Sullivans

What Sullivans does

Sullivans (legal entity M.T. Sullivan & Co. Pty. Ltd.) is a privately held Australian manufacturing and wholesale company headquartered at 40 Parramatta Road, Underwood, Brisbane, Queensland. The firm operates exclusively as a business-to-business supplier, requiring all buyers to hold a valid Australian Business Number (ABN) before pricing is revealed on its e-commerce platform. Its core function is producing and distributing a broad catalogue of craft, fabric, haberdashery, home décor, needlecraft, knitting, lace, ribbon/braid/trim, scrapbooking and sewing-accessory products to retail and trade customers in the craft and sewing industries.

The product range spans both manufactured own-brand lines — including the Feathertouch personal care range, Envy hair and brush range, and the Sullivans nail and face grooming range — and sourced third-party items across categories such as fabrics (cotton, linen, polyester, polycotton, furnishing, sequin and quilting), beads and diamontes, glues, felts, flowers, stationery, threads, zippers and display stands. The company also publishes seasonal wholesale catalogue volumes (Chenille, Cotton, Passementerie, Treasury, Upholstery Braids) that function as ordering references for buyers.

Revenue is generated through one-time wholesale merchandise sales to registered business accounts, with pricing disclosed only after login. Distribution runs through the sullivans.net e-commerce site, phone (including Australian toll-free 1800 777 582 and international toll-free 0800 441 632) and email ([email protected]). The firm markets via content assets — featured flyers and free patterns/how-to guides — and operates with no disclosed founding date, public revenue, parent company, funding rounds, management team, partnerships or M&A history in the available source material.

Name

Sullivans

Legal name

M.T. Sullivan & Co. Pty. Ltd.

Website

https://sullivans.net

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Sullivans is a privately held Australian manufacturer and wholesaler supplying craft, fabric, haberdashery, home décor, and own-brand beauty products exclusively to ABN-verified business customers in Australia and abroad.

Ownership category

akta.pro rank

Product category

Wholesale Craft and Haberdashery Supplies

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)

akta.pro secondary industry

Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)

Keywords

• Wholesale craft supplies
• Haberdashery wholesale
• Fabric wholesale supply
• Sewing accessories wholesale
• Craft manufacturing wholesale

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale merchandise sales: Sullivans generates revenue through wholesale sales of manufactured and sourced products including craft supplies, fabrics, haberdashery, home furnishings, and beauty/lifestyle products. Sales are made exclusively to registered business customers with valid ABNs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sullivans is an Australian manufacturing and wholesale company supplying craft materials, fabrics, haberdashery, home furnishings, beauty and lifestyle products, and sewing accessories to bona fide businesses requiring a valid Australian Business Number (ABN). The company manufactures its own branded product lines, including Feathertouch (personal care), Envy (hair and brush range), and the Sullivans nail and face range, while also distributing sourced products across more than 15 product categories.

Product overview

Sullivans is a manufacturing and wholesale company operating as a B2B supplier of craft materials, fabrics, and sewing supplies. The product portfolio encompasses multiple interconnected categories: Beauty & Lifestyle products (Feathertouch personal care range, Envy hair accessories, Sullivans nail and face grooming tools), extensive Craft supplies (beads, sequins, diamantes, glues, felts, flowers, jewellery components, stationery), Fabric in various types (cotton, linen, polyester, polycotton, furnishing fabrics, sequin fabrics, quilting materials), Haberdashery (fasteners, needles, pins, scissors, sewing machine accessories, threads, zippers), Home Decor (blinds, curtain hardware, brass accessories), Knitting & Crochet (yarns, needles, hooks), Lace, Needlecraft (cross stitch kits, embroidery supplies), Ribbon/Braid/Trim, Scrapbooking supplies, and Sewing Accessories. The company also publishes seasonal product catalogues for ordering reference. Sullivans trades exclusively with bona fide businesses holding an Australian Business Number (ABN).

Differentiator

Problem solved

Functional benefit

Brands

• FeatherTouch: Personal care product line including cotton tips and cotton pads
• Envy
• Sullivans - Nail & Face Range

Products and services

• Beauty & Lifestyle Products Personal care items, hygiene products, and lifestyle accessories (insect repellent, face masks, hand sanitiser, cotton tips, personal grooming tools) supplied wholesale to registered Australian businesses.
• Feathertouch Range Own-brand personal care line featuring paper-stem cotton tips and cotton pads for personal hygiene and cosmetic use, supplied wholesale to retail businesses.
• Envy - Hair & Brush Range Own-brand hair care accessories including flower clips, headbands, hair bands, elastics, scrunchies, claw grips, combs, and styling brushes, supplied wholesale to retail businesses.
• Sullivans - Nail & Face Range Own-brand grooming and nail care products including clippers, cuticle tools, nail files, buffers, tweezers, makeup brushes, and scissors, supplied wholesale to retail businesses.
• Craft Supplies Extensive craft materials including aerosols and adhesives, beads and diamantes, felt and foam, flowers, gems, jewellery components, kids craft, masks, stationery, and special occasion items, supplied wholesale to businesses in the craft retail sector.
• Fabric Range Extensive fabric collection including cotton, linen, polyester, polycotton blends, furnishing fabrics, sequin fabrics, and quilting materials, supplied wholesale to fabric retailers and manufacturers.
• Haberdashery Sewing and garment-making supplies including fasteners, garment accessories, lingerie accessories, needles, pins, scissors, and sewing machine accessories, supplied wholesale to sewing and haberdashery retailers.
• Home Decor & Furnishings Window treatments and home accessories including blinds, brass hardware, curtain accessories, curtain rods, storage solutions, and tassels, supplied wholesale to home décor retailers.
• Knitting & Crochet Yarns and accessories for knitting and crochet including crochet cotton, knitting needles, crochet hooks, and various yarn types in multiple weights and fibres, supplied wholesale to craft retailers.
• Lace Various lace types including Torchon, cotton, guipure, cambric, nylon eyelet, and stretch lace options, supplied wholesale to fabric and craft retailers.
• Needlecraft Needlework supplies including Aida cloth, cross stitch kits, tapestry products, embroidery floss, stranded cotton, and tapestry wool, supplied wholesale to needlecraft retailers.
• Ribbon, Braid and Trim Decorative trims and ribbons including braids, cords, fancy trims, feathers, fringing, ribbons in various materials, and webbing, supplied wholesale to craft and haberdashery retailers.
• Scrapbooking Paper crafting supplies including albums, cards, paper, stickers, embellishments, EZ Cut machines and accessories, and punches, supplied wholesale to scrapbooking retailers.
• Sewing Accessories General sewing supplies including bias tapes, buttons in various styles, elastics, interlining, motifs, threads in multiple types, and zippers, supplied wholesale to sewing and haberdashery retailers.
• Stands Display and storage stands including haberdashery, craft, bead, curtain, needlecraft, pen, thread, and zip stands, supplied wholesale to retail businesses for in-store merchandising.
• Product Catalogues Product catalogue books for wholesale ordering including Chenille (Volumes 1 and 2), Cotton Collection, Majestic Metallic, Manufacturers Trims, Passementerie (Volumes 1–4), Treasury (Volumes 1 and 2), and Upholstery Braids collections.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Direct peers

• Darice: US-based wholesale manufacturer and distributor of craft supplies, ribbons, beads, floral products, and seasonal décor. Closely comparable to Sullivans in the wholesale distribution model, vertical manufacturing, product category mix, and B2B retail customer base.
• Riot Art & Craft: National Australian craft retailer carrying art supplies, craft materials, fabrics, and sewing accessories. Comparable to Sullivans in the breadth of craft and sewing product offerings and shared end-customer base of Australian craft retailers and hobbyists.
• Eckersley's Art & Craft: Long-established Australian art and craft retailer offering fabrics, haberdashery, and craft supplies to retail and wholesale customers. Comparable in long-standing Australian brand heritage, breadth of craft/sewing categories, and service to the same B2B retail customer base.
• Notions Marketing: US wholesale distributor of sewing notions, threads, trims, and craft supplies serving independent retailers. Directly comparable to Sullivans in the wholesale notions-and-haberdashery core, B2B retail customer model, and product breadth.
• Spotlight Group: Australia's largest specialty craft, fabric, and haberdashery retailer with a parallel wholesale arm. Directly comparable to Sullivans in product categories (fabric, craft, home décor) and customer base (Australian craft retailers and consumers), with a similar broad catalog approach.

Broad incumbents

• Jo-Ann Stores: US specialty retailer of fabrics, sewing notions, and craft supplies (recently taken private). Directly comparable to Sullivans in the core fabric-and-notions offering and in serving both retail consumers and small-business craft buyers.
• Hobby Lobby: Major US privately-held craft and home décor retailer carrying fabrics, sewing supplies, and craft materials. Comparable to Sullivans in the breadth of craft/sewing inventory and vertical sourcing of merchandise, with overlapping private-label strategy.
• Michaels Companies: The largest specialty craft retailer in North America with deep private-label brand (Creatology, Maker's Mark) presence across craft, sewing, and personal care accessories. Comparable to Sullivans in product taxonomy and category breadth, though operating primarily as a retailer rather than a wholesale manufacturer.

Regional players

• Clothworks: US-based fabric wholesale distributor supplying quilt shops and craft retailers with cotton and specialty fabrics. Comparable to Sullivans in the wholesale fabric distribution model, B2B retail customer base, and role as a supplier-to-supplier in the craft value chain.
• Hancocks of Paducah: US fabric and quilting supplies wholesaler/retailer carrying cotton fabrics, notions, threads, and craft supplies. Comparable to Sullivans in the fabric-and-notions wholesale model and service to small craft retail businesses, though operating primarily in North America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sullivans