INSO MEDIAS GROUP

What INSO MEDIAS GROUP does

INSO MEDIAS GROUP is a private French multi-media group headquartered in Paris, founded in 2011, operating across audiovisual production, digital publishing, podcasts, print, and live events. The group is structured around five thematic newsrooms (covering high-tech, business, and general discovery) and three regional antennae, with core assets including INSO TV (a TV channel dedicated to geek and digital culture producing roughly 200 hours of original content per month and organizing approximately 30 events annually), Insomniac.fr (an infotainment webzine that reported 30 million monthly page views at peak), Inso Business News (a business media platform for entrepreneurs launched in 2013), and Inso Mag (a quarterly print magazine distributed in 47 French grandes écoles). The group also coordinates the Confédération des Radios de Grandes Ecoles (CRGE), a network of 50 student radio stations across institutions including HEC, ESSEC, Polytechnique, and Sciences Po, reaching over 150,000 Grande Ecole students, and operates a podcast slate of roughly 10 shows distributed via iTunes and Spreaker.

The underlying platform is a multi-format content engine combining INSO TV Production (audiovisual services established 2014, with 1,565 hours of content produced in 2015 across four free-to-air and two premium subscription platforms), web properties, podcast distribution, and event production. INSO produces original content designed per-platform — different formats for Facebook versus YouTube, for example — and packages a hybrid radio/TV/theater format called What The Fake Show (WTFS). Premium content is gated behind Inso Network Premium subscriptions and Lim'On Card membership, with site access restricted to subscribers since January 2017.

The business model combines four revenue streams: premium subscription content (Inso Network Premium, Lim'On Cards), advertising and sponsorship tied to platform-specific content production, B2B communication services (editorial marketing across physical and digital media, consulting, event organization under the Services aux entreprises line), and event organization through partnerships (including the Sons of Anarchy convention with Ultimevents and Avengers special with OUAT). The customer base is horizontally diversified across four segments — Grandes Écoles students (primary), youth 15-30 geek-culture consumers, entrepreneurs/SMBs, and B2B corporate clients — with no disclosed revenue concentration, funding history, or financials in the public record.

Name

INSO MEDIAS GROUP

Legal name

INSO MEDIAS GROUP

Website

https://insomedias.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

INSO MEDIAS GROUP is a private French multi-media group producing audiovisual content, podcasts, a webzine, and a print magazine for French grandes écoles students, youth aged 15-30, entrepreneurs, and B2B corporate clients, anchored by INSO TV and the CRGE student radio network.

Ownership category

akta.pro rank

Product category

Multimedia Content Production & Communication Services

NAICS

Television Broadcasting Stations (51612), Radio Broadcasting Stations (516110), Public Relations Agencies (541820)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industry

Media Relations & Press Office Services (MPAAADAI)

Keywords

• Multimedia content production
• Audiovisual production services
• Digital media publishing
• Corporate communication services
• Event organization services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Subscription Content: Inso Network Premium subscription providing access to exclusive content on INSO.TV. Also partnered with Limon Cards for premium content access.
2. B2B Communication Services: Corporate communication services including innovative marketing solutions, editorial marketing across physical and digital platforms, and consulting services for clients.
3. Advertising and Sponsorship: Content production for specific platforms (Facebook, YouTube) with sponsorship arrangements. Original content designed to meet precise specifications for format, rhythm, distribution platform, and content sponsorship.
4. Event Organization: Organization and co-organization of events including conventions, live shows, and promotional events. Revenue generated through event partnerships and sponsorships.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

INSO MEDIAS GROUP is a French multi-media group that produces original audiovisual programs and delivers innovative communication services. Its core activities span television (INSO TV), infotainment webzines (Insomniac.fr, Inso Business News), podcasts, a quarterly print magazine (Inso Mag), and the CRGE network of 50 campus radio stations, complemented by B2B corporate communication and event organization services.

Product overview

INSO MEDIAS GROUP is a multi-media group focused on information and communication targeting French grandes écoles students and youth. The company operates a platform-plus-channels model centered around INSO TV (TV channel for geek culture with ~200 hours/month content production) and INSO TV Production (audiovisual production services). Supporting digital brands include Insomniac.fr (infotainment webzine for gaming, cinema, high-tech with 30M monthly page views), Inso Business News (entrepreneurship and business trends), and a podcast network (REC, L'interview, Good Morning Insomniac, Critik, ITECH). The company also publishes Inso Mag (quarterly print magazine distributed in 47 grandes écoles) and operates the CRGE radio confederation network of 50 campus radios. Business services include corporate communication strategy, editorial marketing, and event organization. The group comprises 5 thematic newsrooms and 3 regional antennae.

Differentiator

Problem solved

Functional benefit

Brands

• Insomniac.fr: Webzine infotainment platform covering video games, cinema, high-tech, and lifestyle with 30 million monthly page views and target audience aged 15-30.
• Inso Business News
• INSOMNIAC Podcast Network
• Emjy Stark
• Lim'On Cards
• Inso4

Products and services

• INSO TV A TV channel dedicated to geek and digital culture targeting students and youth. Produces and broadcasts nearly 200 hours of new content each month and covers geek events in France and internationally. Available across 4 free-to-air and 2 premium subscription platforms.
• Insomniac.fr Infotainment webzine covering video games, cinema, high-tech, and lifestyle. Reached 1 million average views in 2013 and 30 million page views per month, targeting an audience aged 15-30.
• Inso Business News A business reference media serving entrepreneurs and project leaders, covering entrepreneurship, business trends, marketing, communication, and personal development. Targets students, entrepreneurs, and CSP+ audiences.
• Inso Mag

Quantifiable outcome

• 30 million page views per month on Insomniac webzine
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OUATcoreStrategic or Co-development Partner · 14 April 2015Partnership with OUAT to produce the What The Fake Show (WTFS) special Avengers event on April 21, 2015 at Theatre L'Alliance Francaise in Paris. The hybrid entertainment show combined radio, television, and theater elements.
• AudigameminorStrategic or Co-development Partner · 14 April 2015Partnership with Audigame for the What The Fake Show Avengers special event. Audigame is described as the first audio game platform where players control characters with their voice.
• UltimeventscoreStrategic or Co-development Partner · 26 February 2015Partnership with Ultimevents to organize the first Sons of Anarchy convention in France. The convention took place February 28 to March 1, 2015 at the Grand Rex cinema in Paris, featuring the American cast of the FX series. INSO TV contributed its event organization expertise and media reach.
• Confederation des Radios de Grandes Ecoles (CRGE)coreStrategic or Co-development Partner · 1 January 2011The CRGE is a student radio confederation created in 2011 that unites 50 radio stations across prestigious French grandes écoles including HEC, ESSEC, Polytechnique, Sciences Po, and engineering schools. INSO MEDIAS produces content for this network.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Numerama: French digital media outlet focused on technology, digital culture and geek topics for a tech-savvy audience. Closely aligned editorially with Insomniac.fr's high-tech and digital culture content.

Direct peers

• Game One: Canal+-owned French TV channel dedicated to gaming, esports and geek culture. Direct analogue to INSO TV in terms of format (TV-first), audience (French youth/gamers) and editorial focus on video games, e-sport and pop culture.
• Melty: French digital media network (now part of Webedia) targeting 15-30 year-old audiences with content on entertainment, gaming, lifestyle and pop culture. Closely mirrors Insomniac.fr's webzine infotainment positioning toward the same demographic.
• Allocine: Leading French entertainment database and media site covering cinema, TV and pop culture. Overlaps with INSO's cinema and geek-culture coverage targeting the same French-speaking entertainment audience.
• Konbini: France-based digital media company focused on youth culture, music, entertainment and lifestyle, distributed across web, social and video. Comparable to INSO in audience (15-30 urban French) and multi-platform youth content approach.

Broad incumbents

• Webedia: Largest French digital media group (owned by Mediawan) operating entertainment, gaming, beauty and lifestyle properties (Allocine, Pure People, Melty, Jeuxvideo.com). Competes with INSO for the same French youth entertainment and gaming audiences but at significantly greater scale.
• CCM Benchmark Group: French digital media publisher behind tech-oriented outlets (Numerama, Clubic, Les Numériques). Comparable to Inso Business News in delivering French-language technology and digital culture content to engaged audiences.
• M6 Group: Major French private TV broadcaster (M6, W9, 6play, RTL) with diversified youth and entertainment programming. A broader incumbent that competes with INSO TV for French youth TV ad budgets and content attention.
• BFM TV (RMC BFM): Major French continuous news broadcaster owned by CMA Media. Comparable to INSO in operating a thematic TV/news brand in France and pursuing a multi-platform (TV + digital + radio) distribution strategy.
• Canal+: Leading French premium pay-TV operator and content producer (parent of Game One). Represents the scaled, subscription-based model that INSO's Inso Network Premium attempts to emulate in a niche segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INSO MEDIAS GROUP