Detour
Detour is a Herndon, Virginia-based B2B/B2G branding agency that delivers strategy, visual identity, website design, and corporate video services to government contractors, real estate firms, IT consultants, and B2B consultancies through a four-phase project model.
- Company typePrivate
- Founded2016
- HeadquartersHerndon, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Detour does
Detour (legal entity: DEtour LLC) is a privately held, Herndon, Virginia-based branding and creative services agency founded in 2016, structured around a four-phase delivery methodology — Discovery & Audience Alignment, Visual Identity & Messaging Development, Digital Presence & Experience Design, and Brand Launch & Activation. Its service portfolio centers on core offerings (Brand Strategy & Positioning, Visual Identity Design, Logo Design, Website Redesign, and Messaging Framework Development) supplemented by add-on modules (Corporate Video Production, Stationery Branding, Brand Guidelines Development, and Branded Sales Collateral). There is no proprietary technology platform underlying the offering; the firm's outputs are human-delivered creative and web builds, with the website itself published on the Framer no-code platform.
Detour firmographics
Firmographics- Name
- Detour
- Legal name
- DEtour LLC
- Website
- https://detourb.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Detour is a Herndon, Virginia-based B2B/B2G branding agency that delivers strategy, visual identity, website design, and corporate video services to government contractors, real estate firms, IT consultants, and B2B consultancies through a four-phase project model.
- Ownership category
- akta.pro rank
Detour industry classification
Industry- Product category
- Branding and Creative Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Detour is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Detour business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branding and Creative Services: Detour generates revenue through project-based professional services including strategic branding, visual identity design, website redesign, and corporate video production. Services are delivered through a guided, collaborative process with defined phases (Discovery, Visual Identity Development, Digital Presence Design, Brand Launch).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Detour product offering
Product offeringCore offering
Detour is a B2B and B2G branding agency that delivers strategic brand positioning, visual identity systems, website redesign, and corporate video production for structured businesses. Services are sold as project-based engagements delivered through a four-phase process: Discovery & Audience Alignment, Visual Identity & Messaging Development, Digital Presence & Experience Design, and Brand Launch & Activation.
Product overview
Detour is a B2B and B2G branding agency offering a unified service portfolio centered on strategic branding, visual identity design, and digital presence development. The core offerings include Brand Strategy & Positioning, Visual Identity Design, Logo Design, Website Redesign, and Messaging Framework Development. These core services are supported by add-on modules including Corporate Video Production, Stationery Branding, Brand Guidelines Development, and Branded Sales Collateral. All services are delivered through a four-stage process: Discovery & Audience Alignment, Visual Identity & Messaging Development, Digital Presence & Experience Design, and Brand Launch & Activation.
Differentiator
Problem solved
Functional benefit
Companies that use Detour
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Detour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Detour partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Detour competitors and assessment
Company assessmentDirect peers
- C42D: New York–based B2B branding and creative agency of similar size, focused on brand positioning, visual identity, and digital presence for B2B and B2G clients. Closely comparable buyer and scope.
- BrandExtract: Houston-based B2B brand strategy and creative agency of comparable size, focused on rebranding, messaging, and digital presence for mid-market and enterprise clients. Closely aligned to Detour on offering, buyer profile, and project-based delivery model.
- Traction: B2B branding and creative agency serving mid-market and enterprise technology and services companies, with positioning, visual identity, and website work comparable to Detour's service mix.
- Extractable: Digital experience and brand agency combining strategy, design, and web development for financial services and B2B clients. Comparable to Detour on integrated brand + website + digital offering.
- Wallace Carlson: Minneapolis-based B2B marketing and branding agency offering brand identity, websites, and sales enablement. Similar scale and project-based delivery model to Detour.
- Barba Creative: Full-service creative agency providing brand strategy, identity, and digital work for B2B and consumer clients. Comparable positioning, scope, and firm size to Detour.
Emerging players
- COLLINS: Brand and experience design firm with strong B2B and consumer brand work, positioned as a higher-end creative alternative. Partial overlap with Detour on brand strategy and visual identity engagements.
Broad incumbents
- Landor: Large global branding and design firm (WPP) with deep experience in brand strategy, visual identity, and corporate branding. A scaled incumbent in many of the same B2B/B2G brand engagements Detour pursues.
- Siegel+Gale: Global brand strategy and design consultancy offering brand positioning, naming, visual identity, and digital experience. Operates at a larger scale across B2B and B2C, overlapping with Detour's core brand strategy and visual identity work.
- Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation. Competes for the same enterprise and government-adjacent brand engagements, but at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Detour social profiles
Digital presenceDetour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detour leadership team
Management profileNumber of profiles
Detour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detour
What does Detour do?
Detour is a B2B and B2G branding agency that delivers strategic brand positioning, visual identity systems, website redesign, and corporate video production for structured businesses. Services are sold as project-based engagements delivered through a four-phase process: Discovery & Audience Alignment, Visual Identity & Messaging Development, Digital Presence & Experience Design, and Brand Launch & Activation.
Is Detour a public or private company?
Detour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Detour founded?
Detour was founded in 2016. It employs 11 to 50 people.
Where is Detour based?
Detour is headquartered in Herndon, United States, in the North America region.
How does Detour make money?
One revenue line is on record: branding and Creative Services.
Who are Detour's main competitors?
Direct peers on record are C42D, BrandExtract, Traction, Extractable, Wallace Carlson and Barba Creative. COLLINS is listed as an emerging player. Broad incumbents are Landor, Siegel+Gale and Interbrand.
Does Detour have an API?
No public API is recorded for Detour.
What industry is Detour in?
Detour's product category is Branding and Creative Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.