What Knot Springs does

Knot Springs operates a single-location wellness social club in Portland, Oregon, under the legal entity Bob's Spa LLC. Founded in 2016 and operating from 33 NE 3rd Ave Ste. 365 (open 7am-9pm daily), the business centers on a hydrotherapy facility — temperature-controlled hot pools, a 104°F caldarium with jets, a 47°F cold plunge, a dry sauna, and a steam room with essential oils — overlooking the Willamette River and downtown skyline. Treatment services (nine massage styles, four facial treatments, foot rubs) are bundled with a 75-minute Springs visit, and the company complements this with a modern gym, 12+ weekly fitness class formats, 1-on-1 personal training, and a curated Maak Lab body care retail line. Staffing is approximately 30 licensed massage therapists, 4 licensed estheticians, and 14+ movement instructors, supporting a service-intensive operating model.

The revenue model combines one-time service transactions (Springs $69-$89, massage $189-$219, facials $209-$239, foot rubs $159, classes $19) with recurring memberships (All Access at $400/month or $4,320/year under a 12-month contract; Wellness Circle at $799/year), prepaid 10-visit packs, personal training subscriptions, gift cards, and retail. The go-to-market is direct-to-consumer: bookings flow through the company's own try.be-powered platform for groups up to four, with phone/email support for larger parties; marketing runs through Instagram, TikTok, email, referral programs, and community events. The company is independently owned (no venture or PE funding disclosed) and serves adult wellness consumers 18+ in the Portland metro, framing itself as a community-oriented "Wellness Social Club" rather than a traditional spa.

Name

Knot Springs

Legal name

Bob's Spa LLC

Website

https://knotsprings.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Knot Springs is a Portland-based wellness social club operating a single flagship facility that combines hydrotherapy, massage, skincare, fitness classes, and personal training under a direct-to-consumer membership and pay-per-visit model for adult consumers.

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

NAICS

Fitness and Recreational Sports Centers (71394), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

Keywords

• Wellness social club
• Hydrotherapy spa
• Massage therapy services
• Group fitness classes
• Wellness memberships

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Service Sessions (à la carte): One-time purchases of individual services including Springs visits ($69-$89), fitness classes ($19), massage treatments ($189-$219), skincare ($209-$239), and foot rubs ($159). Each treatment includes a Springs visit as part of the experience.
2. All Access Membership: Premium membership offering unlimited Springs visits, group fitness classes, gym access, plus 4 complimentary guest passes per year, priority booking, and member pricing on treatments. $400/month or $4320/year with 12-month contract required.
3. Wellness Circle Membership: Flexible membership with 1 free Springs and fitness visit per month, additional Springs visits discounted to $55, 30% off all other services, and early bird booking access. One-time annual fee of $799.
4. Visit Packs: Prepaid bundles of 10 discounted visits of the same type. Springs 10-pack for $700 (valid for any time slot), Class 10-pack for $150 (valid for any class). Valid for 90 days from purchase date.
5. Personal Training: 1-on-1 coaching sessions with trainers. 4 sessions/month for $460 or 8 sessions/month for $840. Members receive 30% discount. One month commitment required.
6. Gift Cards: Gift cards redeemable towards Springs Visits, Treatments, Classes, Personal Training and retail. No expiration date where prohibited by law.
7. Retail Products: Body care products (shampoo, conditioner, body wash) and salt scrubs sold at the facility or via email inquiry for local pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Knot Springs operates a single-location Wellness Social Club in Portland, Oregon, anchored by The Springs hydrotherapy oasis (hot pools, sauna, steam room, cold plunge) and offering a bundled portfolio of massage (9 styles), skincare facials (4 styles), foot rubs, group fitness classes, and 1-on-1 personal training. Revenue is generated through pay-as-you-go session fees, recurring memberships (All Access and Wellness Circle), prepaid Visit Packs, gift cards, and on-site retail of exclusive Maak Lab body care products.

Product overview

Knot Springs is a Wellness Social Club offering a unified hospitality and wellness experience centered around its core hydrotherapy offering, The Springs. The product portfolio comprises: (1) The Springs hydrotherapy oasis with hot pools, sauna, steam room, and cold plunge; (2) Treatment services including Massage (9 styles), Skincare (4 facial types), and Foot Rubs; (3) Group Fitness Classes (yoga, pilates, HIIT, TRX, strength training); (4) Personal Training 1-on-1 coaching; (5) Membership programs (All Access unlimited, Wellness Circle monthly, and Visit Packs); and (6) Retail products including body care items made by Maak Lab and gift cards. All treatment services include a Springs visit as part of the experience.

Differentiator

Problem solved

Functional benefit

Products and services

• The Springs

Quantifiable outcome

• Wellness Circle membership worth over $1,300 in value for $799/year
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maak LabcoreStrategic or Co-development PartnerLocal Portland maker that crafts signature body care products exclusively for Knot Springs, including Soil Seedling and River Mint product lines (shampoo, conditioner, body wash) and custom salt scrubs for foot rub treatments. Products available for purchase at the facility or for local pickup.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Remedy Place: NYC/LA 'social wellness club' offering contrast bathing, infrared sauna, hyperbaric oxygen, cryotherapy, and recovery services under a membership model. Closest analog to Knot Springs' combined hydrotherapy + fitness + community positioning.
• Othership: Toronto/NYC-based bathhouse and social wellness club combining saunas, cold plunges, and steam rooms with group programming and memberships. Closest direct peer in concept (hydrotherapy + community/social club + urban flagship model).
• The Now: Modern, design-forward massage studio chain with multiple California locations offering focused, accessible massage services. Comparable in service philosophy (boutique massage + membership) and target demographic.
• HEIMAT (and similar urban spas): Los Angeles-based luxury wellness house combining spa, fitness, food, and community under a single membership. Comparable in the destination-style urban wellness social club format.
• Aire Ancient Baths: Multi-city luxury bathhouse operator (NYC, Chicago, London, Barcelona) offering thermal baths, massages, and body treatments in a hospitality-style setting. Highly comparable urban hydrotherapy + spa treatment mix.
• Bathhouse (NYC): Williamsburg-based social bathhouse combining hot tubs, cold plunge, sauna, and a restaurant/bar in a hospitality-driven setting. Direct competitor in the urban 'social wellness' positioning.

Broad incumbents

• Equinox Fitness: Premium urban fitness club chain that has expanded into spa, recovery, and wellness services at flagship locations. Comparable in premium membership model, urban real estate footprint, and demographic targeting.
• Hand & Stone Massage and Facial Spa: National membership-based massage and facial spa franchise. Comparable in massage + facial service mix and subscription/membership revenue model, though operates as a mass-market franchise rather than boutique urban destination.
• Six Senses Hotels Resorts Spas: Global luxury hospitality brand with deep wellness programming including hydrotherapy, spa treatments, and fitness. Comparable in service philosophy and target demographic, but operates resort/lodging destinations rather than urban day-use clubs.

Regional players

• Portland Japanese Garden / Lodge at Cascade Locks (regional wellness destinations): Pacific Northwest wellness/hospitality destinations that compete for the same Portland metro wellness consumer mindshare (e.g., lodge spas, McMenamins, Timberline). Comparable in drawing regional wellness tourism and competing for local discretionary spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/knotsprings
• TikToktiktok.com/@knotsprings
• LinkedInlinkedin.com/company/knot-springs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knot Springs