Qualitronix

What Qualitronix does

Qualitronix Tecnologia Ltda. is a privately held Brazilian electronics manufacturer founded in 1998 in Santa Rita do Sapucaí, Minas Gerais, where it operates its headquarters and manufacturing facility. The company originated from Inatel's product incubator and graduated in 2001, and is now ISO 9001:2015 certified and LGPD compliant. It employs between 101 and 250 people and is independently owned with no disclosed institutional investors.

The company's product portfolio centers on electrical power management, equipment protection, and home automation. Core offerings include 12V DC power supplies (1A–10A) and multi-output/honeycomb variants, mini-nobreak/UPS systems, line filters and rack power strips with circuit breakers, surge protection devices (DPS), photoelectric relays for outdoor lighting, presence sensors with photocell and timer modes, and digital locks featuring biometric, password, RFID/TAG, and Wi-Fi/app access. The QualiHome app serves as the unifying control layer for Wi-Fi-enabled devices, including 2026 launches of surface-mount and recessed smart locks engineered to operate without external gateways.

Qualitronix generates revenue through hardware product sales distributed across Brazil via electrical material stores, specialized security resellers, home centers, hypermarkets, and online partners. Pricing is not publicly disclosed; sales are quote-based and routed through authorized resellers and direct contact (including WhatsApp). End customers span residential, commercial, industrial, and PC/gamer use cases, addressing problems such as equipment damage from power surges, energy waste from manually controlled lighting, and access control convenience. The company markets through social media (Instagram, Facebook, YouTube, LinkedIn, TikTok), a blog with educational content, trade-show participation (e.g., FEICON), and a formal partner program ('Quero ser parceiro') that offers training and co-marketing support to resellers.

Name

Qualitronix

Legal name

Qualitronix Tecnologia Ltda.

Website

https://qualitronix.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electrical & Electronic Equipment

NAICS

Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Relay and Industrial Control Manufacturing (335314), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Smart home automation
• Electrical protection devices
• Digital access control
• Power supply systems
• Presence detection sensors

Headquarters

HQ city

Santa Rita Do Sapucaí

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Qualitronix manufactures and sells electronic and electrical equipment including power supplies, surge protectors, presence sensors, digital locks, relays, and related accessories through B2B distribution channels and retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Qualitronix manufactures and sells electronic and electrical products including digital locks, 12V power supplies, surge protectors, presence sensors, photoelectric relays, and power strips for residential, commercial, and industrial applications in Brazil. The company's products are designed for power management, electrical protection, and lighting/access automation, with Wi-Fi-enabled devices integrated through the proprietary QualiHome smart home application.

Product overview

Qualitronix is a Brazilian technology company with over 27 years of experience developing and manufacturing electrical and electronic products for residential, commercial, and industrial applications. The product portfolio is organized into a unified ecosystem centered on power management, protection, and automation solutions. The core offerings include: (1) Digital Locks (Fechaduras Digitais) with biometric, keypad, TAG, and Wi-Fi app control for smart access; (2) Power Supplies (Fontes de Alimentação) including standard 12V units, multi-output, honeycomb, and UPS/nobreak models for continuous power; (3) Presence Sensors (Sensores de Presença) with motion detection and photocell for automated lighting control; (4) Photoelectric Relays (Relés Fotoelétricos/Fotocélula) for automatic outdoor lighting; (5) Line Filters (Filtros de Linha) in plastic and metal variants with circuit breakers; (6) Protection Products (DPS, Mini Nobreak) for surge and power outage protection; and (7) the QualiHome smart home app for Wi-Fi device control. These products are designed to work independently or as an integrated home automation system, targeting residences, businesses, and industries with solutions for lighting, security, and energy efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Locks (Fechaduras Digitais) Digital door locks providing keyless access through biometric fingerprint scanning, numeric keypad passwords, RFID/TAG cards, and smartphone app control via Wi-Fi. Available in surface-mount and recessed models with capacities ranging from 250 to 1000 users, targeting residential and commercial customers.
• 12V Power Supplies (Fontes de Alimentação 12V) 12V DC power supplies in various configurations (1A to 10A) providing stable power for CCTV cameras, routers, ONUs, LED strips, and electronic equipment with P4 connectors.
• Protection Products (Produtos de Proteção) Electrical protection devices including surge protectors (DPS), circuit breakers, and intelligent protection outlets that safeguard electronic equipment from power surges, overloads, and electrical disturbances.
• Presence Sensors (Sensores de Presença) Smart sensors that automatically control lighting based on movement detection and ambient light levels. Available in wall-mounted, ceiling, and recessed models with 4-6 function modes including presence detection, photocell, timer, and presence simulation, designed for energy savings up to 90%.
• Photoelectric Relays (Relés Fotoelétricos/Fotocélula) Photoelectric relays that automatically switch outdoor lighting on at dusk and off at dawn based on ambient light detection. Available in thermal and electronic versions with IP55-IP67 protection ratings for outdoor use.
• Power Strips (Filtros de Linha) Power strips with 5-10 outlets featuring automatic circuit breakers, surge protection, and overload disconnection. Available in plastic and metal housings with optional USB ports.
• UPS Power Supplies (Fontes Nobreak/Mini Nobreak) Uninterruptible power supplies providing continuous 12V power to security cameras, routers, ONUs, and access control devices during power outages, with battery backup support.
• Wireless Battery-Free Switch (Interruptor Sem Fio e Sem Bateria) Wireless, battery-free light switch using energy harvesting technology with up to 30m range, compatible with simple/parallel/four-way configurations for easy installation without wiring.
• Multi-Output Power Supplies (Fontes Multissaídas) Multi-output power supplies with 4 outputs for powering multiple 12V devices simultaneously, featuring adjustable voltage (12-14.4V) and short-circuit protection.
• Honeycomb Power Supplies (Fontes Colmeia) Honeycomb-structured power supplies with adjustable output (10.6V-13.2V) rated 10A/132W, designed for CCTV cameras, routers, and electric locks.
• Rack Power Strip (Régua para Rack QRRM8) Industrial-grade metallic power strips with circuit breakers designed for rack installations, providing robust surge and overload protection for professional equipment.
• Electric Door Locks (Fechaduras Elétricas) Electric door locks for metal or wood doors and gates, available with or without push buttons, providing reliable access control with simple installation.
• QualiHome App Smart home application for remote control and automation of Wi-Fi enabled Qualitronix devices, enabling scheduling, scenes, and real-time monitoring from a smartphone.

