What Simply Supper does

Simply Supper is a privately held, family-owned meal assembly and ready-to-cook meal business headquartered in Edmonton, Alberta, founded in 2006 by Monita Chapman. The company operates two retail storefronts in Edmonton (Riverbend/Rabbit Hill in the south and Albany Square in the north) and serves the Greater Edmonton Area through online ordering with pickup or local delivery, including tiered delivery fees to surrounding communities such as Sherwood Park, St. Albert, Leduc, Devon, Beaumont, Spruce Grove, Stony Plain, and Fort Saskatchewan.

The core product is a monthly-rotating menu of ready-to-cook meal packages offered in two serving formats (2-3 or 4-6 servings) and multiple bulk tiers (3, 6, 9, 12, and 18 meals), with per-serving pricing of approximately $6.80 to $9.00. The service is delivered through three formats: 'You Assemble' (customer books in-store sessions to assemble their own meals), 'We Assemble' (staff prepares meals for pickup or delivery), and grab-and-go 'Fresh-2-Go' and 'Ready-2-Go' options. The portfolio has expanded to include Simply Solo single-serving meals, Simply Bake oven-ready meals, Simply Slowcooker kits, breakfast items, side dishes, desserts, and gluten-free SKUs. Recipes are held as proprietary trade secrets and not disclosed to customers.

The business model is direct-to-consumer and primarily transactional: pre-paid meal package orders, gift card sales (never-expiring, any denomination), in-store frozen/fresh meal sales on a first-come basis, and private party event bookings (groups of 6-12). Pricing follows a volume discount structure with additional delivery fees and a minimum 3-meal order for delivery. The company also runs community initiatives under the 'Simply Supper Helps' sub-brand, including the May Meal Drive (delivering free freezer meals to families in need, totaling 900 documented meals) and the Lemonade Stand Day partnership with the Stollery Children's Hospital Foundation, which has raised over $700,000 since 2014. There is no disclosed proprietary technology, no mobile application, and no AI/ML component; the technology stack is limited to a website with online ordering, login/signup, and email newsletter capture. The company has had one disclosed external capital event, a 2017 investment by District Ventures Capital, but remains family-controlled.

Name

Simply Supper

Legal name

Simply Supper Ltd.

Website

https://simplysupper.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Supper is a privately held, family-owned meal assembly and ready-to-cook meal service based in Edmonton, Alberta, operating two retail locations and a delivery service for the Greater Edmonton Area. It serves busy families, individuals, and private party groups with pre-portioned meal kits, frozen ready meals, and single-serving options.

Ownership category

akta.pro rank

Product category

Meal Kit Assembly & Ready-to-Cook Meal Services

NAICS

Special Food Services (7223), Limited-Service Restaurants (722513)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Retail-Eating Places (5812)

akta.pro primary industry

Retail Meal Kit (In-Store/Online, Non-Subscription) (CRAHAJAB)

akta.pro secondary industry

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Meal assembly service
• Ready-to-cook meals
• Meal kit preparation
• Frozen meal packages
• Batch cooking service

