What Beeline Uzbekistan does

Beeline Uzbekistan (legal entity Unitel MChJ) is a mobile telecommunications operator headquartered in Tashkent and operating exclusively in Uzbekistan, where it has served consumers since 2006 as part of the VEON Group (NASDAQ: VEON). The company offers mobile voice, SMS, and 4G/5G data services to 7.7 million mobile subscribers and more than 9 million monthly active digital service users across all 14 regions of Uzbekistan, supported by 82 company-owned offices, over 2,001 authorized dealer centers, and an extensive direct-to-consumer plus product-led growth model built around its hambi superapp. Core consumer offerings include family-oriented Oila tariff plans (Oila Max, Oila Ultra+, Oila Mega+) bundling data, voice, SMS and entertainment for up to seven members, plus standalone individual tariffs such as the February 2026-launched Yorqin plan with zero-rated social-app traffic.

The company's digital ecosystem extends well beyond connectivity, encompassing KINOM (video streaming), riitm (music streaming with 25 million+ tracks), Go Music, Setanta Sports broadcasting, and Beepul — a proprietary payment and P2P transfer service integrated within the superapp and rewardable through the Beeline Club loyalty program and BeeCoin currency. Enterprise customers are served through a dedicated B2B division and the b2b.beeline.uz portal, while eSIM, VoLTE and VoWiFi are available across the consumer base. The underlying network infrastructure is being modernized through a March 2026 MoU with Rakuten Symphony for Open RAN and AI-powered network operations, complemented by network optimization from P.I. Works (which contributed to the H1 2025 fastest-mobile-internet recognition) and an anchor-tenant agreement with DataVolt for the TAS-1 data center in Tashkent IT Park.

Revenue is generated primarily through monthly subscription tariffs (ranging from 90,000 to 180,000 UZS for family plans), bundled content subscriptions (KINOM at 15,000-50,000 UZS/month, riitm at 9,999 UZS/month, Setanta Sports at 16,999 UZS/month), usage-based international roaming across 85 countries, hardware sales (SIMs, eSIMs, and devices such as the ZTE Blade A56 through market.beeline.uz), and corporate B2B contracts. Beeline Uzbekistan is governed by a CEO-led management team headed by Yevgeniy Nastradin (appointed April 2026, previously CEO of Beeline Kazakhstan), with Andrey Pyatakhin as COO, Oleg Marchenko as CFO, and function heads across technology, compliance, government relations, HR, supply chain, and internal audit. Cumulative investment since 2006 exceeds USD 1.6 billion and tax contributions exceed USD 2.1 billion, with the company holding consecutive Top Employer certifications for 2024 and 2025.

Name

Beeline Uzbekistan

Legal name

Unitel MChJ

Website

https://beeline.uz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beeline Uzbekistan is a VEON Group mobile telecom operator serving 7.7 million subscribers across Uzbekistan with mobile connectivity, the hambi superapp, entertainment (KINOM, riitm), payments (Beepul), and B2B services, supported by 82 offices and 2,001+ dealer centers nationwide.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Enterprise & B2B Mobile Network Operators (HDAIAAAB)

Keywords

• Mobile telecommunications
• Family tariff plans
• Mobile data services
• Digital content streaming
• Mobile payment services

