Iteration Insights
Iteration Insights is a Calgary-based Microsoft Solutions Partner that provides Power BI, Microsoft Fabric, and Azure data analytics consulting, governance, and instructor-led training to Canadian enterprises and business analysts.
- Company typePrivate
- Founded2017
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Iteration Insights does
Iteration Insights Ltd. is a Calgary, Alberta-based private data analytics consulting firm founded in 2017 by Chris Sorensen, operating as a Microsoft Solutions Partner with an 11-50 employee team. The company delivers three integrated service lines: Strategic Data Advisory (roadmap and maturity assessments across people, process, technology, and data), Data Analytic Solutions (customized data warehousing and reporting built on Microsoft Fabric, Azure Synapse, SQL Server, Power Query, and DAX), and Power BI Adoption and Governance (Center of Excellence, Tenant Management, Capacity SKU Optimization, and proprietary Tenant Assessment Dashboard and Tenant Monitoring Solution IP grounded in the Kimball Lifecycle methodology).
Revenue mechanics blend professional-services consulting with a parallel training business. Public instructor-led courses (Introduction to Power BI, Intermediate Power BI, Paginated Reports) are priced per attendee at CAD $471-$944 plus GST, with corporate private delivery for groups of 7-15; supplemental revenue comes from Microsoft Press and LinkedIn Learning video courses authored by the founder. GTM is sales-led through consultation requests and is reinforced by a community-led layer via the Calgary Fabric User Group, Power Platform User Group, and Azure Analytics User Group, plus co-marketed Microsoft events (Dashboard in a Day, Chat with Your Data in a Day). Customers are primarily Canadian enterprises and mid-market organizations seeking Power BI and Microsoft Fabric transformation; the only publicly named logo is a large North American energy infrastructure organization served with a unified transportation analytics platform on Microsoft Fabric.
Iteration Insights firmographics
Firmographics- Name
- Iteration Insights
- Legal name
- Iteration Insights Ltd
- Website
- https://iterationinsights.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Iteration Insights is a Calgary-based Microsoft Solutions Partner that provides Power BI, Microsoft Fabric, and Azure data analytics consulting, governance, and instructor-led training to Canadian enterprises and business analysts.
- Ownership category
- akta.pro rank
Iteration Insights industry classification
Industry- Product category
- Data Analytics Consulting
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
- akta.pro secondary industries
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where Iteration Insights is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Iteration Insights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Data Analytics Consulting Services: Strategic Data Advisory evaluating business with data analytics lens, Data Analytic Solutions designing and implementing customized data warehousing and reporting solutions, Power BI Governance through Adoption and Governance Framework.
- Power BI Training Services: Public and private instructor-led training courses teaching teams to become self-reliant with data analysis and report creation in Power BI. Hybrid format with lectures, hands-on labs, and projects.
- Individual Course Fees: Per-attendee course fees ranging from $471.45 to $943.95 plus GST depending on course level. Group discounts of 20% for 2 or more attendees from same organization.
- Books and Video Training Materials: Sale of Microsoft Press video courses and books including The Complete Guide to Power BI for Data Analysts, Exam PL-300 preparation, Exam DP-900 preparation, and Introduction to Microsoft Power BI.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Introduction to Power BI - 4 Half-Day Virtual Event |
| Subscription | Pay-as-you-go | Intermediate Power BI - 4 Half-Day Virtual Event |
| Subscription | Pay-as-you-go | Introduction to Power BI Paginated Reports - 2 Half-Day Virtual Event |
| Subscription | Multi-year contract | Corporate Private Training |
| One time/ perpetual license | One time/ perpetual license | Microsoft Press Video Courses |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels10 records
Iteration Insights product offering
Product offeringCore offering
Iteration Insights is a Microsoft Certified consulting firm that provides strategic data advisory, designs and implements customized data warehousing and reporting solutions using Microsoft Analytics Products (Power BI, Azure, Microsoft Fabric), and delivers Power BI adoption and governance services. The firm also provides instructor-led Power BI training through public virtual courses and corporate on-site programs, supplemented by Microsoft Press video courses authored by the founder.
Product overview
Iteration Insights is a Microsoft Certified data analytics consulting company offering a portfolio of advisory services, analytics solutions, and professional training programs built around Microsoft technologies. The core offerings include Data Strategy Consulting (strategic advisory for data programs), Data Analytics Solutions (data warehousing and reporting using Microsoft Fabric, Azure, and Power BI), and Power BI Adoption & Governance (Center of Excellence, tenant management, capacity optimization). The training division provides instructor-led courses for Power BI at beginner, intermediate, and advanced levels (paginated reports), plus community events through the Calgary Fabric User Group. Educational content includes Microsoft Press video courses authored by company founder Chris Sorensen covering Power BI and Azure certification exam preparation. The company operates as a Microsoft Solutions Partner specializing exclusively in Microsoft data and analytics products.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Strategy Consulting Strategic advisory services that evaluate an organization's data program using a holistic framework assessing people, processes, technology, and data to create a tailored roadmap for data-driven goals. For organizations looking to build or modernize their analytics capabilities.
- Data Analytics Solutions Customized data warehousing and reporting solutions using Microsoft Analytics Products, including data centralization, modern data warehouse implementation, and Power BI analytics and reporting. For organizations needing to consolidate fragmented data into a modern Azure-based warehouse.
- Power BI Adoption and Governance Governance and adoption services including Center of Excellence Implementation, Capacity Management, Tenant Management, and Power BI Training to ensure organizational data integrity and compliance. For organizations that need to operationalize and govern Power BI at scale.
- Introduction to Power BI Course Beginner-friendly instructor-led course covering Power BI and DAX fundamentals over 4 half-day virtual sessions. Topics include Power Query Editor, Data Modeling, DAX, and Visualizations. For business analysts, IT users, project managers, accountants, and other professionals new to Power BI. Priced at $943.95 per attendee plus GST.
- Intermediate Power BI Course Advanced instructor-led course for Power BI users with 3-6 months of experience, focusing on data modeling, dimensional modeling, Power Query tools, and advanced DAX expressions. Delivered in the same 4 half-day virtual session format as the Introduction course, with a 20% group discount for 2 or more attendees from the same organization.
- Introduction to Power BI Paginated Reports Course Instructor-led course teaching fundamentals of building paginated reports in Power BI Report Builder, covering report creation, connection to Power BI service datasets, and use cases for printable reports. Delivered over 2 half-day virtual sessions, priced at $471.45 per attendee plus GST, with 20% group discount available.
- The Complete Guide to Power BI for Data Analysts (Microsoft Press Video) Video course created by Microsoft Press and Microsoft Certified Trainer Chris Sorensen covering Power BI data import, transformation, cleansing, visualization, security, sharing, and collaboration features. Sold through LinkedIn Learning.
- Exam PL-300 Microsoft Power BI Data Analyst Video Video course designed to prepare candidates for Microsoft Exam PL-300, covering skills for designing scalable data models, cleaning and transforming data, and presenting analytic insights through Power BI visualizations. Sold for $299.99 USD on the Microsoft Press Store.
- Exam DP-900 Microsoft Azure Data Fundamentals Video Video course preparing candidates for Microsoft Exam DP-900, demonstrating fundamental data concepts and Microsoft Azure data services including core data concepts and analytics workload understanding. Sold through the Microsoft Press Store.
- Introduction to Microsoft Power BI Video Video course teaching core concepts of Power BI including data import, transformation, cleansing, visualization creation, and sharing using Power BI Desktop and Power BI Service. Sold through the Microsoft Press Store.
Quantifiable outcome
- Improved shipment visibility and reduced logistics costs for energy infrastructure organization through unified transportation analytics
- +2 more outcomes
Companies that use Iteration Insights
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Iteration Insights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Iteration Insights partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Partnership designation signifying Microsoft's trust in Iteration Insights' capabilities to deliver analytics solutions. Microsoft has certified partners with proven expertise and solution deployments. Through this partnership, Iteration Insights gains access to resources that enable them to remain at the forefront of Microsoft Fabric and Azure, ensuring solutions remain relevant and sustainable.
- Microsoft MVP ProgramcoreCalgary Fabric User Group sessions led by Microsoft MVPs and industry professionals. MVP speakers include Alberto Ferrari and other Microsoft MVPs for user group meetings.
- AMDminorAMD sponsored the 'In Person Chat with Your Data in a Day' event hosted by Iteration Insights Ltd. in Calgary.
- Southern Alberta Institute of Technology (SAIT)coreChris Sorensen serves as adjunct instructor of the Business Intelligence program at SAIT. Company coordinates user groups providing space dedicated to knowledge-sharing and growing Alberta's tech community. Tutu Hamid also teaches data analytics at SAIT.
- LinkedIn LearningminorThe Complete Guide to Power BI for Data Analysts course created by Microsoft Press and Chris Sorensen is available on LinkedIn Learning platform.
