Grupo Martí Concesionario

What Grupo Martí Concesionario does

Grupo Martí Concesionario (legal name: GRUPO MARTI TRUYOLS S.L.) is a family-owned automotive dealership group headquartered in Manacor, Mallorca, with a secondary site in Inca. Founded in 1975 by Domingo Martí as Autoventa Manacor, the group has grown over 50 years into a multi-brand platform that operates official authorized dealerships for 13 automotive brands spanning both European (Fiat, Skoda, Alfa Romeo, Jeep, Abarth) and Asian/OEM lines (Leapmotor, Livan, BAIC, EVO, DR, Tiger, DFSK). The legal entity is a private Spanish S.L. with no external investors, no parent company, and no public listing. The group employs more than 50 professionals across sales, workshop, and administration.

The business model is a vertically integrated automotive retail and service platform. Revenue streams include: (i) one-time sales of new vehicles across the 12 represented OEM brands; (ii) sales of used and KM0 (zero-kilometer) vehicles through the proprietary Opencars sub-brand, with a stock of more than 300 units distributed via opencars.es; (iii) official after-sales service, parts, and accessories from a 1,300 m² workshop in Manacor; (iv) in-house vehicle and repair financing with no down payment and no final payment; (v) administrative (gestoría) services for registration, transfer, and documentation; and (vi) insurance brokerage. Pricing is set per vehicle with listed models ranging from €16,900 (EVO 3) to €31,900 (Jeep Renegade PHEV). Vehicles are sold and serviced through two physical dealerships in Manacor and Inca, with lead generation supplemented by a website, contact forms, and a Facebook presence.

Technology is limited to standard dealership operations and OEM-provided infotainment (Apple CarPlay/Android Auto in vehicles). The group has no disclosed proprietary software, no AI/ML capabilities, no data platform, and no API. The core technology footprint consists of a website with vehicle listings and a web form–based online valuation tool, an e-commerce front end for Opencars, and standard diagnostic and repair tools in the workshop. Marketing channels are a mix of physical showroom presence, a promotional website, and organic social media (Facebook), targeting individual consumers in Mallorca.

Name

Grupo Martí Concesionario

Legal name

GRUPO MARTI TRUYOLS S.L.

Website

https://grupomarti.net

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Martí is a family-owned, multi-brand automotive dealership group in Mallorca (Manacor and Inca) founded in 1975, selling new vehicles from 12 official OEM brands, used and KM0 cars via its Opencars sub-brand, and providing after-sales service, financing, insurance, and gestoría to local individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Manacor

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New Vehicles): Sale of new vehicles from multiple brands including Fiat, Skoda, Alfa Romeo, Jeep, Abarth, Leapmotor, Livan, BAIC, EVO, DR, Tiger, and DFSK. Both European and Asian brands represented.
2. Vehicle Sales (Used/KM0 Vehicles): Sale of used vehicles and KM0 (zero-kilometer) vehicles through their own brand Opencars, with stock of over 300 vehicles available.
3. After-Sales Service and Parts: Official after-sales service (postventa) with 1,300m2 modern workshop equipped with latest diagnostic and repair tools. Official service center for all group brands. Parts and accessories sales.
4. Financing Services: In-house financing offerings with no down payment and no final payment options. Financing for both vehicle purchases and repair/maintenance services.
5. Administrative Services (Gestoría): Own administrative department to expedite all documentation procedures for vehicle purchase or sale, including transfer (traspaso) and registration (matriculación).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Grupo Martí Concesionario is a multi-brand automotive dealership group based in Mallorca, Spain, that sells new vehicles for 12 official brands (Fiat, Skoda, Alfa Romeo, Jeep, Abarth, Leapmotor, Livan, BAIC, EVO, DR, Tiger, DFSK), used and KM0 vehicles (via its own Opencars sub-brand with 300+ units in stock), and provides official after-sales service from a 1,300 m² modern workshop, in-house financing with no down payment, vehicle insurance, and administrative documentation (gestoría) for vehicle transfer and registration. The group operates from two physical locations in Manacor and Inca.

Product overview

Grupo Marti Mobility is a diversified automotive dealership group operating as a platform of multiple branded vehicle sales and services. The core offering consists of an official authorized dealership network representing 12 automotive brands (Fiat, Skoda, Alfa Romeo, Jeep, Abarth, Leapmotor, EVO, Livan, BAIC, DFSK, DR, and Tiger), with particular emphasis on Asian brands. Supporting the vehicle sales business, the company operates complementary service modules including a 1,300m2 official after-sales workshop, in-house financing without down payment, vehicle administration/registration services, online vehicle valuation, and insurance brokerage. The company also operates Opencars, a proprietary used vehicle sub-brand with over 300 units in stock. All services are geographically anchored in Mallorca with physical locations in Manacor and Inca.

Differentiator

Problem solved

Functional benefit

Brands

• Opencars: Owned used vehicle brand offering over 300 vehicles in stock through www.opencars.es

Products and services

• New Vehicle Sales (Multi-Brand Official Dealership) Sale of new vehicles from 12 official European and Asian brands at the Manacor and Inca showrooms, with full manufacturer warranty and official service access. For individual consumers in Mallorca.
• Opencars Used Vehicle Sales Proprietary used-vehicle sales platform offering 300+ pre-owned cars in stock, browsable and purchasable through opencars.es. For individual consumers in Mallorca seeking a used car.
• KM0 (Zero-Kilometer) Vehicle Sales
• Official After-Sales Service (Postventa) Official after-sales service and repair delivered from a 1,300 m² modern workshop equipped with the latest diagnostic and repair tools, acting as the official workshop for all 12 group brands. For vehicle owners in Mallorca.
• Vehicle Financing Service In-house vehicle financing service offering purchase financing (and financing for repair/maintenance) with no down payment and no final payment options. For individual consumers in Mallorca buying a vehicle.
• Vehicle Insurance Brokerage Vehicle insurance brokerage offered as part of the comprehensive after-sales services, providing customers with insurance options for their vehicles. For vehicle owners and buyers in Mallorca.
• Administrative Services (Gestoría) In-house administrative/gestoría service that expedites all documentation procedures for buying or selling a vehicle, including transfer (traspaso) and registration (matriculación). For vehicle buyers and sellers in Mallorca.
• Online Vehicle Valuation (Tasación Online) Free online vehicle valuation service where customers submit vehicle details (registration date, make/model, engine, mileage, color, condition, ITV status) to receive a preliminary estimate, typically used to facilitate trade-in or sale. For individual vehicle owners in Mallorca.
• Promotional Campaign 'Estrena por menos de 19.900€' (EVO 3 / EVO 5 launches) Promotional launch of the new EVO 3 (1.5L gasoline 113CV) at 16,900€ and EVO 5 (1.5L gasoline 127CV) at 18,900€, both fully equipped SUVs, sold under the 'Estrena por menos de 19.900€' campaign. For individual consumers in Mallorca seeking a fully equipped new SUV at a promotional price.
• EVO Cuatro SUV Launch Launch of the new EVO Cuatro full-size SUV (1.5L gasoline 117CV) at 19,900€, featuring a 10.25-inch HD touchscreen, integrated navigation, 360-degree surround vision camera, electric sunroof, heated front seats, digital climate control, 17-inch alloy wheels, and cornering fog lights. For individual consumers in Mallorca.
• Livan X3 Pro Launch Launch of the Livan X3 Pro urban SUV (1.5L gasoline 103CV) with 8-inch HD touchscreen, rearview camera, parking sensors, electronic air conditioning, 16-inch alloy wheels, TPMS, USB/12V connections, and ESP/TCS stability controls. For budget-conscious individual consumers in Mallorca.

Quantifiable outcome

• Over 300 used vehicle options available through Opencars platform
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

13 partnerships are on record, tiered core.

