What Boero Bartolomeo does

Boero Bartolomeo S.p.A., operating commercially as Boero Yacht Coatings, is an Italian specialty marine coatings manufacturer headquartered in Genoa, Italy. The company designs, formulates, and supplies a complete system of yacht coatings — antifouling, primers, fillers, undercoats, topcoats, varnishes, and tank coatings — alongside premium sub-brands Challenger PRO (topcoats) and Durepox (epoxy urethane primer used by racing teams). Its core technology rests on proprietary coating formulations engineered for demanding marine conditions, supported by an integrated service architecture branded Boero LifeCycle that bundles maintenance, aftersales, and on-site technical support through a global network of Boero Coating Advisors.

The company operates a hybrid B2B go-to-market combining direct enterprise field sales (Coating Advisors embedded in shipyards, dry docks, and workshops) with a specialized yacht-paint dealer network in key yachting hubs, complemented by wholly-owned regional subsidiaries in France (Boero Colori France), Spain (Boero Colori Spain), and Turkey (Boero Coating Turkey). Revenue is generated through one-time product sales of marine coatings, professional services (technical specification, inspection, training), and training programs delivered through the Gruppo Boero Academy. The primary customer base comprises superyacht shipyards (Benetti, Sanlorenzo, The Italian Sea Group), superyacht owners/captains/management companies, professional applicators, recreational yacht owners, and dealers. Digital tools (iBOAT Paint System, AF Calculator) support product selection. Boero Bartolomeo is subject to the direction and coordination of Portuguese conglomerate CIN – Corporação Industrial do Norte, S.A., operating under the Gruppo Boero industrial group.

Name

Boero Bartolomeo

Legal name

Boero Bartolomeo S.p.A.

Website

https://boeroyachtcoatings.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Boero Bartolomeo S.p.A. (Boero Yacht Coatings) is an Italian specialty marine coatings manufacturer that supplies complete antifouling, primer, filler, and topcoat systems, plus technical advisory services, to superyacht shipyards, superyacht owners, professional applicators, and yacht dealers worldwide.

Ownership category

akta.pro rank

Product category

Marine Yacht Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Chemicals & Allied Products (2800)

akta.pro primary industry

Marine & Offshore Coatings (IMAEAGAD)

akta.pro secondary industries

Coatings, Corrosion Protection & Anti-Fouling Systems (IMAJAKAJ), Marine Coatings (IMAEAHAD), Tank, Pipeline & Marine Coating Services (Lining/Wrapping) (IMAIAKAJ), Surface Preparation, Blasting, Coating & Corrosion Control (TLAKAKAI)

Keywords

• Marine yacht coatings
• Antifouling paints
• Superyacht coatings
• Marine primers topcoats
• Tank coating systems

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marine Coating Products: Sale of comprehensive range of yacht coatings including antifouling, primers, fillers, undercoats, topcoats, varnishes, tank coatings and specialty products for yacht painting applications
2. Technical Support Services: On-site technical support through Boero Coating Advisors providing specification, inspection and training services for coating application projects
3. Training Academy: Gruppo Boero Academy provides technical and managerial skill development courses, webinars and training sessions for customers and staff in yacht coatings application

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Boero Bartolomeo manufactures and sells a comprehensive range of marine coating systems for yachts and superyachts, including antifouling paints, primers, fillers, undercoats, topcoats (including the premium Challenger PRO line), varnishes, tank coatings, and the Durepox epoxy urethane primer. The company complements its product range with integrated aftersales and maintenance services through the Boero LifeCycle program, on-site technical support via Boero Coating Advisors, and professional training at the Gruppo Boero Academy.

Product overview

Boero Yacht Coatings offers a comprehensive portfolio of marine coating products and services. The product range includes Anti-Fouling, Primers, Fillers, Undercoats, Topcoats, Varnishes, Tank Coatings, and Other Products, complemented by the premium Challenger PRO sub-brand and Durepox epoxy primer. The company provides integrated solutions through Boero LifeCycle services, technical support via Boero Coating Advisors, and training through Gruppo Boero Academy. Digital tools include iBOAT Paint System for painting simulation and an Anti-Fouling Calculator for product selection. The portfolio serves both yacht and superyacht segments, covering above and below waterline, exterior and interior systems, and all types of tanks and specialist areas.

Differentiator

Problem solved

Functional benefit

Brands

• Challenger PRO: Premium range of topcoat products, offering versatile assortment of finishes and colours with either single or base & clearcoat systems, including metallics and special effects.
• Durepox
• Boero LifeCycle
• Gruppo Boero Academy

Products and services

• Anti-Fouling High-tech anti-fouling products offering protection with products suited for all conditions and requirements with guaranteed performance for yacht hulls below the waterline.
• Primers Full range of primers for all substrates, above and below waterline, providing excellent adhesion, protection and solid foundation for subsequent coatings.
• Fillers Comprehensive range of fillers to suit all customers and market needs with proven track record, offering the lightest and most flexible superyacht filler on the market.
• Undercoats Products designed to provide the best surfaces for finishing and topcoats that promote adhesion, with excellent sanding properties and offer a stable base for colour depth and longevity.
• Topcoats Topcoat products to suit all needs, offered in a range of colours with good colour stability, UV resistance and high gloss finish for long lasting protection and colour.
• Varnishes Range of wood treatments and varnishes to preserve and enhance the beauty of wood finish in the harsh marine environment.
• Tank Coatings Range of specialist tank coatings to suit the toughest requirements, all with recognised certification.
• Challenger PRO Premium Topcoats Premium range of topcoat products offering versatile assortment of finishes and colours with either single or base & clearcoat systems, including metallics and special effects, with associated solvents and additives for various application conditions.
• Durepox Epoxy Urethane Primer Cutting-edge epoxy urethane primer known for its fast application and superior adhesion, used by top racing teams.
• Other Products Range of additional products required for various painting and specialist tasks.
• Boero LifeCycle Superyacht Service Programme Integrated and comprehensive range of customised coating solutions and services to meet the most complex requirements, with a dedicated team focused on maintenance and aftersales service for shipyards, captains and management companies, offering global support and training.
• Boero Technical Service On-site technical service and support through qualified Boero Coating Advisors located in most markets, assisting customers at shipyards, dry docks, construction sites and workshops to obtain required coating finishes and conform to project specifications.
• Gruppo Boero Academy Training academy providing technical and managerial skill development courses, webinars and training sessions for customers and staff in yacht coatings application, delivered at the training centre, in the field and on-site.
• iBOAT Paint System Digital Tool Digital system developed by Boero Yacht Coatings to help customers select the right coating products for hull, bottom, wood and boot stripe areas and simulate the painting process.
• AF Calculator Anti-fouling paint calculator that determines the volume and type of suitable anti-fouling paint required based on yacht specifications.

Quantifiable outcome

• Over 1000 superyachts painted with Boero products, demonstrating established market presence and customer loyalty
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• 11th Hour Racing / Team Francesca ClapcichcoreStrategic or Co-development Partner · 8 April 2026Official supplier to Team Francesca Clapcich Powered by 11th Hour Racing, developing and applying coating system for IMOCA 60 offshore monohull. Project required over 1,600 hours of work and 11 custom colours. Boero Coating Advisors directly involved throughout all application stages.
• Ferrari HypersailflagshipStrategic or Co-development Partner · 5 March 2026Technical partnership for coating system development on high-performance offshore sailing monohull led by Giovanni Soldini. Boero developed fully integrated coating system engineered for extreme conditions and active performance contribution. Collaboration unites two expressions of Made in Italy excellence.
• Asiatique Yacht SuppliescoreChannel Partner/ Reseller/ DistributorLocal partner supporting shipyards and professionals in the Asia-Pacific region for Boero Yacht Coatings products, with technical expertise and on-site assistance
• SP80minorStrategic or Co-development PartnerSupport for ambitious sport and technology project focused on breaking the world sailing speed record. SP80 reached 58 knots (108 km/h) in May 2025 testing. New record campaign planned for August-December 2026 in Namibia.
• Asiatique Yachting Co. LtdcoreChannel Partner/ Reseller/ DistributorDealer in Thailand supporting Thailand International Boat Show presence. Provides advanced solutions for yacht protection below waterline in the Asian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jotun Marine Coatings: Norway-based global marine coatings heavyweight with full-system product lines for new build, dry dock, and yacht markets. Overlaps Boero in antifouling, primers, topcoats, and tank coatings serving shipyards worldwide.
• PPG Marine Coatings: US-based diversified coatings major with a marine segment covering commercial vessels, offshore, and yacht markets. Competes with Boero for topcoat and antifouling specifications on new-build and refit projects.
• Hempel Marine Coatings: Global marine and protective coatings supplier headquartered in Denmark. Direct competitor to Boero in hull, antifouling, and yacht finishes with strong shipyard relationships across Europe and the Mediterranean.
• International Paint / AkzoNobel Marine: Marine coatings division of AkzoNobel, the world's largest marine paints producer. Competes with Boero across antifouling, primers, and topcoats for commercial and yacht segments; Awlgrip is its premium yacht brand and a direct rival to ChallengerPRO.

Others

• CIN – Corporação Industrial do Norte: Portuguese industrial coatings conglomerate and Boero Bartolomeo's parent company. Comparable as a broader industrial coatings platform whose marine division overlaps with Boero's activities.

Direct peers

• Awlgrip (AkzoNobel): Premium yacht topcoat brand within AkzoNobel Marine, the long-standing reference in superyacht finishing. Direct head-to-head competitor with Boero ChallengerPRO on aesthetics, color matching, and durability.
• Seajet / Chugoku Marine Paints: Japanese marine coatings manufacturer with global antifouling, primer, and topcoat lines. Competes with Boero in yacht and small-craft antifouling, particularly in Mediterranean and APAC channels.
• Alexseal (Mankiewicz): Premium yacht topcoat and complete coating system brand from Mankiewicz, positioned closely against Boero's ChallengerPRO in the superyacht finishing segment. Both target high-end builders with technical service support.

Emerging players

• Teknos Marine: Finnish coatings producer with growing marine and yacht offering. Represents an emerging competitor with comparable product breadth in primers, antifouling, and topcoats expanding into Mediterranean shipyards.

Regional players

• Stoppani (Briolf Group): Italian marine and yacht coatings manufacturer under Briolf, sharing Boero's Italian heritage and Mediterranean shipyard customer base. Closest regional competitor for Italian and Southern European superyacht builders.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu3UCaK1LFGsYAM1xHVhBkQ
• Facebookfacebook.com/BoeroYC
• LinkedInlinkedin.com/company/boero-yachtcoatings
• Instagraminstagram.com/boeroyachtcoatings
• Xx.com/BoeroYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boero Bartolomeo