Konbini
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Konbini firmographics
Firmographics- Name
- Konbini
- Legal name
- Konbini
- Website
- https://konbini.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Konbini industry classification
Industry- Product category
- Digital Pop-Culture Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Sound Recording Industries (512)
- SIC
- Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Podcast Video Podcast Hosting & Multi-Platform Publishing (MPACADAM)
Keywords
Where Konbini is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Konbini business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels4 records
Marketing channels8 records
Konbini product offering
Product offeringCore offering
Konbini operates a French-language digital media platform producing original pop-culture editorial, video series, podcasts, and radio content covering music, cinema, sports, gaming, lifestyle, society, and internet trends, monetized through advertising sales and sponsored brand-partnership content programs including co-productions with Prime Video, Allianz, and Apple Music.
Product overview
Konbini is a French digital media entertainment platform offering pop culture coverage across multiple content formats and channels. The core platform (konbini.com) delivers articles and videos covering music, cinema, series, sports, food, fashion, technology, and society. The product portfolio includes themed video playlist series (Fast & Curious, Top 1, VF, Video Club, Decale, SmallTalk podcast), branded content channels (Pépite with Prime Video, Les Étincelants with Allianz, Healthyvores), and the NUMBERS music show co-produced with Apple Music. Konbini also operates Konbini Radio, a dedicated podcast platform, and JO 2024 Olympics coverage hub. The platform generates revenue through advertising and brand partnership content (Partenaires) featuring sponsors like Darty, Banque Populaire, WWF, MINI, and Peugeot.
Differentiator
Problem solved
Functional benefit
Brands
- Pépite: A branded content section on Konbini featuring curated entertainment content in partnership with Prime Video
- Les Étincelants
- Healthyvores
Products and services
- Konbini Website & Content Platform French-language digital media platform offering pop-culture editorial articles and videos across music, cinema, sports, gaming, food, fashion, society, and internet-trend categories for young French-speaking audiences.
- SmallTalk Podcast Celebrity-interview podcast hosted by David Castello-Lopes in which guests discuss everything except their celebrity status, distributed via Konbini's podcast platform.
- Konbini Radio Radio streaming service operated by Konbini, distributing music and pop-culture audio programming to online listeners.
- NUMBERS (Music Interview Show with Apple Music) Music interview show co-produced with Apple Music that examines artists' careers through numerical data and statistics, hosted by Sandra Gomes.
- Pépite (Branded Content Channel with Prime Video) Branded content channel showcasing curated entertainment picks sponsored by Prime Video, featuring editorial selections, video essays, and guest film discussions.
- Les Étincelants (Branded Content Channel with Allianz) Sponsored sports and athlete content channel produced with Allianz, featuring athlete profiles, coaching tips, everyday routines, and mental-preparation segments.
- Healthyvores (Reality Series with Aprifel) Reality-series-style branded content program about healthy living and food, produced across multiple seasons in partnership with Aprifel, the French promotional body for fruits and vegetables.
- Brand Partnership Services (Partenaires) Branded content production service for advertisers, producing sponsored articles, video series, and editorial collaborations distributed across the Konbini platform with partners including Darty, Banque Populaire, WWF, MINI, Peugeot, CIC, and MAAF.
- JO 2024 Olympics Coverage Hub Dedicated editorial hub for the Paris 2024 Olympic Games, featuring news coverage, champion profiles, the J.OFF video series, and social-media reaction content.
Companies that use Konbini
Customer profileSegments3 records
Ideal customer profiles2 records
Konbini technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Konbini partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Apple MusiccoreApple Music co-produces NUMBERS, a new interview show with Konbini where an artist's career is examined through statistics and figures. Orelsan was the inaugural guest, with host Sandra Gomes leading the show co-produced by both Apple Music and Konbini.
- DartyminorDarty partners with Konbini on branded content articles and videos, such as 'Les objets prennent vie chez Darty' (Objects come to life at Darty), produced as part of Konbini's Partners content section.
- Banque PopulaireminorBanque Populaire collaborates with Konbini on branded content, featuring creator Ilyes Djadel in content about youth memories ('Ilyes Djadel et ses souvenirs de jeunesse'), distributed through Konbini's Partners section.
- WWFminorWWF partnered with Konbini at Cannes Film Festival to highlight environmental topics, specifically the importance of Posidonia seagrass in the Mediterranean, produced as branded editorial content.
- PeugeotminorPeugeot collaborates with Konbini on branded editorial including film poster descriptions with director Ben Haddad and casting express content at Cannes, part of the Partners content program.
- MAAF (Assurance)minorMAAF partners with Konbini on the 'Sur le palier' content series featuring creators Mariahappymeal and Félix Junier, published as branded content in the Partners section.
- AllianzcoreAllianz sponsors Les Étincelants, a branded content initiative on Konbini featuring athlete profiles, sports coaching content (Coach oui Coach), everyday athlete routines (Everyday Routine), and mental preparation tips (Mental Sportips).
- Prime Video (Amazon)corePrime Video sponsors the Pépite franchise on Konbini, featuring curated film and entertainment content including 'La Pépite de' segments where guests share their favorite films, video content, and articles. The Pépite brand carries Prime Video branding.
- OpelminorOpel partners with Konbini on branded content series 'Rookie Days' featuring Lonni, published through the Partners section.
- CICminorCIC partnered with Konbini on branded content about watching Karmine Corp esports matches in a cinema, part of the Partners editorial section.
- Apitif / AprifelcoreAprifel (promotional body for fruits and vegetables) sponsors Healthyvores, a reality-series-style branded content program on Konbini about healthy eating and lifestyle, produced across three seasons.
Recent moves6 records
Expansion highlights5 records
Konbini competitors and assessment
Company assessmentDirect peers
- Brut. Brut is a French-founded global digital media company producing short-form video news and entertainment content targeted at young audiences. It is a direct competitor to Konbini in the French youth digital media space, with overlapping coverage of pop culture, news, and branded video content.
- Numerama: Numerama is a French digital media outlet covering technology, internet culture, and digital society. It overlaps with Konbini's Internet/Techno content category and competes for the same French digitally engaged audience and tech-adjacent brand partnerships.
- Madmoizelle: Madmoizelle is a French independent digital media brand covering pop culture, feminism, lifestyle, and society for young women. It shares Konbini's French-language youth audience targeting and editorial-led content model, making it a directly comparable niche digital publisher.
- France.tv Slash: France.tv Slash is the youth-oriented digital arm of France Télévisions, producing short-form video, pop culture, and society content aimed at young French audiences. It is a public-broadcaster-backed direct competitor in the same French Gen Z/millennial pop culture content category as Konbini.
- Slate.fr: Slate.fr is the French edition of Slate, producing digital editorial on news, culture, and society for educated French readers. It is comparable to Konbini's Society and Opinions coverage and competes for the same advertiser base seeking premium French digital media inventory.
- Loopsider: Loopsider is a French digital-first media brand producing short documentaries and branded video content on society, culture, and entertainment for younger audiences. It competes directly with Konbini for French youth attention and brand partnership budgets, with a similar video-led native content model.
Broad incumbents
- Webedia: Webedia is a leading French digital media group operating large properties like Allocine, Purepeople, and Melty across entertainment, celebrity, and pop culture. It is a broader incumbent that competes with Konbini for both audience and brand sponsorship revenue in the French entertainment media market.
- Vice Media: Vice is a global youth-oriented digital media company producing editorial, video, and documentary content on culture, music, and society. While global in scope, its French operations and youth-focused branded content approach overlap materially with Konbini's model.
- BuzzFeed: BuzzFeed is a US-founded global digital media company producing viral editorial, video, and pop culture content for younger audiences with substantial branded content operations. It shares Konbini's youth-focused editorial voice, branded franchise model, and reliance on social distribution.
Others
- Konbini (parent: Media group operations) / Herstory Media: Herstory is a French digital media outlet for women visible from the Konbini footer as a sister brand. While not a direct competitor, it illustrates the broader French independent digital media ecosystem in which Konbini operates and shares audience overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Konbini social profiles
Digital presenceKonbini financial estimates
Financial estimateRevenue estimate
Valuation estimate
Konbini leadership team
Management profileNumber of profiles
Profiles3 records
Konbini funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Konbini M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Konbini
What does Konbini do?
Konbini operates a French-language digital media platform producing original pop-culture editorial, video series, podcasts, and radio content covering music, cinema, sports, gaming, lifestyle, society, and internet trends, monetized through advertising sales and sponsored brand-partnership content programs including co-productions with Prime Video, Allianz, and Apple Music.
Is Konbini a public or private company?
Konbini is a private company. It is classified as private equity controlled and is currently operating.
When was Konbini founded?
Konbini was founded in 2008. It employs 11 to 50 people.
Where is Konbini based?
Konbini is headquartered in Paris, France, in the Europe region.
Who are Konbini's main competitors?
Direct peers on record are Brut., Numerama, Madmoizelle, France.tv Slash, Slate.fr and Loopsider. Broad incumbents are Webedia, Vice Media and BuzzFeed. Konbini (parent: Media group operations) / Herstory Media is listed as an others.
Does Konbini have an API?
No public API is recorded for Konbini.
What industry is Konbini in?
Konbini's product category is Digital Pop-Culture Media. Its primary akta.pro industry code is MPACADAM, Podcast Video Podcast Hosting & Multi-Platform Publishing. Its NAICS code is 516210 and its SIC code is 2741.