• FiatcoreChannel Partner/ Reseller/ Distributor · 1 January 1979Grupo Martí began commercializing new Fiat vehicles in 1979. As official dealer for Fiat in Mallorca, they offer the complete model range with official service and warranty coverage through their Manacor dealership and workshop facility.
• SkodacoreChannel Partner/ Reseller/ DistributorOfficial Skoda dealer and service center in Mallorca with the island's largest showroom. Offers complete range of new and used Skoda vehicles with official workshop services.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorOfficial Alfa Romeo dealer in Mallorca offering vehicles with high technology and unique design. Customer access to complete model range and official service support.
• JeepcoreChannel Partner/ Reseller/ DistributorOfficial Jeep dealer in Mallorca with presence in Manacor industrial area. Offers the complete Jeep range from pure off-road vehicles to urban SUVs, with official service capabilities.
• AbarthcoreChannel Partner/ Reseller/ DistributorOfficial Abarth dealer representing the Italian sports car brand's passion for speed and personalization. Vehicle sales and service support available in Manacor location.
• EVOcoreChannel Partner/ Reseller/ DistributorEVO is a reference Asian brand in quality-price ratio and growth. Grupo Martí is official dealer for EVO SUV vehicles that come fully equipped as standard, with dedicated showroom presence.
• LivancoreChannel Partner/ Reseller/ DistributorOfficial Livan dealer in Mallorca. Livan focuses on offering practical and affordable vehicles for new generations of drivers with complete standard equipment at adjusted prices.
• BAICcoreChannel Partner/ Reseller/ DistributorOfficial BAIC dealer in Mallorca. BAIC brings cutting-edge technology, elegant design, and reliability backed by over 60 years of experience and partnerships with Mercedes-Benz and Hyundai.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorOfficial Leapmotor dealer in Mallorca. Leapmotor is an electric vehicle brand founded in 2015 that has entered the market with a clear commitment to technology and accessibility, offering intelligent and affordable electric cars.
• DRcoreChannel Partner/ Reseller/ DistributorOfficial DR brand dealer in Mallorca as part of the multi-brand dealership network representing Italian automotive brands.
• TigercoreChannel Partner/ Reseller/ DistributorOfficial Tiger brand dealer in Mallorca as part of the multi-brand dealership network.
• DFSKcoreChannel Partner/ Reseller/ DistributorOfficial DFSK dealer in Mallorca. DFSK vehicles combine robustness and sophisticated design with unbeatable quality-price ratio. Offers space, comfort, and safety without compromises.
• OpencarscoreChannel Partner/ Reseller/ DistributorGrupo Martí's own used vehicle brand created to offer a stock of over 300 used vehicles. Operates through opencars.es website, providing a comprehensive platform for used vehicle sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Concesur: Multi-brand automotive dealer group headquartered in Andalusia (originally Cádiz), authorized dealer for multiple brands across several Andalusian provinces. Closely comparable to Grupo Martí in operating model (multi-brand authorized dealership + official service + financing), serving a different Spanish regional market.
• Quadis: Multi-brand authorized automotive dealer in Catalonia, Spain representing dozens of brands with showrooms, official service, financing and corporate fleet services. Highly comparable to Grupo Martí's multi-brand authorized dealership model with full-service operations, though larger in scale and operating in a different Spanish region.
• Ibericar: Spanish multi-brand automotive dealer group representing brands such as BMW, Mini, Jaguar, Land Rover, Hyundai and others across multiple locations in Spain. Directly comparable multi-brand authorized dealer business model with official after-sales service, financing and corporate fleet services, although operating at greater scale and with a more premium brand portfolio.
• Grupo Varma: Spanish multi-brand automotive dealer group with showrooms and official service for several brands across multiple Spanish regions. Closely comparable business model (multi-brand authorized dealer + service + financing) to Grupo Martí, serving different regional markets in Spain.
• Movento (Grupo Stellantis Spain dealer network): Multi-brand Stellantis dealer group in Spain authorized for several of the same brands as Grupo Martí (Peugeot, Citroën, Opel, DS). Direct peer in authorized multi-brand dealership operations and official after-sales, although with a different brand portfolio within the Stellantis family.
• Grupo Hedin Mobility (formerly Selection): European multi-brand mobility group with significant Spanish dealer operations under brands including Mercedes-Benz, BMW, Volvo and others. Direct peer in authorized multi-brand retail, although operates at substantially larger scale across multiple countries.

Broad incumbents

• ALD Automotive / Ayvens: Major European vehicle leasing and fleet management company operating in Spain. Adjacent to Grupo Martí's retail model through fleet supply, corporate leasing and vehicle remarketing activities; competes indirectly for end-customer demand through subscription/leasing alternatives to outright vehicle ownership.
• AutoScout24 España: Leading online vehicle listing marketplace in Spain and Europe, used by both dealers and private sellers to market vehicles. Functions as a customer-acquisition channel for Grupo Martí and as an indirect competitor in the used vehicle segment where Opencars competes.
• Stellantis España: Stellantis is the parent OEM of four of Grupo Martí's longest-standing franchises (Fiat, Alfa Romeo, Jeep, Abarth). As the manufacturer setting dealer network strategy, terms and consolidation direction in Spain, Stellantis is a critical counterparty and incumbent shaping Grupo Martí's commercial environment.

Emerging players

• Kavak: Digital-first used car marketplace with operations in Spain and Latin America. Direct competitor in the used vehicle segment where Grupo Martí competes via Opencars, though operates a fully online model with no physical showroom and competes on technology rather than local brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Martí Concesionario