CLOSET

What CLOSET does

CLOSET is a Singapore-headquartered multi-label designer boutique that retails curated international women's fashion and accessories to consumers globally. Its assortment spans ready-to-wear, activewear, bags, footwear, swimwear, and accessories sourced from more than 20 designer brands, including TIBI, ORR, VARLEY, STRATHBERRY, CULT GAIA, ROTATE Birger Christensen, REMAIN, RICORD, and PROENZA SCHOULER, with the women's catalog alone containing 509+ items. The business holds exclusive Singapore stockist rights for VARLEY, STRATHBERRY, and CULT GAIA, and is positioned around the "quiet luxury" aesthetic, targeting style-conscious women aged roughly 30 and above who seek understated, quality-driven designer pieces.

The operating model is direct-to-consumer and e-commerce-first, built on Shopify infrastructure, with the storefront configured to ship to 80+ countries and to support multiple currencies and six languages (English, Indonesian, Thai, Hindi, Simplified Chinese, Japanese). A physical headquarters is maintained at Ngee Ann City Tower B in Singapore, which also anchors a Try at Home & Hotel service allowing local customers to sample pieces at home or via hotel delivery. The company is privately held, has 11-50 employees, and shows no disclosed funding, parent company, or management team information in the available data.

CLOSET generates revenue through one-time unit sales of designer items, with products ranging from approximately $16 to over $1,600 USD, most falling in the $100-$500 band. Customer acquisition relies on organic social channels (Instagram, Facebook), email newsletter (with a 10% first-order discount incentive), and SEO on collection pages for each designer brand. No enterprise or B2B customers, third-party marketplace listings, or physical retail storefronts are evident; the company sells exclusively through its owned online channel and its Singapore-based Try at Home & Hotel experience.

Name

CLOSET

Legal name

CLOSET Singapore

Website

https://closet.com.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

CLOSET is a Singapore-based multi-label designer boutique selling curated international women's fashion and accessories from 20+ brands via its Shopify e-commerce site, shipping to 80+ countries. It serves style-conscious women seeking quiet luxury and is the exclusive Singapore stockist for VARLEY, STRATHBERRY, and CULT GAIA.

Ownership category

akta.pro rank

Product category

Designer Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Wardrobe Styling & Closet Curation (HSACAJAA)

Keywords

• Designer fashion retail
• Multi-label boutique
• Women's ready-to-wear
• Luxury accessories
• Curated fashion e-commerce

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Designer Fashion Retail: Direct sales of curated designer women's fashion items including clothing, accessories, bags, and shoes from multiple international brands including TIBI, ORR, VARLEY, STRATHBERRY, CULT GAIA, ROTATE Birger Christensen, NANUSHKA, PROENZA SCHOULER, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CLOSET is a multi-label designer boutique that retails curated womenswear, bags, eyewear, footwear, and fashion accessories from international designer brands such as TIBI, ORR, VARLEY, STRATHBERRY, CULT GAIA, ROTATE Birger Christensen, NANUSHKA, and PROENZA SCHOULER. Products are sold direct-to-consumer through the closet.com.sg e-commerce storefront with global shipping, alongside a "Try at Home & Hotel" personal styling and try-on service for Singapore customers.

