OpenCars
- Company typePrivate
- Founded2021
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2C
- OfferingServices
OpenCars firmographics
Firmographics- Name
- OpenCars
- Legal name
- FLEX GROUP CAR SALES S.A.
- Website
- https://opencars.gr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
OpenCars industry classification
Industry- Product category
- Used Car Dealership
- NAICS
- Used Car Dealers (44112), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Other Motor Vehicle Dealers (4412), Automotive Equipment Rental and Leasing (5321)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto / Vehicle Marketplace Lending (FSAKAHAF)
Keywords
Where OpenCars is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
OpenCars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Primary revenue stream from the sale of slightly used vehicles (cars, motorcycles, and commercial vans) at fixed prices. All vehicles are sourced from Greek dealerships with full maintenance history and transparency.
- Flex Financing (Bank-Free Installment Plans): In-house financing product enabling customers to pay for vehicles in installments. The company earns revenue through the financing spread. Features up to 48 monthly installments, 20% deposit, and immediate approval — all managed without a traditional bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Direct Purchase (Immediate Payment) |
| Transaction based/ take rate | Monthly | Flex Financing (Bank-Free Installments) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OpenCars product offering
Product offeringCore offering
OpenCars is a direct-to-consumer used vehicle dealership in Greece operating primarily through its website opencars.gr. It sells slightly used cars, motorcycles, and commercial vans sourced exclusively from Greek dealerships, providing full maintenance history, guaranteed accurate mileage, up to a 3-year mechanical warranty, independent inspection reports, and either immediate payment, bank financing, or its own bank-free Flex Financing installment plan (up to 48 months, 20% deposit, immediate approval).
Product overview
OpenCars operates as a Greek used car dealership platform offering slightly used vehicles (cars, motorcycles, vans) exclusively from Greek dealerships with full transparency on vehicle history and condition. The platform is structured around its core vehicle sales marketplace, complemented by Flex Financing (proprietary installment financing without a bank), and a vehicle comparison tool. The company is part of the FlexCar Group and extends its services to Italian and Cypriot markets through sister companies OpenCars Italia and OpenCars Cyprus.
Differentiator
Problem solved
Functional benefit
Brands
- FlexFinancing: In-house financing solution offering installment payments without bank involvement, featuring up to 48 installments with 20% deposit and immediate approval.
Products and services
- Used Vehicle Sales Online catalog and direct sales of slightly used vehicles (city cars, hatchbacks, sedans, SUVs, luxury cars, professional/commercial vans, and scooters) all sourced from Greek dealerships, with full maintenance history, guaranteed accurate mileage, independent inspection report, up to 3-year mechanical warranty, 14-day return policy, free transfer paperwork, and home delivery with test drive. Targeted at individual consumers and small business buyers in Greece.
- Flex Financing (Bank-Free Installment Plans) Proprietary in-house financing solution provided via FlexCar Group that allows customers to purchase vehicles in installments without involving a traditional bank. Features up to 48 monthly installments, a 20% deposit, and immediate approval. The company earns revenue through the financing spread.
- Bank Financing Traditional vehicle financing option provided through partner banks, available to customers who prefer or qualify for conventional bank installment loans to purchase a vehicle through OpenCars.
Companies that use OpenCars
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
OpenCars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OpenCars partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
OpenCars competitors and assessment
Company assessmentEmerging players
- Droom: India-headquartered online automotive marketplace spanning used cars, motorcycles, and commercial vehicles with inspections and dealer integrations. Comparable to OpenCars' multi-category vehicle mix (cars, motorcycles, vans) and online-led retail approach.
Direct peers
- Carro: Singapore-based online used-car platform combining owned inventory, proprietary financing, and a transparency-led retail experience across Southeast Asia. Functionally comparable to OpenCars on marketplace-plus-embedded-lending economics.
- Car.gr: Greece's largest online automotive classifieds platform, listing new and used vehicles from dealers and private sellers. It is OpenCars' closest domestic competitor for online used-car discovery and dealer inventory aggregation.
- Spinny: India-based online used-car platform with owned inventory, fixed-price online buying, and integrated financing options. Closely comparable to OpenCars on full-stack digital used-car retail with financing attached.
- Carsome: Southeast Asian online used-car platform offering inspection, warranty, and financing partnerships to consumers. Comparable to OpenCars as a regionally focused used-car e-commerce player emphasizing trust and post-purchase services.
- Kavak: Mexico-headquartered online used-car platform operating across Latin America with owned inventory, reconditioning, and embedded financing. Comparable to OpenCars as a digital-first used-car retailer building a regional brand around transparency.
- Cars24: India-headquartered online used-car platform operating across multiple emerging markets with proprietary in-house financing and inspection-led transparency. Closely comparable to OpenCars' integrated sales-plus-Flex Financing model and customer experience emphasis.
Broad incumbents
- AutoScout24: Pan-European online marketplace for new and used cars with deep dealer inventory feeds across Greece, Italy, and other Southern European markets. Comparable as a cross-border used-car discovery platform overlapping with OpenCars' geographic footprint.
- CarGurus: US-headquartered online automotive marketplace with strong dealer lead-generation and pricing-transparency tools. Comparable to OpenCars as a data-driven used-car discovery experience, though CarGurus lacks the embedded in-house financing layer.
- Mobile.de: Germany-based online marketplace and one of Europe's largest used-car listing platforms. Comparable to OpenCars as an online used-car retail channel with extensive inventory aggregation and dealer integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OpenCars social profiles
Digital presenceOpenCars financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenCars leadership team
Management profileNumber of profiles
OpenCars subsidiaries and ownership
Company hierarchySubsidiaries2 records
OpenCars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenCars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenCars
What does OpenCars do?
OpenCars is a direct-to-consumer used vehicle dealership in Greece operating primarily through its website opencars.gr. It sells slightly used cars, motorcycles, and commercial vans sourced exclusively from Greek dealerships, providing full maintenance history, guaranteed accurate mileage, up to a 3-year mechanical warranty, independent inspection reports, and either immediate payment, bank financing, or its own bank-free Flex Financing installment plan (up to 48 months, 20% deposit, immediate approval).
Is OpenCars a public or private company?
OpenCars is a private company. It is classified as corporate owned and is currently operating.
When was OpenCars founded?
OpenCars was founded in 2021. It employs 1 to 10 people.
Where is OpenCars based?
OpenCars is headquartered in Athens, Greece, in the Europe region.
How does OpenCars make money?
Two revenue lines are on record. Vehicle Sales are the primary driver. The others are flex Financing (Bank-Free Installment Plans).
Who are OpenCars's main competitors?
Droom is listed as an emerging player. Direct peers are Carro, Car.gr, Spinny, Carsome, Kavak and Cars24. Broad incumbents are AutoScout24, CarGurus and Mobile.de.
Does OpenCars have an API?
No public API is recorded for OpenCars.
What industry is OpenCars in?
OpenCars's product category is Used Car Dealership. Its primary akta.pro industry code is FSAKAHAF, Auto / Vehicle Marketplace Lending. Its NAICS code is 44112 and its SIC code is 5500.