CONCERN EAP
CONCERN EAP is a private employee assistance program provider and division of Baptist Memorial Health Care Corporation, delivering confidential workplace counseling, crisis response, and work-life services to 80,000+ employees across employer-sponsored B2B contracts in the Mid-South and nationwide.
- Company typePrivate
- Founded1993
- HeadquartersGermantown, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CONCERN EAP does
CONCERN EAP is a privately held employee assistance program (EAP) provider operating as a division of Baptist Memorial Health Care Corporation, headquartered in Memphis, Tennessee. Founded in 1988, the company delivers confidential workplace counseling and mental health support services to employees and their household members through employer-sponsored benefit contracts. Its clinical approach is built on Solution-Focused Brief Therapy (SFBT) and the Mitchell Model for Critical Incident Stress Debriefings, delivered by licensed professional counselors, licensed clinical social workers, and credentialed substance abuse and employee assistance professionals. The company serves 80,000+ covered employees and families, supported by a 500+ affiliate counselor network spanning all 50 states, six physical locations in the Mid-South (five in the Memphis metro plus Jackson, Mississippi), a 24/7 telephone crisis line, and video visit teletherapy through the Baptist OneCare MyChart platform.
The business model is B2B subscription-based: employers pay an undisclosed per-employee rate to make the service free to their workforce, with CONCERN providing quarterly utilization reports, on-site orientations, management consultations, training classes, and critical incident response. The company generates revenue primarily through these employer contracts, with secondary professional services revenue from its affiliate provider network (counselors bill CONCERN for pre-authorized services). The go-to-market is enterprise field sales targeting HR departments directly, supplemented by content marketing (CONCERN Talks podcast, CONCERN Connection newsletter, self-assessment tools) and Baptist Memorial's institutional referral pipeline. The customer base is diversified across healthcare, manufacturing, government, education, legal, transportation, technology, and other industries in the Mid-South region and nationally.
Product scope spans a core EAP counseling service, work-life resource referrals, a training curriculum covering mental health and workplace behavior topics, digital self-assessment tools, and crisis response services. Technology infrastructure is relatively conventional — third-party integrations with MyChart, Wufoo (forms), SurveyMonkey (satisfaction surveys), and Spotify/RSS for podcast distribution — with no disclosed AI/ML capabilities, patents, proprietary software products, or mobile applications. The company is led by Director Brittanay Moore (LCSW, appointed 2025) and Assistant Director Dr. Tracey L. Johnson, and operates without external venture capital or private equity funding.
CONCERN EAP firmographics
Firmographics- Name
- CONCERN EAP
- Legal name
- CONCERN Employee Assistance Program
- Website
- https://myconcerneap.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CONCERN EAP is a private employee assistance program provider and division of Baptist Memorial Health Care Corporation, delivering confidential workplace counseling, crisis response, and work-life services to 80,000+ employees across employer-sponsored B2B contracts in the Mid-South and nationwide.
- Ownership category
- akta.pro rank
CONCERN EAP industry classification
Industry- Product category
- Employee Assistance Program Services
- NAICS
- Other Individual and Family Services (62419)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Employee Assistance Programs (EAP) Management (HLAEAHAB), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)
Keywords
Where CONCERN EAP is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CONCERN EAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Employer-funded EAP Services: CONCERN EAP is an employer-funded employee benefit program. The service is provided at no cost to employees - employers pay for the benefit as part of their employee benefits package. Pricing is not publicly disclosed as it is a B2B negotiated contract.
- Affiliate Provider Billing: Affiliate counselors submit billing documentation to CONCERN within 30 days of service for reimbursement. Providers must be pre-authorized before seeing clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free for employees and household members |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
CONCERN EAP product offering
Product offeringCore offering
CONCERN EAP delivers an employer-funded Employee Assistance Program providing confidential counseling, work-life resource referrals, manager training, and crisis response to employees and their household members. Core services include short-term solution-focused counseling, 24/7 crisis telephone support, Critical Incident Stress Debriefings, and video-visit teletherapy, with delivery through in-house counselors at Mid-South offices and a nationwide affiliate provider network.
Product overview
CONCERN EAP is an Employee Assistance Program offered as a single unified product that provides confidential workplace counseling and mental health support services. The core EAP service is enhanced by several integrated components: Work Life Services (resource referrals), Training Classes (workplace education curricula), Self-Assessment Tools (online mental health screenings), and Content offerings (CONCERN Talks Podcast, CONCERN Connection Newsletter, and Video Series). The program also offers Video Visits as a telehealth feature through MyChart integration, Critical Incident Stress Debriefings for workplace crises, and operates an Affiliate Provider Network of 500+ counselors. Services are employer-funded and free to employees and their household members, with five Memphis-area locations and one in Jackson, MS, plus affiliate coverage across all 50 states.
Differentiator
Problem solved
Functional benefit
Products and services
- Employee Assistance Program (EAP) Core Service Confidential workplace counseling for employees and their household members covering stress, depression, relationships, grief, addiction, and other personal/work-related issues. Available 24/7 and free to employees through employer-funded contracts.
- Work Life Services Resource and referral service that helps employees connect with providers for needs such as child care, long-term care facilities, elder care, and other community resources. Research and referral support delivered via email or online form.
- Training Classes Professional training curriculum for employees and managers covering mental health, workplace behavior, time management, communication, stress management, conflict resolution, diversity and inclusion, and family matters. Categories include Employee Development, EAP Risk Management, Work/Life Balance, Family Matters, General Health and Wellness, and In the Workplace.
- Employer Services Package Employer benefit package including unlimited counseling sessions, Critical Incident Stress Debriefings, on-site/virtual training, management consultations, conflict resolution, monthly wellness newsletters, quarterly utilization reports, and 24/7 access to the EAP Director.
- Critical Incident Stress Debriefing (CISD) On-site crisis response service delivered by counselors trained in the Mitchell Model for traumatic incidents, workplace accidents, death of an employee, or other organizational crises. Available 24/7 with typically 24-hour or less response time.
- Affiliate Provider Network Network services for affiliated licensed counselors (master's degree, 3+ years experience, state licensure) including access to a national client base, professional resources, promotional materials, training, and billing submission for reimbursement.
Quantifiable outcome
- For every dollar invested in an EAP program, employers save anywhere from $5 to $16 (US Department of Labor)
- +2 more outcomes
Companies that use CONCERN EAP
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
CONCERN EAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
CONCERN EAP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Blue Cross Blue Shield of TennesseeminorCONCERN EAP integrates with Blue Cross Blue Shield of Tennessee for behavioral health incentive programs. Employees can authorize CONCERN to send visit verification information to BCBS of Tennessee to receive behavioral health incentives. This is a utility integration rather than a strategic partnership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
CONCERN EAP competitors and assessment
Company assessmentDirect peers
- Espyr (AllOne Health): Espyr, now part of AllOne Health, provides EAP, behavioral health, and workforce wellbeing services to a broad range of employer clients. It competes head-to-head with CONCERN for the same HR-discretionary benefits budget and employee-counseling use cases.
- E4 Health: E4 Health is an integrated EAP, wellness, behavioral health, and absence management provider sold to employers on a B2B basis. It mirrors CONCERN's positioning as a multi-service workplace mental health partner serving mid-market and enterprise customers.
- Deer Oaks EAP Services: Deer Oaks is one of the largest U.S. EAP providers, particularly strong in healthcare, government, and education employer segments. It is highly comparable to CONCERN in its reliance on affiliate counselor networks and its regional-to-national growth trajectory.
- ComPsych: ComPsych is the largest independent EAP provider in the world, offering confidential counseling, work-life, and crisis services to employers globally. It is the most direct competitor to CONCERN in the employer-funded EAP model and competes for the same HR-buyer RFPs.
- BHS (Behavioral Health Systems): BHS delivers employee assistance, behavioral health, and substance-abuse programs to employers across the U.S. It overlaps directly with CONCERN on EAP service design, employer-funded pricing, and licensed counselor delivery.
Broad incumbents
- TELUS Health (formerly LifeWorks): TELUS Health, which acquired LifeWorks, is a global provider of employee mental health, EAP, and total wellbeing services. It competes with CONCERN internationally and increasingly in the U.S. on large, multi-national employer contracts.
- Magellan Health (Centene): Magellan, now part of Centene, is a large managed behavioral health organization that also offers EAP capabilities as part of a broader portfolio. It competes with CONCERN on behavioral health but at much greater scale and through integrated payer-provider relationships.
- Evernorth (Cigna Behavioral Health): Evernorth, the health services arm of Cigna, includes Cigna Behavioral Health and large EAP programs bundled with medical and pharmacy benefits. It is a broad incumbent that overshadows standalone EAPs in national employer RFPs.
- Aetna Resources for Living (CVS Health): Aetna Resources for Living is the EAP offering embedded within CVS Health's insurance and care delivery portfolio. It is a broad incumbent alternative to CONCERN, especially for employers seeking to consolidate benefits with a single national carrier.
- Optum Behavioral Health: Optum, part of UnitedHealth Group, operates one of the largest behavioral health and EAP networks in the U.S. It competes with CONCERN on employer-sponsored mental health benefits, but with far greater technology, capital, and network depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CONCERN EAP social profiles
Digital presenceCONCERN EAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
CONCERN EAP leadership team
Management profileNumber of profiles
Profiles2 records
CONCERN EAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CONCERN EAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CONCERN EAP
What does CONCERN EAP do?
CONCERN EAP delivers an employer-funded Employee Assistance Program providing confidential counseling, work-life resource referrals, manager training, and crisis response to employees and their household members. Core services include short-term solution-focused counseling, 24/7 crisis telephone support, Critical Incident Stress Debriefings, and video-visit teletherapy, with delivery through in-house counselors at Mid-South offices and a nationwide affiliate provider network.
Is CONCERN EAP a public or private company?
CONCERN EAP is a private company. It is classified as corporate owned and is currently operating.
When was CONCERN EAP founded?
CONCERN EAP was founded in 1993. It employs 11 to 50 people.
Where is CONCERN EAP based?
CONCERN EAP is headquartered in Germantown, United States, in the North America region.
How does CONCERN EAP make money?
Two revenue lines are on record. Employer-funded EAP Services are the primary driver. The others are affiliate Provider Billing.
Who are CONCERN EAP's main competitors?
Direct peers on record are Espyr (AllOne Health), E4 Health, Deer Oaks EAP Services, ComPsych and BHS (Behavioral Health Systems). Broad incumbents are TELUS Health (formerly LifeWorks), Magellan Health (Centene), Evernorth (Cigna Behavioral Health), Aetna Resources for Living (CVS Health) and Optum Behavioral Health.
Does CONCERN EAP have an API?
No public API is recorded for CONCERN EAP.
What industry is CONCERN EAP in?
CONCERN EAP's product category is Employee Assistance Program Services. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of HLAEAHAB, Employee Assistance Programs (EAP) Management. Its NAICS code is 62419 and its SIC code is 8090.