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Meal Package Sales (Pre-ordered): Customers pre-order meal packages online for pickup or delivery. Packages range from 3 to 18 meals with serving sizes of 2-3 or 4-6 portions. The company prepares ingredients and customers either assemble themselves ('You Assemble' sessions) or have staff assemble ('We Assemble' sessions).
2. Ready-2-Go Frozen Meals: Pre-made frozen meals from the current menu available for purchase in-store without pre-ordering. First-come, first-served basis.
3. Fresh-2-Go Meals: Fresh (not frozen) meals made daily, available in-store on a first-come, first-served basis for same-day consumption.
4. Simply Solo Meals: Single-serving pre-cooked meals that customers thaw, heat, and enjoy. Available for individual purchase (1 meal for $13 or 6 meals for $75).
5. Delivery Fees: Delivery charges within Edmonton ($18) and additional fees for surrounding areas (Sherwood Park, St. Albert, Leduc, Devon, Beaumont +$25; Spruce Grove, Stony Plain, Fort Saskatchewan +$30). Minimum order of 3 meals for delivery.
6. Gift Cards: Gift cards available for purchase in-store or online in any denomination. Gift cards never expire and can be redeemed for meals and services.
7. Private Party Events: Private event bookings for groups of 6-12 people. Each attendee purchases a minimum package of 6 or more meals. Company provides refreshments, snacks, and venue.
8. Fundraising Programs: Schools and sports organizations can fundraise using Simply Supper through gift cards and wholesale food purchases, with potential to raise up to $2,000 through customizable online ordering programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Simply Supper operates a meal assembly and ready-to-cook meal service in Edmonton, Alberta, providing pre-portioned ingredients and proprietary recipes for home preparation. Customers can pre-order meal packages of 3-18 meals in 2-3 or 4-6 serving sizes for pickup, home delivery, or in-store assembly sessions ("You Assemble"), with staff also offering a "We Assemble" service. The company additionally offers grab-and-go Fresh-2-Go (fresh) and Ready-2-Go (frozen) meals, Simply Solo single-serving meals, and private party event hosting.

Product overview

Simply Supper is a meal preparation and assembly service operating as a single unified offering with multiple service formats. The core product consists of monthly rotating menus of ready-to-cook meal kits available through three service models: (1) We Assemble - Simply Supper preps and assembles meals for customer pickup or delivery; (2) You Assemble - customers book sessions to assemble meals themselves in-store; and (3) Fresh/Ready-2-Go - grab-and-go fresh or frozen meals available in-store. The product portfolio includes main meal packages (Meal Plan), single-serving meals (Simply Solo), slow cooker meal kits (Simply Slowcooker), oven-ready meals (Simply Bake), breakfast items, sides, desserts, and gift cards. Community initiatives include the May Meal Drive and Lemonade Stand Day. The company operates two retail locations in Edmonton, Alberta.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Supper Helps: Community outreach arm of Simply Supper, founded by owner Monita Chapman, running the May Meal Drive and Lemonade Stand Day initiatives to support Edmonton families and children's hospital.

Products and services

• Meal Plan (Pre-ordered Meal Packages) Pre-ordered meal packages available in 2-3 serving or 4-6 serving sizes, with package sizes of 3, 6, 9, 12, or 18 meals. Customers select menu items online and pick up or receive delivery of fully portioned ingredients to cook at home. The core meal kit offering with volume-based pricing from $81 to $735 per package.
• Fresh-2-Go Fresh, ready-to-cook meals made daily for same-day enjoyment. Available first-come, first-served in-store only at Simply Supper's Edmonton retail locations.
• Ready-2-Go Frozen pre-assembled meals available from the in-store freezer for customers to take home, thaw, and cook. Available in-store only on a first-come, first-served basis.
• You Assemble Sessions Customer-operated assembly sessions booked online where customers come in-store to assemble 6-12 of their own meals in approximately one hour. Simply Supper handles all prep work and cleanup.
• We Assemble (Pick Up/Delivery) Staff-assembled meal preparation service where customers select their menu items online and Simply Supper staff prepares the meals for customer pickup at either Edmonton location or home delivery.
• Private Parties Private event hosting for groups of 6-12 people at Simply Supper store locations. Event types include baby showers, team building, company holiday parties, girls nights out, customer appreciation, and couples cooking clubs. Each attendee purchases a minimum of 6 meals; organizer receives 10% discount and attendees receive 5% discount. Simply Supper provides refreshments, snacks, and the venue.
• Gift Cards Gift cards available in any denomination that never expire. Can be purchased in-store or online, with mail delivery or store pickup options. Redeemable for meals and services. Minimum online purchase $25.
• Simply Solo Meals Single-serving pre-cooked meals for individuals. Customers thaw, heat, and enjoy. Available in-store or online at 1 meal for $13 or 6 meals for $75.

Quantifiable outcome

• Over $700,000 raised for local charities through Lemonade Stand Day since inception
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Stollery Children's Hospital FoundationflagshipStrategic or Co-development Partner · 1 January 2014In 2014, Monita Chapman partnered with the Stollery Children's Hospital to create Lemonade Stand Day - a program that gives kids the opportunity to run a business and learn about entrepreneurship while helping sick children in hospital. This flagship partnership has raised over $700,000 for the Stollery since 2014 and supports the largest one-day lemonade stand in the province every August. The partnership is core to Simply Supper's community identity and corporate social responsibility mission.
• Simply Supper Helps CommitteecoreOthersSimply Supper Helps is a community outreach group founded by Simply Supper and run by volunteers, Simply Supper employees, and owner Monita Chapman. Through community generosity, the group runs the annual May Meal Drive (providing freezer meals to families in need) and Lemonade Stand Day. The initiative has grown into a recognizable Edmonton community outreach organization.
• Schools and Sports OrganizationsminorGTM or Marketing PartnerSimply Supper partners with schools and sports organizations for fundraising programs. Organizations can raise up to $2,000 through customizable online ordering programs using gift cards and wholesale food purchases. This provides passive revenue stream for community organizations while driving customer acquisition.
• Junior Lemon Squeezers (Youth Volunteers)coreOthersSimply Supper's Junior Lemon Squeezers are young community members who host lemonade stands throughout Edmonton. Since 2014, these youth entrepreneurs have raised over $700,000 for local charities. The program teaches business skills while supporting the community mission. In 2019, 550 stands raised $250,000 for the Stollery.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Chef's Plate: Canadian subscription meal-kit brand (owned by HelloFresh group) operating across major Canadian metros including Edmonton. Competes on convenience, recipe variety, and introductory pricing in the same per-serving price band as Simply Supper.
• GoodFood (Goodfood Market): Montreal-based subscription meal-kit and ready-to-eat operator serving major Canadian cities including Edmonton. Overlaps on per-serving pricing, family-meal positioning, and growing ready-to-eat/heat-and-eat categories.
• HelloFresh Canada: National subscription meal-kit leader with extensive Canadian marketing footprint and aggressive promotional pricing. Competes for the same Edmonton convenience-driven household customer, but operates via direct shipping rather than physical retail.
• Trader Joe's (prepared frozen meals): National specialty grocer with deep ready-to-cook and prepared-meal assortment sold in-store. Competes indirectly for the Fresh-2-Go and Ready-2-Go portion of Simply Supper's revenue via convenient single-stop grocery shopping.

Others

• St. Albert Stollery fundraising partners / Edmonton meal charities: Simply Supper's flagship Stollery Children's Hospital partnership and broader Edmonton charity ecosystem are core to its brand and customer-acquisition engine. Not a commercial peer but a community moat anchor whose continuation directly underpins brand equity.
• SkipTheDishes / DoorDash meal kits: Canadian third-party delivery aggregators offering restaurant takeout — the explicit alternative benchmark Simply Supper positions against ("fraction of the cost of takeout"). Indirect competitor on convenience and time-savings positioning.

Emerging players

• Fresh Prep: BC-based meal-kit company with Western Canadian reach and a strong sustainability/ingredient-quality narrative. Overlaps on family-meal positioning and prepared-meal components; partial overlap with Simply Supper's Edmonton-area footprint.
• Make My Meal: Western Canadian meal-assembly service offering in-store You Assemble sessions with similar portion/pricing logic to Simply Supper. Most relevant regional peer on the experiential side of the offering.

Direct peers

• SupperWorks: Canadian meal-assembly service founded in 2006 in Ottawa, with franchise locations across multiple provinces. Direct comparable on the You Assemble model and family-meal positioning; same hybrid ready-to-cook approach targeting busy households.
• Dream Dinners: US-based meal-assembly franchise founded in 2002 with hundreds of locations. Closest international analog to Simply Supper's You Assemble / We Assemble model, with similar portion-based pricing and monthly menu rotation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/simplysupperyeg
• Facebookfacebook.com/simplysupper
• Instagraminstagram.com/simplysupperyeg
• LinkedInlinkedin.com/company/simply-supper-north-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Supper