- Microsoft FabriccorePlatform used for building unified transportation analytics platform. Microsoft Fabric provides centralized governance, data domains, lineage tracking, and unified data environment for energy infrastructure analytics.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Iteration Insights competitors and assessment
Company assessmentBroad incumbents
- Avanade: Avanade is a Microsoft-focused joint venture between Accenture and Microsoft delivering enterprise-scale analytics, Power BI, and Azure solutions globally. It is a broad incumbent competing with Iteration Insights for the same Microsoft analytics enterprise deals but at much larger scale.
- Slalom: Slalom is a large global consulting firm with a deep Microsoft analytics practice spanning Power BI, Fabric, and Azure data engineering. Comparable as a broader tech consulting player that competes with Iteration Insights on mid-market and enterprise BI engagements.
- Hitachi Solutions: Hitachi Solutions is a global Microsoft Solutions Partner delivering Dynamics 365, Power BI, and Azure analytics consulting. It overlaps with Iteration Insights in Microsoft-centric analytics implementation but operates at much greater scale and breadth.
Direct peers
- P3 Adaptive: P3 Adaptive is a US-based Power BI and Microsoft analytics consultancy specializing in Power BI implementation, data modeling, and DAX training. It is one of the most direct comparables to Iteration Insights given its near-identical service mix of consulting and Power BI training.
- ProServeIT: ProServeIT is a Canadian Microsoft Solutions Partner delivering Power BI, Azure, and data analytics consulting to mid-market and enterprise clients. Direct overlap in geography (Canada), Microsoft focus, and analytics service offerings.
- Blue Margin: Blue Margin is a Microsoft data and analytics consultancy focused on Power BI, Azure Synapse, and data warehousing for enterprise clients. Their delivery model of business intelligence consulting plus governance is closely aligned with Iteration Insights' offerings.
- Neal Analytics: Neal Analytics is a Microsoft Gold Partner specializing in data, analytics, and AI on the Microsoft stack including Power BI, Azure Synapse, and Fabric. It is comparable as a Microsoft-centric analytics consultancy serving enterprise customers with similar delivery capabilities.
- MAQ Software: MAQ Software is a Microsoft Solutions Partner focused on Power BI, Fabric, and data engineering implementations. Its emphasis on Power BI enablement, training content, and analytics consulting closely mirrors Iteration Insights' service portfolio.
Regional players
- Keller Schroeder: Keller Schroeder is a US Midwest IT consulting firm with a Power BI and Microsoft data platform practice serving mid-market clients. Comparable as a regionally focused Microsoft analytics consultancy though it does not directly overlap Iteration Insights' Canadian market.
Emerging players
- Kohera: Kohera is a Belgian Microsoft analytics consultancy focused on Power BI and Azure data platform implementations for European mid-market clients. Comparable as a small, emerging Microsoft analytics specialist competing in the same Power BI consulting niche as Iteration Insights.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Iteration Insights social profiles
Digital presenceIteration Insights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iteration Insights leadership team
Management profileNumber of profiles
Profiles6 records
Iteration Insights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iteration Insights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iteration Insights
What does Iteration Insights do?
Iteration Insights is a Microsoft Certified consulting firm that provides strategic data advisory, designs and implements customized data warehousing and reporting solutions using Microsoft Analytics Products (Power BI, Azure, Microsoft Fabric), and delivers Power BI adoption and governance services. The firm also provides instructor-led Power BI training through public virtual courses and corporate on-site programs, supplemented by Microsoft Press video courses authored by the founder.
Is Iteration Insights a public or private company?
Iteration Insights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iteration Insights founded?
Iteration Insights was founded in 2017. It employs 11 to 50 people.
Where is Iteration Insights based?
Iteration Insights is headquartered in Calgary, Canada, in the North America region.
How does Iteration Insights make money?
Four revenue lines are on record. Data Analytics Consulting Services are the primary driver. The others are power BI Training Services, individual Course Fees and books and Video Training Materials.
Who are Iteration Insights's main competitors?
Broad incumbents on record are Avanade, Slalom and Hitachi Solutions. Direct peers are P3 Adaptive, ProServeIT, Blue Margin, Neal Analytics and MAQ Software. Keller Schroeder is listed as a regional player. Kohera is listed as an emerging player.
Does Iteration Insights have an API?
No public API is recorded for Iteration Insights.
What industry is Iteration Insights in?
Iteration Insights's product category is Data Analytics Consulting. Its primary akta.pro industry code is HDAEAMAD, Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights), with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 5415 and its SIC code is 8742.