Product overview

CLOSET is a multi-label designer boutique specializing in curated designer wear for women who embrace quiet luxury. The offering consists of a curated portfolio of international designer brands rather than a single unified product. The core portfolio includes designer ready-to-wear (TIBI, ORR, CULT GAIA, ROTATE Birger Christensen, REMAIN, RICORD, PROENZA SCHOULER), activewear and lifestyle brands (VARLEY as exclusive Singapore stockist), and luxury leather accessories (STRATHBERRY as exclusive Singapore stockist). Products span categories including dresses, tops, pants, skirts, shorts, jumpsuits, bags, accessories, activewear, swimwear, and shoes. CLOSET operates a physical retail location at Ngee Ann City Tower B in Singapore with an associated Try at Home & Hotel service. The e-commerce platform is built on Shopify infrastructure and offers international shipping across multiple currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Try at Home & Hotel Service Singapore-only service that delivers curated designer pieces to a customer's home or hotel for try-on, supporting purchase decisions before commitment; targeted at Singapore-based shoppers of multi-label designer womenswear.
• TIBI Collection Retail collection of contemporary American womenswear from designer label TIBI, including tailored blazers, pants, dresses and innovative fabrics; sold via closet.com.sg.
• ORR Collection Retail collection of Korean designer brand ORR's refined, quietly sophisticated women's clothing; sold via closet.com.sg.
• VARLEY Collection Retail collection of VARLEY activewear and lifestyle pieces that transition between studio, street and off-duty wear; CLOSET is the exclusive Singapore stockist.
• STRATHBERRY Collection Retail collection of STRATHBERRY handcrafted luxury leather bags and small leather accessories; CLOSET is the exclusive Singapore stockist.
• CULT GAIA Collection Retail collection of CULT GAIA sculptural handbags and accessories; CLOSET is the exclusive Singapore stockist.
• ROTATE Birger Christensen Collection Retail collection of ROTATE Birger Christensen's Danish contemporary womenswear, including jumpsuits, skirts and occasion wear.
• RECREATIONAL HABITS Collection Retail collection of RECREATIONAL HABITS elevated everyday womenswear, including pleated and tennis skirts.
• REMAIN Birger Christensen Collection Retail collection of REMAIN Birger Christensen's sophisticated, minimalistic Danish womenswear including suiting and contemporary basics.
• RICORD Collection Retail collection of RICORD contemporary womenswear, including playful yet refined dresses and separates.
• PROENZA SCHOULER Collection Retail collection of PROENZA SCHOULER luxury New York womenswear, including tweed pieces and contemporary ready-to-wear.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• VARLEYcoreChannel Partner/ Reseller/ DistributorCLOSET is the exclusive Singapore stockist of VARLEY, a transatlantic brand rooted in London's polish and Los Angeles' ease. This exclusive distribution arrangement for Singapore gives CLOSET a competitive advantage in serving customers seeking Varley's elevated athleisure and lifestyle wear.
• STRATHBERRYcoreChannel Partner/ Reseller/ DistributorCLOSET is the exclusive Singapore stockist for Strathberry, a Scottish luxury leather goods brand handcrafted in Spain. The partnership positions CLOSET as the destination for Strathberry's signature music-bar closure bags and sculptural silhouettes in Singapore.
• CULT GAIAcoreChannel Partner/ Reseller/ DistributorCLOSET is the exclusive Singapore stockist for Cult Gaia, the Los Angeles brand famous for its iconic Ark Bag. The brand is known for sculptural silhouettes and poetic minimalism, aligning with CLOSET's quiet luxury positioning.
• TIBIcoreChannel Partner/ Reseller/ DistributorTIBI, the American contemporary brand led by Creative Director Amy Smilovic, is prominently featured at CLOSET with Resort, Fundamentals, and Spring/Summer 2026 collections. TIBI is a major brand in the CLOSET portfolio.
• ORRcoreChannel Partner/ Reseller/ DistributorORR, a Korean fashion brand known for quietly refined, endlessly wearable designs, is featured prominently at CLOSET with their Summer Lu collection and other offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Matchesfashion: Luxury multi-brand fashion retailer with curated designer portfolio and global shipping. Closely comparable to CLOSET's business model of aggregating premium international designer brands for affluent women worldwide.
• Farfetch: Global luxury fashion marketplace and multi-brand platform connecting consumers with boutique and brand inventory. Comparable model to CLOSET as a multi-brand designer fashion intermediary, though operating at marketplace scale.
• Mytheresa: Premium multi-brand luxury e-commerce platform for women offering curated designer fashion globally. Comparable to CLOSET in curated-designer model, premium price points ($100-$1,000+), and international shipping focus on affluent consumers.
• Net-a-Porter: Multi-brand luxury fashion e-commerce retailer offering curated designer womenswear, accessories, and shoes globally. Closely comparable to CLOSET in multi-label curation, premium positioning, and global shipping model - though at significantly larger scale and broader brand portfolio.
• SSENSE: Multi-brand luxury and contemporary fashion e-commerce platform serving global customers. Comparable to CLOSET in multi-brand curation, DTC operating model, and international reach - though broader in price range and category mix.

Regional players

• Lane Crawford: Hong Kong-headquartered luxury department store specializing in multi-brand designer fashion across Asia. Comparable to CLOSET as a multi-brand luxury retailer focused on curated international designers with regional APAC reach.
• I.T Limited: Hong Kong-based multi-brand fashion retailer operating across Greater China and other Asian markets. Comparable to CLOSET in multi-brand curator/retailer model with multi-market Asian footprint and similar designer brand portfolio approach.
• Club 21: Singapore-based multi-label luxury boutique founded in 1972 with exclusive designer brand relationships. Highly comparable to CLOSET as a Singapore-headquartered multi-brand luxury retailer with similar exclusive stockist positioning for premium international designer labels.

Broad incumbents

• Nordstrom: Large American department store carrying multi-brand designer fashion and accessories. Adjacent incumbent with overlapping curated designer portfolio serving premium customers across price tiers.
• Saks Fifth Avenue: Luxury department store offering multi-brand designer fashion, accessories, and beauty globally. Overlapping capabilities with CLOSET in multi-brand designer curation, though broader in price tiers and much larger store footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/closetsingapore
• Instagraminstagram.com/closetsingapore
• LinkedInlinkedin.com/company/demarcasg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLOSET