Give Credit

What Give Credit does

Give Credit (legal entity: Credit for a Cause, LLC) is a US-based for-profit payment processing company headquartered in Naples, Florida, with a second office in Melrose, Massachusetts. Founded by Duncan M. Bruce, the company operates a differentiated philanthropic model under its trademarked No-Cost Donations™ program: Give Credit donates 25% of the processing revenue it earns from a merchant's transactions to a non-profit charity chosen by that merchant, with the donation funded by guaranteed rate reductions on the merchant's existing credit card processing costs rather than by an additional expense to the business. This effectively reframes payment processing fees as a dual-output of cost savings plus charitable impact.

The company's product portfolio centers on full-service merchant account services—credit card processing, eCommerce merchant services with payment gateway and shopping cart integration, ACH/eCheck processing, MOTO (Mail Order/Telephone Order) virtual terminal processing, retail POS and EMV terminal solutions, and high-risk merchant processing with chargeback protection and PCI-DSS compliant fraud prevention tools. Underlying infrastructure integrates with 20+ payment processors (Verifone, Clover, Ingenico, Pax, Dejavoo, Magtek, Poynt, First Data/Fiserv, Touchbistro) and 100+ software platforms (Authorize.net, USAePay, NMI, Shopify, WooCommerce, WordPress, OpenCart, 3dCart, Salesforce, HubSpot, QuickBooks, Microsoft Dynamics, Zendesk). The company distributes through a direct sales motion (phone: 1-800-448-3093), self-serve website signup, a primary channel partnership with PaymentCloud (merchant referral), and an indirect two-sided distribution channel via the Non-Profit Fundraiser Partner Program, in which non-profits recruit merchant-donors and receive recurring donations from their processing volume. Customers are predominantly small and medium businesses across retail, eCommerce, restaurants, automotive, healthcare, real estate, and professional services, alongside an enterprise banking relationship with Stearns Bank.

The company is privately held, founder-owned, and has not disclosed any venture capital or private equity investment. No revenue, funding history, or growth metrics are publicly disclosed. The firm competes in the highly commoditized SMB payment processing market against established processors (Fiserv, Global Payments, Square, Stripe, PaymentCloud) and ISOs, with differentiation rooted in the cause-based donation model and curated non-profit partner network rather than technology or scale advantages.

Name

Give Credit

Legal name

Credit for a Cause, LLC

Website

https://givecredit.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Give Credit is a US-based payment processor that donates 25% of its processing revenue to a merchant's chosen non-profit at no additional cost, serving SMBs across retail, ecommerce, restaurants, and high-risk verticals through direct, partner, and non-profit referral channels.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

akta.pro secondary industry

Recurring Billing & Subscription Payments Enablement (FSAMACAF)

Keywords

• Payment processing services
• Merchant services
• Credit card processing
• Charitable giving platform
• Integrated payment solutions

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Payment Processing Fees (Transaction-based): Give Credit earns revenue through payment processing fees charged to merchant clients. These fees are transaction-based, calculated as a percentage of each payment processed. The company then allocates 25% of its revenue earned through processing a given business's payments to that business's chosen non-profit charity — effectively a cost-allocation model where the donation is funded by the processing savings rather than an additional expense to the merchant.
2. Non-Profit Fundraiser Partner Program: Non-profit organizations join Give Credit's Fundraiser Partner Program at no cost and receive recurring donations generated from the payment processing activity of their merchant-donors. Non-profits effectively serve as a channel to recruit merchant businesses, while Give Credit captures the transaction revenue from those merchants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Give Credit is a philanthropic payment solutions company that integrates charitable giving into business payment processing. The company provides credit card processing services for businesses and donates 25% of the revenue it earns from processing a merchant's payments to the non-profit charity of that merchant's choice at no additional cost. The platform supports ecommerce, in-store, mobile, and MOTO payment types with PCI-compliant tools and integrates with 20+ industry-leading payment processors and 100+ software platforms.

Product overview

Give Credit is a philanthropic payment solutions company that integrates charitable giving into business payment processing. The core offering is the No-Cost Donations™ platform, which enables businesses to donate 25% of processing revenue to their chosen charity at no additional cost. The product portfolio centers on comprehensive credit card processing services (merchant accounts, virtual terminals, chargeback protection, PCI-compliant fraud prevention) supplemented by eCommerce merchant services with payment gateway and shopping cart integrations, check processing (ACH/eCheck), MOTO processing, and high-risk business processing. The company partners with over 20 industry-leading payment processors (Verifone, Clover, MagTek, Poynt, Ingenico, Pax, Dejavoo, First Data, TouchBistro) and integrates with major eCommerce platforms (Shopify, WooCommerce, WordPress, OpenCart, 3dCart), payment gateways (Authorize.net, USAePay, NMI), and CRM/accounting tools (Microsoft Dynamics, Zendesk, QuickBooks, Salesforce, HubSpot) to provide versatile payment solutions for ecommerce, in-store, mobile, and MOTO transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• No-Cost Donations™ Philanthropic giving program where Give Credit donates 25% of the revenue earned through processing a business's payments to the non-profit charity of that business's choice at no additional cost, with quarterly impact reports to track community contributions.
• Credit Card Processing Comprehensive credit card processing service for businesses supporting in-store, ecommerce, mobile, and MOTO transactions with PCI-compliant fraud prevention tools, virtual terminals, and chargeback protection.
• eCommerce Merchant Services End-to-end online payment processing solution with integrated payment gateway, shopping cart integration, and fraud protection designed for ecommerce merchants.
• Check Processing (ACH / eCheck) Electronic check processing service supporting ACH and eCheck flows with real-time fund verification, next-day deposits, and single or recurring billing options.
• MOTO (Mail Order/Telephone Order) Processing Merchant account service with virtual terminal for processing transactions received via phone, fax, mail, or email, with PCI compliance and address verification.
• High Risk Processing Specialized credit card processing service for high-risk merchants featuring chargeback and fraud prevention tools, flexible underwriting, and integration with EMV terminals, POS systems, and mobile swipers.
• Retail Payment Systems Payment systems for in-person retail businesses offering EMV terminals, POS solutions, and mobile/wireless payment options for countertop and on-the-go processing.
• Payment Gateway Integration Omni-compatible payment gateway integration providing secure, fast online payment processing with API-based connections to hundreds of third-party shopping carts and platforms.
• Non-Profit Fundraiser Partner Program Program enabling non-profit organizations to receive 25% of Give Credit's processing revenue as recurring donations at no cost, expanding their fundraising capabilities through charitable payment solutions.

Quantifiable outcome

• 25% of Give Credit's revenue earned through processing a business's payments is donated to the business's chosen non-profit at no additional cost

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PaymentCloudcoreChannel Partner/ Reseller/ DistributorPaymentCloud is Give Credit's primary channel partner, referring merchant clients to Give Credit's philanthropic payment processing platform. PaymentCloud CEO Shawn Silver is quoted endorsing the partnership, stating it helps expand offerings and supports merchants while working toward social good. PaymentCloud routes qualified merchants seeking payment processing to Give Credit's no-cost donation model.
• VerifonecoreTechnology or IntegrationVerifone is one of Give Credit's featured hardware/terminal brand partners listed on the Solutions page. Verifone EMV terminals are offered as part of Give Credit's merchant services portfolio for retail and in-person payment acceptance.
• ClovercoreTechnology or IntegrationClover is listed as one of Give Credit's featured POS/terminal solutions partners. Give Credit offers CloverStation, CloverFlex, and related Clover POS systems as part of its full-service merchant solutions for retail businesses.
• IngenicocoreTechnology or IntegrationIngenico is featured as one of Give Credit's key terminal partners, providing EMV-compliant countertop and portable payment terminals for retail and MOTO merchants.
• First Data (Fiserv)coreTechnology or IntegrationFirst Data (now part of Fiserv) is one of Give Credit's featured processor partnerships, enabling Give Credit to offer First Data's merchant processing infrastructure to its client businesses as part of the multi-processor matching strategy.
• Authorize.netcoreTechnology or IntegrationAuthorize.net is Give Credit's featured payment gateway partner, enabling merchants to process credit and debit card payments online through an integrated gateway. The partnership provides the foundational eCommerce payment processing capability.
• USAePaycoreTechnology or IntegrationUSAePay is listed as a key API-based payment gateway partner offering flexible tools to customize user experience and automate tasks. It is one of Give Credit's primary gateway options for ecommerce merchants.
• NMI (Network Merchants Inc.)coreTechnology or IntegrationNMI (now part of Valon) is featured as a payment gateway partner enabling seamless ecommerce platform integration and workflow optimization for Give Credit merchants.
• Charity NavigatorminorGTM or Marketing PartnerGive Credit recommends Charity Navigator as a resource for businesses to find and vet non-profit charities to support through the No-Cost Donations program. This cross-promotion helps businesses identify credible charitable organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PaymentCloud: PaymentCloud is Give Credit's primary channel partner and a direct competitor in merchant services for SMBs. Both target similar merchant segments and offer comparable processing capability, making PaymentCloud the most directly comparable peer (and also the largest lead source for Give Credit).
• Fattmerchant: Fattmerchant (now part of Stax) is a payment processor with subscription-based pricing and emphasis on transparent cost savings for merchants. Comparable to Give Credit's focus on cost-saving analysis and reduced processing fees for SMB clients.
• Helcim: Helcim is a payment processor targeting SMBs with transparent pricing and integrated merchant tools. Comparable to Give Credit because both offer merchant account services, payment gateway access, and competitive interchange-plus pricing to small and mid-sized merchants across ecommerce and retail.
• Stax Payments: Stax is a subscription-based payment processor serving SMBs with transparent monthly pricing and integrated software. Both it and Give Credit compete for SMB merchants seeking alternatives to interchange-based pricing and bundled software/payment experiences.
• TouchSuite: TouchSuite is a payment processor specializing in high-risk merchants, similar to Give Credit's high-risk processing vertical. Both offer chargeback protection, flexible underwriting, and serve merchants rejected by mainstream processors.

Broad incumbents

• PayPal: PayPal is a major incumbent offering consumer and SMB payment processing, including checkout, gateway, and merchant services. Comparable in serving SMB merchants with payment acceptance needs, though with a fundamentally different brand and consumer-facing footprint.
• Square (Block): Square (now Block) is a broad incumbent in SMB payment processing, offering card-present, ecommerce, and integrated software solutions. Comparable because it competes for the same SMB retail/restaurant/service merchant base, though with a vastly larger product portfolio and brand.
• Stripe: Stripe is a broad incumbent providing payment infrastructure for online businesses and platforms. Comparable in underlying payment-processing capability to Give Credit's gateway and ecommerce offerings, with much broader scale and developer ecosystem.

Others

• Caring Crowd (cause-commerce crowdfunding): An adjacent/ecosystem peer operating at the intersection of commerce and charitable giving. Comparable thematically to Give Credit's donation-driven value proposition but operates in cause-commerce crowdfunding rather than merchant payment processing.

Emerging players

• Dharma Mercantile (now Dharma): Dharma is a payments-focused company with social-impact orientation; its early positioning emphasized socially conscious merchant processing. Comparable to Give Credit's mission-driven approach to payment processing, with overlap in target audience and value-prop narrative.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/give-credit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Give Credit