Headquarters

HQ city

Tashkent

HQ country

Uzbekistan

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Voice, SMS, and Data Services: Core mobile telecommunications revenue from voice call subscriptions, SMS messaging, and mobile internet data packages. Revenue is generated through monthly subscription fees (tariff plans), pay-as-you-go usage charges, and bundled data packages with tiered pricing. Family tariff plans (Oila Max, Oila Ultra+, Oila Mega+) provide shared data and voice quotas for up to 7 members under a single billing account.
2. Digital Services and Content Subscriptions: Revenue from digital content and entertainment platforms including KINOM (video streaming), riitm (music), Setanta Sports (sports broadcasting), and Go Music. These are offered as add-on subscriptions to base tariff plans, with free unlimited data consumption for content on Beeline's own platforms.
3. International Roaming Services: Fees charged for voice, SMS, and data usage while subscribers travel outside Uzbekistan. Beeline offers travel packages for 85 countries and daily roaming packages for CIS and Caucasus countries.
4. SIM Cards, Devices, and Hardware Sales: Revenue from sale of SIM cards, eSIM activations, smartphones (including bundled device plans such as ZTE Blade A56 with Oila tariff contracts), and related hardware through Beeline retail offices, dealer networks, and the online marketplace (market.beeline.uz).
5. Corporate / B2B Services: Dedicated enterprise solutions for business customers including corporate tariff plans, bulk SIM provisioning, and managed connectivity services for small, medium, and large enterprises through a dedicated B2B division.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Beeline Uzbekistan operates a mobile telecommunications network delivering voice, SMS, and mobile internet services to 7.7 million subscribers across all 14 regions of Uzbekistan, layered with a digital ecosystem of family tariff plans, video and music streaming (KINOM, riitm, Go Music, Setanta Sports), a payment platform (Beepul), a loyalty program (Beeline Club), and the hambi superapp for self-service management. Corporate and SMB customers are served through a dedicated B2B division and portal.

Product overview

Beeline Uzbekistan is a digital telecommunications operator serving 7.7 million mobile subscribers, offering a unified mobile services platform with multiple integrated products and services. The core offering includes mobile tariff plans (Oila family plans: Oila Max, Oila Ultra+, Oila Mega+ for families; individual tariffs like Yorqin, Status, and standard plans) and internet data packages. The digital services ecosystem is centered around the hambi superapp for service management, with integrated entertainment services (KINOM video streaming, riitm and Go Music audio streaming, Setanta Sports), the Beepul payment system, Beeline Club loyalty program with BeeCoin rewards, eSIM digital SIM capability, VoLTE/VoWiFi calling technologies, and the Beeline Market e-commerce platform for devices.

Differentiator

Problem solved

Functional benefit

Products and services

• hambi Superapp

Quantifiable outcome

• 57.7% year-on-year digital revenue growth to USD 303 million (VEON Group Q1 2026), driven by Beeline Uzbekistan and other digital services
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DataVoltcoreStrategic or Co-development Partner · 17 June 2026Beeline Uzbekistan and DataVolt signed two MoUs at the Tashkent International Investment Forum on June 17, 2026. Under the binding first MoU, Beeline Uzbekistan became the anchor tenant at DataVolt's TAS-1 data center at Tashkent IT Park, securing substantial capacity for local data hosting and processing. The second non-binding MoU establishes a framework to evaluate potential joint development of a data center in Bukhara. Both parties aim to expand digital infrastructure across Uzbekistan in support of the country's Digital Uzbekistan 2030 Strategy. Construction of TAS-1 began in May 2024 with 12MW capacity; the facility is scheduled to become operational in late 2026.
• Rakuten SymphonycoreTechnology or Integration · 4 March 2026Beeline Uzbekistan and Rakuten Symphony signed an MoU at MWC Barcelona 2026 to explore strategic collaboration on Open RAN architecture, AI-powered network operations, next-generation digital platforms, cloud solutions, IoT connectivity, eSIM technologies, and international roaming. The partnership leverages Beeline Uzbekistan's position serving 7.7 million mobile subscribers with Rakuten Symphony's cloud-native software stack and open automated architecture expertise. This agreement extends an existing Rakuten-VEON partnership established in 2023, building on similar collaborations already underway with Kyivstar Group in Ukraine and Beeline Kazakhstan.
• GSMAminorStrategic or Co-development Partner · 27 November 2025GSMA partnered with VEON's Beeline Uzbekistan and Uzbekistan's Ministry of Digital Technologies to bring the M360 Eurasia 2026 event to Samarkand on May 20-21, 2026. The event highlights Uzbekistan's digital development strategy and Samarkand's historical significance as a regional hub, positioning the country as a digital leader in Central Asia.
• VEON Group (Parent Company)coreStrategic or Co-development Partner · 1 January 2023Beeline Uzbekistan is a subsidiary of VEON Ltd., a global digital operator headquartered in Dubai and listed on NASDAQ. VEON serves 150+ million communication customers and approximately 120 million monthly active digital users across five countries. VEON provides group-wide technology platforms, procurement leverage, strategic direction, and capital allocation to Beeline Uzbekistan. VEON Group Q1 2026 revenue was USD 1,201 million, up 17% YoY, with digital revenues growing 57.7% to USD 303 million.
• International Roaming Partners (85 countries)minorChannel Partner/ Reseller/ DistributorBeeline Uzbekistan has established roaming partnerships with carriers in 85 countries worldwide, enabling subscribers to use voice, SMS, and data services abroad. Special roaming packages are available including daily packages for CIS/Caucasus countries, travel packages for 85 countries, and 5G roaming in 25 countries. Camel roaming enables pay-as-you-go usage in many popular destinations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beeline Kazakhstan: Beeline Kazakhstan is a sister VEON Group mobile operator running the same Beeline brand, superapp, digital ecosystem, and family-tariff playbook on 7.7M+ subscribers — the closest functional peer and strategic benchmark for Beeline Uzbekistan's digital transformation roadmap.
• Kyivstar: Kyivstar is VEON's Ukrainian subsidiary and the largest Ukrainian mobile operator; it shares the same VEON digital-services platform (digital/fintech/content) and has been the lead market for Open RAN deployments with Rakuten Symphony, making it a directly comparable strategic peer.
• Mobiuz: Mobiuz is a licensed Uzbek MNO providing prepaid/postpaid mobile, data, and digital content services to consumers and businesses across Uzbekistan, competing directly with Beeline for subscribers and ARPU.
• Ucell: Ucell is one of the largest mobile network operators in Uzbekistan, offering comparable mobile voice, SMS, data, family and digital services to individual and enterprise customers — the most direct head-to-head competitor to Beeline Uzbekistan in the same market.

Broad incumbents

• Uztelecom: Uztelecom is the state-owned Uzbek telecommunications incumbent operating fixed-line, mobile, and broadband services nationally; a broad incumbent competitor with overlapping mobile capability but a wider portfolio than Beeline's consumer-focused offering.
• VEON Ltd. VEON is the NASDAQ-listed parent company of Beeline Uzbekistan and a global digital operator serving 150M+ customers across five markets; the ultimate comparable for group-level capital allocation, digital revenue mix (Q1 2026 digital revenues +57.7% YoY), and the strategic template Beeline Uzbekistan must execute against.

Regional players

• Kcell: Kcell is a leading mobile operator in Kazakhstan serving millions of subscribers with 4G/5G and bundled content services; a strong regional peer that competes with Beeline Kazakhstan and reflects shared Central Asian ARPU and infrastructure dynamics.
• MegaCom (Kyrgyzstan): MegaCom is the largest mobile operator in the Kyrgyz Republic, offering voice, data, and value-added services in a similarly structured Central Asian market — useful for benchmarking pricing, content bundling, and rural coverage strategies relevant to Uzbekistan.
• Tcell (Tajikistan): Tcell is a major Tajik mobile operator providing voice, data, and digital services to consumers and enterprises; a regional comparable for Central Asian MNO economics, multi-region distribution, and family-tariff design.

Emerging players

• Humans: Humans is a newer-generation Uzbek mobile operator targeting digitally native consumers with app-led onboarding and content bundles, an emerging competitor pursuing overlapping customer segments with a product-led growth motion similar to Beeline's hambi superapp.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beeline_uz
• YouTubeyoutube.com/channel/UCNs2pdNJbkPYDQt8PSOWC4w
• Facebookfacebook.com/beeline.uz
• Instagraminstagram.com/beeline_uzbekistan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeline Uzbekistan