Riot Art & Craft
- Company typePrivate
- Founded1984
- HeadquartersMoorabbin, Australia
- Headcount251–500
- GTM typeB2C
- OfferingServices
Riot Art & Craft firmographics
Firmographics- Name
- Riot Art & Craft
- Legal name
- Riot Creativity
- Website
- https://riotstores.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Riot Art & Craft industry classification
Industry- Product category
- Art & Craft Supplies Retail
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Scrapbooking & Paper Crafts Retail (CRALACAD), Art & Drafting Supplies Retail (CRALABAG), Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Riot Art & Craft is headquartered
LocationHeadquarters
- HQ city
- Moorabbin
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Riot Art & Craft business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Direct Online Retail Sales: E-commerce sales of art and craft supplies directly to consumers through their Australian website, including painting supplies, craft materials, kids art products, stationery, and party supplies. Revenue is generated through one-time product transactions at listed retail prices with periodic sales and discounts.
- Wholesale B2B Sales: Wholesale channel serving businesses, schools, and organizations through wholesale.riot.com.au, offering bulk purchasing arrangements for art and craft supplies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers purchasing art and craft supplies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Riot Art & Craft product offering
Product offeringCore offering
Riot Art & Craft is an Australian retailer of art, craft, and hobby supplies operating primarily online at riot.com.au. The company sells painting, drawing, modelling, kids craft, resin and casting, party, and school supplies under both third-party brands and its own private-label ranges (Eraldo di Paolo, The Art Studio, Tim & Tess, Urban Crafter). It serves individual hobbyists, families, schools, and event organizers across Australia via direct-to-consumer e-commerce, click-and-collect, and a separate wholesale portal.
Product overview
Riot Art & Craft is an Australian online art and craft supplies retailer operating as a single unified e-commerce platform offering an extensive portfolio of products. The core offering centres on painting supplies (paints, brushes, canvases) and drawing materials, complemented by kids art and craft, craft supplies, modelling and sculpting, school supplies, party supplies, and seasonal items. The company carries proprietary brands including Eraldo di Paolo (acrylics, canvases, brushes), The Art Studio (watercolour sets, art cases), Tim & Tess (kids paints), and Urban Crafter (resin supplies), alongside third-party brands such as Faber Castell, Crayola, Posca, Holcroft, and Angelus. Additional services include gift cards and Click & Collect. The product portfolio spans paints, canvas surfaces, brushes, papers, modelling materials, resin casting supplies, beading, leather craft, paper craft, and party decorations.
Differentiator
Problem solved
Functional benefit
Products and services
- Painting Supplies Category of paints, brushes, canvases, easels, palettes, and related accessories offered to hobbyist and professional artists across Australia.
- Kids Art & Craft Craft kits, educational art supplies, and activity products designed for children, sold to parents, families, schools, and childcare centers.
- Craft Supplies General craft materials including paper, adhesives, embellishments, textiles, and DIY project supplies for hobbyists and crafters.
- Resin & Casting Resin, molds, casting compounds, and related accessories for jewelry-making, coaster creation, and other resin casting crafts.
- Drawing Drawing materials including pencils, charcoal, pastels, markers, sketchbooks, and papers for artists and illustrators.
- Modelling & Sculpting Clay, polymer, sculpting tools, armatures, and accessories for sculptors, model-makers, and hobby crafters.
- Party Supplies Party-themed decorations, tableware, balloons, and accessories for birthdays and celebrations.
- Events & Workshop Supplies Bulk art and craft supplies packaged for use at events, group workshops, community programs, and kids' activities.
- School Supplies Art and stationery products targeted at primary and secondary school students, including back-to-school essentials.
- Gift Cards Digital and physical gift cards redeemable on riot.com.au for purchases across the full product range.
- Wholesale Supplies Bulk art and craft supplies offered through a dedicated wholesale portal (wholesale.riot.com.au) to schools, childcare centers, businesses, and organizations.
Companies that use Riot Art & Craft
Customer profileSegments5 records
Riot Art & Craft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Riot Art & Craft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Directed Groupparent companyRiot Art & Craft is part of the Directed Group of companies, an Australian parent organization. This corporate relationship provides operational backing and synergies within the retail group.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Riot Art & Craft competitors and assessment
Company assessmentBroad incumbents
- Officeworks: Australia's dominant office and stationery retailer that also carries a substantial art, craft, and school-supply range. Comparable because it competes for the same school, hobbyist, and family segments under a much broader office-focused assortment.
- Big W: Australian mass discount retailer carrying art supplies, stationery, kids craft, and party ranges. Comparable overlap on kids, family, and school-supply baskets at value price points.
- Amazon Australia: Australia's largest online general retailer carrying a broad selection of art and craft supplies from competing suppliers. Comparable because it is the dominant alternative online destination for the same product categories.
- Kmart Australia: Mass-market Australian discount department store with meaningful craft, kids art, and party-supply assortments. Comparable because it competes for the same family, kids, and party-planner customer segments at lower price points.
Regional players
- JOANN: US fabric and craft specialty retailer with multi-category hobby assortment. Comparable category mix (fabric, craft, party, school) and customer base, though operating in a different geography and currently restructuring post-bankruptcy.
- Hobby Lobby: Largest privately-held arts and crafts retailer in the United States with extensive proprietary brand portfolio. Comparable business model — multi-category craft retail with strong owned-brand strategy — but operating in a different geography.
- Michaels: Largest specialty arts and crafts retailer in North America with a similar DTC, Click & Collect-style pickup, and wholesale presence. Comparable assortment breadth and customer segments, though operating primarily in the US/Canada.
Direct peers
- Eckersley's Art & Craft: Long-established Australian specialty art and craft retailer with physical stores and an online channel. Direct head-to-head competitor to Riot in the Australian art and craft supplies category, offering overlapping paint, drawing, and craft assortments.
- Lincraft: Australian craft, fabric, and hobby retailer with both physical and online channels. Comparable due to overlapping Australian craft, sewing, and hobbyist customer base.
- Spotlight: Australia's largest fabric and craft specialty retailer with a broad multi-category offering (fabric, craft, hobby, party). Comparable because it serves the same Australian craft and hobbyist customer base across both retail and online channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Riot Art & Craft social profiles
Digital presenceRiot Art & Craft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Riot Art & Craft leadership team
Management profileNumber of profiles
Riot Art & Craft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Riot Art & Craft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Riot Art & Craft
What does Riot Art & Craft do?
Riot Art & Craft is an Australian retailer of art, craft, and hobby supplies operating primarily online at riot.com.au. The company sells painting, drawing, modelling, kids craft, resin and casting, party, and school supplies under both third-party brands and its own private-label ranges (Eraldo di Paolo, The Art Studio, Tim & Tess, Urban Crafter). It serves individual hobbyists, families, schools, and event organizers across Australia via direct-to-consumer e-commerce, click-and-collect, and a separate wholesale portal.
Is Riot Art & Craft a public or private company?
Riot Art & Craft is a private company. It is classified as corporate owned and is currently operating.
When was Riot Art & Craft founded?
Riot Art & Craft was founded in 1984. It employs 251 to 500 people.
Where is Riot Art & Craft based?
Riot Art & Craft is headquartered in Moorabbin, Australia, in the Oceania region.
How does Riot Art & Craft make money?
Two revenue lines are on record. Direct Online Retail Sales are the primary driver. The others are wholesale B2B Sales.
Who are Riot Art & Craft's main competitors?
Broad incumbents on record are Officeworks, Big W, Amazon Australia and Kmart Australia. Regional players are JOANN, Hobby Lobby and Michaels. Direct peers are Eckersley's Art & Craft, Lincraft and Spotlight.
Does Riot Art & Craft have an API?
No public API is recorded for Riot Art & Craft.
What industry is Riot Art & Craft in?
Riot Art & Craft's product category is Art & Craft Supplies Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAB, Fine Art Materials Retail (Paint, Canvas, Drawing). Its NAICS code is 45912.