What Ortopedia does

Ortopedia is a privately held Turkish orthopedic footwear manufacturer and retailer, founded in 2001 and headquartered in Istanbul, operating under the legal entity ERKA Mağazacılık A.Ş. The company designs, produces, and sells genuine leather orthopedic shoes organized into three core lines: children's orthopedic footwear (sizes 18-40, including first-step and arch-support constructions aimed at healthy foot development), women's footwear (heels, comfort shoes, sneakers, sandals, boots, diabetic and hostess shoes), and men's footwear (comfort, classic, diabetic, and daily wear). Supporting the core range are accessories including the Ortopedik Tabanlık orthopedic insoles, slippers, silver socks, and orthoses. A sub-brand, Rocco Rich, extends the women's fashion-boot assortment, and the company also distributes third-party brands (Igor rain boots, Buckhead children's shoes) through its own channels.

The technical differentiators are craft- and anatomy-driven rather than digital: 100% genuine leather construction (external, lining, and insole), handcrafted production to European standards, anatomical lasts, and a Podoskop foot-scanning service offered free in physical stores for personalized fitting. The company runs a true multi-channel direct-to-consumer go-to-market: five branded physical stores in Turkey (including Mall of İstanbul and Forum İstanbul locations), a Ticimax-powered e-commerce storefront at ortopediashoes.com, and an active export operation reaching more than 15 countries, with particular strength in Eastern Bloc markets. The pricing model is unit-based with prices ranging from approximately ₺675 to ₺5,625, 3-installment no-interest payment options, free shipping over ₺800, and promotional discounts of 10-52%. Customer engagement spans the website, email/SMS newsletter, 24/7 WhatsApp support, and educational blog content covering foot health and orthopedic footwear selection.

The company is 100% domestically owned Turkish capital, employs 51-100 people, and is led by founder/CEO Emirhan Dadaşoğlu, who oversees product design, development, and production. There are no disclosed funding rounds, institutional investors, M&A activity, or AI/technology platform initiatives in the source data; growth to date has been organic through retail expansion, e-commerce buildout, and export development.

Name

Ortopedia

Legal name

ERKA Mağazacılık A.Ş.

Website

https://ortopediashoes.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Ortopedia is a privately held Turkish orthopedic footwear company that designs, manufactures, and retails genuine leather orthopedic shoes and insoles for children, women, and men through 5 branded retail stores in Turkey, a DTC e-commerce site, and exports to 15+ countries.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear Manufacturing (316210)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industries

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG), Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

Keywords

• Orthopedic footwear
• Leather shoes
• Ergonomic shoes
• Children's orthopedic shoes
• Foot care products

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Orthopedic Footwear Sales: Direct sales of orthopedic shoes, sandals, boots, and accessories through e-commerce and retail stores. Revenue is generated through one-time product purchases with installment options available (3 installments with no interest).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ortopedia designs, manufactures, and sells genuine leather orthopedic footwear for children, women, and men. The company distributes through its own e-commerce platform, five physical retail stores in Turkey, and international export to more than 15 countries, drawing on more than 40 years of combined industry expertise since its 2001 founding.

Product overview

Ortopedia is an orthopedic footwear company operating as a single unified product line of orthopedic shoes and accessories. The portfolio consists of three main product lines: children's orthopedic shoes (Ortopedik Çocuk Ayakkabısı) with arch support and firm ankle construction for healthy foot development, women's footwear (Kadın Ayakkabısı) including heels, comfort shoes, sneakers, and sandals in genuine leather with anatomical design, and men's orthopedic shoes (Erkek Ayakkabısı) featuring comfort, classic, and diabetic footwear options. Supporting the core footwear lines are accessory products including orthopedic leather insoles (Ortopedik Tabanlık) with anatomical support features, slippers and sandals (Terlik/Sandalet) for both genders, and boots (Bot) for men and women. The company also distributes third-party brands Igor (rain boots) and Buckhead (children's shoes) through its retail channels. Products are handmade with genuine leather and manufactured under European standards with active exports to over 15 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Rocco Rich: A sub-brand referenced on product listings for women's postal/fashion boots (e.g., 'Rocco Rich Hakiki Deri Kadın Postal Fermuarlı Çizme 2256 SİYAH').

Products and services

• Children's Orthopedic Shoes Genuine leather orthopedic footwear designed for children, sold to parents and families seeking corrective and supportive shoes for growing feet.
• Women's Orthopedic Shoes Genuine leather orthopedic shoes for women addressing foot health, comfort, and corrective support needs.
• Men's Orthopedic Shoes Genuine leather orthopedic shoes for men focused on foot support, comfort, and posture correction.
• Footwear Accessories Complementary accessories supporting the orthopedic footwear line, sold alongside the core shoe categories.

Quantifiable outcome

• 6 out of 10 people have foot problems, which can be prevented with proper orthopedic footwear from an early age
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Birkenstock: Global leader in contoured footbed comfort footwear with strong orthopedic positioning. Directly comparable to Ortopedia's orthopedic/comfort category, though Birkenstock operates at significantly greater scale across both D2C and wholesale.
• ECCO: Danish vertically integrated leather footwear manufacturer with comfort lines (e.g., BIOSYSTEM). Comparable manufacturing and leather-craftsmanship narrative, broader portfolio, similar international footprint.
• Scholl (Calzaturificio Scholl): Iconic orthopedic/foot-health footwear brand with deep European heritage. Comparable comfort and orthopedic positioning with a far larger retail and wholesale presence across Europe, the MENA region's natural neighboring region to Turkey.

Emerging players

• Aetrex: Orthotics and comfort footwear brand with proprietary Albert scanner for foot analysis—analogous to Ortopedia's Podoskop scanning service. Direct overlap in arch support and customization technology.

Direct peers

• Dr. Comfort: Specialist in diabetic and orthopedic therapeutic footwear distributed through medical channels. Ortopedia sells comparable diabetic lines for men and women, placing it in the same medical-footwear peer set.
• Dansko: Comfort and professional footwear brand known for clogs and standing-all-day shoes (including hostess categories—comparable to Ortopedia's hostess line). Shares the orthopedic/comfort specialty positioning.
• Mephisto: French-based comfort and orthopedic footwear brand with proprietary technologies (e.g., Soft-Air, Shock-Absorber) and emphasis on handcrafted leather construction. Closely aligned with Ortopedia's comfort-leather-orthopedic positioning and price point.
• Vionic: US-based orthotic footwear brand with APMA-accepted designs targeting foot pain relief. Comparable to Ortopedia's diabet8c and arch-support positioning, with strong D2C and retail health-channel partnerships.

Others

• G.H. Bass (Footwear): Heritage leather footwear brand offering loafers and similar categories overlapping with Ortopedia's women's and men's comfort lines. Useful as a comparable for leather craftsmanship and direct sales within the same Turkish-relevant comfort segment.
• IGOR (Slovenia): Slovenian manufacturer of wellington/rain boots and children's footwear that Ortopedia already distributes as a third-party brand. Useful as a comparitor for both the children's footwear segment and European-exportable specialty footwear categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ortopediarocco
• Facebookfacebook.com/ortopediarocco
• LinkedInlinkedin.com/company/ortopediafootwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortopedia