly | ORZU 90 — entry premium postpaid |
| Subscription | Monthly | Mazza 70 — social-included postpaid |
| Subscription | Monthly | Xotirjam 100 / 80 — bundled voice + data |
| Subscription | Monthly | Connect XL / L / M — fixed bundle tier |
| Subscription | Monthly | GAP yo'q Pro / Gap Yo'q Ultra — high-volume on-net tariffs |
| Subscription | Monthly | Fidokor / Fidokor+ — preferential tariff for medical, MVD, National Guard and emergency-services staff |
| Subscription | Monthly | O'qituvchi 1 / O'qituvchi 2 — preferential tariff for teachers |
| Subscription | Monthly | Maktab — preferential tariff for schoolchildren |
| Subscription | Monthly | Talaba+ — preferential tariff for university students |
| Subscription | Monthly | Faxriy — zero-subscription veteran tariff |
| Usage-based | Pay-as-you-go | Monthly data add-on packs |
| Usage-based | Pay-as-you-go | Daily data packs and Daily Unlim |
| Usage-based | Pay-as-you-go | International voice (per-minute) |
| Subscription | Annual | Annual subscription fee option |
| Subscription | Annual | Home Internet + 5G router bundle |
| Transaction based/ take rate | Pay-as-you-go | IMEI registration service |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Mobiuz product offering
Product offeringCore offering
Mobiuz (legal entity: Universal Mobile Systems LLC / UMS) is a nationwide mobile telecommunications operator in Uzbekistan providing GSM/UMTS/LTE/5G cellular voice, SMS and mobile data services to consumers and businesses, bundled with content services such as MobiMusic, MobiCinema, hophop.tv, MobiGames and MobiKids. It also offers fixed-wireless 5G home Internet (Mobi Home), eSIM and MNP port-in, VoLTE/VoWiFi, roaming, IMEI registration and a multi-channel self-service stack (mobile app, USSD *111#, Internet Assistant web portal).
Product overview
Mobiuz (Universal Mobile Systems LLC / UMS) operates as a single unified mobile telecommunications platform for Uzbekistan, centered on its core mobile connectivity offering and bundled around a set of value-added digital services. The core consists of postpaid and prepaid tariff families (ORZU, Mazza, Xotirjam, Connect, plus annual/preferential/archived plans), 4G LTE and 5G network access (including VoLTE, VoWiFi, and 5G home Internet), eSIM and MNP services, roaming, and Home Internet with a 5G router. Layered on top are the Mobiuz mobile self-care app, the Internet-Pomoshchnik self-service web portal, and the Virtual Manager chatbot, which together let subscribers manage accounts. A portfolio of OTT/content add-ons extends the core plan: MobiMusic (music streaming), My Music (caller ringtone), MobiCinema (video/World Cup streaming), hophop.tv (video), MobiGames (gaming portal), MobiKids (kids portal), MobiBonus (loyalty), MobiMoon (companion app), and the third-party Kid Security parental control service. Support services such as USSD command shortcuts, IMEI registration assistance, virtual reception, and a network of Mobiuz offices across Uzbekistan complete the platform.
Differentiator
Problem solved
Functional benefit
Brands
- MobiMusic: Music streaming service offered by Mobiuz
- MobiGames
- MobiCinema
- MobiBonus
- MobiMoon
- MobiKids
- hophop.tv
- Kid Security
- My Music
Products and services
- Mobile Connectivity Service National mobile voice, SMS and data service on a 2G/3G/4G/5G network for individual consumers and businesses in Uzbekistan.
- Mobile Internet Data Packs On-demand mobile Internet add-on packs (monthly 1,000–100,000 MB, daily 200–10,000 MB, Night Drive, Daily Unlim, Unlim YouTube, Unlim MIX) for Mobiuz subscribers.
- International Voice Calling Per-minute international voice calls from Uzbekistan billed in Uzbek soum and tiered by destination region (Central Asia, Russia/CIS, Europe, Asia, Americas/Africa, others).
- Roaming Service Roaming packages and the Light Roaming service that allow Mobiuz subscribers to use their number and services while traveling abroad via partner operators.
- 5G Network Service Fifth-generation mobile network access offered to subscribers as a separate add-on and as part of growing 5G coverage across Uzbekistan.
- VoLTE Service Voice-over-LTE service for higher-quality voice calls over the 4G/5G data network, activatable via USSD *180#.
- VoWiFi Service Voice-over-WiFi service that lets subscribers place calls over Wi-Fi networks, activatable via USSD *181#.
- eSIM Services eSIM offerings including online eSIM activation, eSIM replacement for physical SIM, and eSIM MNP (number portability to eSIM) for subscriber self-service.
- Mobile Number Portability (MNP) Service allowing subscribers to port their existing phone number to Mobiuz from another operator, with an online eSIM MNP variant available.
- Home Internet (Mobi Home) Fixed-wireless home broadband service bundling a 5G Wi-Fi router with one year of unlimited internet for residential subscribers.
- TravelSIM (Tourist SIM) Tourist-targeted SIM and eSIM offering for short-stay foreign visitors to Uzbekistan, with roaming and Travel SIM products marketed on the homepage.
- IMEI Registration Service Operator-assisted registration of subscriber device IMEIs on the Uzbek network via integration with the national uzimei.uz / mygov.uz system.
- Mobiuz Mobile App Self-care mobile application for Android, iOS, and Huawei AppGallery that lets subscribers track balances, manage minutes/MB/SMS, manage multiple numbers, change tariff plans, activate SIM/eSIM, and earn a 1 GB registration bonus.
- Internet-Pomoshchnik (Self-Care Portal) Web self-service portal over 128-bit SSL where subscribers can check balances, view payments, switch tariffs, enable/disable services, configure favorite numbers, request detailed statements, top up accounts, send SMS, configure call forwarding, and more.
- Virtual Manager Chatbot Virtual assistant chatbot accessible from the Internet-Pomoshchnik self-care login page for automated subscriber support.
- MobiMusic Music streaming service bundled with Mobiuz tariff plans, included free with ORZU plans and offered as a value-add to other subscribers.
- My Music (Caller Ringback Tone) Service that lets subscribers replace the standard ringing tone with a chosen song or ringback tone for incoming calls.
- MobiCinema Mobile cinema / video streaming service offered to Mobiuz subscribers (used for the FIFA World Cup 2026 zero-rating promotion).
- hophop.tv
- MobiGames Gaming portal providing Mobiuz subscribers access to mobile games content.
- MobiKids Web portal targeted at children, providing age-appropriate educational and entertainment content for Mobiuz subscribers.
- MobiBonus Loyalty Program Loyalty/bonus program that rewards Mobiuz subscribers with promotional bonuses, including data bonuses for new mobile app registrations.
- MobiMoon App Companion mobile application in Mobiuz's value-added services portfolio.
- Kid Security (Parental Control) Third-party parental control service bundled as a free subscription with Mobiuz ORZU premium tariff plans.
- Corporate Mobile Services (B2B) Corporate mobile contracts, fleet lines and account management for business customers, served via the dedicated corp.mobi.uz portal with in-office activation for legal entities.
- Anti-Spoofing Call Blocking Service Network-level anti-fraud service that blocks calls originating from spoofed or fake numbers on the Mobiuz network, implemented jointly with other Uzbek mobile operators.
Quantifiable outcome
- 5G base-station count in Andijan region grew by approximately 140 sites (45 of them in Andijan city)
- +2 more outcomes
Companies that use Mobiuz
Customer profileSegments9 records
Ideal customer profiles7 records
Mobiuz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Mobiuz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- Uzbekistan State Assets Management AgencyflagshipCounterparty to the privatization agreement under which Mobiuz's state stake was sold to the US consortium. The Agency has realized over $5 billion in assets over five years using eight privatization instruments.
- FIFA (FIFA World Cup 2026)minorMobiuz launched a FIFA World Cup 2026 promotional offer allowing subscribers to watch matches on their phones with unlimited data traffic on the Mobi Cinema mobile application and its website — leveraging the event as a customer-engagement campaign.
- Google Play / Apple App Store / Huawei AppGallery (app distribution platforms)coreMobiuz distributes its mobile app and content services via Google Play, the Apple App Store and Huawei AppGallery. The corporate blog and the Mobiuz app page provide direct deep-link install URLs for each store (s.mobi.uz/asjv).
- Uzbek mobile operator industry group (cross-operator anti-spoofing consortium)coreMobiuz, together with other Uzbek mobile operators, implemented an industry-wide anti-spoofing system to block calls from fake numbers and combat telecom fraud.
- Uzbekistan State Unitary Enterprise uzimei.uz / mygov.uz (IMEI registration system)coreIntegration with the national IMEI registration infrastructure (Cabinet of Ministers Decree No. 778 of 17.09.2019). IMEI status can be checked via USSD *1170#, SMS to 1170, uzimei.uz, mygov.uz, MyGov / Birda apps, or in Mobiuz offices for Mobiuz subscribers only.
- Mobiuz dealer network (commercial representatives)coreA network of authorized commercial representatives that sell Mobiuz SIM cards and services. The full list of dealer addresses is published on company.mobi.uz/ru/offices/ as a downloadable PDF.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Mobiuz competitors and assessment
Company assessmentDirect peers
- Uztelecom: Uztelecom is the state-owned incumbent fixed-line and mobile operator in Uzbekistan, now also competing in the mobile market. Comparable in scale and national footprint, and a direct competitor for both consumer and enterprise connectivity customers.
- Ucell: Ucell is one of Mobiuz's two primary direct competitors in Uzbekistan, operating a nationwide GSM/UMTS/LTE mobile network with comparable postpaid/prepaid tariff plans, content bundles, and a similar multi-channel distribution footprint. Most directly comparable operator in the same Uzbek market.
- Beeline Uzbekistan (Unitel/VEON): Beeline Uzbekistan is the third major nationwide mobile operator competing head-to-head with Mobiuz and Ucell. Part of the global VEON telecom group, it offers similar 4G/5G voice, data, content, and digital services, and competes for the same mass-market B2C subscribers.
Regional players
- MegaCom (Kyrgyzstan): MegaCom is a leading mobile operator in Kyrgyzstan offering comparable 4G voice, data, and content services. Regional peer with similar scale and Central Asian operating context.
- Tcell (Tajikistan): Tcell is a major mobile operator in Tajikistan offering similar 2G/3G/4G voice, data, and content services. Comparable Central Asian regional operator with similar mass-market positioning and regulatory environment.
- Kcell: Kcell is one of the leading mobile operators in Kazakhstan, offering comparable 4G/5G services, postpaid/prepaid tariff portfolios, and value-added content. Regional peer with similar business model and customer profile in a neighboring Central Asian market.
- O! (Kyrgyzstan, NUR Telecom): O! is one of the major mobile operators in Kyrgyzstan with a comparable tariff portfolio, content services, and 4G/5G network rollout. Regional peer for cross-Central-Asian benchmarking.
- Babilon-Mobile: Babilon-Mobile is a Tajikistan-based mobile operator with similar nationwide voice/data plans, content add-ons, and youth/social-included tariff positioning. Adjacent regional peer serving a similar demographic in a neighboring market.
- Beeline Kazakhstan (KaR-Tel/VEON): Beeline Kazakhstan is a sister operator to Beeline Uzbekistan under VEON, with a similar nationwide mobile, content, and digital services portfolio. Comparable in structure and pricing approach, though serving a different national market.
Broad incumbents
- Telia (Telia Company / Central Asia holdings): Telia is a major European telecom incumbent that has historically held Central Asian mobile operations (e.g., Kcell in Kazakhstan, Tcell in Tajikistan). Broader incumbent comparable for tariff design, network modernization, and shareholder-return playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobiuz social profiles
Digital presenceMobiuz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobiuz leadership team
Management profileNumber of profiles
Profiles2 records
Mobiuz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobiuz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobiuz
What does Mobiuz do?
Mobiuz (legal entity: Universal Mobile Systems LLC / UMS) is a nationwide mobile telecommunications operator in Uzbekistan providing GSM/UMTS/LTE/5G cellular voice, SMS and mobile data services to consumers and businesses, bundled with content services such as MobiMusic, MobiCinema, hophop.tv, MobiGames and MobiKids. It also offers fixed-wireless 5G home Internet (Mobi Home), eSIM and MNP port-in, VoLTE/VoWiFi, roaming, IMEI registration and a multi-channel self-service stack (mobile app, USSD *111#, Internet Assistant web portal).
Is Mobiuz a public or private company?
Mobiuz is a private company. It is classified as private equity controlled and is currently operating.
When was Mobiuz founded?
Mobiuz was founded in 2014. It employs 1,001 to 5,000 people.
Where is Mobiuz based?
Mobiuz is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does Mobiuz make money?
Seven revenue lines are on record. Postpaid monthly subscription tariffs are the primary driver. The others are on-demand data add-on packs and overage usage, international voice calls, digital content services, roaming services, IMEI registration fees and number ownership transfer fee.
Who are Mobiuz's main competitors?
Direct peers on record are Uztelecom, Ucell and Beeline Uzbekistan (Unitel/VEON). Regional players are MegaCom (Kyrgyzstan), Tcell (Tajikistan), Kcell, O! (Kyrgyzstan, NUR Telecom), Babilon-Mobile and Beeline Kazakhstan (KaR-Tel/VEON). Telia (Telia Company / Central Asia holdings) is listed as a broad incumbent.
Does Mobiuz have an API?
No public API is recorded for Mobiuz.
What industry is Mobiuz in?
Mobiuz's product category is Mobile Telecommunications. Its primary akta.pro industry code is HDAIAAAD, Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs). Its NAICS code is 517112 and its SIC code is 4812.