Quantifiable outcome

• Energy savings of up to 90% with presence sensors
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SINDVEL (Sindicato das Indústrias de Aparelhos Elétricos, Eletrônicos e Similares do Vale da Eletrônica)coreStrategic or Co-development Partner · 1 January 2011Qualitronix participates in the SINDVEL industry association representing electronics manufacturers in the Vale da Eletrônica region. The company received the Comenda Sinhá Moreira award from SINDVEL in 2011 for contributions to the regional electronics industry.
• EureciclominorStrategic or Co-development PartnerPartnership with Eureciclo, a socio-environmental impact company that transforms the recycling chain in Brazil. Together they aim to strengthen sustainable initiatives and contribute to environmental preservation.
• Reciclo ProgramminorStrategic or Co-development PartnerParticipation in the Reciclo program as part of environmental responsibility commitment.
• Inatel (Instituto Nacional de Telecomunicações)coreStrategic or Co-development PartnerCompany originated from the Inatel Product and Project Incubator in 1998, graduating in 2001 after demonstrating high performance and market solidity. This origin provided foundational technical expertise.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Aqara (Xiaomi ecosystem): Smart-home brand offering Wi-Fi/Zigbee sensors, smart locks and switches at aggressive price points. Comparable as a competing smart-home device ecosystem with biometric locks and presence sensors distributed online in Brazil.
• Lutron Electronics: Specialist in lighting controls, dimmers, presence sensors and smart shading. Comparable to Qualitronix's presence-sensor and photoelectric-relay portfolio, particularly in the premium residential and commercial lighting-control segment.
• Tuya Smart: Global IoT platform enabling Wi-Fi smart-home devices for brands worldwide. Represents the platform-level competitive threat to Qualitronix's QualiHome ecosystem, since Brazilian OEMs can Tuya-enable devices at lower cost.

Direct peers

• Multilaser: Brazilian consumer electronics and accessories manufacturer with a broad lineup of power, lighting and smart-home-adjacent products. Comparable as a domestically manufactured Brazilian electronics brand distributed through similar retail and e-commerce channels.
• Positivo Tecnologia: Brazilian technology company with expanding presence in smart-home and IoT devices. Comparable as a Brazilian brand leveraging local manufacturing and retail channels to compete with international smart-home ecosystems.
• Intelbras: Largest Brazilian electronics manufacturer, offering security cameras, access control, power supplies, networking, and telecom equipment. Directly comparable to Qualitronix across digital locks, power supplies and surveillance/CCTV power products, serving the same Brazilian channel partners.

Broad incumbents

• Schneider Electric Brazil: Global incumbent in wiring devices, lighting control, surge protection, and smart-home systems. Directly overlaps with Qualitronix's switches, presence sensors, and protection categories at the high end of the Brazilian market.
• WEG: Major Brazilian electrical equipment manufacturer covering motors, drives, energy distribution, and automation. Comparable as a Brazilian industrial electrical incumbent, though significantly larger and broader in scope than Qualitronix.
• Legrand Brazil: Global leader in electrical and digital building infrastructure, with strong presence in Brazilian wiring devices, switches, and home automation. Comparable as a multinational incumbent competing in the same product categories.
• ABB Brazil: Global electrical equipment and automation giant serving industrial, commercial and residential segments in Brazil. Overlaps with Qualitronix in industrial relays, protection devices and automation controls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@QualitronixTecnologia
• Facebookfacebook.com/qualitronixtecnologia
• LinkedInlinkedin.com/company/qualitronix
• Instagraminstagram.com/qualitronix
• TikToktiktok.com/@qualitronix

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualitronix